2025 Wiase nyinaa anonneɛ mu nsɛm a ɛkɔ akyiri amanneɛbɔ: customization, akwahosan ne nkɔsoɔ a ɛdi kan wɔ nnwuma mu nsakraeɛ .
Esiane sɛ wiase nyinaa adetɔfo ahwehwɛde ahorow no gu ahorow na wɔma ɛyɛ nea ɛfata nti, nsadan a wɔyɛ anonne no renya nsakrae a ebi mmae da. Bere a Awo Ntoatoaso Z ne Mfirihyia Apemfo no bɛyɛ adetɔfo titiriw no, akwahosan ho ahwehwɛde ahorow, nneɛma a atwa yɛn ho ahyia ho nimdeɛ ne mfiridwuma mu osuahu ahorow resan asiesie anonne adwuma no. Ɛyɛ den sɛ wobedi nneɛma foforo a wɔhwehwɛ no ho dwuma wɔ amanne kwan so. Wɔn a wɔyɛ anonne a wɔayɛ no sɛnea wɔpɛ, a wɔde wɔn ho to nneɛma a wɔde ma a ɛyɛ mmerɛw ne nneɛma foforo a wɔyɛ ntɛmntɛm so no de nkɔso bere a ɛyɛ sika kɔkɔɔ aba.
Sɛnea '2025 Global Beverage Market White Paper' a wɔayi no adi nnansa yi no kyerɛ no, anonne a ɛyɛ adwuma yiye, nneɛma a wɔde kyekyere nneɛma a ɛtra hɔ daa, nneɛma a wɔde yɛ dɛ a wɔde yɛ nneɛma foforo, mfiridwuma ho nimdeɛ ne gua a ɛrenya nkɔso a ɛrekɔ soro no bɛyɛ nneɛma atitiriw a ɛrekɔ so wɔ mfe abien a edi hɔ no mu. Saa asɛm yi bɛyɛ nhwehwɛmu a emu dɔ wɔ saa nneɛma atitiriw anum yi ho, na ɛbɛma nnwumayɛbea ho nhumu a ɛhwɛ anim no aba ama wɔn a wɔyɛ anonne, wɔn a wɔwɔ ahyɛnsode ne wɔn a wɔde wɔn sika hyɛ mu.
I. Nsã a ɛyɛ adwuma yiye: nsakrae a efi 'emu sukɔm mu kɔ 'functionality' .
Wɔ afe 2025 mu no, wɔhwɛ kwan sɛ Global Functional Beverage gua kɛseɛ no bɛduru U.S. dɔla ɔpepepem 125, na afe afe nkɔsoɔ no bɛkɔ so ayɛ 8.3%. Nneɛma a edidi so yi na ɛma nkɔso yi ba titiriw:
ɛpae no nyin . Nsã a ɛba fam/ɛnyɛ nsa a
'Sober Curious' ɔsatu no a ɛrekɔ soro no ama afe afe nkɔso a ɛyɛ 15% aba wɔ beer a nsa nnim (<0.5% ABV) gua so. Beer a nsa nnim a Heineken 0.0 gyina hɔ ma no resan akyerɛw nnwuma no tebea. Wɔn a wɔyɛ no sɛnea wɔpɛ no betumi aboa ma atetesɛm mu beer ahorow ayɛ nsakrae a nsa nnim denam fermentation nhyehyɛe a wɔbɛma atu mpɔn ne nneɛma a ɛyɛ adwuma a wɔde bɛka ho no so.
2. Intestinal Health Drinks abɛyɛ ade foforo a wɔpɛ paa .
Nsã a wɔayam a probiotics ne prebiotics wom no rekyere gua no ntɛmntɛm. Nnɛyi nkyerɛase ahorow a wɔatu mpɔn a ɛfa atetesɛm mu anonne a wɔayam te sɛ kefir ne kombucha ho no yɛ nea nkurow akɛse mu adwumayɛfo a wɔyɛ adwuma wɔ nkurow akɛse mu ani gye ho kɛse. 'Probiotics + Dietary Fibre' Sparkling Water Series a Europa apam bi a wɔyɛ no fii ase no nyaa tɔn bɛboro yuan ɔpepem 100 wɔ afe fã mu wɔ bere a wɔde sii hɔ no mu.
3. Pɛpɛɛpɛ mu aduannuru ano aduru .
Nsã a wɔayɛ no sɛnea wɔpɛ a ɛwɔ nneɛma pɔtee a ɛyɛ adwuma (te sɛ collagen, CBD, vitamin, ne nea ɛkeka ho) no rekyekyɛ gua no mu. A brand pɔtee bi wɔ Japan ahyɛ 'ai aduannuru ho nimdefo 'drink. Ɛnam sɛ ɛnam algorithms so hwehwɛ wɔn a wɔde di dwuma no nipadua mu sɔhwɛ mu nsɛm mu nti, ɛma wonya nsusuwii ahorow a wɔayɛ ama wɔn ankasa, na ɛma wonya santɔ dodow a ɛyɛ nwonwa a ɛyɛ 75%.
ii. Nneɛma a wɔde kyekyere nneɛma a ɛtra hɔ daa: efi beae a wɔbɔ ka so kosi bo a wɔbɔ so .
Nneɛma a atwa yɛn ho ahyia ho banbɔ abɛyɛ ade titiriw a ɛsɛ sɛ adetɔfo susuw ho bere a wɔrepaw anonne no. Nielsen nhwehwɛmu no kyerɛ sɛ adetɔfoɔ 73% wɔ ɔpɛ sɛ wɔbɛtua 10% aka ho ama nneɛma a wɔde kyekyere nneɛma a atwa yɛn ho ahyia ho. Eyi de hokwan foforo ba ma wɔde nneɛma foforo gu mu:
honam fam nsakrae no reyɛ ntɛmntɛm.
Nneɛma foforo a wɔde kyekyere nneɛma te sɛ aluminum nkankyee (a wɔsan de di dwuma bio boro 70%), krataa nkotoku, ne ɛpo mu nnua a wotumi di ho sini ahorow no reyɛ nea nkurɔfo ani gye ho ntɛmntɛm. Krataa toa adwuma a Anheuser-Busch InBev ne Paboco abom ayɛ no akɔ aguadi fã no mu na wɔhwɛ kwan sɛ ɛbɛkɔ mass production wɔ 2025 mu.
iii. Nneɛma a ɛyɛ dɛ foforo: Nostalgia ne ɔmantam no mu su ahorow a ɛbɔ .
Nneɛma a ɛyɛ dɛ a wɔyɛ no renya nkɔso ntɛmntɛm wɔ akwan abien so:
Wiase nyinaa a wɔde wɔn ho ahyɛ mu wɔ ɔmantam no mu nneɛma a ɛyɛ dɛ mu .
Nsã a ɛwɔ ɔmantam su te sɛ lemongrass ne ginger nsu a ɛyɛ hyew a efi Asia Kesee Fam Apuei ne Jujube ne Coconut Milkshake a efi Mfinimfini Apuei no rebu ɔmantam anohyeto ahorow so. 'Silk Road' series a ɛwɔ hɔ a ɛyɛ ahyɛnsodeɛ pɔtee bi a ɛka bom, a ɛka nneɛma a ɛyɛ su a ɛwɔ aman 12 so wɔ ɔkwan no so no bom no abɛyɛ adeɛ a wɔtɔn no yie wɔ e-commerce a ɛtwam ahyeɛ so.
2. Nnɛyi nkyerɛase a ɛfa retro su no ho .
Nostalgic beverages a wɔyɛe wɔ 1990 mfe no mu no resan aba bio wɔ ɔkwan a ɛma apɔwmuden so. 'Zero-Sugar replica' soda a Beibingyang de sii hɔ no, ɛnyɛ sɛ ɛkura classic taste no mu nko na mmom eyi asikre a ɛdɔɔso a adetɔfo dwen ho no fi hɔ nso. Ne tɔn boroo nsɛm 500,000 wɔ ɔsram a edi kan a wɔde sii hɔ no mu.
Carbon footprint a ɛyɛ mmerɛw .
Nnwumakuw a wɔagye din afi ase rehyɛ nkwa nna nyinaa carbon emission data 'fi nneɛma a wɔde yɛ nneɛma so kosi shelves' so wɔ nneɛma a wɔde kyekyere nneɛma ho. Heineken 'low-carbon brewing' series a wɔde sii hɔ foforo no atew ne carbon footprint so 30% denam nneɛma a wɔde ma no a wɔma ɛyɛ papa no so.
iv. Mfiridwuma ho nimdeɛ: Nneɛma foforo a wɔyɛ wɔ nkɔnsɔnkɔnsɔn no nyinaa mu fi nneɛma a wɔyɛ so kosi nea wɔde di dwuma so .
Mfiridwuma mu nneɛma foforo a wɔyɛ no resan asiesie anonne adwuma no fã biara:
AI-Driven Product Development .
Coca-Cola 'Y3000'AI a wɔde yɛ ade a wɔde bom yɛ ade foforo, a ɛma wonya nnuru a wɔde di dwuma denam adetɔfo ɔpepem pii a wɔpɛ wɔn asɛm no ho nsɛm a wɔhwehwɛ mu no abɛyɛ nea edi yiye sen biara wɔ nneɛma foforo a wɔyɛ wɔ nnansa yi mfe mu no mu biako.
Nneɛma a wɔde kyekyere nneɛma a nyansa wom a agye din .
Smart packaging a NFC chips wom no ntumi mma anti-counterfeiting ne traceability nko na mmom ɛma osuahu ahorow a ɛsom bo te sɛ AR interactive games nso, ɛma repurchase rate no kɔ soro 18%.
V. gua a ɛrenya nkɔso: Engine a edi hɔ a ɛrenya nkɔso .
Guadidan ahorow a ɛrenya nkɔso te sɛ Afrika ne Asia Kesee Fam Apuei rebɛyɛ tumi foforo a ɛma nnwuma nya nkɔso:
Afrikafo gua a ɛpaee no .
Bere a mfinimfini mpanyimfo no retrɛw mu no, afe afe nkɔso a Afrikafo a wɔasiesie wɔn ho sɛ wɔbɛnom gua no nya no adu 12%. Chinafoɔ ahyɛnsodeɛ pɔtee bi atumi abue saa po bruu gua yi so yie denam 250ml nketewa a wɔde kyekyere nneɛma ne mfiridwuma a ɛtumi gyina ɔhyew kɛseɛ ano a wɔde bɛto hɔ no so.
Ahoɔden anonne a ɛyɛ hu wɔ Asia Kesee Fam Apuei .
Ɛhɔnom mfiri te sɛ Carabao a efi Thailand resakra gua so nhyehyɛe a Red Bull di so no denam ɛka a ɛkɔ soro a wɔde yɛ adwuma so.
Ahiade Titiriw wɔ Mfinimfini Apuei .
Nsã a wɔde halal di ho adanse ne anonne a ɛnyɛ nsa no anya nkɔanim ntɛmntɛm wɔ Mfinimfini Apuei gua so, na afe afe nkɔso no da so ara boro 15%.
Dr. Emma Li, International Beverage Innovation no kwankyerɛfoɔ susu sɛ ɛbɛtumi, kyerɛɛ sɛ: 'Ɛsɛ sɛ anonneɛ nnwuma a ɛdi mu daakye no wɔ tumi titire mmiɛnsa: tumi a ɛwɔ nhwehwɛmu ne nkɔsoɔ a ɛkɔ so ntɛmntɛm, nneɛma a wɔde ma a ɛbɛtena hɔ daa, ne digyital dwumadie tumi.' saa nnwuma a ɛbɛtumi ayɛ organically nkabom tumi titire yi bɛdi tumi wɔ 2025 mu.
Nsã adwuma a wɔbɛyɛ wɔ afe 2025 mu no bɛyɛ gua a ɛyɛ ahorow ahorow, ɛyɛ nea ɛfa obiara ho na ɛtra hɔ daa. Saa nnwuma a ɛtumi te akwahosan, nneɛma a atwa yɛn ho ahyia ho banbɔ ne digyital so no mu pɛpɛɛpɛ no bɛnya hokwan agye gyinabea a ɛdi kan wɔ saa trillion-yuan gua yi so. Nnwuma mu nsakrae ntama no akɔ soro. So woasiesie wo ho?
