San 2025 Dugukolo kan minfɛnw taabolo kunnafoni kuncɛlen

San 2025 Duniya Minfɛnw taabolo Laseli kuncɛlen: Ladamuni, kɛnɛyako ani sabatili ɲɛmɔgɔya la, izini caman tigɛli

Diɲɛ kɔnɔ feerekɛlaw ka ɲininiw caman kɛli ni u yɛrɛ ta ye, minfɛnko baara bɛ ka fɛn caman sɛmɛntiya, fɛn min ɲɔgɔn ma deli ka kɛ fɔlɔ. Ikomi Generation Z ni san ba kelen mɔgɔw bɛ ka kɛ feerekɛla ŋanaw ye, kɛnɛyako ɲininiw, sigida laminiko dɔnniya ani fɛɛrɛtigɛ dɔnniyaw bɛ ka minfɛnw dilanni cogoya sɛmɛntiya kokura. Laadalata fɛn dilannenw minnu bɛ sariya kɔnɔ, olu ka gɛlɛn ka ɲinini kuraw dafa. Minfɛnw dilannikɛlaw minnu bɛ kɛ ka kɛɲɛ ni mɔgɔw sago ye, n’u jigi bɛ fɛnw dilancogo caman kan ani fɛnkurabɔli teliya sekow, olu ye yiriwali waati sanuman dɔ daminɛ.

Ka kɛɲɛ ni '2025 diɲɛ minfɛnw suguya sɛbɛn jɛlen' bɔlen laban ye, minfɛn kɛnɛmanw minnu bɛ baara kɛ, minnu foroko sabatili, fɛnkurabɔli dafalenw, fɛɛrɛtigɛ fanga bonya ani suguw wulicogo minnu bɛ ka bonya, olu bɛna kɛ fɛn kolomaw ye san fila nataw kɔnɔ. Nin barokun in bɛna sɛgɛsɛgɛli kuncɛlen kɛ nin koba duuru ninnu kan, ka ɲɛtaa siratigɛ la izini hakilinaw di minfɛnw dilannikɛlaw ma, minfɛnw tɔgɔlafɛnw tigiw ani waridonnaw ​​ma.

I. Baarakɛminɛn kɛnɛmanw: Yɛlɛma min bɛ bɔ 'Mɔgɔ banbali' la ka taa 'Baarakɛcogo' la.

San 2025, diɲɛ kɔnɔ minfɛn baarakɛtaw suguya hakɛ bɛna se Ameriki dɔrɔmɛ miliyari 125 ma, ni san o san bonya hakɛ bɛ to hakɛba la min ye 8,3% ye. O bonya in bɛ kɛ sababu ye kosɛbɛ nin ko ninnu na:

olu bonya ka bɔn Minfɛn minnu ka dɔgɔn/min tɛ dɔlɔ ye,

'Sober Curious' kanpaɲi wulilen kɛra sababu ye ka san o san bonya hakɛ kɛ 15% ye dɔlɔ tɛ min na (<0,5% ABV) sugu la. Dɔlɔ tɛ biyɛri minnu na, Heineken 0.0 bɛ minnu jira, olu bɛ ka izini cogoya sɛbɛn kokura. Laadalata biyɛri dilannikɛlaw bɛ se ka laadala biyɛri suguyaw dɛmɛ u ka fɛn dɔ sɛmɛntiya min tɛ dɔlɔ ye, u kɛtɔ ka mɔli kɛcogo ɲɛ ani ka baarakɛminɛnw fara u kan.

2. Banakɔtaa kɛnɛya minfɛnw kɛra fɛn kura ye min ka di mɔgɔw ye

Minfɛn mɔlenw minnu kɔnɔ balodɛsɛbanakisɛw ni balodɛsɛbanakisɛw bɛ sɔrɔ, olu bɛ ka sugu minɛ joona. Laadalata minfɛn mɔlenw i n’a fɔ Kefir ani kombucha, minnu ɲɛnabɔlen don bi, olu ka di kosɛbɛ dugubaw kɔnɔ baarakɛlaw fɛ minnu bɛ baara kɛ ni fini jɛmanw ye. 'Probiotics + Dietary fiber' ji kɛnɛba min daminɛna Erɔpu bɛnkansɛbɛn dilannikɛla dɔ fɛ, o ye feereli sɔrɔ min bɛ se miliyɔn 100 ni kɔ ma a daminɛ na san tilancɛ kɔnɔ.

3. Balocogo ɲuman furaw

Minfɛn minnu dilannen don ka kɛɲɛ ni mɔgɔw sago ye, ni baarakɛminɛn kɛrɛnkɛrɛnnenw bɛ minnu na (i n’a fɔ kolajɛ, CBD, witaminiw, a ɲɔgɔnnaw) olu bɛ ka sugu tila-tila. Japon mara dɔ ye 'AI balodɛsɛbagatɔ 'minfɛn dɔ daminɛ. Ni a bɛ baarakɛlaw ka farikolo sɛgɛsɛgɛli kunnafoniw sɛgɛsɛgɛ ni algorisimuw ye, a bɛ formulaw di minnu bɛ kɛ ka kɛɲɛ ni mɔgɔ yɛrɛ ta ye, ka sanni seginni hakɛ kabakoma sɔrɔ min ye 75% ye.

II. Foroko sabatili: K’a ta musakabɔyɔrɔ la ka taa a bila nafa sɔrɔli la

Lamini lakanani kɛra jateminɛ nafama ye minfɛnw feerelaw bolo ni u bɛ minfɛnw sugandi. Nielsen ka ɲininiw y’a jira ko 73% feerelaw bɛ sɔn ka 10% wɛrɛ sara ka tɛmɛn pakew kan minnu tɛ sigida tiɲɛ. O bɛ na ni sababu kura ye pakew dilanni na:

Fɛnɲɛnɛmako jiginni bɛ ka teliya.

Fɛn kura minnu bɛ kɛ ka fɛnw foroko kɔnɔ i n’a fɔ aliminiyɔmu bidonw (minnu bɛ se ka segin u cogo kɔrɔ la, olu hakɛ bɛ tɛmɛ 70% kan), papiye buteliw, ani kɔgɔjilafɛnw filimu minnu bɛ dun, olu bɛ ka diya joona. Anheuser-Busch InBev ni Paboco ye papiye buteli porozɛ min labɛn ɲɔgɔn fɛ, o donna jago siratigɛ la, wa a bɛna don jamaba la san 2025.

Iii. Flavor Innovation: Nostalgie ni marabolo jogo ka ɲɔgɔn sɔrɔli

Flavor innovation bɛ ka yiriwa teliya la sira fila fɛ:

Marabolodacogo dafalenw diɲɛnatigɛ

Minfɛn minnu bɛ ni marabolow cogoya ye i n’a fɔ limoni ni sɛnzɛri ji kɛnɛ min bɛ bɔ Azi saheli-kɔrɔn fɛ ani jujube ni coco nɔnɔmugu min bɛ bɔ cɛmancɛ kɔrɔn fɛ, olu bɛ ka marabolo dantigɛliw tiɲɛ. 'Silk Road' seriyali min daminɛna ni fɛntigi dɔ ye min bɛ ka bɔ kɛnɛ kan, n’o bɛ jamana 12 ka fɛnɲɛnamafagalanw danfaralenw fara ɲɔgɔn kan sira kan, o kɛra fɛn ye min bɛ feere kosɛbɛ dancɛ tigɛ ɛntɛrinɛti jago la.

2. Bi kɔrɔfɔli min bɛ kɛ retro trend kan

San 1990 minfɛn minnu bɛ mɔgɔ nisɔndiya, olu bɛ ka segin ka na cogo la min ka kɛnɛ. Beibingyang ye 'zero-sugar replica' soda min daminɛ, o tɛ klasiki dumuni duman mara dɔrɔn, nka a bɛ sukaro caman fana bɔ yen, feerekɛlaw haminanko min na. A feereli tɛmɛna ko 500.000 kan a daminɛ kalo fɔlɔ la.

Kabɔn senna-tɛgɛrɛ jɛlen

Marka ɲɛmɔgɔw y’a daminɛ ka taamasiyɛn kɛ ɲɛnamaya kɔnɔ gazi bɔlenw bɔli kunnafoniw dafalen na 'k'a ta fɛnɲɛnamafagalanw na ka se fɛnw bilayɔrɔw ma' fɛnw foroko kan. Heineken ka 'Low-Carbon Brewing' seriyali kura min daminɛna, o ye dɔ bɔ a ka gazi bɔlen na ni 30% ye, a kɛtɔ ka fɛnw dilancogo ɲuman kɛ.

Iv. Fɛnɲɛnɛmako fanga bonya : Kokurabɔli Cakɛda bɛɛ kɔnɔ k’a ta fɛn dilanni na ka taa a bila fɛnw feereli la

Fɛnɲɛnɛmako kura bɛ ka minfɛnw dilanni fan bɛɛ labɛn kokura:

Ai-driven fɛn dilanni yiriwali

Koka-Kola ka 'Y3000'AI jɛ-ka-baarafɛn kura min bɔra kɛnɛ kan, n’o bɛ formulaw dilan ni feerekɛla miliyɔn caman ka fɛɛrɛbɔ kunnafoniw sɛgɛsɛgɛli ye, o kɛra a ka fɛn kura ye min ye ɲɛtaa sɔrɔ kosɛbɛ nin san laban ninnu na.

Hakilitigiw ka pakew dilanni ka caya

Pake hakilitigiw ni NFC puwɛntiw tɛ dan nkalontigɛ kɛlɛli ni tugu-tugu-ɲɔgɔn kɔ dɔrɔn ma, nka a bɛ nafa caman fana di i n’a fɔ AR ɲɔgɔndan tulonw, o bɛ dɔ fara sanni seginni hakɛ kan ni 18% ye.

V. Sugu minnu bɛ ka bonya: Bonya nata motɛri

Sugu minnu bɛ ka bonya i n’a fɔ Afiriki ani Azi saheli-kɔrɔn fɛ, olu bɛ ka kɛ fanga kura ye minnu bɛ se ka kɛ sababu ye ka iziniw yiriwa:

Afiriki suguba ka bɔgɔbɔgɔli

Cɛmancɛlamɔgɔw ka bonya fɛ, Afiriki te labɛnnen suguya bonya hakɛ sera 12% ma san o san. Sinuwa jamana dɔ ka fɛntigi dɔ ye nin kɔgɔji bulu sugu in da wuli ka ɲɛ, a kɛlen ka mililitiri 250 pake misɛnninw ni fɛɛrɛ kuraw bɔ kɛnɛ kan minnu bɛ se ka funteni caman kɛlɛ.

Energie minfɛnw ka dibi Azi saheli-kɔrɔn fɛ

Sigida fɛntigiw i n’a fɔ Carabao min bɛ bɔ Tayilandi, olu bɛ ka sugu cogoya Changer min bɛ Red Bull bolo, musaka caman kɛcogo fɛɛrɛw sababu fɛ.

Mako kɛrɛnkɛrɛnnenw bɛ Moyen-Orient jamanaw na

Minfɛn minnu sɛgɛsɛgɛlen don Halal fɛ ani minfɛn minnu tɛ dɔlɔ ye, olu cayara teliya la Moyen-Orient sugu la, san o san bonya hakɛ tora 15% sanfɛ.

Dɔgɔtɔrɔ Emma Li, n’o ye International Beverage Innovation Think ɲɛmɔgɔ ye, o y’a jira ko: 'Minfɛnw dilanni baarakɛyɔrɔ minnu bɛna ɲɛtaa sɔrɔ don nataw la, olu ka kan ka kɛ ni seko belebele saba ye: R&D seko min bɛ fɛnkurabɔli teliya la, ka se ka fɛnw dilancogo sabatilen sɔrɔ, ani ka se ka baara kɛ nizɛrikan na.' Baarakɛda minnu bɛ se ka nin seko belebele saba ninnu fara ɲɔgɔn kan cogo labɛnnen na, olu bɛna jɔyɔrɔba ta sugu ɲɔgɔndan na san 2025 sàn.

Minfɛnw dilanni san 2025 bɛna kɛ sugu ye min bɛna kɛ suguya caman ye, min bɛ kɛ mɔgɔ yɛrɛ ta ye ani min bɛ sabati. Baarakɛda minnu bɛ se ka kɛnɛya, sigida lakanani ani nizɛri taabolow faamuya ka ɲɛ, olu bɛna sababu sɔrɔ ka jɔyɔrɔ fɔlɔ ta nin sugu in na, min bɛ kɛ ni wari miliyari ye. Industriw jiginni rido wulila. Yala i labɛnnen don wa?