2025 Duniya minfɛnko taabolo rapɔɔri kɔnɔna na: ladamuni, kɛnɛya ani sabatili ɲɛmɔgɔya la izini caman tigɛli .
Ni diɲɛ musakabɔlaw ka ɲininiw caman kɛra ani ka kɛ mɔgɔ yɛrɛ ta ye, minfɛnko baara bɛ ka fɛn caman sɛmɛntiya min ɲɔgɔn ma deli ka kɛ. Ni bɔnsɔn Z ni san ba kelen mɔgɔw bɛ kɛ feerekɛlaw ye, kɛnɛyako ɲininiw, sigida lakanani ani fɛɛrɛ kuraw bɛ ka minfɛnw baara cogoya sɛmɛntiya. Laadalata sariyalenw ka gɛlɛn ka ɲinini kuraw dafa. Minfɛn dilannikɛlaw minnu bɛ kɛ ka kɛɲɛ ni mɔgɔw sago ye, minnu bɛ u jigi da fɛnw dilancogo kan minnu bɛ se ka wuli ka bɔ u nɔ na ani kokuradon seko teliyalenw, olu ye yiriwali waati sanulama dɔ daminɛ.
Ka kɛɲɛ ni '2025 Global Beverage Market White Paper ' ye, minfɛn kɛnɛmanw, pakew dilanni sabatili, fɛnkurabɔcogo kura, fɛɛrɛ kuraw fanga bonya ani suguya minnu bɛ ka bɔ kɛnɛ kan, olu bɛna kɛ fɛn jɔnjɔnw ye san fila nataw kɔnɔ. Nin barokun in bɛna sɛgɛsɛgɛli kuncɛlen kɛ nin koba duuru in kan, ka izini hakilinaw di minnu bɛ kɛ ka ɲɛsin minfɛnw dilannikɛlaw ma, fɛntigiw ani waridonnaw ma.
I. Minfɛn kɛnɛmanw: Yɛlɛma min bɛ bɔ 'kɔrɔbɔli la' ka kɛ 'Functionality' ye.
San 2025, diɲɛ kɔnɔ minfɛn suguya hakɛ bɛna se Ameriki dɔrɔmɛ miliyari 125 ma, san o san bonya hakɛ bɛ to 8,3% hakɛ la. O bonya in bɛ Lawuli kosɛbɛ nin ko ninnu de fɛ:
Minfɛn minnu bɛ kɛ ka ji minta dɔgɔya/min tɛ dɔlɔ ye .
'sober curious' kanpaɲi wulili kɛra sababu ye ka san o san bonya hakɛ 15% sɔrɔ dɔlɔ tɛ min na (<0,5% ABV) sugu la. Dɔlɔ tɛ biyɛri minnu na, Heineken 0.0 bɛ minnu jira, olu bɛ ka baara kɛcogo sɛbɛn kokura. Laadalabato dilannikɛlaw bɛ se ka laadala biyɛri suguya dɔw dɛmɛ u ka se ka fɛn caman sɛmɛntiya dɔlɔ tɛ minnu na, u kɛtɔ ka u ka fɛnw falencogo ɲɛ ani ka baarakɛminɛnw fara u kan.
2. Banakɔtaa kɛnɛya minfɛnw kɛra fɛn kura ye .
Minfɛn mɔlenw bɛ sɔrɔ balodɛsɛbanakisɛw ni prebiotiques bɛ minnu na, olu bɛ ka sugu minɛ joona. Bi minfɛn mɔlen minnu mɔna i n’a fɔ Kefir ani Kombucha, olu labɛncogo ɲɛnabɔlen don kosɛbɛ dugubaw baarakɛlaw fɛ minnu bɛ baara kɛ ni u ye. 'Probiotiques + dumuniko fibre' ji wulilen seriyali min daminɛna Erɔpu bɛnkansɛbɛn dilannikɛla dɔ fɛ, o ye feereli sɔrɔ min ka ca ni yuan miliyɔn 100 ye san tilancɛ kɔnɔ a daminɛ kɔfɛ.
3. Balocogo ɲuman furaw .
Minfɛn minnu bɛ kɛ ka kɛɲɛ ni fɛnw ye minnu bɛ kɛ ni fɛn kɛrɛnkɛrɛnnenw ye (i n’a fɔ kolajɛ, CBD, witaminiw, a ɲɔgɔnnaw) olu bɛ ka sugu tila. Marka dɔ min bɛ Zapɔn, o ye 'Ai balodɛsɛbagatɔ 'minfɛn dɔ daminɛ. Ni baarakɛlaw ka farikolo sɛgɛsɛgɛli kunnafoniw sɛgɛsɛgɛli ye alɔgɔridiw fɛ, a bɛ formulaw di minnu bɛ kɛ mɔgɔ yɛrɛ ye, ka se ka sanni kura hakɛ kabakoma sɔrɔ min ye 75% ye.
II. A bɛ kɛ cogo min na min bɛ se ka kɛ: Ka bɔ musakabɔyɔrɔ la ka taa nafa sɔrɔli la .
Sigida lakanani kɛra jateminɛ nafama ye feerekɛlaw fɛ ni u bɛ minfɛnw sugandi. Nielsen ka ɲininiw y’a jira ko 73% bɛ sɔn ka 10% wɛrɛ sara pakew dilanni na minnu tɛ fɛn tiɲɛ. O bɛ na ni sababu kura ye pakew dilanni na:
Material Revolution bɛ ka teliya.
Fɛn kuraw minnu bɛ kɛ ka fɛnw falen i n’a fɔ aliminiyɔmu bidonw (ni u bɛ se ka segin ka kɛ 70% ye, olu bɛ se ka kɛ fɛn ye, papiye buteliw, ani kɔgɔjilafɛn minnu bɛ dun, olu bɛ ka diya teliya la. Anheuser-Busch InBev ni Paboco ye papiye buteli porozɛ min labɛn ɲɔgɔn fɛ, o donna jago siratigɛ la, wa a bɛ fɔ ko a bɛna don jamaba la san 2025.
iii. Flavour Innovation: Nostalgia ni marabolow ka jogoɲini .
Flavor innovation bɛ ka yiriwa teliya la sira fila fɛ:
Dugukoloko ka ɲɛsin marabolow ka flaburuw ma .
Minfɛn minnu bɛ ni marabolow ka jogo ye i n’a fɔ limoniji ani ji wulilen min bɛ bɔ Azi saheli-kɔrɔn fɛ ani Jujube ani coco nɔnɔw ka bɔ Moyen-Orient, olu bɛ ka sigida dantigɛliw tiɲɛ. 'Silk Road' seriyali min daminɛna ni taamasiyɛn dɔ ye min bɛ ka bɔ kɛnɛ kan, o min bɛ jamana 12 ka fɛn dilannenw fara ɲɔgɔn kan sira kan, o kɛra fɛn ye min bɛ feere kosɛbɛ dancɛw tigɛcogo ɛntɛrinɛti jago la.
2. Bi ɲɛfɔli min bɛ kɛ retro trend kan .
San 1990 minnu bɛ kɛ nisɔndiya ye, olu bɛ ka segin ka na kɛnɛya la. 'zero-sugar replica' soda min bɛ daminɛ Beibingyang fɛ, o tɛ klasiki diya dɔrɔn mara, nka a bɛ sukaro hakɛ caman fana bɔ yen, feerekɛlaw bɛ hami minnu na. A feereli tɛmɛna 500.000 kan a daminɛ kalo fɔlɔ la.
Karɔbɔni sennakow ɲɛfɔli .
Mara ɲɛmɔgɔ dɔw y’a daminɛ ka taamasiyɛn kɛ ɲɛnamaya dafalen sɛgɛsɛgɛli la kabon bɔli kunnafoniw 'ka bɔ fɛnɲɛnamafagalanw na ka taa a bila fɛn wɛrɛw la' fɛnw foroko kan. Heineken ka 'low-carbone brewing' seriyali kura ye a ka karɔbɔli sennateliya dɔgɔya ni 30% ye, a kɛlen ka fɛnw dilancogo ɲɛnabɔ.
IV. Teknoloji fanga: Kokuradonni cakɛda bɛɛ kɔnɔ k’a ta a dilanni na ka se a feereli ma .
Fɛɛrɛko kura bɛ ka minfɛnko baarabolo bɛɛ lajɛlen cogoya sɛmɛntiya:
AI-Driven Product Development .
Coca-Cola ka 'Y3000'AI co-creation product, min bɛ formulaw dilan ni a ye fɛntigi miliyɔn caman ka fɛɛrɛw sɛgɛsɛgɛli kɛ, o kɛra a ka fɛn kuraw ye minnu ye ɲɛtaa sɔrɔ kosɛbɛ nin san laban ninnu na.
A ka kan ka kɛ fɛn ye min bɛ se ka kɛ fɛn ye min bɛ se ka kɛ fɛn ye .
Smart Packaging with NFC chips tɛ dan musakabɔ ni tugu-tugu-ɲɔgɔn kɔ dɔrɔn ma, nka a bɛ nafa caman fana di i n’a fɔ AR tulonw, ka dɔ fara sanniko kura hakɛ kan ni 18% ye.
V. Suguw minnu bɛ ka bɔ kɛnɛ kan: yiriwali motɛri nata .
Sugu minnu bɛ ka bɔ kɛnɛ kan i n’a fɔ Afiriki ani Azi Saheli-Kɔrɔn, olu bɛ ka kɛ fanga kura ye iziniw ka yiriwali kama:
Afiriki suguba in ka binkanni .
Ni cɛmancɛlamɔgɔw ka bonya ye, Afiriki labɛnnen-ka-min-ka-don suguya bonya hakɛ sera 12% ma. Sinuwaw ka tɔn dɔ ye o kɔgɔji sugu bulu in da wuli ka ɲɛ, a kɛlen ka 250mL kɛ ka pakew dilan minnu bonya ka dɔgɔ ani minnu bɛ se ka funteni caman kɛlɛ.
A bɛ fanga min na Azi saheli-kɔrɔn fɛ .
Sigida maraw i n’a fɔ Carabao ka bɔ Tayilandi, olu bɛ ka suguya cogoya Changer min fanga bɛ Red Bull bolo ni musaka-baarakɛcogo fɛɛrɛw ye.
Mako kɛrɛnkɛrɛnnenw Moyen-Orient jamana na .
Minfɛnw ni minfɛnw minnu tɛ dɔlɔ ye, olu cayara teliya la Moyen-Orient sugu la, san o san bonya hakɛ tora 15% sanfɛ.
Dɔgɔtɔrɔ Emma Li, min ye diɲɛ minfɛnko kura hakilina ye, o y’a jira ko: 'minfɛnko baarakɛda minnu bɛ se ka ɲɛtaa sɔrɔ don nataw la, olu ka kan ka sekobaw saba sɔrɔ: kokuradonni teliya seko, sɔrɔko sabatili seko, ani baarakɛcogo nizɛri seko.' O baarakɛda minnu bɛ se ka nin seko belebele saba ninnu fara ɲɔgɔn kan cogo la min bɛ se ka kɛ sababu ye ka komandanw sɔrɔ suguya ɲɔgɔndan na san 2025 kɔnɔ.
Minfɛnko baara min bɛ kɛ san 2025, o bɛna kɛ sugu ye min ka ca, min bɛ kɛ mɔgɔ yɛrɛ ta ye ani min bɛ sabati. Baarakɛda minnu bɛ se ka kɛnɛya, sigida lakanani ani nizɛri taabolow faamuya ka ɲɛ, olu bɛna sababu sɔrɔ ka jɔyɔrɔ fɔlɔ ta nin suguba in na min bɛ wele ko trilion-yuan. Industriw ka fɛn caman tigɛli rido wulila. Yala aw labɛnnen don wa?
