Le ahanono ƒe agbawo ƒe xexeame la, menye eƒe vivisese si nye dzesi koe Coca-Cola ɖe dzesi o, ke boŋ le eƒe ɖokuitsɔtsɔna ɖe nu yeyewo dodo ɖe ŋgɔ kple nusiwo li tegbee ŋu hã ta. Nu vevi siwo le Coca-Cola ƒe nubablɛwo ƒe aɖaŋu me dometɔ ɖekae nye agbalẽtata ƒe mɔnu si wozãna ɖe eƒe aluminum-gazewo dzi, si wɔa akpa vevi aɖe le adzɔnu ƒe dzeside, asitsatsa kple nutome ƒe agbanɔamedziwo me.
Coca-Cola zãa agbalẽtata ƒe mɔ̃ɖaŋununya deŋgɔ aɖe si woyɔna be dijitaal agbalẽtata tsɔ taa eƒe aluminum-gowoe. Mɔnu sia naa nɔnɔmetata deŋgɔwo kple amadede siwo me kɔ, siwo le vevie ŋutɔ be nuƒlelawo ƒe susu nanɔ fiasewo ƒe agbalẽdzraɖoƒewo. Digitál tata ɖea vi na Coca-Cola vevietɔ elabena enaa dɔwɔƒea te ŋu wɔa aɖaŋu siwo woɖo ɖi siwo ŋu seɖoƒe le kple nusiwo wowɔna le ɣeyiɣi aɖewo me bɔbɔe. Alesi woate ŋu atrɔ ɖe nɔnɔmewo ŋu alea le vevie le asi si me hoʋiʋli le si me nuƒlelawo ƒe didiwo trɔna kabakaba le la me.
Digitál-tamɔ̃ si Coca-Cola zãna la lɔ afɔɖeɖe geɖe ɖe eme. Gbã la, wowɔa nɔnɔmetata kple nɔnɔmetata siwo ƒe lolome deŋgɔ to nɔnɔmetatawo wɔwɔ ƒe kɔmpiuta dɔwɔɖoɖo deŋgɔwo zazã me. Emegbe wotsɔa aɖaŋu siawo yia agbalẽtamɔ̃ si wotsɔa nuŋlɔtsi wɔe me, eye wotsɔa nuŋlɔtsi dea aluminum-goa ƒe akpa si le eme la me tẽ. Menye ɖeko mɔnu sia kpɔa egbɔ be nɔnɔmetata si wota la de pɛpɛpɛ eye eme kɔ ko o, ke eɖea mɔ hã be woazã amadede vovovowo kple atsyã sesẽwo atsɔ aɖe adzɔnuawo ƒe nɔnɔme kple asitsatsa ƒe dɔwɔnawo afia.
Nusiwo ɖe dzesi le Coca-Cola ƒe agbalẽtata ƒe mɔnu ŋu dometɔ ɖekae nye ŋutete si le ame si be wòawɔ gaze siwo wowɔ ɖe ɖoɖo nu le hatsotso suewo me. Nɔnɔme sia ɖea vi ŋutɔ na wɔna tɔxɛwo, nuwɔwɔ aduadu, alo ɣeyiɣi kpui aɖe ƒe nusiwo wotsɔna naa amewo. Le kpɔɖeŋu me, le kamedefefewɔƒe gãwo alo ŋkekenyuiwo dzi la, Coca-Cola ate ŋu adze gaze siwo ŋu tanya le siwo ɖina ɖe nuƒlelawo dzi la ɖe go kaba, si ana woadzi adzɔnuawo ƒe ŋkɔ ɖe edzi eye woaʋu nudzadzrawo.
Gakpe ɖe eŋu la, Coca-Cola ƒe mɔnu si wòzãna tsɔ taa agbalẽ le mɔ̃ dzi la sɔ kple eƒe taɖodzinu siwo li tegbee. Dɔwɔƒea wɔ ŋgɔyiyi gã aɖe le eƒe nutome ƒe afɔɖoƒe dzi ɖeɖe kpɔtɔ me, eye agbalẽtata ƒe ɖoɖoa hã mele eme o. Digitál-tamɔ̃ megblẽa gbeɖuɖɔ boo o wu agbalẽtatamɔnu xoxowo elabena eɖea agbalẽtata ƒe agbalẽviwo ƒe hiahiã ɖa eye wòɖea ink zazã fũ dzi kpɔtɔna. Tsɔ kpe ɖe eŋu la, Coca-Cola ɖoe kplikpaa be yeazã nuŋlɔtsi kple nu siwo me nutome mele o, si gaɖe ŋusẽ si eƒe nubablɛwo kpɔna ɖe nutome dzi dzi kpɔtɔ.
Le ƒe ʋɛ siwo va yi me la, Coca-Cola hã xɔ nukpɔsusu si nye 'smart packaging' be woatsɔ mɔ̃ɖaŋununya ade eƒe gowo me. Nu yeye sia wɔnɛ be nuƒlelawo te ŋu wɔa nu kple nusiwo wobla ɖe wo ŋu to QR-dzesiwo alo nu ŋutɔŋutɔ siwo wotsɔ kpe ɖe wo ŋu dzi, si naa nuteƒekpɔkpɔ si doa dzidzɔ na ame si yia ŋgɔ wu aha la ŋutɔ. Digitál agbalẽtata ƒe mɔnuwo naa mɔ̃ɖaŋununya ƒe ŋgɔyiyi siawo nɔa bɔbɔe, si wɔnɛ be Coca-Cola nɔa bɔbɔe na wo be woatsɔ nusiwo me wowɔa nu aduadu le ade eƒe aɖaŋuwo me.
Esi ahanono ƒe dɔwɔƒea yi edzi le tɔtrɔm la, Coca-Cola gakpɔtɔ le ŋgɔgbe le nu yeyewo babla me. Menye ɖeko dɔwɔƒea ƒe agbalẽtata le eƒe aluminum-gowo dzi zazã doa ŋusẽ eƒe asitsatsa ƒe agbagbadzedzewo ko o, ke eɖea eƒe ɖokuitsɔtsɔna ɖe nusiwo li tegbee kple nuƒlelawo ƒe gomekpɔkpɔ le eme hã fiana. To agbalẽtata ƒe mɔ̃ɖaŋununya deŋgɔwo zazã me la, Coca-Cola ate ŋu awɔ nubablɛ siwo doa dzidzɔ na ame eye womewɔa nu ɖe nutome ŋu nyuie o siwo ɖina ɖe nuƒlelawo gbɔ le xexeame godoo.
Le nyataƒoƒo me la, Coca-Cola ƒe tiatia le digital tata aluminum gazewo ɖe dzesi ƒe ɖokuitsɔtsɔna ɖe nu yeyewo, nusiwo li tegbee kple nuƒlelawo ƒe kadodo fia. Esi dɔwɔƒea yi edzi le agbalẽtata ƒe mɔ̃ɖaŋununya yeyewo kple aɖaŋuwɔwɔ ƒe mɔnukpɔkpɔwo me kum la, eɖoa dzidzenu aɖe na ahanono dɔwɔƒea, si ɖenɛ fiana be nubablɛ nyuiwo ate ŋu alé ŋku ɖe nu ŋu eye womawɔ nu ɖe nutome ŋu o. Esi Coca-Cola ƒe ŋkɔ kple ɖokuitsɔtsɔna le eƒe nyonyome ŋu ta la, ele klalo be yealé yeƒe kplɔlanyenye me ɖe asi le ahanono ƒe asitsatsa me to ŋgɔyiyi atraɖii me.
