Èbu alesi nubablɛwo ate ŋu akpɔ ŋusẽ ɖe wò tiatia dzi le fiase me ŋu kpɔa? nugoe koe nubablɛwo nye o; Menye enye dɔwɔnu sẽŋu aɖe si trɔa asi le adzɔnu ƒe ŋkɔ ƒe nukpɔsusu ŋu.
Le nyati sia me la, míadzro alesi gaze ƒe babla siwo le blɔ, kple eƒe nɔnɔme kɔkɔ kple tsɛ, gblɔa adzɔnu aɖe ƒe dzedzeme la me. Míadzro vevienyenye si le wò bablawo tsɔtsɔ sɔ kple wò adzɔnu ƒe asixɔxɔwo hã me be nàtu kadodo sesẽwo ɖo kple nuƒlelawo.
Akpa si Nubablɛwo Wɔna le Adzɔnu ƒe Ðoƒeɖoɖo Me Gɔmesese
Nukae Nye Brand Positioning?
Adzɔnu ƒe dzeside ƒe ɖoƒe nye alesi dɔwɔƒe aɖe toa vovo le asitsatsa me. Eɖea teƒe tɔxɛ si adzɔnu ƒe dzeside aɖe xɔna le nuƒlelawo ƒe susu me. Adzɔnu ƒe ŋkɔ ƒe ɖoƒe sesẽ naa amewo ƒe susu me kɔ, siwo dzi woaɖo ŋkui, siwo kpɔa ŋusẽ ɖe asisiwo ƒe nukpɔsusu kple nuteƒewɔwɔ dzi.
Adzɔnu si le ɖoƒe nyui aɖe gblɔa eƒe dzidzenuwo kple gbedasi nyuie, si kpena ɖe eŋu wòtoa vovo le hoʋlilawo dome. Esia wɔnɛ be ƒomedodo kple kakaɖeamedzi sẽna ɖe edzi kple eƒe nyaselawo.
Nukatae Nubablɛ Vevie Na Adzɔnu ƒe Ðoƒe?
Zi geɖe la, nu bablawoe nye nu gbãtɔ si nuƒlelawo kpɔna ne wodo go adzɔnu aɖe. Enye nu vevi aɖe si woate ŋu aka asi ame ŋu si ate ŋu ana ame nakpɔ nu gbãtɔ alo agblẽe.
Nubablɛ nyuiwo gblɔa adzɔnu aɖe ƒe amenyenye, dzidzenuwo, kple gbedasi le sɛkɛnd ʋɛ aɖewo ko me. Menye dzedzeme ɖeɖeko ŋue wòku ɖo o; eɖea adzɔnuawo ƒe nu vevitɔ fiana, eɖanye nu gbagbewo ƒe agbenɔnɔ, atsyɔ̃ɖoɖo, alo kakaɖedzi o.
![Sleek Can]( "Sleek Can")
Nudzrala si meɖoa to o
Nubablɛ wɔa dɔ abe ‘nudzrala si meƒoa nu o’ ene to nukpɔkpɔ kple seselelãme ƒe kadodo si nɔa anyi enumake wɔwɔ me. Eƒoa nu nya aɖeke manɔmee, si fiaa mɔ nuƒlelawo ƒe tiatiawɔwɔ.
Le kpɔɖeŋu me. Adzɔha siawo gblɔa woƒe ŋutinya dzidzedzetɔe to woƒe nubablɛwo dzi, si kpɔa ŋusẽ ɖe asisiwo dzi tegbee.
Alesi Nubablɛ Siwo Le Dzedzeme Ate Ŋu Awɔ Ðeka Kple Adzɔnu ƒe Asixɔxɔwo
Atsyɔ̃ɖoɖo si le gaze siwo le blɔ ŋu
Wotrɔ asi le gaze siwo le blɔ ŋu be woaɖe egbegbe nɔnɔme, atsyɔ̃ɖoɖo, kple atsyã afia. Woƒe nɔnɔme kɔkɔ si le tsɛ la nana wosena le wo ɖokui me be yewoxɔ asi ŋutɔ, si doa dzidzɔ na nuƒlela siwo di nane si de ŋgɔ wu ahanono ƒe nugoe si wozãna edziedzi ko.
Le kpɔɖeŋu me, adzɔhawo abe Red Bull kple Pepsi ene zãa gaze siwo le blɔ tsɔ tea gbe ɖe woƒe sɔhɛmenɔɣi ƒe dzesidenu si me ŋusẽ geɖe le dzi. Nenema ke Starbucks zãa gaze siwo le blɔ tsɔ ɖoa eɖokui ɖe teƒe si nye adzɔnu nyuitɔ kekeake, si metsɔa ɖeke le nutoa me o. Menye ɖeko gaze siwo le blɔ la nana atike la ƒe dzedzeme nyona ɖe edzi ko o, ke wogblɔa adzɔnu aɖe ƒe dzedzeme hã le ŋkuléle ɖe eŋu zi gbãtɔ me.
Nutoa me Xɔlɔ̃wɔwɔ kple Nusiwo Li Eteƒe Didi
Wotsɔa aluminum si woate ŋu azã ake wɔa gaze siwo le blɔ, si wɔ ɖeka kple nutome ƒe dzitsitsi siwo le dzidzim ɖe edzi. Nu sia si me gblẽa nu le nutome ŋu o zazã kpena ɖe adzɔhawo ŋu be woaɖo wo ɖokui abe kplɔlawo ene le nusiwo li tegbee me.
Adzɔha siwo tsia dzi ɖe nutome ŋu, abe Pepsi ene , le gaze me nu siwo le blɔ zãm geɖe wu tsɔ ɖea woƒe ɖokuitsɔtsɔna ɖe nutome ŋu fiana. Nubablɛ sia ƒomevi doa ŋusẽ woƒe gbedasi si nye be woanɔ anyi ɖaa, si hea nuƒlela siwo tsɔa ɖe le woƒe nu gbagbewo ƒe afɔɖoƒe dzi ɖeɖe kpɔtɔ me. Alesi nubablɛ siwo li tegbee ƒe didi le dzidzim ɖe edzi na be gaze siwo le blɔ la zu tiatia si hea adzɔha siwo le didim be yewoatu nɔnɔmetata si me gblẽa nu le nutome ŋu o.
Akɔntabubu Kple Dɔwɔwɔ
Viɖe gãtɔ siwo le gaze siwo le blɔ ŋu dometɔ ɖekae nye woƒe dɔwɔwɔ. Alesi wowɔ wo le tsɛ eye woƒe kpekpeme le bɔbɔe la na be wo léle, wo tsɔtsɔ yi teƒe bubuwo, kple wo dzadzraɖo le bɔbɔe. Esia ɖea vi ŋutɔ na adzɔnuwɔƒe siwo tɔa ŋku nuƒlela siwo le mɔ dzi.
Le kpɔɖeŋu me, gaze siwo le blɔ la sɔ nyuie na ŋusẽdonu alo tsi si le dzo dam ƒe atikewo abe Red Bull kple Nestlé ene . Alesi gaze siwo le blɔ la te ŋu tsɔnae la sɔ kple nuƒlela geɖe ƒe agbenɔnɔ si zɔna kabakaba, si wɔnɛ be adzɔhawo te ŋu doa ka kple ame ɖekaɖeka siwo vovo mele wo ŋu o siwo di be yewoanɔ bɔbɔe na yewo evɔ womeɖea asi le woƒe nyonyome ŋu o.
Sleek Can Design Zazã Be Nàde Vovototo Wò Adzɔnu Ŋu
Alesi Gaze Siwo Le Dzedze Kpena Ðe Ame Ŋu Le Adzɔnu ƒe Vovototodedeameme Me
Le asi siwo me amewo sɔ gbɔ ɖo me la, gaze siwo le blɔ naa hoʋiʋli ƒe ŋutete. Woƒe atsyã si sɔ ɖe egbegbe nu, si le atsyã me na be adzɔnuwo to vovo eye woƒe susu nɔa wo ŋu kabakaba. Zi geɖe la, nuƒlelawo wɔa nyametsotsowo le sɛkɛnd ɖeka me, eye nubablɛ siwo léa ŋku ɖe nu ŋu le vevie ŋutɔ be woahe susu ayi ɣeyiɣi ma dzi.
Adzɔhawo ate ŋu azã gaze siwo le blɔ atsɔ awɔ nukpɔkpɔ ƒe dzesidenu si to vovo. Nɔnɔme tɔxɛ si le wo ŋu kple woƒe nuwuwu si le blɔ kpena ɖe wo ŋu be woato vovo tso nusiwo wotsɔ blaa nu xoxowo gbɔ, si wɔnɛ be woɖoa ŋku wo dzi. Viɖe sia kpena ɖe adzɔnuwo ŋu be woanɔ susu me na wo ne nuƒlelawo le tiatia mawo tɔgbe tiam.
Adzɔnu ƒe Dzesidede Deŋgɔ Tutu kple Gaze Siwo Le Dzedzem
Zi geɖe la, wotsɔa gaze me nubablɛ siwo le blɔ la doa ƒome kple nusiwo wotsɔ wɔa nu xɔasiwo. Le kpɔɖeŋu me, bu Red Bull , ŋu kpɔ. To gaze siwo le blɔ zazã me la, adzɔha sia tsɔ eɖokui ɖo nɔƒe si nye aha nyui aɖe si me ŋusẽ geɖe le le asi me. Atsyã tiatia sia gblɔa etɔxɛnyenye kple nyonyome deŋgɔ, si doa ŋusẽ eƒe ɖoƒe si nye premium.
Adzɔha bubuwo abe Starbucks ene hã zãa gaze siwo le blɔ tsɔ doa woƒe nu deŋgɔwo ɖe ŋgɔ. Atsyã si mebɔ o kple alesi wowɔe wònya kpɔe ɖe alesi adzɔha siawo di be yewoawɔe la fia. Gaze siwo le blɔ la na wòdze ƒã be menye adzɔnu bubu aɖe koe adzɔnu aɖe nye o, ke boŋ enye tiatia nyuitɔ kekeake.
Sleek Can vs. Dekɔnu Packaging
| Feature |
Dekɔnu Gazewo |
Sleek Gazewo |
Slim Gazewo |
Glass Aŋetuwo |
| Dzedzeme |
Bulkier, si le goglo wu |
Kɔkɔ wu, si le tsɛ wu, si ŋu wokɔ wu |
Kpuie wu, kɔkɔ wu |
Eto vovo (zi geɖe la, ele kpuie) . |
| Nukpɔkpɔ ƒe Nukpɔkpɔ |
Seɖoƒe li na, gɔmedzenuwɔwɔ |
Egbegbe, atsyã, si ŋu wokɔ |
Minimalist, si woate ŋu atsɔ ayi teƒe bubu |
Premium, gake eƒe kpekpeme lolo |
| Ergonomics ƒe dɔwɔwɔ |
Ergonomic si mebɔ o |
Ergonomic wu eye wòle bɔbɔe be woalée |
Ele bɔbɔe be woalée, woate ŋu atsɔe |
Ergonomic si mebɔ o |
| Shelf ƒe Anyinɔnɔ |
Mewɔa nuku boo o |
Sesẽ, eto vovo |
Nusi menya kpɔna dzea sii bɔbɔe o, si le kpuie |
Deŋgɔ gake lolo ŋutɔ |
| Adzɔnu ƒe Ðoƒe ƒe Ðoɖowɔwɔ |
Dekɔnu, asi si wodzrana le agbɔsɔsɔ gã me |
Premium, egbegbe, tɔxɛ |
Ne èle mɔ dzi, ewɔa dɔ |
Deŋgɔ, si woɖe ɖe vovo |
| Trɔtrɔ ɖe nɔnɔmewo ŋu |
Nusiwo wowɔna ɖe ɖoɖo nu si seɖoƒe li na |
Woate ŋu atrɔ asi le eŋu ŋutɔ (nɔnɔmetatawo, nuwuwu) . |
Nusiwo wowɔna ɖe ɖoɖo nu si seɖoƒe li na |
Tiatia siwo seɖoƒe li na le adzɔnu ƒe dzeside ŋu |
Ŋusẽ si Nubablɛwo ƒe Aɖaŋuwɔwɔ Kpɔna Ðe Nuƒlelawo ƒe Nuƒle ƒe Nuwɔna Dzi
Alesi Nubablɛwo Na Nuƒlelawo Wɔa Nyametsotso
Nubablɛ wɔa akpa vevi aɖe le nuƒlelawo ƒe nyametsotsowɔwɔ me. Le nyateƒe me la, Amerikatɔ 72% gblɔ be alesi woblaa nuawoe kpɔa ŋusẽ ɖe yewoƒe nuƒle ŋuti nyametsotsowo dzi. Ne nuƒlelawo le nya me tsom le nusiwo wodzra dome la, dzesi siwo wokpɔna abe amadede, atsyã, kple dzesidenu ene kpena ɖe wo ŋu wodaa nusiwo ɖe dzesi ŋutɔ kpɔna kaba.
Amadede siwo klẽna ate ŋu ahe amewo ƒe susu, evɔ atsyã siwo le dzadzɛ, siwo mehiã boo o ate ŋu ana woase le wo ɖokui me be yewole nyonyome. Logowo doa ŋusẽ adzɔnu ƒe dzeside kple kakaɖedzi, si wɔnɛ be woate ŋu ade dzesi adzɔnua enumake. Nubablɛwo ƒe wɔwɔme ɖoa dze geɖe tso nusi wodzra ŋu hafi asisi aɖe noa tsi alo ɖua nu gɔ̃ hã.
Seselelãme ƒe Kadodo To Nubablɛwo Me
Menye dɔwɔwɔ koe nubablɛwo nye o; enaa seselelãme ƒe kadodo nɔa wo kple nuƒlelawo dome. Nubablɛ siwo ŋu wotrɔ asi le nyuie ate ŋu anyɔ dzidzɔ, hloloetsotso, alo akɔfafa gɔ̃ hã ƒe seselelãmewo ɖe ame me, si wɔnɛ be asisiwo va nɔa kadodo me kple adzɔnuawo ƒe ŋkɔ.
Le kpɔɖeŋu me, zi geɖe la, gaze siwo le blɔ la gblɔa adzɔnu aɖe ƒe ŋutinya to woƒe atsyã dzi. Red Bull zãa eƒe gaze si le blɔ, si sɔ ɖe egbegbe nu tsɔ dea dzesi ŋusẽ kple ŋusẽ, gake Starbucks ya zãa nubablɛ dzeaniwo tsɔ ɖea nu deŋgɔ kple nyonyome fiana. Atsyã siawo kpena ɖe ame ŋu be kadodo nɔa ame kple asisi la dome, si wɔnɛ be wowɔa nuteƒe na adzɔnuawo ƒe ŋkɔ le ɣeyiɣi aɖe megbe.
Nubablɛwo Kple Nukpɔkpɔ Gbãtɔ
Nukpɔsusu gbãtɔ le vevie, eye nubablɛwoe nye nu gbãtɔ si nuƒlela wɔa nu kplii. Nubablɛ nyuitɔ ate ŋu ana amewo nakpɔ nukpɔsusu nyui le gɔmedzedzea me, eɖanye nusi ku ɖe nusi wowɔ ƒe nyonyome, eƒe vovototodedeameme, alo nu yeye wɔwɔ ŋu o.
Le kpɔɖeŋu me, gaze me nubablɛ siwo le blɔ la gblɔa egbegbe nuwɔna kple atsyɔ̃ɖoɖo enumake, si ate ŋu ana asixɔxɔ si wosusu be adzɔnu aɖe le eŋu nado. Ne nu siwo wobla ɖe eŋu la dzea ame ŋu eye wòsɔ ɖe adzɔnuawo ƒe dzeside nu la, ate ŋu akpɔ ŋusẽ ɖe nuƒlela ƒe tiatia dzi eye wòado ŋusẽ eƒe nukpɔsusu gbãtɔ si nyo.
Mɔnu Nyui Siwo Wozãna Le Gaze Siwo Le Dzedzem Zazã Le Adzɔnu ƒe Asitsatsa Me
Trɔ asi le Sleek Gazewo ŋu na Adzɔnu ƒe Dzesidede
Gaze siwo le blɔ naa mɔnukpɔkpɔ tɔxɛ aɖe adzɔhawo be woato vovo to asitɔtrɔ le wo ɖokui ŋu me. Adzɔhawo ate ŋu azã nɔnɔmetata, amadede, kple nusiwo wotsɔ wu enu siwo to vovo atsɔ aɖe woƒe amenyenye afia. Le kpɔɖeŋu me, nu siwo wotsɔ matte alo gloss, tsɔ kpe ɖe embossing ŋu, ate ŋu ana nusiwo wotsɔ blae la nanya kpɔ eye woase le wo ɖokui me be yewole nyonyome nyuitɔ kekeake.
Trɔ asi le gaze siwo le blɔ ŋu hã nyo ŋutɔ na nusiwo ƒe tata seɖoƒe li na alo esiwo wowɔna le ɣeyiɣi aɖe me. Mɔkeke ƒe tanya ƒe atsyã alo nuwɔwɔ aduadu si wotsɔ ŋkɔ ɖekae ate ŋu ahe dzidzɔ vɛ eye wòahe amewo ƒe susu. Ne adzɔhawo na nusiwo wobla ɖe wo nɔewo ŋu sɔ kple ƒea ƒe ɣeyiɣi alo wɔna tɔxɛ aɖe la, woate ŋu ana woƒe adzɔnuwo nanye esiwo dzi woaɖo ŋkui wu.
Leveraging Packaging na Hadomegbenɔnɔ ƒe Nyatakakadzraɖoƒewo ƒe Nuwɔwɔ
Nubablɛ nye nusiwo woate ŋu ama wu le adzɔnu aɖe me la dometɔ ɖeka, vevietɔ le hadomenyatakakadzraɖoƒewo. Video siwo woɖena le aɖaka me nye nusi ame geɖe lɔ̃a wɔwɔ, eye gaze siwo le blɔ la nana wokpɔa nusiwo wokpɔna ŋutɔ. Egbegbe kple atsyã ƒe nɔnɔme dea dzi ƒo na nuƒlelawo be woagblɔ woƒe nuteƒekpɔkpɔwo le Internet dzi.
Adzɔhawo abe Coca-Cola ene zã nubablɛwo dzidzedzetɔe le asitsatsa si me dɔlékuiwo le me. Coca-Cola ƒe aŋetu siwo wowɔ na ame ŋutɔ, afisi nuƒlelawo ate ŋu akpɔ woƒe ŋkɔwo le le gazewo dzi, na amewo va ƒo wo ɖokui ɖe hadomenyatakakadzraɖoƒewo le afisiafi. Nubablɛ sia ƒomevi dea dzi ƒo na asisiwo be woawɔ nu aduadu ahagblɔ woƒe nuƒle, si wɔnɛ be woƒe adzɔnu ƒe dzeside dzina ɖe edzi.
Nuteƒekpɔkpɔ si nye Unboxing kple Packaging abe Asitsatsa Dɔwɔnu ene
Aɖaka ɖeɖeɖa meganye adzɔnu aɖe ʋuʋu ko o. Enye nuteƒekpɔkpɔ si ate ŋu aʋã dzidzɔkpɔkpɔ kple nuteƒewɔwɔ na adzɔnu ƒe ŋkɔ. Nubablɛwo, vevietɔ gaze siwo le blɔ, wɔa akpa vevi aɖe le ɣeyiɣi sia si dzi woaɖo ŋkui la wɔwɔ me.
Nusiwo le abe dzesidenu siwo woŋlɔ ɖe edzi, nusiwo wotsɔ wu enu wòle gbadzaa, alo gaze ƒe nɔnɔme tɔxɛ aɖe gɔ̃ hã ate ŋu ana aɖaka ɖeɖeɖa ƒe nuteƒekpɔkpɔa nase le eɖokui me be yele etɔxɛ. Nu siawo siwo wotsɔ ka asi nu ŋu naa atsyɔ̃ɖoɖo kple nu deŋgɔ ƒe seselelãme si nuƒlelawo doa ƒome kple adzɔnu deŋgɔwo la nyona ɖe edzi. Ne nubablɛwo na nuteƒekpɔkpɔ sia ƒomevi va la, enaa kadodo detowo nɔa wo dome eye ate ŋu atrɔ amesiwo ƒlee zi ɖeka la woazu amesiwo lɔ̃a nuteƒewɔlawo.
Nyanuwuwuw
Sleek can packaging le vevie ŋutɔ na adzɔnu ƒe dzeside ƒe ɖoƒe, si kpena ɖe adzɔnuwo ƒe ŋkɔwo ŋu be woawɔ ɖeka kple woƒe dzidzenuwo eye woaɖo kadodo me kple nuƒlelawo le seselelãme gome. Enaa mɔnukpɔkpɔ tɔxɛ aɖe ame be wòade vovototo amewo dome eye wònaa nuƒlelawo ƒe nuteƒekpɔkpɔ si dzi woaɖo ŋkui. Ele be adzɔhawo nabu gaze siwo le blɔ abe woƒe aɖaŋu ƒe akpa aɖe ene, woade ga nubablɛ siwo wowɔ ɖe ɖoɖo nu siwo ɖea woƒe dzedzeme fiana ŋutɔŋutɔ eye woƒe nyaselawo ɖina la me.
Nyabiasewo ƒe Nyabiasewo
Q: Viɖe kawoe le gaze siwo le blɔ zazã hena adzɔnu ƒe dzeside ƒe ɖoƒe?
A: Gaze siwo le blɔ la wɔa nubablɛ ƒe kuxia gbɔ kpɔnu si de ŋgɔ, si me gblẽa nu le nutome ŋu o, eye wòdzea ame ŋu si kpena ɖe adzɔnuwo ƒe ŋkɔwo ŋu wòtoa vovo.
Q: Aleke nubablɛ siwo le blɔ ate ŋu akpe ɖe agbagbadzedze be woalé wo ɖe te ŋui?
A: Wotsɔa aluminum si woate ŋu azã ake wɔa gaze siwo le blɔ, si doa alɔ nusiwo li tegbee eye wòɖea ŋusẽkpɔɖeamedzi ɖe nutome dzi dzi kpɔtɔna.
Q: Ðe woate ŋu atrɔ asi le gaze ƒe atsyã siwo le blɔ ŋu na adzɔnu vovovowo ƒe nuhiahiãwoa?
A: Ẽ, gaze siwo le blɔ la naa woate ŋu atrɔ asi le woƒe nɔnɔme ŋu, si wɔnɛ be adzɔhawo te ŋu zãa nɔnɔmetata vovovowo, woƒe nuwuwu, kple woƒe lolome tsɔ gblɔa woƒe adzɔnu ƒe gbedasi tɔxɛa.
