Nyob hauv lub ntiaj teb ntawm cov dej haus ntim, coca-cola sawv tsis tsuas yog rau nws txoj kev mob siab, tab sis kuj yog rau nws txoj kev mob siab rau kev txhim kho thiab kev ua haujlwm ntev. Ib qho tseem ceeb ntawm Coca-Cola lub tswv yim ntim tau siv rau nws cov canworks, uas ua lub luag haujlwm tseem ceeb hauv branding, kev lag luam thiab ib puag ncig lub luag haujlwm.
Coca-cola siv cov tshuab luam ntawv siab tshaj hu ua digital luam ntawv los luam nws cov kaus poom aluminium. Cov qauv no ua rau cov duab zoo thiab cov xim tshee, uas yog qhov tseem ceeb rau cov neeg siv khoom siv rau cov khw muag khoom. Cov luam ntawv digital tshwj xeeb rau Coca-Cola vim nws ua rau lub tuam txhab yooj yim tsim cov khoom lag luam thiab cov khoom lag luam caij nyoog. Qhov kev hloov pauv no yog qhov tseem ceeb hauv kev sib tw ua lag luam uas cov neeg siv khoom nyiam hloov sai.
Cov txheej txheem luam ntawv digital siv los ntawm Coca-Cola muaj ntau kauj ruam. Ua ntej, cov qauv daws teeb meem siab yog tsim tau tsim kev siv cov txheej txheem tsim kho software. Cov qauv tsim no yog muab hloov mus rau lub tshuab luam ntawv digital, uas siv cov number case ncaj qha rau saum npoo ntawm txhuas tau. Cov qauv no tsis tsuas yog ua kom pom tseeb qhov tseeb thiab kev pom tseeb ntawm cov xim luam tawm, tab sis kuj tso cai rau ntau cov xim thiab cov qauv tsim qauv kom muaj kev cuam tshuam txog cov hom phiaj thiab kev ua lag luam.
Ib qho ntawm cov khoom seem ntawm Coca-Cola kev luam ntawv luam yog muaj peev xwm tsim cov canchized hauv cov khoom me me. Cov yam ntxwv no yog siv tau tshwj xeeb rau cov xwm txheej tshwj xeeb, kev sib koom tes, lossis kev txwv tsis pub siv sijhawm. Piv txwv li, thaum cov xwm txheej ntaus pob ncaws pob loj lossis hnub so khaub ncaws, colour tau sai sai cov kaus poom uas rov ua haujlwm nrog cov neeg siv khoom thiab kev tsav tsheb.
Tsis tas li ntawd, Coca-Cola txoj kev mus kom ze digital luam ntawv nrog nws cov hom phiaj ruaj khov. Lub tuam txhab tau ua kom muaj kev sib tw tseem ceeb hauv kev txo nws txoj kev taug ib puag ncig, thiab cov txheej txheem luam ntawv tsis muaj kev zam. Cov luam ntawv digital ua cov khib nyiab tsawg dua li cov kws sau ntawv ua yeeb yam vim tias nws tshem tawm qhov xav tau rau cov luam ntawv thiab txo cov cwj mem tshaj tawm. Tsis tas li ntawd, Coca-Cola tau cog lus los siv ib puag ncig phooj ywg inks thiab cov ntaub ntawv, ntxiv txo qhov kev cuam tshuam ntawm nws cov khoom ntim.
Nyob rau hauv xyoo tsis ntev los no, coca kuj tau embraced lub tswvyim ntawm 'ntse Lub tswv yim no tso cai rau cov neeg siv khoom los sib tham nrog cov ntawv ntim los ntawm QR cov lis dej num los yog Augmented kev ua txhaum cai loj, muab kev paub dhau los uas dhau los ntawm cov dej haus nws tus kheej. Cov qauv luam ntawv pab txhawb cov thev naus laus zis ua haujlwm, ua rau nws yooj yim rau Coca-Cola los sib txuam rau cov khoom tsim.
Raws li cov dej haus kev lag luam txuas ntxiv mus evolve, Coca-kafa tseem nyob rau ntawm kev ntim khoom tsim kho tshiab. Lub tuam txhab siv cov luam ntawv digital rau nws cov tshuaj txhuas tsis yog ua rau nws txoj kev ua lag luam ua lag luam, tab sis kuj ua rau nws muaj kev cog lus rau kev ua haujlwm ruaj khov thiab cov neeg siv khoom. Los ntawm kev siv siab tshaj lij luam ntawv thev naus laus zis, Coca-Cola tuaj yeem tsim kev pom thiab ib puag ncig phooj ywg uas resonates uas resonates nrog cov neeg siv thoob ntiaj teb.
Hauv kev xaus, coca kev xaiv ntawm cov luam ntawv digital aluminium tsom kwm cov hom kev mob siab rau kev txhim kho, kev sib txuas tau thiab cov neeg siv khoom sib txuas. Raws li lub tuam txhab tseem tshawb nrhiav cov tshuab luam ntawv tshiab thiab tsim qauv kev lag luam, ua rau ntim tau zoo tuaj yeem yog qhov muag pom thiab ib puag ncig phooj ywg. Nrog nws cov cim iconic thiab cog lus rau kev ua tau zoo, Coca-Cola yog kev coj ua nws txoj kev coj noj coj ua hauv khw muag khoom haus los ntawm kev txhim kho tshiab.
