Beverage Packaging Design hian Consumer duhthlanna a nghawng chhan

Beverage packaging hian mi thil leiah nghawng lian tak a nei a. Kum 2018-a survey an neihah chuan chutiang chu a ni American mi 72% chuan in tur an thlang a, hei hi a packaging design vang a ni. Packaging hi a chhunga in tur ang bawkin a pawimawh hle. Thil chi hrang hrang rawng, thil ṭha, leh ngaihtuahna tharte chuan mite chu in tûr chungchânga an ngaih dân tûr ngaihtuah tûrin a ṭanpui a ni. Mi tam tak chuan packaging tha tak hian in tur a tha tihna a ni an ti. Store-ah chuan in tur chu a hmalam enin an thlang fo thin. Heng thudikte hian design hian nitin miten an duhthlanna a tihdanglam dan a tarlang a ni.

Key Takeaways te pawh a awm

• Rangkachak rawng leh a pianzia lum tak takte hian in tur chu a ti langsar nghal vat thin. Package-a thlalak chiang tak takte chuan mi mit a la nghal vek.

• Logo leh design inang hman hian miten brand an rin theih nan a pui thin. Tin, an in duh berte hriat reng leh thlan a awlsam phah bawk.

• Packages vawn nuam ti tak tak te hian miten brand hi an duh zawk thin. Package-ah hian eco-friendly materials hman a nih chuan miten lei an duh hle.

• Package design nuam leh friendly tak tak te hian mi a ti hlim hle. Hei hian in tur chu lei nawn leh duhna a siam thin.

• Resealable caps ang chi thil awlsam tak takte chuan package hman a awlsam phah hle. Green packaging hian planet hi a pui a, customer-te duhzawng a tihlawhtling bawk.

Beverage Packaging-a Visual Appeal a ni

Color leh Graphics te a ni

Beverage packaging-ah hian color leh graphics hi a pawimawh hle. Mite chuan in tur chu a rawng eng emaw, thlalak chak tak emaw a neih avangin an hmu hmasa fo thin. Zirna hrang hrangah chuan rawng hian mi pakhatin in tur chungchanga a ngaihdan a thlak danglam thei tih a tarlang. Entîr nân, sen hian in tûr chu a hlimawm angin a lantir thei a ni. Blue hian a ti cool a, a fresh thei bawk. Logo leh thlalak ang chi graphics te hian miten brand an hriat reng theih nan a pui thin. Mite chu a hnaih hle tih an hriat theih nan an pui bawk. Company pakhatin lemziak hlimawm tak tak emaw, thuziak bik emaw a hman hian in tur chu eng ang nge a nih tih a lantir thin.

Design lama mithiamte chuan an sawi in tur packaging tha tak takah hian:

• Logo hmuh leh hriat reng awlsam tak tak

• Brand thuchah lantir nan writing style smart taka hman a ni

• Brand-in a pek duh feeling nena inmil rawng

• Thlalak leh design hrang hrang, thawnthu sawina

• Bottle siamtu emaw, a lan dan danglam thei emaw shape

• I ngaihven hlawh thei drawing te

• Materials nuam tak leh planet tana tha tak tak te

• Mi buai tak takte tan chuan phurh awlsam leh hman awlsam packaging

Brand tam tak chuan heng thilte hi an in tur chu dawr hrang hranga langsar turin an hmang thin. Entirnan, juice bottle, a pianzia lum leh label eng tak nei chu a pangngai aiin a lang rang zawk thei. Brand thenkhat chuan lei nuam zawk nan QR code emaw special texture emaw ang chi thil nuam tak tak an dah tel thin. Heng design duhthlannate hian miten eng nge an lei tur tih chu rang taka an ngaihtuah theih nan a pui thin.

Ngaihtuahna hmasa ber

Beverage packaging-ah hian first impression hi a pawimawh hle. Mi tam zawk chuan an lei tur chu package hmalam en mai maiin an thlang thin. Zirna hrang hrangah chuan ei leh in lei zinga 75% aia tam chu dawr shelf-ah ngei a thleng ṭhin . Shopper 90% vel chuan hmalam an hmuh chauhvin an thlang a, 85% chuan an lei hmain thil dang an en lo.

Packaging hian in tur chu eng ang nge a thlum theih ang tih emaw, a tha em tih emaw hriat theihna a pe a ni. Packaging chiang leh mawi tak chuan in tur chu a tui leh nuam zawkin a lang thei. Mite chuan a pianzia lum tak emaw, in tur lanna window emaw an hmuh chuan an enchhin duh hle. Bottle chu engtin nge a awm tih pawh a pawimawh . I kutah a nuam a nih chuan lei i duh mai thei. Mahse a man tlawm emaw, mak tak emaw a nih chuan miten an dah let leh mai thei.

Tip: Brand, cool packaging hmanga siam, bold picture emaw special material emaw ang chi te hian an hralh tam zawk fo thin. Case study pakhat chuan packaging thar hian mi tam zawk lei duhna a siam tih a tarlang , top brand aiin pawh a tam zawk.

Hmeltha tih chauh hi a pawimawh lo. Packaging tha tak hian mite chu duhthlanna rang leh an thil lei chungchangah an rilru a hahdam theih nan a pui thin. Packaging a langsar a, first impression tha tak a siam chuan quick look chu sale ah a chantir thei a ni.

Branding leh Packaging Design te a ni

Brand Identity a ni

Branding leh packaging design te hian brand pakhatin eng nge a din tih lantir nan an thawk dun a ni. Company-te chuan an in tur chu shelf-a awm dangte aiin a danglam bikna atan packaging an hmang ṭhin. An pick a rawng, pianzia leh logo bik siam a ni. an brand thuchah nena inmil Entirnan, brand pakhatin hlim taka lang duh chuan rawng hring leh graphics khelh nuam tak tak a hmang thei a ni. Brand pakhatin fancy taka lang duh chuan rangkachak emaw tangkarua emaw leh line smooth tak tak a hmang mai thei.

Packaging design hian mipuite hnenah a chungchang a hrilh a brand-a thil hlute chu . Company pakhatin planet a ngaihsak em tih chu recycled material hmangin a lantir thei a ni. Tin, in tur chu naupang, infiammi, emaw thil hrisel duhtute tan a nih leh nih loh a lantir thei bawk. Coca-Cola leh Innocent ang brand te hian an rawng leh logo lar tak tak te chu miten an in tur an hriat nghal theih nan an hmang thin.

Note: Packaging hian in tur vawn mai ni lovin thil dang a ti thei. Salesperson ngawi reng ang maiin a che a, brand chanchin a sawi chhuak a, miten thil danglam tak a hriattir bawk.

Packaging hian brand identity siamna atana a puih dan thenkhat chu hetiang hi a ni:

1. Design danglam tak tak hmangin drinks a ti langsar hle.

2. Brand value te chu rawng, ziak leh thlalak hmangin a insem a ni.

3. Mi pawl dik tak nen style a match a ni.

4. A lantir if in tur chu fancy emaw simple emaw a ni.

5. In tur a him a, hman a awlsam bawk.

6. Miten brand an hriat reng theih nan product tinah look inang chiah a hmang a ni.

7. Design hlimawm tak tak emaw, lar tak tak emaw a hmang a, like Coca-Cola-a red can , rinawmna siam turin.

Packaging design ah hian thawnthu sawi hian hmun pawimawh tak a chang a ni . Brand te hian an history emaw mission emaw sawina atan hian thawnthu sawina elements, thlalak, thumal, leh bottle feel pawh an hmang thin. Brand thenkhat chuan an thil siamte hi khawi atanga lo chhuak nge tih emaw, boruak an tanpui dan emaw an sawi thin. Hetiang thawnthu sawi hian authenticity a siam a, miten brand an rin theih nan a pui bawk.

Hriatpuina leh Rinna

Branding leh packaging design hian miten in tur an hre nghal vat thin. Brand pakhatin thil siam apiangah rawng, logo leh shape inang a hman chuan dawr neitute chuan an hmu nghal vat thei a ni. Hei hian mite chu an thil lei chungchangah him leh rintlak takin a awm tir thin. Brand atanga beisei tur an hre chiang hle.

• Packaging design mumal tak hian dawr hrang hrangah brand hmuh a awlsam phah hle.

• Packaging hriat lar tak hian rinna a siam a, a chhan chu miten an thil hriatte chu an hlim hle tih an hriat vang a ni.

• Logo, rawng, leh ziak dan hian thil lei duhte chu ngaihtuah lutuk lovin an duh ber in tur an thlang thei a ni.

• Material tha leh packaging tha tak tak te hian in tur hawn chu a danglam bik hle a, chu chuan miten lei leh duhna a siam thin.

• Coca-Cola leh Apple ang brand te hian hun kal zelah look inang hman hian sales leh loyal fans tam zawk a thlen dan an tarlang.

• Recycled emaw eco-friendly packaging hman hian brand pakhatin planet a ngaihsak tih a tilang a, hei hian miten an ring zawk a ni.

Packaging-a thawnthu sawi hian miten brand an hnaih hle tih an hriat theih nan a pui bawk. Brand pakhatin package-a a chanchin emaw, a mission emaw a share hian miten company chu an hre chiang zawkin an hria. Entirnan, brand thenkhat chuan customer te chu an hming emaw thlalak emaw bottle-ah an dah tir thin. Mi dangte chuan thil tawn nuam tak siam nân thawm emaw, rim emaw bik an hmang a ni. Heng ngaihtuahnate hian mite chu brand chu a hre reng a, lei leh duhna a siam a ni.

Tip: Zirna hrang hrangah chuan mi tam zawk chuan in tur chu a bungrua aangin an ennawn hin. 70% chuang chuan packaging design hian an thil lei a nghawng niin an sawi . Mi pali zinga pathum vel chuan a bungrua an duh chuan an lei leh ang.

Branding leh packaging design hian in tur a ti mawi lo. Mite chu brand rinchhan turin an pui a, an hre reng a, an duhthlannaah pawh an hlim hle bawk. Brand-te hian thawnthu chiang tak, rinawm tak an hman a, an hmel lan dan inang reng an neih hian rinawmna nghet tak an siam a ni.

Packaging Design-in rilru lama nghawng a neih dan

Emotions (Emotions) tiharh

Packaging hian mite chu rilru natna nasa tak a neih tir thei a ni. Mite chuan package-a an thil hmuh chu an chhang let rang hle. Affective Response Theory chuan miten emotion an nei nghal tih a sawi. Heng rilru put hmang hian miten ruahmanna siam lovin in tur an lei tir thei a ni. Drink package chu friendly taka lang emaw, hmel nei emaw a nih chuan miten an him tih an hria. Hei hi anthropomorphic design an ti a. Hmêl, pianzia, a nih loh leh thu hlimawm tak tak hmangin in tur chu a nung ang maiin a lang.

• Hmêl nuihzatthlak emaw, mit lian emaw ang chi thlalak hian mi a ti hlim a, a him a ni.

• Package-a fiamthu emaw thumal emaw hian miten in tur hnaih zawka an hriat theih nan a pui thin.

• Heng thilte hian miten in tur chu an ring tlat a, lei duhna a siam thin.

Stimulus-Organism-Response model chuan a sawi fun package hian mi chhungril lama mi rilru put hmang a tidanglam thin. Hei hian mi a ti nuam a, in tur chu lei duh zawk a ni. Zirna hrang hrangah chuan miten an hlim theihna tur package nei in tur an thlang thin.

Consumer Association hrang hrangte

Mite chuan packaging chu hriatrengna, quality leh hriselna nen an thlunzawm a ni. Chumi atan chuan color psychology hi a pawimawh hle. Green leh blue rawng hian in tur chu planet tan hrisel leh tha tak angin a lantir a ni. Red leh orange ang chi rawng lum tak takte hian in tur chu a ti ngaihnawmin a tui hle. Black tih hian in tur chu fancy emaw quality sang tak emaw a ni tihna a ni.

Packaging lam hawi	Consumer-te ngaihdan a nghawng dan
Packaging hmanrua te	Glass tih awmzia chu quality sang tak a ni a, planet tan pawh a tha hle. Aluminum leh plastic te hi a rit lo va, phurh a awlsam bawk. Eco-friendly materials hian leilung ngaihsak mi a hip thin.
A rawng hrang hrang	Green leh blue tih hian hriselna leh planet enkawl tihna a ni. Warm colors hian energy leh flavor a lantir thin. Black tih awmzia chu luxury tihna a ni.
Tactile Experience neih a ni	Bottle chak tak, textured tak chu a nuam a, miten brand an ring tlat bawk.
Thu hriat tur neia Claims	Nutrition emaw planet emaw chungchanga label hian miten an duhthlannaah an rilru a hahdam theih nan a pui thin.

Research atanga a lan dan chuan packaging atanga emotions chuan mi a ti tam zawk thin . Mite chuan an duhzawng nena inmil package an hmuh hian an phur a, an hlim hle bawk. He rilru put hmang hian chu in tur chu a pick leh fo thin.

Packaging-a hnathawh dan leh chhunzawm zel theihna

Thil tangkai tak tak

Mite chuan thil awlsam zawk siam thei tur container in tur an duh thin. Resealable caps hian in tur chu rei zawk a thar theih nan a pui thin. Mi buai tak takte chuan khawi hmunah pawh an hruai theih tur bottle emaw can emaw an duh thin. Shopper tam tak chuan packaging hawn leh recycle awlsam tak an duh a. Heng features te hian mi te chu an brand duh ber te hlim taka awm turin a pui thin.

• Resealable packaging hian in tur a ti thar a, tui luang chhuak a titawp bawk.

• Bottle leh can light te hi sikul emaw hnathawhna hmuna phurh a awlsam hle.

• Single-serve size hian i in zat a control a, bawlhhlawh a tihtlem bawk.

• Bottle pianzia leh grip tha tak tak te chu vawn a awlsam hle.

• Tamper-proof leh childproof closures hian in tur a ti him zawk.

Flexible packaging, zipper nei pouche ang chi hian in tur chu boruak leh tui lakah a him lo. Heng design te hian bag leh fridge-ah pawh hmun a humhim bawk. Heng feature hmangtu brand te hian review tha tak tak an dawng a, a chhan chu tunlai miten an duh ang a nih vang a ni.

Eco-Friendly duhthlan tur a awm

Mi tam tak chuan in tur an lei hian planet hi an ngaihsak hle. Report chuan mi 64% chuan green packaging an zawng tih a sawi. Shopper-te chuan eco-friendly features label nei product an thlang thin. Khawvel pum huap survey chuan eco-friendly packaging hi miten in tur an thlan chhan lian tak a nih thu a tarlang.

A hnuaia table hian kum hrang hrangin planet leh packaging an ngaih pawimawh dan a tarlang a:

Kum Group hrang hrang	Environment awareness ziarang hrang hrang	Packaging duhthlanna leh nungchang
Gen Y (26-35) chuan a rawn ti a.	A tam zawk chuan recycling leh sustainability chungchangah info an zawng thin	Packaging sustainability details enfiah tam ber
Kum 50 leh a chung lam	A tam zawk chuan boruak an ngaihsak thu an sawi	Green packaging man tam zawk pek duhtu, naupang zawkte ang bawkin
Kum zawng zawng	Packaging-in planet a nghawng dan chungchangah ngaihtuahna sang tak	37% chuan packaging chhe tak tak lei an duh lo a; 44% chuan green packaging hi a pawimawh hle niin an sawi
Tlanglawn	Aluminium hi recycle awlsam tak a nih avangin a duh hle	Tuipui bawlhhlawh nena inzawm plastic; aluminium recycling rate hi 54% a ni a, plastic hi 15% aia tlem a ni

Green packaging thar, bio-based material leh light bottle ang chi te hian in tur tam zawk hralhna kawngah a pui a ni. Mi tam tak chuan eco-friendly container-a in tur in tur chu extra an pe thin. Green solution hmangtu company te hian rintlak leh customer rinawm tak tak an hlawh chhuak thin. Heng hmalaknate hian brand-te chu dan thar zawm turin a pui a, planet hi a thianghlim theih nan a pui bawk. Mi tam zawkin leilung hi an ngaihsak deuh deuh chuan green packaging lama hmahruaitu brand-te chuan hralhna leh hmingthang zawk an nei thin.

Beverage Consumer-te thiltih dan (Trends) te

Khawtlang nunphung (Social Influence).

Social trends hian miten in tur an thlan dan a thlak danglam thin. Mi tam takin an duh thlalak leh online ah pawh a cool hmel em em packaging . Brand te hian social media-a hriat hlawh turin rawng hring leh finish mawi tak tak an hmang thin. Package thenkhatah chuan window chiang tak a awm avangin in tur chu i hmu thei. Hei hian in tur a ti lar zawk a, midangte pawhin an enchhin tir bawk. Social media-ah pawh hriselna leh leilung enkawl dan tur ngaihdan a insem bawk. Chuvang chuan brand-te chuan an ngaih pawimawhzia lantir nan design awlsam, green leh chhiar awlsam tak tak an hmang thin.

Online-a a mawi em em packaging hian brand-te chu an sawiho theih nan leh fans thar an hmuh theih nan a pui thei a ni.

Packaging lama tech thar, QR code leh special apps ang chi te hian miten brand te nen kawng nuam takin an inzawm thei a ni. Heng features te hian thawnthu a sawi thei a, recycling a zirtir thei a, game leh lawmman a pe thei bawk. Bottle bik leh art design te hian in tur hi a tlem a, a ngaihnawm hle. Tunah chuan mi tam tak chuan an nun leh an rin dan nena inmil tur packaging an duh ta a ni.

• Smart packaging hian in tur a thar em tih a tarlang a, thudik a pe bawk.

• Design awlsam tak takte hian bawlhhlawh tihtlem leh leilung humhimna kawngah a pui a ni.

• Fun features hian miten brand rin leh duh an neih theih nan a pui thin.

Regional duhthlanna

Tualchhung dan leh nunphung nena inmil tura packaging tihdanglam. Hmun thenkhatah chuan dan an nei a, chu chu warning label emaw, mascot tihdanglam emaw a ngai a ni. Mexico ramah chuan brand-te chuan hriselna dan zawm turin character an la chhuak a ngai a ni. Hei hian company te chu dan zawm tur leh an hmel nghet taka awm reng turin nasa takin hma a la tir a ni.

India ramah chuan brand hrang hrangin an hmang tualchhung duh zawng leh tawng nena inmil packaging. Anni chuan tualchhûng nunphung nêna inmil rawng, thlalak, leh thumalte an thlang chhuak a ni . Brand thenkhat chuan China ramah chuan red an hmang a, a chhan chu vanneihna tihna a nih vang a ni. Mi dangte chuan ṭawng hrang hranga thuziak an thlak danglam ṭhin. Heng inthlak danglamna te hian brand te chu hmun tinah rinna leh fans an neih theih nan a pui thin.

Rambung	Packaging Adaptation Entirna a ni
UK-ah a awm	Eco-conscious lei duh tan aluminium bottle siam a ni
KEINI	Plastic bawlhhlawh tihtlem nan fiber hmanga siam multipack siam a ni
Latin America ramah a awm a	Graphics eng tak tak leh local symbols te
India	Tualchhung tawng leh nunphung thlalak te

Hmun tina packaging thlak danglam thin brand te hian an hralh tam zawk fo a, mi nen pawh an inzawm tha zawk fo bawk. Mite chuan an culture leh an ngaih pawimawh zawng nena inmil packaging an duh a ni. Tualchhung mamawh zahtu brand te hian hmun tam takah in tur te chu a ti tha thei a ni.

Beverage packaging design hian miten an thil lei chu kawng tam takin a nghawng a ni. Rangkachak, pianzia leh chhinchhiahnate hian ngaihven a hlawh a , mite chu thil a hriattîr a ni. Branding hian miten an rin theih nan leh an hriat reng theih nan a pui thin . an duhzawng in tur Cap hawn awlsam leh eco-friendly materials te hian in tur a ti ngaihnawm zawk. Packaging hian thil pawimawh tak tak a pe a , brand in a ngaih pawimawhzia a tilang bawk . Miten heng thilte hi an hmuh hian an thlang tha zawk thei a ni. Shopper leh brand te pawhin packaging design pawimawhzia an hriat hian hlawkna an hmu a ni.

FAQ

Eng thilin nge dawr hrang hrangah beverage packaging hi a langsar ber?

Bright colors leh bold graphics te hian packaging chu a hriat theih nan a pui thin. A pianzia danglam tak takte hian in tur hmuh awlsamna a siam bawk. Shoppers te hian drinks hmel danglam tak tak an zawng thin. Brand te hian heng features te hi an hmang thin avangin an product te hi a langsar hle.

Engtin nge packaging hian customer te nena inrintawkna a siam theih?

Logo leh rawng inang hman hian brand pakhatin a ngaihsak tih a tilang. Thil ha chuan mite chu an thil leiah him takin a inhriat tir hin. Label rinawm tak takte hian dawr neitute chu brand an rin belh theih nan a pui thin. Packaging chu a hriat chian hmel a, a chak tih a hriat chuan rinna a pung.

Engvangin nge miten eco-friendly packaging hi an ngaih pawimawh?

Mi tam tak chuan planet hi tanpui an duh a. Recycled thil atanga siam bottle emaw can emaw-ah in tur an thlang thin. Ṭhenkhat chuan thing leh mau hmanga siam thil an thlang bawk. Eco-friendly packaging hian brand te chu zahna leh fans rinawm tak tak an hlawhchhuah theih nan a pui thin.

Tip: Eco-friendly drinks hmuh theih nan recycling sign emaw green label emaw enfiah rawh.

Packaging hian miten in tur chungchanga an ngaihdan a nghawng em?

Awle! Packaging hian mi a ti hlim thei a, a ti phur thei bawk. Thlalak hlimawm leh texture nem tak takte hian rilru natna chak tak a siam thin. Rangkachak rawng hring hian mite rilru hahdamna a pui bawk. Heng rilru put hmang hian mite chu in tur tam zawk lei turin a siam fo thin.

Packaging Feature a awm bawk	Feeling It A Siam
Texture nem tak a ni	Thlamuan
A rawng a eng	Thathona
Nuihzatthlak graphic	Hlimna