Ukukhetha phakathi kwelebula yangasese nokwakheka ngokwezifiso Iziphuzo Zamandla kuncike ekutheni umkhiqizo wakho udingani. Udinga ukucabanga ngezindleko, isivinini, ukwenza ngendlela oyifisayo, nokulawula. Kunezinselelo ozobhekana nazo. Lokhu kufaka phakathi imikhawulo yesabelomali, ukuthi ufuna ukuthengisa ngokushesha kangakanani, nokwenza umkhiqizo wakho uhluke. Izinketho zelebula eziyimfihlo zikusiza ukuthi ufike emakethe ngokushesha. Futhi zibiza kancane ngekani ngalinye, njengoba kuboniswe ngezansi:
Uhlobo Lomkhiqizo |
Izindleko Zeyunithi Ejwayelekile (ikani ngalinye) |
Ilebula yangasese |
$2.72 – $3.42 |
Ifakwe uphawu |
$7.16 - $7.53 |
Ukwakheka ngokwezifiso kukunikeza ukulawula okwengeziwe. Ungenza futhi ama-flavour akhethekile. Kodwa uzochitha isikhathi esiningi nemali. Khetha inketho ehambisana nemigomo yomkhiqizo wakho. Lokhu kuzokusiza ukuthi uthole amakhasimende futhi ugqame.
Okuthathwayo Okubalulekile
Iziphuzo zamandla ezilebula ezizimele zikusiza ukuthi ungene emakethe ngokushesha. Zibiza kancane ekuqaleni, ngakho-ke zilungele imikhiqizo enebhajethi encane.
Ukwakheka ngokwezifiso kukuvumela ukuthi ukhethe zonke izithako. Ungakwazi yenza umkhiqizo wakho ugqame , kodwa kuthatha isikhathi esiningi nemali.
Cabanga ngalokho okufunayo umkhiqizo wakho nokuthi amakhasimende akho adinga ini. Lokhu kukusiza ukuthi ukhethe phakathi kwelebula yangasese nokwakheka ngokwezifiso.
Ilebula eliyimfihlo lilungele ukuzama imibono emisha ngokushesha. Ukwakhiwa ngokwezifiso kukusiza ukuthi wenze umkhiqizo wakho uqine ngemikhiqizo ekhethekile.
Bheka izinto ezifana nalezi izindleko , ukuthi ungathengisa ngokushesha kangakanani, nokuthi ungawushintsha kangakanani umkhiqizo. Lokhu kukusiza ukuthi wenze ukukhetha okuhlakaniphile ukuze umkhiqizo wakho ukhule.
Uma ubheka ilebula yangasese nokwakheka ngokwezifiso, ungabona ukuthi akufani. Ithebula elingezansi libonisa ukuthi imodeli ngayinye isebenzela umkhiqizo wakho:
Isici |
Ilebula yangasese |
Ukwakheka Ngokwezifiso |
Incazelo |
Imikhiqizo eseyenziwe ngophawu lwakho |
Imikhiqizo edalwe kusukela ekuqaleni ngokusekelwe ekucacisweni |
Ubunikazi |
Abukho ubunikazi befomula |
Ubunikazi obuphelele befomula |
Isivinini Sokungena Emakethe |
2-3 izinyanga |
6-12 izinyanga |
Izindleko |
Izindleko zokuqala eziphansi, i-ROI esheshayo |
Izindleko zokuqala eziphakeme, amathuba amakhulu enzuzo yesikhathi eside |
Ukwenza ngokwezifiso |
Kulinganiselwe ukulungiswa okuncane |
Ukulawula okugcwele ekwakhiweni nasezithakweni |
Iziphuzo Zamandla Ezizimele Zichaziwe
Iziphuzo zamandla ezilebula ezizimele ziyindlela elula yokuqala ukuthengisa. Inkampani yenkampani yangaphandle ikwenzela isiphuzo. Ufaka igama lomkhiqizo wakho kanye nomklamo ethini. Ungashintsha ukunambitheka noma ukupakisha kancane. Le modeli ikuvumela ukuthi uthengise umkhiqizo wakho ngokushesha. Usebenzisa imali encane ekuqaleni. Awuyena umnikazi wefomula. Noma kunjalo, uthola umkhiqizo omuhle olingana nomkhiqizo wakho. Izitolo eziningi zisebenzisa iziphuzo zamandla ezinelebula yangasese ukunikeza ukukhetha njengemikhiqizo emikhulu. Ungakhetha ku-flavour nezitayela ezahlukene. Lokhu kukusiza ukuthi unikeze amakhasimende akho lokho akufunayo ngaphandle kokulinda isikhathi eside.
Ukwakheka ngokwezifiso kukunikeza ukulawula okuphelele esiphuzweni sakho. Usebenza nochwepheshe ukwenza iresiphi entsha. Ukhetha ukunambitheka, izithako, nezinga lokukhuphula amandla. Ungumnikazi wefomula. Lokhu kusho ukuthi umkhiqizo wakho uhlukile futhi uvikelekile. Ukwakhiwa ngokwezifiso kuthatha isikhathi esiningi futhi kubiza imali eyengeziwe. Ungalinda kuze kube unyaka ngaphambi kokuthengisa ithini lakho lokuqala. Udinga uku-oda okuningi ngesikhathi esisodwa. Le modeli inhle uma ufuna umkhiqizo wakho ube okhethekile. Ungaphokophela iqembu elithile lamakhasimende noma uqale ithrendi entsha. Ukukhetha phakathi kwelebula yangasese nokwakheka ngokwezifiso kubalulekile. Kufanele ucabange ngezinhloso zakho, ibhajethi, nokuthi ufuna ukukhula ngokushesha kangakanani.
Izinzuzo Nezingozi Zemodeli Ngayinye
Ilebula yangasese: Okuhle nokubi
Iziphuzo zamandla ezilebula eziyimfihlo zikuvumela ukuthi uqale ngokushesha. Ungaqalisa umkhiqizo wakho ngokushesha. Usebenzisa imali encane ekuqaleni. Uthola isiphuzo esenziwe kakade. Ubeka umklamo wakho ethini. Awuyena umnikazi wefomula. Ungenza izinguquko ezincane. Imikhiqizo eminingi isebenzisa ilebula yangasese ukuze izame imakethe.
Nali ithebula elibonisa izinhlangothi ezinhle nezimbi:
Izinzuzo |
Ukubi |
Ukuhluka komkhiqizo |
Izimfuneko ze-oda eziphansi eziphezulu |
Amaresiphi ahlanganisiwe |
Ukuncika kubakhiqizi |
Ukwethembeka komkhiqizo okuthuthukisiwe |
Izinkinga ezingaba khona ze-overstock |
Ukulawula ukukhiqiza kanye nentengo |
Inselele yokwakha ukwethembeka kwamakhasimende |
Ithiphu: Ilebula eliyimfihlo lilungile uma ufuna ukonga imali nesikhathi. Ungagxila ekuthengiseni nasekukhangiseni. Awudingi ukwenza iresiphi entsha.
Ungase ubhekane nezinkinga ezithile. Kufanele u-ode amathini amaningi ngesikhathi esisodwa. Uncike enkampanini ngekhwalithi nokuhlinzeka. Ungase ukuthole kunzima ukwakha ukwethembeka kwamakhasimende okuqinile. Isiphuzo sakho asihlukile kakhulu.
Ukwakheka ngokwezifiso kukunikeza ukulawula okugcwele. Usebenza nochwepheshe ukwenza iresiphi entsha. Ukhetha ukunambitheka, izithako, nezinga lamandla. Ungumnikazi wefomula. Ibhrendi yakho igqama ngomkhiqizo okhethekile.
Nali ithebula elibonisa izinhlangothi ezinhle nezimbi:
Izinzuzo |
Ukulinganiselwa |
Ukwenza kube ngokwakho kanye namafomethi ahlukile |
Izindleko Zokuthuthukiswa Eziphakeme |
Quality Izithako |
Isikhathi Eside Emakethe |
Izidingo Zokudla kanye Nezintandokazi |
Ukucatshangelwa Kokulawula |
Umehluko Womkhiqizo |
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Ungakwazi ukuhlangabezana nezidingo ezikhethekile zokudla. Ungasebenzisa izithako zekhwalithi ephezulu. Ungakhulisa ibhizinisi lakho futhi uvikele ifomula yakho. Ukwakhiwa ngokwezifiso kuthatha isikhathi esiningi futhi kubiza imali eyengeziwe. Kufanele ulandele imithetho nemithetho. Ungalinda isikhathi eside ngaphambi kokuthi uthengise ithini lakho lokuqala.
Qaphela: Ukwakheka ngokwezifiso kuhle uma ufuna ukwenza okuthile okusha nokukhethekile. Ungakwazi ukukhomba iqembu elithile lamakhasimende. Ungakha ukwethembeka okuqinile.
Kufanele ukhethe imodeli ehambisana nemigomo yakho. Ilebula eliyimfihlo likusiza ukuthi uhambe ngokushesha futhi wonge imali. Ukwakhiwa ngokwezifiso kukunikeza ukulawula futhi kusiza umkhiqizo wakho ugqame.
Izinto Ezibalulekile Ekukhetheni Iziphuzo Zamandla
Izindleko & Investment
Cabanga ukuthi ingakanani imali ofuna ukuyisebenzisa. Iziphuzo zamandla ezilebula ezizimele zidinga imali encane. Awukhokheli ucwaningo noma amathuluzi akhethekile. Ukwakhiwa ngokwezifiso kubiza ngaphezulu. Ukhokhela ucwaningo nokuthola izithako. Ukhokhela nezinto zokusebenza. Kufanele u-ode amathini amaningi ngesikhathi esisodwa. Nali ithebula ozoliqhathanisa:
Isici |
Ilebula yangasese |
Ukwakheka Ngokwezifiso |
Isidingo Sotshalomali |
Utshalomali oluphansi oludingekayo |
Kudingeka ukutshalwa kwezimali okuphezulu |
Izindleko Zokuthuthukiswa Kokwakhiwa |
Kugwenywe |
Kudingeka i-R&D ebanzi |
Ukuthola Izithako |
Akudingekile |
Kudingeka |
Izisetshenziswa Zokukhiqiza |
Akudingeki |
Kudingeka |
Ubuncane be-oda Inani |
Ngokuvamile kuphansi |
Ngokuvamile ephakeme |
Isivinini siye Emakethe
Ungase ufune ukuthengisa isiphuzo sakho ngokushesha. Ilebula yangasese ikuvumela ukuthi uqalise ezinyangeni ezintathu kuya kweziyisithupha. Ukwakheka ngokwezifiso kuthatha isikhathi eside. Ungalinda izinyanga eziyisithupha kuya kweziyishumi nambili ngaphambi kokudayisa. Uma ufuna ukujoyina imakethe yezithako zokudla ngokushesha, ilebula yangasese ihlakaniphile.
Ukwenza ngendlela oyifisayo nokulawula
Ungase ufune ukulawula isiphuzo sakho. Ilebula yangasese ikunikeza ukulawula okuncane. Ungenza izinguquko ezincane kuphela. Ukwakheka ngokwezifiso kukunikeza ukulawula okugcwele. Ukhetha ukunambitheka, izithako, nezinga lamandla. Ungakwazi ukuhlangabezana nezidingo ezikhethekile zokudla. Leli thebula libonisa umehluko:
Isici |
Ilebula yangasese |
Ukwakheka Ngokwezifiso |
Izinga Lokulawula |
Ukulawulwa okuncane kwezithako nokukhiqiza |
Ukulawula okukhulu phezu kwezithako nokwakheka |
Izinketho zokwenza ngokwezifiso |
Kukhawulelwe emikhiqizweni ekhona |
Ukwenza ngokwezifiso okubanzi kuyatholakala |
Ukuvumelana Nezimakethe |
Ivumelane kancane nezidingo ezithile zemakethe |
Ivumelana nezimo kakhulu ezidingweni ezithile zemakethe |
Umehluko Womkhiqizo
Ufuna umkhiqizo wakho ube okhethekile. Ukwakheka ngokwezifiso kukusiza ukuthi wenze isiphuzo esiyingqayizivele. Ungakwazi ukuklama amafomula akhethekile kanye nokupakisha. Lokhu kusiza umkhiqizo wakho ugqame. Ungakha ukwethembeka kwekhasimende. Ilebula yangasese ikunikeza amamajini enzuzo aphezulu. Umkhiqizo wakho ungase ubukeke njengeminye. Iziphuzo zangokwezifiso zikuvumela ukuthi uhlangabezane nezidingo ezikhethekile namathrendi.
Iziphuzo zamandla zangokwezifiso zisiza umkhiqizo wakho ugqame.
Imikhiqizo ekhethekile yakha ukwethembeka.
Ilebula yangasese ingakhuphula amamajini enzuzo.
Iziphuzo zangokwezifiso zingahlangabezana nezidingo ezikhethekile zokudla.
I-Scalability
Ungase ufune ukuthi umkhiqizo wakho ukhule ube mkhulu. Ilebula yangasese ine- umgoqo ophansi wokungena . Ungaqala ngemali encane futhi uqalise ngokushesha. Ukwakhiwa ngokwezifiso kudinga imali eyengeziwe nesikhathi. Womabili amamodeli akuvumela ukuthi ushintshe ukuthi wenza malini. Ukukhiqiza ngokwezifiso kukuvumela ukuthi ushintshe amavolumu njengoba ukhula. Ilebula eliyimfihlo lilungele ukuqalisa futhi likusiza ukuthi ukhuphule ngokushesha.
Iyiphi Imodeli Efanelana Nomkhiqizo Wakho?
Ungakhetha Nini Ilebula Eyimfihlo
Kufanele ukhethe ilebula yangasese uma ufuna ukungena emakethe ngokushesha. Le modeli isebenza kahle uma unesabelomali esilinganiselwe. Awudingi ukuchitha imali eningi ocwaningweni noma ezintweni zokusebenza. Ungagxila ekwakheni umkhiqizo wakho nasekuthengiseni imikhiqizo ngokushesha. Abantu abaningi basebenzisa ilebula eyimfihlo ukuze bahlole imibono emisha noma bafinyelele amakhasimende ngokushesha.
Ungase ufune ukuqala uhlobo lwesithasiselo selebula yangasese. Le ndlela ikuvumela ukuthi usebenzise amafomula afakazelwe. Ungakwazi ukwengeza ilogo yakho siqu kanye nomklamo. Awudingi ukukhathazeka ngokwenza iresiphi entsha. Ungakwazi futhi ukushintsha umugqa womkhiqizo wakho kalula. Uma ubona ithrendi entsha, ungangeza ama-flavour amasha noma izitayela ngaphandle kokulinda isikhathi eside.
Ithiphu: Ilebula eliyimfihlo likusiza ukuthi wonge isikhathi nemali. Ungagxila ekukhangiseni nasekukhuliseni umkhiqizo wakho.
Nazi ezinye zezimpawu zokuthi ilebula yangasese ilingana nomkhiqizo wakho:
Ufuna uku qalisa iziphuzo zamandla ngokushesha.
Unesabelomali esincane sokuqala.
Ufuna ukuhlola imakethe yezithako zokudla ngaphambi kokutshala imali eyengeziwe.
Awudingi ifomula eyingqayizivele njengamanje.
Ufuna ukwakha ibhrendi yelebula yangasese engenabungozi obuncane.
Ithebula lingakusiza ukuthi unqume ukuthi ilebula yangasese ikulungele yini:
Isimo |
Inzuzo Yelebula Yangasese |
Izimali ezinomkhawulo |
Izindleko zokuqalisa eziphansi |
Isidingo sejubane |
Ukungena emakethe okusheshayo |
Ukwenza uphawu okulula |
Kulula ukwengeza ilogo yakho |
Iqembu elincane |
Umsebenzi omncane ekuthuthukisweni |
Umugqa womkhiqizo oguquguqukayo |
Kulula ukwengeza noma ukushintsha imikhiqizo |
Kufanele ukhethe ukwakheka ngokwezifiso uma ufuna ukulawula okugcwele phezu komkhiqizo wakho. Le modeli ikuvumela ukuthi udale isiphuzo esifana nombono wakho. Ungakhetha zonke izithako. Ungakwazi ukuklama ukunambitheka, izinga lamandla, ngisho nokupakishwa. Ungumnikazi wefomula, ngakho akekho omunye ongakopisha umkhiqizo wakho.
Ibhrendi yesengezo sokwakheka ngokwezifiso igqama emakethe. Ungakhomba amaqembu akhethekile, njengabasubathi noma abantu abanezidingo zokudla. Ungakwazi futhi ukusetha amathrendi amasha. Uma ufuna ukuhola emakethe yezithako zokudla, isiko likunikeza amathuluzi okwenza lokho.
Qaphela: Ukwakheka ngokwezifiso kuthatha isikhathi nemali eyengeziwe. Udinga ukuhlela ucwaningo, ukuhlola, nama-oda amakhulu.
Kufanele ukhethe ukwakheka ngokwezifiso uma:
Ufuna a umkhiqizo oyingqayizivele ongekho omunye umuntu onawo.
Unombono ocacile womkhiqizo wakho nomkhiqizo.
Ufuna ukwakha isithasiselo sokwakheka ngokwezifiso esinobunikazi obuqinile.
Udinga ukuhlangabezana nezidingo ezikhethekile zokudla noma amathrendi.
Uhlela ukukhulisa umkhiqizo wakho futhi uvikele ifomula yakho.
Nalu uhlu lokuhlola oluzokusiza ukuthi unqume ukuthi ukwakheka ngokwezifiso kufaneleka kakhulu yini:
Ufuna ukuba ngumnikazi wefomula yakho.
Ufuna ukulawula yonke ingxenye yomkhiqizo wakho.
Unemali eyanele yocwaningo nentuthuko.
Ufuna ukugqama kwamanye amabhrendi.
Ufuna ukwakha ubuqotho besikhathi eside namakhasimende akho.
Indlela yangokwezifiso ikusiza ukuthi wakhe umkhiqizo oqinile. Ungadala okuthile okusha nokukhethekile. Ungakwazi futhi ukuvikela imibono yakho futhi ukhulise ibhizinisi lakho iminyaka ezayo.
Ukwenza Isinqumo Sokugcina
Ukuhlola Izidingo Zomkhiqizo Wakho
Kufanele ucabange ngalokho okudingwa ngumkhiqizo wakho. Qala ngokukhetha okubaluleke kakhulu. Ukupakisha kubaluleke kakhulu . Intengo nayo ibalulekile. Okuqukethwe kwe-caffeine kuyisihluthulelo futhi. Ibhrendi nokunambitha kubalulekile futhi. Bheka ithebula elingezansi ukuze ubone ukuthi yini ebaluleke kakhulu kumkhiqizo wakho:
Imibandela |
Izinga Lokubaluleka |
Ukupakisha |
Okubaluleke kakhulu |
Inani |
Okwesibili kakhulu |
Okuqukethwe kwe-caffeine |
Okwesithathu kakhulu |
Ibhrendi |
Okubalulekile |
Nambitha |
Okubalulekile |
Zibuze le mibuzo:
Ingabe umkhiqizo wakho udinga ukupakishwa okukhethekile ukuze ugqame?
Ingabe intengo iyinkinga enkulu ngebhizinisi lakho?
Ingabe ufuna ukulawula i-caffeine kumakhasimende akho?
Ingabe ukunambitha kuzosiza umkhiqizo wakho ukuthi uthole abathengi abathembekile?
Uma ufuna ukuthengisa izithasiselo zokudla, kufanele wazi ukuthi amakhasimende akho afunani. Izimpendulo zakho zizokusiza ukuthi ukhethe ilebula eyimfihlo noma izinketho zangokwezifiso.
Ukuqondanisa Nemigomo Yesikhathi Eside
Cabanga ngokuthi ufuna ibhrendi yakho iye kuphi. Iziphuzo zamandla ezenziwe ngokwezifiso zikusiza ukuthi wakhe uhlobo oluqinile. Ungenza imikhiqizo eyingqayizivele eyenza umkhiqizo wakho uhluke. Ilebula eliyimfihlo likuvumela ukuthi uhambe ngokushesha futhi ulandele amathrendi. Hlola ithebula elingezansi ukuze ubone ukuthi imodeli ngayinye ifanelana kanjani nemigomo yakho:
Isici |
Ukwakheka Ngokwezifiso |
Ilebula yangasese |
I-Brand Identity |
Ubunikazi bebhrendi obuqinile ngokuqamba okusha okuhlanganisiwe |
Ubunikazi bomkhiqizo obunomkhawulo, buncike emikhiqizweni ekhona |
Isivinini Sokungena Emakethe |
Ihamba kancane ngenxa ye-R&D nezidingo zokukhiqiza |
Ukungena ngokushesha emakethe |
Investment |
Ukutshalwa kwezimali kwangaphambili okuphezulu kodwa amamajini angcono esikhathi eside |
Ukutshalwa kwezimali kokuqala okuphansi, kuyashesha ukudayisa |
Umehluko |
Imikhiqizo ehlukile egqama emakethe |
Ukuhlukaniswa okuncane, okuvame ukubonakala njengokuvamile |
Kufanele ufanise ukukhetha kwakho nombono womkhiqizo wakho. Uma ufuna ukuhola ngemibono emisha, inkambiso ihamba phambili. Uma udinga isivinini nokuvumelana nezimo, ilebula yangasese isebenza kahle. Zinike isikhathi sokubheka imigomo yakho. Yenza ukukhetha okuhlakaniphile esiza umkhiqizo wakho ukhule.
Ufunde umehluko oyinhloko phakathi kwelebula yangasese neziphuzo zamandla zefomula yangokwezifiso. Cabanga ngemigomo yakho, ibhajethi, nomugqa wesikhathi ngaphambi kokuthi ukhethe. Imodeli ngayinye inikeza izinzuzo ezihlukile zomkhiqizo wakho. Zinike isikhathi sokubuyekeza izinto eziza kuqala kuwe. Yenza ukukhetha okusiza ibhizinisi lakho ukuthi likhule. Zombili izinketho zingakusiza ukuthi uphumelele emakethe yeziphuzo zamandla.
Ulungele ukuthatha isinyathelo esilandelayo? Qala ngokubhala izinto eziza kuqala kuqala bese ubona ukuthi iyiphi imodeli efana nombono wakho.
FAQ
Uyini umehluko omkhulu phakathi kwelebula yangasese neziphuzo zamandla zefomula yangokwezifiso?
Uthola isiphuzo esesenziwe kakade esinelebula yangasese. Ubeka uphawu lwakho kukho. Ifomula yangokwezifiso ikuvumela ukuthi udale iresiphi yakho. Ulawula zonke izithako.
Kuthatha isikhathi esingakanani ukwethula uhlobo ngalunye?
Iziphuzo ezinelebula yangasese zingaqaliswa ezinyangeni ezi-2-3.
Iziphuzo zefomula ngokwezifiso ngokuvamile zithatha izinyanga ezingu-6-12 ukuze zithuthukiswe futhi zidedelwe.
Iyiphi imodeli ebiza kancane ukuyiqala?
Ilebula yangasese ibiza kancane ekuqaleni. Awukhokheli ucwaningo noma imishini ekhethekile. Ifomula yangokwezifiso idinga imali eyengeziwe yokuthuthukisa nokuhlola.
Ngingakwazi ukushintsha ukunambitheka noma izithako?
Kufanele ukhethe ukwakheka ngokwezifiso uma ufuna umkhiqizo oyingqayizivele. Ufuna ukulawula okugcwele. Uhlela ukwakha uhlobo oluqinile lwesikhathi eside.
