Xaiv txoj cai dej haus tuaj yeem loj dua li qhov yooj yim xwb-nws yog ib qho kev tawm tswv yim. Ib qho dej haus tuaj yeem cuam tshuam txog kev lag luam, kev thov rau cov neeg siv khoom, thiab txawm tias kev thauj mus los.Nyob rau hauv tsab xov xwm no, peb yuav tshawb txog cov dej haus ntau tshaj plaws tuaj yeem muaj qhov ntau thiab tsawg, lawv siv, thiab qhov kev xaiv zoo li cas tuaj yeem txhim kho koj cov khoom lag luam kev ua lag luam.
Common Beverage Can Sizes
Mini Cans (7.5 oz thiab 8.4 oz)
Cov kaus poom mini feem ntau yog siv rau cov dej qab zib tsawg, cov menyuam yaus cov dej qab zib, thiab dej qab zib tsis muaj qab zib. Cov me me no zoo meej rau cov neeg siv khoom uas xav tau ceev, lub teeb refreshment yam tsis muaj overindulging. Lawv cov xwm txheej ua rau lawv zoo tagnrho rau cov vending machines, cov khw muag khoom yooj yim, thiab cov dav hlau, qhov chaw nqa khoom yog qhov tseem ceeb.
Qhov zoo ntawm cov kaus poom mini :
| Portability thiab yooj yim rau kev noj nyob rau ntawm qhov mus |
Calorie-conscious rov hais dua vim qhov me me ntawm qhov kev pab cuam |
Qhov chaw zoo, haum zoo rau hauv qhov chaw muag khoom thiab khw muag khoom |
Nrov Siv Cases :
Standard 12 oz Can
Lub 12 oz tuaj yeem yog cov dej haus uas muaj peev xwm loj, dav siv thoob plaws North America rau dej qab zib, npias, tshuaj yej, thiab dej cawv. Qhov loj me no muaj qhov sib npaug ntawm qhov kev tswj hwm thiab kev ua tau zoo, ua rau nws yog ib qho tseem ceeb hauv ntau lub khw muag khoom.
Qhov zoo ntawm 12 oz cov kaus poom :
Universally lees paub thiab ntseeg tau los ntawm cov neeg siv khoom |
Flexible labeling qhov chaw rau branding |
Tshaj nrog feem ntau cov kab hauv canning, ua rau nws raug nqi zoo rau cov tuam ntxhab |
Nrov Siv Cases :
Slim / Sleek 12 oz Can
Slim lossis sleek 12 oz cov kaus poom yog siab dua thiab nqaim dua li cov kaus poom. Cov kaus poom no yog tsim los pab rau cov neeg siv khoom niaj hnub, paub txog kev noj qab haus huv, tshwj xeeb tshaj yog rau cov dej haus xws li hard seltzers, kombucha, thiab organic npaj-rau- haus (RTD) kas fes. Lawv lub ntsej muag zoo nkauj ua rau lawv sawv tawm ntawm cov txee, feem ntau qhia txog kev nkag siab ntawm lub teeb thiab sophistication.
Qhov zoo ntawm cov kaus poom slim :
| Cov duab tshwj xeeb uas txhim kho cov khoom lag luam pom ntawm cov neeg coob coob |
Kev thov rau kev noj qab haus huv los yog cov khw muag khoom noj haus zoo tshaj |
Lighter thiab ntau refined tsos |
Nrov Siv Cases :
Loj tuaj yeem loj thiab lawv lub hom phiaj
Tallboy (16 oz)
Tallboy cov kaus poom, tuav 16 oz, yog nrov hauv cov khoom siv tes ua npias, tshwj xeeb tshaj yog rau IPAs thiab dej kas fes iced. Qhov loj me no muab ntau qhov ntim thaum tseem tswj tau qhov yooj yim ntawm ib pob khoom noj. Tallboys yog tshwj xeeb tshaj yog muaj txiaj ntsig zoo hauv kev ua kom pom cov khoom lag luam ua tsaug rau lawv qhov chaw loj dua rau kev tsim cov ntawv cim npe.
Qhov zoo ntawm highboys :
| Muab ntim ntau dua yam tsis muaj kev cuam tshuam rau cov neeg siv khoom |
Zoo meej rau cov xwm txheej sab nraum zoov thiab kev sib sau ua ke |
Loj dua daim ntawv lo rau lub npe |
Nrov Siv Cases :
Qhov cub (19.2 oz)
Lub 19.2 oz 'stovepipe' tuaj yeem tau txais txiaj ntsig hauv cov khw muag khoom yooj yim, tshwj xeeb tshaj yog rau cov sijhawm ua haujlwm ib leeg xws li kev ua si kis las thiab concerts. Nws txuas qhov sib txawv ntawm 16 oz thiab 24 oz cov kaus poom, muab cov ntim txaus rau cov dej haus txaus kom tsis txhob loj dhau.
Qhov zoo ntawm stovepipes :
Qhov zoo tshaj qhov loj me rau kev noj ib zaug |
Yooj yim rau cov xwm txheej, kis las, thiab kev ua neej nyob mus ib txhis |
Zoo heev rau cov khw muag khoom tsom mus rau kev lag luam loj |
Nrov Siv Cases :
Roj Taub (24 oz)
Lub 24 oz tuaj yeem, qee zaum hu ua 'roj tau,' yog qhov loj me rau pob nyiaj npias thiab dej haus ntau. Nws yog qhov zoo tagnrho rau cov neeg siv khoom nrhiav tus nqi thiab ntau dua. Qhov loj me no feem ntau pom nyob rau hauv cov khw muag khoom loj thiab cov khw muag khoom-style khw muag khoom, qhov twg nws txaus siab rau cov neeg yuav khoom ntau.
Qhov zoo ntawm cov kaus poom roj :
| Loj ntim kom zoo dua tus nqi ib chav tsev |
Nrov nyob rau hauv tus nqi-sensitive khw muag khoom ib puag ncig |
Txaus siab rau kev yuav khoom ntau hauv cov khw muag khoom loj |
Nrov Siv Cases :
Tshwj xeeb tuaj yeem Loj
Crowler (32 ooj)
Lub crowler yog ib qho tshiab ntxiv rau tsev neeg muaj peev xwm, tshwj xeeb yog tsim los rau cov npias tshiab tshiab thiab txwv kev tso tawm. Nws ua ke lub ntim ntawm tus neeg cog qoob loo nrog kev yooj yim ntawm txhuas, muab kev sib khi, kev xaiv nqa tau yooj yim rau cov neeg nyiam siv paj ntaub npias. Crowlers feem ntau yog siv los ntawm cov breweries me me rau ntawm qhov chaw ntim khoom thiab nqa tawm.
Qhov zoo ntawm crowlers :
| Zoo meej rau cov khoom me me thiab cov khoom tshwj xeeb |
Muab portability thiab khaws cia rau cov npias tshiab |
Zoo tagnrho rau chav dej thiab khoom siv tes ua breweries |
Nrov Siv Cases :
Growler (64 ooj)
Feem ntau siv nyob rau hauv chav dej thiab breweries, 64 oz growler yog qhov zoo tagnrho rau pab pawg haus thiab tshwj xeeb sijhawm. Thaum ib txwm ua los ntawm iav, aluminium growlers tau dhau los ua ntau dua vim lawv qhov hnyav dua thiab yooj yim ntawm kev thauj mus los. Qhov loj me no feem ntau yog muag raws li cov khoom lag luam zoo, kev paub dhau los.
Qhov zoo ntawm growlers :
Loj ntim, zoo meej rau kev sib koom |
Zoo tagnrho rau pab pawg chaw lossis cov xwm txheej tshwj xeeb |
Aluminium kev xaiv muab kev txav tau zoo dua li iav |
Nrov Siv Cases :
![Haus Can]( "Beverage Can")
Dej haus tuaj yeem ua tau raws li qeb
Dej Haus
Lub 12 oz tuaj yeem nyob twj ywm rau qhov loj me rau cov dej qab zib, vim nws qhov kev lees paub dav dav thiab kev sib raug zoo nrog cov kab ntau cov kaus poom. Cov kaus poom Mini tau dhau los ua neeg nyiam hauv cov dej haus, tshwj xeeb tshaj yog rau cov neeg siv khoom noj qab haus huv. Qhov loj dua, xws li 16 oz, yog qhov zoo tagnrho rau cov khw muag khoom ib puag ncig uas ua rau cov neeg yuav khoom ntau.
Qhov ntau thiab tsawg :
Standard 12 oz rau mainstream noj
Mini cov kaus poom (7.5-8.4 oz) rau cov khoom noj muaj calorie tsawg thiab cov me nyuam haus dej haus
Cov kaus poom loj dua (16 oz thiab siab dua) rau kev yuav khoom ntau thiab muaj nqis hauv khw muag khoom
Haus dej zog
Cov dej qab zib muaj zog feem ntau siv 8.4 oz lossis 12 oz slim cov kaus poom, ua kom muaj txiaj ntsig ntawm cov khoom ntim, nqa tau yooj yim ntawm cov ntim no. Cov duab slim txhim kho qhov pom kev pom thiab txhawb nqa lub zog, nyob rau ntawm txoj kev mus rau txoj kev ua neej nrog rau cov khoom no.
Qhov ntau thiab tsawg :
Craft Beers
Craft breweries feem ntau siv 12 oz thiab 16 oz cov kaus poom, raws li qhov ntau thiab tsawg sib npaug ntawm qhov chaw ntim khoom nrog ntim. Cov kaus poom loj dua, xws li 19.2 oz thiab 24 oz, feem ntau yog tshwj tseg rau cov nqi qis lossis cov ntawv txwv, muab cov neeg siv khoom ntim ntau dua hauv ib pob.
Qhov ntau thiab tsawg :
12 oz thiab 16 oz rau mainstream khoom siv tes ua beers
Qhov ntau thiab tsawg (19.2 oz, 24 oz) rau kev hwm lossis khoom noj raws caij nyoog
Lub tswv yim tseem ceeb ntawm Can Size hauv Branding thiab Marketing
Brand Positioning Los Ntawm Qhov Loj
Qhov loj ntawm cov dej haus tuaj yeem cuam tshuam ncaj qha rau nws lub hom phiaj kev xav. Cov kaus poom me me (7.5 oz thiab 8.4 oz) feem ntau sib txuas lus hwm tus nqi, kev noj qab haus huv, lossis cov khoom siv ua haujlwm, thaum cov kaus poom loj (16 oz thiab siab dua) qhia tus nqi, kev ua siab zoo, lossis kev noj pab pawg. Kev nkag siab txog qhov loj npaum li cas tuaj yeem cuam tshuam rau cov neeg siv khoom xav tau tuaj yeem pab kho cov khoom lag luam nrog cov duab hom phiaj.
Visibility thiab Shelf Strategy
Qhov loj me tuaj yeem ua lub luag haujlwm tseem ceeb hauv cov khoom pom ntawm cov khoom txee. Cov kaus poom slim thiab cov tub hluas muaj peev xwm sawv tawm hauv cov khw muag khoom coob vim lawv cov duab tshwj xeeb. Cov kaus poom loj dua kuj yog qhov muag pom tab sis ua haujlwm txawv lub hom phiaj - feem ntau yog tsom rau cov neeg siv khoom ntau thiab muaj txiaj ntsig.
Sustainability thiab Logistics
Qhov loj ntawm cov dej haus kuj tuaj yeem cuam tshuam cov nqi thauj khoom thiab khaws cia. Cov kaus poom me me (7.5 oz - 12 oz) yog qhov chaw zoo dua thiab txo cov nqi thauj khoom, thaum cov kaus poom loj (24 oz thiab siab dua) yuav raug nqi ntau dua shipping thiab cia nqi. Txawm li cas los xij, lawv tuaj yeem tsav kev muag khoom ntau dua, ua rau lawv tsim nyog rau kev lag luam muag khoom loj.
Cov kev coj ua zoo tshaj plaws rau kev xaiv cov dej haus zoo tuaj yeem loj
Lub hom phiaj kev xav txog kev lag luam
Thaum xaiv lub peev xwm loj, nws tseem ceeb heev kom phim qhov loj me rau koj lub hom phiaj kev lag luam nyiam. Kev sim nrog ntau qhov sib txawv tuaj yeem pab txiav txim siab qhov loj me uas cuam tshuam nrog cov neeg siv khoom thiab ua tau zoo tshaj plaws nyob rau hauv tag nrho cov hom phiaj zoo.
Kev tsim khoom thiab tus nqi ua haujlwm
Kev sib npaug ntawm cov nqi tsim khoom nrog cov txiaj ntsig ntawm cov kaus poom loj dua lossis kev cai loj yog qhov tseem ceeb. Cov qauv loj xws li 12 oz feem ntau muab cov nqi ua haujlwm vim lawv siv dav hauv kev lag luam, thaum cov kaus poom los yog cov kaus poom loj tuaj yeem ua rau cov nqi ntau lawm tab sis muab cov lus pom zoo muag.
Xaus
Kev xaiv cov dej haus zoo tuaj yeem loj yog qhov tseem ceeb rau kev tsim khoom lag luam, kev xa khoom, thiab kev thov rau cov neeg siv khoom. Los ntawm cov kaus poom mini rau cov tub hluas, txhua qhov loj me ua haujlwm rau lub hom phiaj kev lag luam tshwj xeeb. Los ntawm kev nkag siab txog qhov loj npaum li cas cuam tshuam rau koj lub hom, koj tuaj yeem txiav txim siab paub uas ua rau koj ua tiav.
Xav txog cov tswv yim txog koj cov dej haus tuaj yeem loj. Nws yog hais txog kev ntim khoom, tab sis kuj hais txog kev tsim kom muaj lub hom phiaj ntev thiab ua tau raws li cov neeg siv khoom xav tau. Rau cov lag luam xws li Jinzhou , lawv cov khoom, xws li cov kaus poom kev cai, muab tus nqi los ntawm kev ua kom yooj yim, tsim qauv, thiab cov kev daws teeb meem zoo.
FAQ
Q: Dab tsi yog qhov dej haus tuaj yeem loj?
A: Ib qho dej haus tuaj yeem loj yog hais txog qhov ntim thiab qhov ntev ntawm lub peev xwm siv tau rau ntim dej haus. Qhov ntau thiab tsawg muaj xws li 7.5 oz, 12 oz, thiab 16 oz, nrog rau txhua qhov kev pabcuam rau kev lag luam tshwj xeeb.
Q: Cov dej haus tuaj yeem ua rau muaj txiaj ntsig zoo li cas?
A: Cov dej haus zoo tuaj yeem ua rau muaj kev cuam tshuam rau cov neeg siv khoom xav paub thiab pom kev pom. Cov kaus poom me me feem ntau qhia cov khoom lag luam zoo, thaum cov kaus poom loj dua ua rau cov khoom lag luam muaj nqis.
Q: Vim li cas thiaj xaiv cov dej haus slim?
A: Slim cov kaus poom sawv tawm ntawm cov txee thiab thov rau cov neeg siv khoom niaj hnub, kev noj qab haus huv. Lawv nrov rau cov dej haus xws li nyuaj seltzers thiab kombucha.
Q: Dab tsi yog qhov zoo ntawm 12 oz dej haus tau?
A: Lub 12 oz tuaj yeem yog ntau yam, siv dav hauv North America, thiab muab qhov chaw txaus rau kev lag luam. Nws yog qhov zoo tshaj plaws rau dej qab zib, npias, thiab dej qab zib.
