2025 Global Bewing Trendth In-Yakadzika Report: Kugadziriswa, hutano uye hwekusuwa kutungamira indasitiri yekushandurwa
Nekusiyana-siyana uye kusarudzika kwemutengi wepasi rese anodiwa, indasitiri inovhuvhuta iri kuiswa shanduko isingaenzaniswi. Sechizvarwa cheZ nezviuru zvezviuru zvinova vatengi vakuru, hutano hwehutano, ruzivo rwezvemamiriro ekunze uye zviitiko zvehunyanzvi zviri kuendesa indasitiri yemhuka. Tsika dzakagadzirwa zvigadzirwa zvakaoma kuzadzisa izvo zvitsva zvinodiwa. Yakagadzirirwa nguruve dzinovenga, dzivharyepo pane dzinoshanduka ngetani dzimba dzekutengesa uye nekukurumidza kugona kwesimbe, zvakaunza munguva yendarama yekuvandudza.
Sekureva kweiyo Recent Yakaburitswa Bepa White Peepa Ichena ' Chinyorwa ichi chinozoita ongororo yakadzama yeaya ma huru mairi maindasitiri, anotarisa indasitiri inishuwarenzi yekunzi yekuvhundutsa vagadziri, varidzi vevaridzi uye vanoisa mari.
I. Kubata zvine hutano zvinwiwa: Shanduko kubva ku 'zvinopedza nyota ' kusvika \
Muna 2025, Global Inoshandira Sceval Saizi inotarisirwa kusvika kusvika pamabhiriyoni emabhiriyoni gumi nemaviri emadhora, neyekukura kwegore, huwandu hwegore rose hwakasara pane yakakwirira chikamu che8,3%. Uku kukura kunonyanya kufambiswa nezvinotevera zvinhu:
Kukura kunoputika kweiyo yakaderera / isiri-doro zvinwiwa
Kukwira kweiyo 'Svutugadzike yekuda kuziva Bheka-dzakasununguka-dzemahara dzakamiririrwa naHeineken 0.0 dziri kunyorazve indasitiri nyika. Vagadziri vechitsika vanogona kubatsira vechinyakare doro mabhebhi vanowana shanduko yedoro-kusununguka nekuvandudza maficha ekupedzisira uye kuwedzera zvinwiwa zvinoshanda.
2 .
Zvipfuwo zvakamanikidzwa zvine probiotic uye zvirangaridzo zviri kukurumidza kutora musika. Shanduro dzemazuva ano dzakavandudzwa dzechinyakare dzakapetwa zvinwiwa zvakakangwa zvakaita seKefir uye Kombchera zvinofarirwa zvakanyanya nevashandi vechena chena. The the \
3. Precision inovaka mhinduro
Yakasarudzika zvinwiwa zvine zvimiro zvinoshanda zvirimo (senge collagen, CBD, mavitamini, etc.) vari kutaurirana musika. Imwe mhando muJapan yakatanga iyo 'Ai Nutritionist ' Inwa. Nekuongorora vashandisi vemuviri bvunzo yekubvunzwa kuburikidza neAlgorithms, inopa yakasarudzika mafomula, kuzadzisa iyo inoshamisa yekudzoreredza kudzora kwe 75%.
Ii. SUSTINGLABLE KUPEDZISIRA: Kubva kuCOST CENCENCENCE KUTI VANOGONESA ZVESE ZVESE
Kudzivirirwa kwezvakatipoteredza kwave kuongororwa kwakakosha kune vatengi kana kusarudza zvinwiwa. Tsvagurudzo yaNielsen inoratidza kuti 73% yevatengi vanoda kubhadhara 10% yakawanda yeco-ane hushamwari kurongedza. Izvi zvinounza mikana mitsva yekukatanga kurongedza:
Shanduko yezvinyorwa iri kukurumidza.
Zvitsva zvekuputika zvigadzirwa senge aluminium cans (nehuremu hwekudzokorora kweanopfuura 70%), mapepa mapepa, uye mafirimu egungwa egungwa ari kukurumidza kuve akakurumbira. Iyo pepa rebottle projekiti rakabatanidzwa pamwe neanheuser-busch ibev uye paBoco yapinda mune yekutengesa nhanho uye inotarisirwa kupinda kugadzirwa kukuru muna 2025.
III. Flavour injivha: Iko kuunganidzwa kweNostalgia uye maitiro ematunhu
Flavour hunyanzvi arikukura nekukurumidza mumativi maviri:
Kudyidzana kwenyika dzepasi rese
Zvinwiwa zvine hunhu hwenyika senge lemongrass mvura kubva kuSoutheast Allia neJujube uye Coconut milds East ari kuputsa kuburikidza nedunhu Iyo 'Silka Road ' Yakatevedzana Yakatangwa Neimwe Burning Brand, iyo inobatanidza hunhu hwakaomeswa
2. Kududzirwa kwemazuva ano kweRetro Trend
Iyo nostalgic zvinwiwa zve1990 zviri kuita kudzoka nenzira ine hutano. The 'zero-shuwa replica ' Soda yakatangwa naBeibingyang haingochengetedze kuravira kwekirasi asi zvakare kubvisa iyo yakakwira shuga inotarisana nayo. Kutengesa kwayo kwakatopfuura mazana mashanu ezviuru emakore mumwedzi yekutanga yekuvhura kwayo.
Carbon tsoka dzepamhepo transpency
Kutungamira Brands kwatanga kumaka hupenyu hwakazara hweCarcl Carbon Kariti Heinen ichangobva kutangazve 'yakaderera-kabhoni kubhururuka
Iv. Tekinoroji kupa masimba: Kuvandudzwa mukati merimwe ketani kubva kugadzirwa kwekushandisa
Technological hunyanzvi iri kugadzirisa zvese zvikamu zveanosvina indasitiri:
AI-Drivern Chigadzirwa Kuvandudza
Coca-Cola's achangobva kutangwazve
Iyo vanhu vazhinji vehungwaru kurongedza
Smart packaging ne nfc chips kwete chete inogonesa anti-yekunyepedzera uye inopa zvakare kukosha-yakawedzera zviitiko senge mitambo yemitambo, inowedzera chiyero chekudzoreredza neavhareji ye 18%.
V. Anobuda misika: iyo inotevera yekukura injini
Misika inobuda yakadai seAfrica neSoutheast Asia yave kuita mauto matsva ekutyaira ekukura kweindasitiri:
Kuputika kwemusika weAfrica
Nekuwedzera kwekirasi yepakati, iyo yegore rose chiyero cheAfrica muAfrica Imwe mhando yeChinese yakavhura iyi iyi bhuruu yemusika wegungwa nekuvhura 250ml zvidiki-zvakakwenenzverwa pakurongedza uye yakakwirira-tembiricha inodzivirira tekinoroji.
Iyo Energy Inding Craze muSoutheast Asia
Mhando dzemunharaunda dzakadai saCarabao kubva kuThailand dziri kuchinja maitiro emusika inotongwa neRed Bull kuburikidza neyekuita mari-performance.
Zvinokosha zvinodiwa muMiddle East
Halal-Certified zvinwiwa uye zvisingadhinha zvinwiwa zvinokurumidza mumusika wepakati weMiddle East, negore rekukura kwegore rasara pamusoro pegumi neshanu muzana.
Dr. Emma Li, mukuru weInternet Anomisikidzwa Ekutanga kufunga anogona, '' Mabhizinesi anobudirira anokwanisa kuwanda. '
Indasitiri yemhuka muna 2025 ichave yakasarudzika, yakasarudzika uye yakasimba musika. Mabhizinesi iwayo anogona kunyatsonzwisisa maitiro ehutano, kuchengetedzwa kwezvakatipoteredza uye dhigirilization kuchave nemukana wekutora chinzvimbo chinotungamira mumusika uyu weTrillion-Yuan. Chidzitiro cheindasitiri shanduko yamuka. Wagadzirira here?
