I-2025 ye-Global Benorizo iNgxelo ye-in-in-in-inxulumene nobunzulu: Ukwenza ngokwezifiso, ubudlelane kunye nokuzinza kwemveliso ekhokelayo
Ngokwahlukahlukano kunye nokwenza ubuqu yemfuno yabathengi yehlabathi, umzi-mveliso wesiselo usenza inguquko engazange ibonwe ngaphambili. Njengoko isizukulwane Z kunye neMilleninials iba ngoyena mthengi ophambili, iimfuno zempilo, ulwazi lokuqonda okusingqongileyo kunye namava obupolitika aphindaphinde ishishini lokugcina. Iimveliso ezisemgangathweni zemveli kunzima ukuhlangabezana neemfuno ezintsha. Abavelisi besakhiwo esifanelekileyo, sixhomekeke kwimixokelelwane yenkxaso eguqukayo kunye nezakhono ezikhawulezayo, ziye zanelungelo kwixesha lokuphuhlisa.
Ngokutsho kwePhepha laKheke iPhepha leShishini leHlabathi liphela ', iZiselo eziSebenzayo, ukupakisha okuzinzileyo, ukuxhotyiswa kwengqondo, ukuxhotyiswa kwetekhnoloji kunye nokunyuka kweemarike ezivelayo kuya kuba ziindlela eziphambili kule minyaka mibini izayo. Eli nqaku liza kuqhuba uhlalutyo olunzulu lwezi zinto zintlanu ziphambili, zibonelela ngengqondo ejongeka ejonge phambili yoveliso yovelwano, abanini beempawu kunye nabatyali.
I. I-I. Iziselo ezisemngciphekweni
Ngowama-2025, ubungakanani beMakelo yeSoftware yeHlabathi kulindeleke ukuba bafikelele kwi-125 yezigidi zeedola zaseMelika, ngexabiso lokukhula minyaka le likwinqanaba eliphezulu le-8.3%. Oku kukhula kuqhutywa ikakhulu kwezi zinto zilandelayo:
Ukukhula okuqhushumbayo kweziselo eziphantsi / ezingenalo notywala
Ukunyuka kwephulo lokufumana iphulo lokufumana i- 'i-' ikhokelele kwi-15% yokukhula kwe-15% kwibhiya engenakutshekwa kwe-Buty-free yebhedi (<0.5% ye-ABV). Iibhiya ezingenakuthungwa zimele i-heineken 0.0 iphinda irekhode imeko yecandelo. Abavelisi basesiko banokunceda iimpawu zebhiya zemveli zifezekise inguqu engenasimahla yokuphucula iinkqubo zokuvela kunye nokongeza izinto zomsebenzi.
2. Iziselo zezempilo zezonyango ziye zaba yinto entsha
Iziselo ezixineneyo eziqukethe i-pirsiotics kunye nezithintelo zithatha ngokukhawuleza ukuthengisa. Iinguqulelo eziphuculweyo zanamhlanje zeziselo ezixineneyo ezinjengeKefir noKombucha bathandwa kakhulu ngabasebenzi abamhlophe basedolophini. 'I- fiotics + fiber fir ' Umenzi wamanzi oqaqambileyo ophunyezwe ngumenzi wekhontrakthi waseYurophu wafumana ukuthengisa okungaphezulu kwe-100 yezigidi zeYuan kunyaka wokuphehlelelwa.
3. Izisombululo zesondlo ngokuchanekileyo
Iziselo ezenziwe ngokwezifiso ezinesithako esisebenzayo (ezinjenge-collagen, i-CBD, iivithamini, njl njl) zikhupha intengiso. Uhlobo oluthile eJapan luye lwasungula i-len 'ye-AI yesondlo ' isiselo. Ngokuhlalutya iinkcukacha zovavanyo lwabasebenzisi nge-algorithms, ibonelela ngefomula eyakhethi, izuzisa ireyithi yentlawulo emangalisayo ye-75%.
II. Ukupakisha okuzinzileyo: Ukusuka kwiziko leendleko ukuxhobisa ukudala
Ukukhusela okusingqongileyo kube yinto ethathelwa ingqalelo kubathengi xa ukhetha iziselo. Uphando lukaNielsen lubonisa ukuba iipesenti ezingama-73 zabathengi bazimisele ukuhlawula i-10% ngaphezulu kwiphakheji ye-eco. Oku kuzisa amathuba amatsha okupakisha:
Uhlaziyo lwezinto ezibonakalayo lukhawulezisa.
Izinto ezintsha zokupakisha ezinjengee-aluminium Cans (kunye nenqanaba lokuphinda lisebenze ngaphezulu kwe-70%), iibhotile zephepha, kunye nefilimu ezidliwayo ngokukhawuleza. Iprojekthi yebhotile yeBhodi edibeneyo nge-Anheses-Busch Inbev nePaboco ingene kwinqanaba lokurhweba kwaye kulindeleke ukuba kungene kwimveliso yobuninzi kwi-2025.
III. I-flaavor in ovelge: Ukungqubana kwe-nostalgia kunye neempawu zengingqi
I-flaur i-Innour ikhulisa ngokukhawuleza kwiindlela ezimbini:
Ukudityaniswa kwehlabathi leencasa zengingqi
Iziselo ezineempawu zengingqi ezinje nge-lemongrass kunye ne-ginger iqaqamba amanzi ukusuka eMzantsi-mpuma yeAsia noJujube, i-Coconut kunye ne-COCKUCHHAKIWEYO KWI-Mbindi Mpuma. 'I-Silk Road ' isungulwe uphawu oluthile olutshatisayo, olubandakanya izinto ezibonisa izinto ezinqabileyo zamazwe ali-12 ecaleni kwendlela, sele zithengiswa kakhulu kwimveliso ye-E-Commer-Commerce.
2. Ukutolikwa kwale mihla kwe-retroll
Iziselo ezingaqhelekanga ze-1990s zenza ukuba ibuye ngendlela esempilweni. I- 'i-Iro-I-Soda isuswe yi-boda ehlelwe nguBeibingyyang ngaphandle kokufumana incasa yeklasi kodwa ikwashenxisa umxholo weswekile ephezulu abathengi abachaphazelekayo. Intengiso yawo idlulile kumatyala angama-500,000 kwinyanga yokuqala yokwazisa kwayo.
I-carbon ye-carbon yonyawo
Iimpawu ezikhokelayo sele ziqalisile ukuMakisha i-Carbon yomjikelo we-carbon ye-carbon yokukhupha idatha 'ukusuka kwizinto ezingafunekiyo ukuya kwi-shelves ' kwipakethi yemveliso. I-Heineken's yasungula 'i-carbon ye-carbon ' ingcelele inciphise i-carbon ye-carbon ngama-30% ngokwenza into esebenzayo.
Iv. Ukuxhotyiswa kwetekhnoloji: Ukuyinyusa yonke i-chain yonke ukusuka kwimveliso ukuya kusetyenziswa
UKHUSELEKO LWETEMBA LOPHANDO LOPHANDO LONTO LONTO LOMSEBENZI:
UPhuhliso lweMveliso ye-AI
Imveliso yeCoca-Cola isungulwe kwimveliso 'y3000 ' Imveliso ye-AI, evelisa ifomula ngokuhlalutya idatha yokhetho yezigidi zabathengi, sele yenye yeemveliso ezintsha eziphumeleleyo kwiminyaka entsha.
Ukuqondwa kwephanyazo lobuchule
Ukupakishwa kwe-smart ngeetshipsi ze-NFC kungekuphela nje ukuba i-anti-therafeckel kunye nokulandelela kodwa ikwabonelela ngamava alawulwayo afana nemidlalo yexabiso le-AR, ukwandisa ireyithi ye-ART nge-18%.
V. Iimarike ezivelayo: I-injini yokukhula elandelayo
Iimarike ezivelayo ezinje nge-Afrika nakumazantsi-mpuma yeAsia ziyimikhosi yokuqhuba entsha yokuqhuba ukukhula kwemveliso:
Ukuqhuma kwemakethi yase-Afrika
Ngokwandiswa kodidi oluphakathi, inqanaba lokukhula minyaka le lemakethi yase-Afrika esele ikwi-IT yeti yeti ifike kwi-12%. Umbhalo othile we-chinese uvule ngempumelelo le ntengiso yolwandle oluhlaza okwesibhakabhaka ngokuvula ukupakishwa kwe-250ml encinci kunye netekhnoloji yeqondo lobushushu ephezulu.
Isiselo samandla esiza kutsalela i-mpuma ye-Asia
Iingcakalo zalapha ekhaya ezinje nge-Thailand zitshintsha ipatheni elawulwa yi-Red Bull ngeendlela zokusebenza eziphezulu.
Iimfuno ezizodwa kuMbindi Mpuma
Iziselo eziqinisekisiweyo zeHalal kunye neziselo ezinxilisayo zikhule ngokukhawuleza kwimarike yasempuma yeMbindi Mpuma, ireyithi yokukhula yonyaka esele ingaphezulu kwe-15%.
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Umzi-mveliso wesiselo kwi-2025 uya kuba yindawo ethe qela iphakathi, eyahlukileyo kunye nokuzinzileyo. La mashishini anokuthi aqonde ngokuchanekileyo imeko yezempilo, ukukhusela isisingqongileyo kunye nokufumana idijithali kuya kuba nethuba lokuthatha indawo ekhokelayo kule ntengiso-yu. Ikhuselo lenguqu yeshishini liye lavuka. Sele ulungele?
