2025 Global Beverage Trends Ingxelo enzulu

2025 iGlobal Beverage Trends Ingxelo eNzulu-nzulu: Ukwenza ngokwezifiso, Impilo kunye noZinzo oluKhokela iNguqu kwiShishini

Ngokwahlukahlukana kunye nobuntu kwiimfuno zabathengi behlabathi, ishishini lesiselo lifumana inguqu engazange ibonwe ngaphambili. Njengoko i-Generation Z kunye ne-millennials iba ngabathengi abaphambili, iimfuno zezempilo, ulwazi lwendalo esingqongileyo kunye namava obuchwepheshe alungisa ishishini lesiselo. Iimveliso eziqhelekileyo eziqhelekileyo kunzima ukuhlangabezana neemfuno ezintsha. Abavelisi beziselo ezenzelwe wena, abaxhomekeke kubonelelo oluguquguqukayo kunye nobuchule obutsha obukhawulezayo, bangenise ixesha legolide lophuhliso.

NgokwePhepha eliMhlophe leMarike yeSiselo ka-2025 yamva nje, iziselo ezisebenzayo ezisempilweni, ukupakishwa okuzinzileyo, ukuveliswa kwencasa, ukuxhotyiswa kwethekhnoloji kunye nokunyuka kweemarike ezikhulayo kuya kuba yeyona ndlela iphambili kule minyaka mibini izayo. Eli nqaku liza kuqhuba uhlalutyo olunzulu lwale mizila mihlanu iphambili, ibonelela ngokujonga phambili kweshishini kubenzi beziselo, abanini beempawu kunye nabatyali-mali.

I. Healthy Functional Beverages: Utshintsho ukusuka 'Ukucima unxano' ukuya 'Ukusebenza'

Ngo-2025, ubungakanani bemarike yesiselo esisebenzayo kwihlabathi jikelele kulindeleke ukuba bufikelele kwi-125 yeebhiliyoni zeedola zaseMelika, kunye nezinga lokukhula lonyaka eliseleyo kwinqanaba eliphezulu le-8.3%. Oku kukhula kuqhutywa ikakhulu zezi zinto zilandelayo:

Ukukhula okugqabhukileyo kweziselo eziphantsi/ezingezizo utywala

Ukunyuka kwephulo elithi 'Sober Curious' liye lakhokelela ekukhuleni kwaminyaka yonke kwi-15% kwimarike yebhiya engenatywala (<0.5% ABV). Iibhiya ezingenatywala ezimelwe nguHeineken 0.0 zibhala ngokutsha imeko yoshishino. Abavelisi besiqhelo banokunceda iimveliso zebhiya zemveli zifezekise inguqu engenazo utywala ngokuphucula iinkqubo zokuvutshelwa kunye nokongeza amacandelo asebenzayo.

2. Iziselo zempilo yamathumbu ziye zaba yintandokazi entsha

Iziselo ezivundisiweyo ezineprobiotics kunye ne-prebiotic zibamba intengiso ngokukhawuleza. Iinguqulelo zangoku eziphuculweyo zeziselo zesintu ezinegwele ezifana neKefir kunye nekombucha zithandwa kakhulu ngabasebenzi basezidolophini. 'I-Probiotics + Dietary Fiber' uluhlu lwamanzi oluhlwahlwazayo oluphehlelelwe ngumenzi wekhontrakthi othile waseYurophu lufezekise intengiso engaphezulu kwe-100 lezigidi zeeyuan kwisiqingatha sonyaka sokusungulwa kwalo.

3. Izisombululo zesondlo ezichanekileyo

Iziselo ezenziwe ngokwezifiso ezinezithako ezisebenzayo (ezifana ne-collagen, i-CBD, iivithamini, njl.) zahlula imarike. Uphawu oluthile eJapan luphehlelele 'isiselo se-AI yesondlo'. Ngokuhlalutya idatha yovavanyo lomzimba lwabasebenzisi ngokusebenzisa i-algorithms, ibonelela ngeefomula zomntu, ukufikelela kwinqanaba elimangalisayo lokuthenga kwakhona le-75%.

II. UkuPakisha okuZinzileyo: Ukusuka kwiziko leeNdleko ukuya kwiNdawo yeXabiso

Ukukhuselwa kokusingqongileyo kuye kwaba yingqwalasela ebalulekileyo kubathengi xa bekhetha iziselo. Uphando lukaNielsen lubonisa ukuba i-73% yabathengi ikulungele ukuhlawula i-10% ngaphezulu kwi-eco-friendly package. Oku kuzisa amathuba amatsha okupakisha okutsha:

Inguqu ebonakalayo iyakhula ngokukhawuleza.

Izinto ezintsha zokupakisha ezifana neetoti ze-aluminiyam (ezinezinga lokuphinda lisetyenziswe ngaphezulu kwe-70%), iibhotile zephepha, kunye neefilimu ezityiwayo zolwandle zikhawuleza zidume. Iprojekthi yebhotile yephepha ephuhliswe ngokudibeneyo ngu-Anheuser-Busch InBev kunye nePaboco ingene kwinqanaba lokuthengisa kwaye kulindeleke ukuba ingene kwimveliso yobuninzi ngo-2025.

Iii. I-Flavour Innovation: Ukudibana kwe-Nostalgia kunye neempawu zeNgingqi

I-Flavour innovation ikhula ngokukhawuleza kumacala amabini:

Ukudityaniswa kweencasa zengingqi

Iziselo ezineempawu zengingqi ezifana ne-lemongrass kunye namanzi ejinja ahlwahlwazayo asuka kuMzantsi-mpuma we-Asia kunye nejujube kunye ne-coconut milkshake evela kuMbindi Mpuma zophula izithintelo zengingqi. Uthotho 'Indlela yeSilika' eyasungulwa luhlobo oluthile olusakhulayo, oludibanisa iimpawu zemathiriyeli ekrwada yamazwe ali-12 ecaleni kwendlela, ibe yeyona mveliso ithengiswa kakhulu kwi-e-commerce enqumla imida.

2. Ukutolikwa kwangoku kwendlela ye-retro

Iziselo ezingaqhelekanga zeminyaka yee-1990 zibuya ngendlela esempilweni. 'I-zero-swegar replica' yesoda eyaphehlelelwa yi-Beibingyang ayigcini nje ngokugcina incasa yakudala kodwa isusa isiqulatho seswekile ephezulu abakhathazwa ngabathengi. Ukuthengiswa kwayo kudlule kumatyala angama-500,000 kwinyanga yokuqala yokuqaliswa kwayo.

Carbon footprint transparency

Iimpawu eziphambili ziqalisile ukuphawula umjikelo wobomi opheleleyo idatha yokuphuma kwekhabhoni 'ukusuka kwimathiriyeli ekrwada ukuya kwiishelufu' ekupakishweni kwemveliso. Uthotho lweHeineken olusandula ukuphehlelelwa 'Low-Carbon Brewing' lunciphise unyawo lwekhabhoni ngama-30% ngokwandisa ikhonkco lokubonelela.

Iv. UkuXhotyiswa kweTekhnoloji: Ukwenziwa kwezinto ezintsha kulo lonke iTyayini ukusuka kwiMveliso ukuya kuSetyenziso

Itekhnoloji entsha ilungisa yonke inkalo yeshishini lesiselo:

Uphuhliso lwemveliso eqhutywa yi-Ai

Imveliso entsha ye-Coca-Cola 'Y3000' yokudala ngokubambisana kwe-AI, eyenza iifomula ngokuhlalutya idatha ekhethwayo yezigidi zabathengi, ibe yenye yezona mveliso ziphumeleleyo ezintsha kwiminyaka yakutshanje.

Ukusasazwa kokupakishwa okukrelekrele

Ukupakishwa okuhlakaniphile kunye neetshiphusi ze-NFC akuvumeli kuphela ukuchasana nomgunyathi kunye nokulandeleka kodwa kukwabonelela ngamava exabiso elongeziweyo njengemidlalo esebenzisanayo ye-AR, inyusa ireyithi yokuthenga kwakhona ngomndilili we-18%.

V. Iimarike ezikhulayo: Injini yokuKhula elandelayo

Iimarike ezikhulayo ezifana ne-Afrika kunye ne-Asia-mpuma ye-Asia ziba ngamandla okuqhuba ukukhula koshishino:

Ukuqhambuka kwemarike yaseAfrika

Ngokukhula kwabakumgangatho ophakathi, izinga lokukhula ngonyaka kwimarike yeti yaseAfrika esele ilungele ukusela ifikelele kwi-12%. Uphawu oluthile lwaseTshayina luvule ngempumelelo le marike yolwandlekazi oluluhlaza ngokuphehlelela i-250ml yobungakanani obuncinci bokupakisha kunye nobuchwepheshe obuxhathisa ubushushu obuphezulu.

Isiselo esinamandla siyathanda eMzantsi-mpuma Asia

Iimpawu zengingqi ezifana neCarabao evela eThailand ziyayitshintsha ipateni yemarike elawulwa yiRed Bull ngezicwangciso eziphezulu zokusebenza kweendleko.

Iimfuno ezikhethekileyo kuMbindi Mpuma

Iziselo eziqinisekisiweyo zeHalal kunye neziselo ezinganxiliyo zikhule ngokukhawuleza kwimakethi yoMbindi Mpuma, ngesantya sokukhula sonyaka esisele singaphezulu kwe-15%.

UGqr. Emma Li, umlawuli we-International Beverage Innovation Think can, wachaza: 'Amashishini esiselo aphumeleleyo kwixesha elizayo kufuneka abe nezinto ezintathu eziphambili: isakhono se-R&D sezinto ezintsha ezikhawulezayo, amandla okubonelela ngokuzinzileyo, kunye nobuchule bokusebenza kwedijithali. ' Loo mashishini anokudibanisa ngokudibeneyo la mandla mathathu aphezulu aya kuhlala kukhuphiswano lwentengiso.

Ishishini lesiselo ngo-2025 liya kuba yintengiso eyohlukeneyo, eyenzelwe umntu kwaye ezinzileyo. Loo mashishini anokuqonda ngokuchanekileyo iindlela zempilo, ukukhuselwa kwendalo kunye nedijithali iya kuba nethuba lokuthatha indawo ehamba phambili kule marike ye-trillion-yuan. Umkhusane wenguqu kushishino unyukile. Sele ulungele?