Yini okusha embonini yebhiya ? Muva nje, iSuntory enkulu yaseSuntory ithe izogxila ekuphumeni okungelona utshwala ngo-2025 bese usetha iyunithi lebhizinisi elingelona utshwala '. Lokhu kubuye kwaletha ubhiya onama-alcohol-free 'ngaphambili. Njengesigaba esibalulekile se-Innovation, yini ama-Giants njengamanje abeka ubhiya ongenawo utshwala? Intuthuko kabhiya wasekhaya?
Muva nje, kumenyezelwa le-suntory amenyezelwe ku-2025 utshwala kanye nesethulo senqubomgomo yebhizinisi lebhizinisi elizosungula i- 'Alcohol-Free Business Division ' ngoMongameli uNobuhiro Torii uthe kuzogxila kuziphuzo ezingezona zotshwala ngo-2025.
Kuyaqondakala ukuthi ibhizinisi elingeyona yotshwala libekwa njengenselelo entsha. Njengamanje, ibhizinisi elingaphuzi lotshwala liphathwa yi Ukwahlukaniswa kukabhiya , ukuhlukaniswa kwemimoya kanye nokwahlukaniswa kwewayini, kepha inkampani izosetha isigaba esisha esingewona utshwala ngoJanuwari 2025 ukuhlanganisa imisebenzi ehlukaniswe ngaphambili.
Ngokwesihlangotho somkhiqizo, iSuntory iphinde ihlobe uhlelo lokuphuza isiphuzo olugcwele olugcwele. Ngaphezu kokuvuselela imikhiqizo yayo ekhona, kusho ukuthi izokwethula imikhiqizo efana nomkhiqizo omusha we-citric acid isiphuzo 'nge-logo esebenzayo ngoJanuwari 7, 2025. Inkampani izobamba ingqungquthela yemininingwane.
Kungabonakala ukuthi ukubhekana nokufunwa kwemakethe kwesizukulwane esisha, i-Giant Suntory ihlala ilungisa isakhiwo sayo sebhizinisi. Ekubukeni komkhakha, iSuntory Setha ukuhlukaniswa kwamahhala katshwala, ngokususelwa kumathemba wale ngxenye yethrekhi. Njengamanje, ubhiya wamahhala wotshwala ububa isigaba esisha seziphuzo zomhlaba wonke, kanti usayizi wemakethe womhlaba kulindeleke ukuthi uqhubeke nokukhula.
Imakethe ye-No - futhi i-Low-Alcoaphel Maker isivele ibiza ngaphezu kwama- $ 13 billion ngo-2023, ngokusho kwedatha yakamuva evela ku-International Wine Wine & Spil Research Body IWSR, futhi kulindeleke ukuthi ikhule isabelo sayo semakethe yotshwala icishe ibe ngu-4% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngonyaka ka-2027 ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngo-20% ngonyaka ka-2027.
Ubhiya wamahhala we-Alcohol, okungukuthi, ubhiya ongenawotshwala, kepha akalingani '0 utshwala '. Ngokusho kwe-T / CBJ3108-2021 I-Alcohol-Free BEER ejwayelekile ekhishwe yiChina Liquor Association, ubhiya ngokuqukethwe kotshwala ngaphansi noma okulingana no-0.5% Vol kuchazwa njengobhiya ongenawo owakhisiwe.
Kuze kufike lapho ubhiya wamahhala wotshwala anganciphisa ukunciphisa utshwala, ngokungangabazeki uyisinqumo esihle kulabo abafuna ukunciphisa amandla abo okuphuza noma abangakwazi ukuphuza utshwala.
Njengamanje, abathengi bazokhetha iziphuzo ezidakayo ngokwengeziwe, bathambekele ekukhetheni imikhiqizo enezinga elingcono kanye nesipiliyoni esingcono, kunokuba basheshe baphisheke okuqukethwe noma inani.
Ukuze uhlangabezane nomkhuba wamanje wokuphuza okunempilo nezidingo zokushayela, amabhizinisi ekhanda ebhiya alima ubhiya wamahhala we-Alcohol njengoMkhiqizo Wokubamba. Ngaphezu kweSuntory, Anheineken Inbev, Heineken, Carlsberg, Asahi, Kirin nabanye baqhubekela phambili ngenkuthalo. Imikhiqizo emibili, uBudweiser noHeineken, i-akhawunti ngo-60% yemakethe ye-Global Alcohol-Free Beer Market.
Isibonelo, u-Asahi ubhiya, uthe ngo-2024 ukuthi bekuzocindezela imikhiqizo ye-zero-utshwala nemikhiqizo engezansi yotshwala. Idatha yezimboni ibuye ikhombise ukuthi ubhiya wamahhala wotshwala uyathandwa kakhulu phakathi kwabathengi ekuphishekeleni impilo.
I-Ab Inbev ihlela ukufuduka okwesihlanu kokuthengiswa kwayo ubhiya ukuze kungabikho-imikhiqizo enotshwala kanye notshwala obuphansi (amaphesenti ama-budweiser ashia pacific kuzokwethula inani lezikhathi ezi-2024. okuthandayo.
IHeineken, ngokwengxenye yayo, yaqhubeka nokuhlanganisa isikhundla sayo esiphambili njengobhiya wezwe 1 IHeineken ikhule iminikelo yayo yotshwala e-United States, eMexico, eSpain kanye nezinye izimakethe eminyakeni yamuva.
Ngokuya ngesi-Chinese Beer, ubhiya we-yanjing, ubhiya we-qingdao, ubhiya weqhwa nokunye futhi kunesikhalo ngotshwala obungenalo utshwala. Ubhiya we-Yanjing uthuthuke ngokuqhubekayo ukwethula ubhiya wama-Alcohol-Free ngamafutha e-zero, ushukela ophansi kanye namafutha aphansi, futhi ugcine ukunambitheka okumhlophe kobhiya omhlophe waseJalimane.
Ngokuvuthwa kwemakethe yebhiya, umkhuba wokuthuthuka okuhlukahlukene nowomuntu we-Beer uya ngokuya kusobala. Njengesigaba esivelayo, ubhiya wamahhala we-Alcohol futhi ubhekise esimeni seqembu labathengi abasebancane ukuze bathole amaqembu abathengi abasha Ikakhulu ekusebenziseni okusheshayo okusheshayo okusheshayo, isikhathi sewindi sama-Alcohol-Free Beer Market sesifikile.
Phambilini, umhlaziyi wemboni yotshwala uCou Xuefei wakhomba ukuthi ubhiya we-AlcoHolless angahle aholele ukunambitheka okukhanyayo ngenxa yokunambitheka komphakathi, futhi akuhambelani nesitayela se-flavour esilula esimelwe yi-craft flaw and stout, ukuma kuyihlazo kancane.
Ngokukhuphuka kwabathengi abasebasha, izitayela zabathengi ziyashintsha. Muva nje, inhlolovo yokusebenzisa ibonisa ukuthi 'Ukunambitheka okuhle ' kuyinto ebaluleke kakhulu kubathengi ukuthi banake lapho bethenga imikhiqizo yotshwala, ngenani elifinyelela ku-50.5%; Into yesibili ethandwa kakhulu ohlwini lwe-Uhlu
Ngakho-ke, uma ubhiya wamahhala wotshwala angathola nezinzuzo ekunambithekeni, ukuncintisana kwayo okuyisisekelo kuzothuthukiswa kakhulu. Kepha lokhu kuhlanganisa indida. Abahlaziyi abangenhla baveza ukuthi ubunzima obukhulu ekwakhiweni kukabhiya wama-Alcohol-Free ukusungulwa kwe-Flavour, futhi izinto ezintsha zibandakanya ukuthuthukiswa komqondo wonke we-Alcohol-Free Beer, okungubunjiniyela bohlelo.
Ukusuka kumkhuba, ubhiya wamahhala wotshwala uzoba yisigaba esibalulekile sokwenza okusha, uzofaka isikhathi esingcono sokunwebeka
