Yini entsha embonini kabhiya ? Muva nje, umdondoshiya uSuntory uthe uzogxila eziphuzweni ezinganabo utshwala ngo-2025 bese usungula 'uphiko lwebhizinisi olunganabo utshwala'. Lokhu kuphinde kwaletha 'ubhiya ongenatshwala' phambili. Njengesigaba esibalulekile sokusungula, yiziphi izimpungushe okwamanje ezendlala ubhiya ongenatshwala? Injani inqubekelaphambili kabhiya wasekhaya?
![1737020389520]( "1737020389520")
Muva nje, iSuntory Holdings imemezele esethulweni senqubomgomo yeBhizinisi likatshwala nobhiya ka-2025 ukuthi izosungula 'isigaba samabhizinisi angenabo utshwala' ngo-2025. UMengameli uNobuhiro Torii uthe izogxila eziphuzweni ezinganabo utshwala ngo-2025.
Kuyaqondakala ukuthi ibhizinisi leziphuzo ezingezona utshwala libekwe njengenselelo entsha. Njengamanje, ibhizinisi elingelona utshwala liphethwe yi- uphiko lukabhiya , uphiko lwemimoya kanye nephiko lewayini, kodwa inkampani izosungula isigaba esisha esinganabo utshwala ngoJanuwari 2025 ukuze sihlanganise imisebenzi yokuthengisa eyayihlukene ngaphambili.
Ngasohlangothini lomkhiqizo, u-Suntory uphinde wahlongoza uhlelo lonyaka wonke lwesiphuzo esingenatshwala. Ngaphezu kokubuyekeza imikhiqizo yayo ekhona, ithe izokwethula imikhiqizo efana nomkhiqizo omusha 'isiphuzo se-citric acid esingenatshwala' esinophawu olusebenzayo ngoJanuwari 7, 2025. Le nkampani izobamba isithangami nabezindaba ngoFebhuwari 2025 ukuze imemezele imininingwane.
Kuyabonakala ukuthi ibhekene nesidingo semakethe yesizukulwane esisha, i-Suntory enkulu ihlezi ilungisa ukwakheka kwebhizinisi layo. Ngokubona kwemboni, uSuntory usungule uphiko olungenatshwala, ngokubheka ithemba lale ngxenye yengoma. Njengamanje, ubhiya ongenatshwala usuba isigaba esisha seziphuzo zomhlaba wonke, futhi usayizi wemakethe yomhlaba wonke kulindeleke ukuthi uqhubeke nokukhula.
Imakethe kabhiya ongena- kanye notshwala obuphansi isivele ibiza ngaphezu kwezigidigidi eziyi-13 zamarandi ngo-2023, ngokusho kwedatha yakamuva evela enhlanganweni yocwaningo ye-International Wine & Spirits i-IWSR, futhi kulindeleke ukuthi ikhulise isabelo sayo semakethe yotshwala iyonke ifinyelele cishe ku-4% ngo-2027.
Ubhiya ongenatshwala, okungukuthi, ubhiya ongenatshwala, kodwa awulingani '0 utshwala'. Ngokwezinga likabhiya ongenatshwala le-T/CBJ3108-2021 elikhishwe yi-China Liquor Association, ubhiya onotshwala obungaphansi noma obulingana no-0.5%vol uchazwa njengobhiya ongenatshwala.
Ngokwezinga ubhiya obungenatshwala obunganciphisa ngayo ukuphuza utshwala, akungabazeki ukuthi kuyisinqumo esihle kulabo abafuna ukunciphisa ukuphuza kwabo noma abangakwazi ukuphuza utshwala.
Njengamanje, abathengi bazokhetha iziphuzo ezidakayo ngokunengqondo, bathambekele ekukhetheni imikhiqizo enekhwalithi engcono nolwazi olungcono, kunokuba baphishekele okuqukethwe kotshwala noma ubuningi.
Ukuze kuhlangatshezwane nendlela yamanje yokuphuza okunempilo nezidingo zokushayela, amabhizinisi amakhulu eziphuzo zikabhiya atshale ubhiya ongenatshwala njengomkhiqizo wesibambi. Ngaphandle kweSuntory, i-Anheineken InBev, iHeineken, iCarlsberg, i-Asahi, iKirin nabanye baphokophela phambili ngenkuthalo. Imikhiqizo emibili, iBudweiser neHeineken, yenza u-60% wemakethe yomhlaba wonke kabhiya ongenatshwala.
Isibonelo, i-Asahi Beer, yathi ngo-2024 izongena ku-zero-alcohol kanye nemikhiqizo yotshwala obuncane. Idatha yemboni iphinde ikhombise ukuthi ubhiya ongenatshwala usuthandwa kakhulu kubathengi ngenxa yokuphishekela impilo.
I-Ab InBev ihlela ukushintsha ingxenye yesihlanu yokuthengiswa kwayo kukabhiya emikhiqizweni engenabo utshwala neyotshwala obuphansi (amaphesenti angu-3.5 noma ngaphansi ngotshwala) ngo-2025. I-Budweiser Asia Pacific izokwethula ubhiya obusha obungena-Corona Alcohol kanye nobhiya obungenatshwala i-Budweiser Alcohol e-China ngo-2024. 'Umthengi osebenzisa isiphuzo ufuna kube inombolo yesiphuzo. Ubhiya ongenatshwala uyatholakala nangezikhathi ezithile noma ngokusekelwe kulokho okuthandwa nguwe.' I-CEO yase-Budweiser Asia Pacific kanye nosihlalo u-Yang Ke usho njalo.
I-Heineken yona, iqhubekile nokuhlanganisa isikhundla sayo esihamba phambili njengobhiya ongunombolo-1 emhlabeni jikelele ongenatshwala ngokuhlanganiswa kwebhizinisi layo elingenabo utshwala obuncane notshwala. I-Heineken ikhulise ukunikezwa kwayo kukabhiya ongenatshwala e-United States, Mexico, Spain nakwezinye izimakethe eminyakeni yamuva.
Mayelana nobhiya wamaShayina, ubhiya waseYanjing, ubhiya we-Qingdao, ubhiya we-Snow nokunye futhi unesakhiwo kubhiya ongenatshwala. Ubhiya wase-Yanjing uthuthukiswa ngokuqhubekayo ukuze kwethulwe ubhiya ongenatshwala onamafutha ayiziro, ushukela omncane namafutha aphansi, futhi ugcina ukunambitheka okumsulwa kukabhiya omhlophe waseJalimane.
Ngokukhula kwemakethe kabhiya, ukuthambekela kokuthuthukiswa kobhiya okuhlukahlukene nokuqondene nomuntu kuya ngokuya kuba sobala kakhulu. Njengesigaba esisafufusa, ubhiya obungenatshwala buphinde buhlinzekele esimisweni samaqembu abathengi abasebasha 'somphakathi + wezempilo'. Ikakhulukazi ekusetshenzisweni kwamanje okusheshayo, isikhathi sefasitela semakethe kabhiya ongenatshwala sesifikile.
Ngaphambilini, umhlaziyi wemboni yotshwala u-CAI Xuefei waveza ukuthi ubhiya obungenatshwala bungase buholele ekunambithekeni okulula ngenxa yotshwala obuncane, obungahambisani nokuphishekela umphakathi ukunambitheka okukhanyayo, futhi akuhambisani nesitayela samanje se-flavour esindayo esimelelwa ukuphindwa kwemisebenzi yezandla kanye ne-stout, ukubeka endaweni kungamahloni kancane.
Ngokukhula kwabathengi abancane, izitayela zabathengi ziyashintsha. Muva nje, inhlolovo yokusetshenziswa kwezidakamizwa ikhombisa ukuthi 'ukunambitheka okuhle' kuyisici esibaluleke kakhulu kubathengi okufanele banake lapho bethenga imikhiqizo yotshwala, ngengxenye efika ku-50.5%; Into yesibili edume kakhulu ohlwini 'ukunakekelwa kwezempilo,' okuhambisana nezimangalo zezempilo zikabhiya ongenatshwala.
Ngakho-ke, uma ubhiya ongenatshwala nawo ungathola izinzuzo ekunambithekeni kwawo, ukuncintisana kwawo okuyisisekelo kuzothuthukiswa kakhulu. Kodwa lokhu futhi kuhilela indida. Abahlaziyi abangenhla baveze ukuthi ubunzima obukhulu ekuthuthukisweni kukabhiya ongenatshwala wukuqanjwa kabusha kwe-flavour, futhi ukuqamba okusha kubandakanya ukuthuthukiswa kwawo wonke umqondo kabhiya ongenatshwala, okuwubunjiniyela besistimu.
Kusukela kulo mkhuba, ubhiya ongenatshwala uzoba isigaba esibalulekile sokusungula izinto ezintsha, uzoletha isikhathi esingcono sokunwetshwa.
