Esikhathini lapho abathengi behlanjalazwa khona ngezinketho, ukuma ngaphandle akuyona nje inzuzo; Kuyisidingo. Ubhiya oyingqayizivele angaphrinta akayona nje umtshalisela womkhumbi owenziwa ngaphakathi; Bangama-canvas okuxoxa izindaba, okuphakathi kwenkulumo yomkhiqizo, nethuluzi lokubandakanyeka kwabathengi. Njengomsebenzi omncane, emikhulu futhi encane, hone in the art of art design, imiphumela yokuqashelwa komkhiqizo nokuheha kwabathengi kuyinkimbinkimbi. Le ndatshana idlulela ekutheni lezi zipripri ezihlukile ziphinda ziphinda ziphinda ziphinda zibhekisise imboni yobhiya.
1. Ukubaluleka kokuklama embonini kabhiya
Umkhakha webhiya uyimakethe enempilo futhi yokuncintisana lapho ama-Breweries ahlala efuna izindlela ezintsha zokuhlukanisa imikhiqizo yazo. Elinye lamathuluzi anamandla kakhulu anawo akwazi ukuklama. Ukubaluleka kokuklama okungabanjwa embonini yebhiya akunakweqiwa. Kusebenza njengephuzu lokuqala lokuxhumana phakathi komthengi kanye nomkhiqizo, okwenza umbono ohlala njalo odlula uketshezi ngaphakathi.
Ingaba ukuklama akuyona nje kuma-aesthetics; Kumayelana nokudlulisela umnyombo womkhiqizo. Yonke into, kusuka esimweni sokungabizi kwemibala nemidwebo, idlala indima ebalulekile ekuthumeleni ubunikazi namanani kaBrewery. Iklanywe kahle ingaxoxa indaba, ikhiphe imizwa, futhi idale umuzwa wokuxhuma nomthengi.
Ngaphezu kwalokho, ezweni lapho abathengi bekhulisa khona abakhethayo, bangaqamba ukuba yindlela yokuhambisa ikhwalithi nobungcweti. Kuklanywe ngokucophelela kungasayina umthengi ukuthi i-Brewery inendaba nazo zonke izici zomkhiqizo wayo, kusuka ekuqedweni kokwenza umsebenzi.
Emakethe enabantu abaningi, lapho izinketho eziningi zivinjelwa ukunakwa, ubhiya oyingqayizivele angaphrinta kuyisihluthulelo sokuma. Bangamanxusa abonisiwe omkhiqizo, ethwebula umongo wobhiya kanye nabathengi abahehayo ukuze bawuthathe eshalofini.
2. Ukuqamba ubunikazi obuhlukile ngokuklama
Ukuqamba ubunikazi obuhlukile nge-Design kuwuhambo oluqala ngokuqonda amanani asemqoka nobuntu be-Brewery. Kumayelana nokuhumusha lawo magugu ezintweni ezibonakalayo ezazihlanganisa nezilaleli ezihlosiwe. Yonke imininingwane yemininingwane, kusukela ekukhetheni imibala kuya kokuthayipha kanye nezithombe.
Imibala idlala indima enkulu ekudlulisela ubunikazi bomkhiqizo. Umbala ngamunye ukhipha imizwa ethile nezinhlangano ezithile. Isibonelo, amathoni omhlaba afana no-brown kanye nemifino angahle aphakamise ukuxhumana kwemvelo nokugxila ezithandweni eziphilayo, ngenkathi ama-reds anempilo kanye nenjabulo kungahambisa amandla nenjabulo. Ukukhethwa kwemibala kufanele kuvumelane nobuntu bomkhiqizo kanye nohlobo lobhiya olwakhiwe.
Ukuthayipha kungenye into ebalulekile ekwakhiweni kobunikazi obuhlukile. Ifonti esetshenziswe ekwazi ukuveza umuzwa wesiko, lesimanje, noma ukudlala. Kufanele ibe khona futhi iyabonakala kalula, ngisho nasekude. Ukuthayipha kufanele kufezeke ukwakheka okuphelele futhi kuqiniswe umyalezo womkhiqizo.
Izithombe zikhona lapho umklamo ungaba khona ngempela empilweni. Kuyithuba lokuxoxa indaba, bonisa inqubo yokwenza izinto, noma ukugqamisa izithako. Imidwebo eyinkimbinkimbi, ihluzo ezinesibindi, noma imiklamo emincane konke ingaphumelela ekwakheni ubunikazi obuhlukile. Isihluthulelo ukuqinisekisa ukuthi isithombe siqondanisa namanani we-brand futhi sisebenzisa izithameli ezihlosiwe.
Ekugcineni, inhloso yokuqamba ubunikazi obuhlukile nge-design ukudala ukuthi lokho kungahle kuvelele eshalofini futhi kuthumbise ukunaka kwabathengi. Kumayelana nokwenza isibonakaliso esibonakalayo sohlobo lomkhiqizo olubonwa ngokushesha futhi lukhumbuleke.
3. Umthelela wengqondo wombala kanye nemifanekiso
Umthelela wengqondo wombala kanye nemifanekiso eBheer Can Design kuyindawo ehehayo yokutadisha. Imibala nezithombe kungavusa imizwa ethile nezinhlangano, kuthonye ukuziphatha kwabathengi kanye nokuncamelayo.
Imibala idlala indima ebalulekile ekubumbeni imicabango yokwakha kanye nokwakha ukuxhumana okungokomzwelo. Isibonelo, ucwaningo luye lwabonisa ukuthi okuluhlaza okwesibhakabhaka kuvame ukuhlotshaniswa nokwethenjwa nokwethenjwa, okwenza kube yindlela ethandwayo yokudla okwenziwayo ebheke ukudlulisa umuzwa wekhwalithi nobungcweti. Ngakolunye uhlangothi, imibala efudumele efana nobomvu no-orange ihlotshaniswa namandla nenjabulo, ibenze baphumelele ekudonseni ukunakwa nokwakha umuzwa wokuphuthuma.
Izithombe zibalulekile ngokulinganayo kubhiya zingakha. Imifanekiso eyinkimbinkimbi futhi imidwebo enemininingwane ingadala umuzwa wobuqiniso nobungcweti, ekhanga abathengi abayazisa imikhiqizo ye-artisanal. Ngakolunye uhlangothi, imidwebo enesibindi futhi emincane ingadlulisela umuzwa wobuntu besimanjemanje nokwenziwa okusha, ekhanga izethameli ezincane nezinazi ngokwengeziwe.
Umthelela wengqondo wombala nezithombe ungaphezu kwama-arehetics. Kungathonya imibono yabathengi yokunambitheka, ikhwalithi, kanye nesipiliyoni somkhiqizo jikelele. Iklanywe kahle eklanywe kahle ngemibala ekhethiwe kanye nezithombe zingadala umbono omuhle wokuqala bese usetha isigaba ngesipiliyoni somkhiqizo esikhumbulekayo.
4. Izifundo zamacala: design ukushayela impumelelo yomkhiqizo
Izifundo zamacala ezisebenza ngempumelelo esetshenziswe ngempumelelo ubhiya oyingqayizivele zingaphrinta ukukhulisa ukuqashelwa komkhiqizo futhi ziheha abathengi zinikeza ukuqonda okubalulekile emandleni okuklama embonini yebhilidi. Lezi zifundo zamacala ziqokomisa ukuthi ukuklama okungaba khona kungasiza ukuthi kube nokushayisana kumakethe enabantu abaningi futhi kufinyelele empumelelweni emangalisayo.
Olunye ucwaningo lwecala elinjalo yindaba yokwengeza izikebhe ezincane ezaguqula uhlobo lwayo ngokuklama. Ekuqaleni ulwela ukuthola ukuqashelwa emakethe yokuncintisana, i-Brewery yanquma ukutshala imali ephelele yamathini awo. Idizayini entsha efakwe imibala enesibindi, imifanekiso eyinkimbinkimbi, kanye nobunikazi obuhle bokubukwa obubonile obukhombisa ubuntu nobuntu bukaBrewery.
Umthelela wawuseduze futhi ubalulekile. I-New Can Deal Design ibanjwe abathengi nabathengisi ngokufanayo. Ubhiya we-Brewery waqala ukundiza emashalofini, futhi ukubonwa kwalo komkhiqizo kwaziwa. I-Unique Can Prints yaba yindawo ekhulumayo futhi ingumthombo wokuziqhenya ngotshwala, isiza ukwakha isisekelo samakhasimende athembekile futhi isungule uhlobo njengomholi embonini kabhiya wezandla.
Olunye ucwaningo lwecala oluphoqayo lubandakanya ukungena kabusha okwenziwe kahle okwakufuna ukuvuselela umkhiqizo walo nokuheha izithameli ezisencane. I-Brewery yaphendukela ekuklameni njengendlela yokuphefumula impilo entsha emikhiqizweni yayo. Imiklamo emisha efakwe imibala evuthayo, ihluzo ezidlalayo, kanye nombutho wesimanje odluliselwe ku-demographic omncane, oqondayo.
Imiphumela yayimangalisa. I-Brewery yabhekana nokuhlaselwa ngokuthengisa nokuqashelwa komkhiqizo, ikakhulukazi phakathi kwabathengi abancane. Imiklamo eyingqayizivele ingaba isiginesha yomkhiqizo, isiza ukuhlukanisa izimbangi futhi yakha ukuxhumana okuqinile okungokomzwelo nabathengi.
Lezi zifundo zamacala zibonisa amandla kabhiya oyingqayizivele kungaphrinta ekushayeleni impumelelo yeBrand. Baqokomisa ukuthi amathini aklanywe futhi aklanywe amathini aklanywe akwazi ukudonsa kanjani ukunakwa kwabathengi, adale umbono wokuqala, futhi ekugcineni athonye izinqumo zokuthenga. Emakethe enabantu abaningi, lapho izinketho eziningi zivinjelwa ukunakwa, okuyingqayizivele kungaba ukwakheka kuyisihluthulelo sokuma nokuthola ukuqashelwa komkhiqizo okumangazayo.
5. Isiphetho
Esikhathini esivela njalo somkhakha webhiya, ubhiya oyingqayizivele angaphrinta avele njengethuluzi elinamandla lokuthuthukisa ukuqashelwa komkhiqizo nokuheha abathengi. Lezi zinkonta akuzona nje izitsha zotshwala ngaphakathi; Zingama-canvases zokuxoxa izindaba, isisho somkhiqizo, kanye nokubandakanyeka kwabathengi.
Njengomsebenzi omncane, emikhulu futhi emincane, qhubeka nokuzihlanganisa ngobuciko bokwazi ukwakheka, imiphumela yokuqashelwa komkhiqizo nokuheha kwabathengi kuyinkimbinkimbi. Ubhiya oyingqayizivele angaphrinta aphinda avuse kabusha isimo sendawo kabhiya, adala imakethe esebenzayo futhi enamandla lapho ubuqambi kanye nokwenza izinto ezintsha kubusa kakhulu.
Kulesi sikhathi sokukhetha nokuncintisana, ukuma akusona nje inzuzo; Kuyisidingo. Ubhiya oyingqayizivele ungaphrinta uyisihluthulelo sokukhuthaza ukunakwa kwabathengi, ukudala umbono omuhle wokuqala, futhi ekugcineni uthonye izinqumo zokuthenga. Bangamanxusa abonisiwe omkhiqizo, ethwebula umongo wobhiya kanye nabathengi abahehayo ukuze bawuthathe eshalofini.
Njengoba imboni yebhiya iyaqhubeka nokuvela, into eyodwa icacile: ubhiya oyingqayizivele angaphrinta lapha ukuze azohlala. Bayikusasa lokufaka uphawu embonini yebhiya, futhi umthelela wabo uzoqhubeka kuphela ukukhula eminyakeni ezayo.
