Mune nguva era uko vatengi vakamanikidzwa nesarudzo, vakamira havangove mukana chete; Chinhu chinodiwa. Bhaini yakasarudzika inogona kupuritsa haisi midziyo yekubatwa mukati; Ivo vari canvas yekutaura nyaya, svikiro rekutaura kwechiratidzo, uye chishandiso chekubatanidza kwevatengi. Sezvo breweres, yakakura uye idiki, hone muhunyanzvi hwekugona kugadzira, izvo zvinorehwa kuzivikanwa kwerudzi uye kukwezva kwevatengi kwakakura. Ichi chinyorwa chinopera mumhando iyi mapepa akasiyana siyana arikugadzirisa iyo bheji yemhando yemhando yemvura.
1. Zvinorehwa neinogona kugadzira muindasitiri yedoro
Iyo indasitiri yedoro indasitiri musika unokwikwidza uye unokwikwidza uko mabudiriro anogara achitsvaga nzira dzekusiyanisa zvigadzirwa zvavo. Imwe yezvishandiso zvine simba zvakanyanya pakurasa kwavo kunogona kugadzirwa. Iko kukosha kweinogona kugadzira muindasitiri yedoro hakugone kuve kwakanyudzwa. Iyo inoshanda seyokutanga pfungwa yekubata pakati pemutengi uye chigadzirwa, kugadzira fungidziro isingaperi inopfuura kupfuura iyo mvura mukati.
Inogona kugadzirwa haisi kungori nezve aesthetics; ndezvekuti kuendesa kukosha kwechiratidzo. Chese chinhu, kubva kuchimiro chevanogona kumavara uye mifananidzo, inotora yakakosha basa mukutaura kuzivikanwa kwechibereko uye tsika. Chinhu chakagadzirwa zvakanaka chinogona kutaura nyaya, kumutsa manzwiro, uye kugadzira pfungwa yekubatanidza nemutengi.
Uyezve, munyika umo vatengi vari kuwedzera kuziva zvavanosarudza, vanogona kugadzira nzira yekuburitsa mhando uye hunyanzvi. Chinyakare chakagadzirwa chinogona kusaina kune mutengi kuti iyo brewery ine hanya nezveese chikamu chechigadzirwa chayo, kubva pakugadzira kurongedza.
Mumusika wakazara vanhu, uko zvisingaverengeki sarudzo dzeViyeti nekuda kwekutarisira, doro rakasiyana nemamwe rinogona kudhinda ndiyo kiyi yekumira kunze. Ivo ndivo vabati vevatambi vebrand, vachitora kukosha kwedoro uye kunyengedza vatengi kuti vatore kubva pasherufu.
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Kurova kuzivikanwa kwakasiyana kuburikidza nekugadzira rwendo rwunotanga nekunzwisisa kukosha kwenyika uye hunhu hwevanhu vepamhepo. Izvo ndezve kushandura idzo tsika kuita zvinhu zvinoshamisa zvinogunun'una nevateereri vainangwa. Zvese zvinhu zvine basa, kubva pakusarudzwa kwemavara kune typography uye mifananidzo.
Color colors tamba kukosha kwakakosha mukuburitsa zita reBrand. Ruvara rumwe nerimwe runomutsa manzwiro chaiwo uye kushamwaridzana. Semuenzaniso, toni dzepanyika dzakafanana neBrowns uye maGreens dzinogona kuratidza kubatana kune zvakasikwa uye kutarisisa pane organic zviripo, nepo matsvuku elloc uye yellows inogona kuburitsa simba uye kufara. Kusarudzwa kwemavara kunofanirwa kuwirirana nehunhu hwaBrand uye mhando yedoro iri kubikwa.
Typography ndechimwe chinhu chakakosha chinhu mukutanga kusarudzika kuzivikanwa. Iyo font inoshandiswa pane inogona kuburitsa pfungwa yetsika, zvazvino, kana kutamba. Inofanira kunge inowanzoonekwa uye inozivikanwa nyore, kunyangwe kubva kure. Iyo typography inofanira kukwanisa kugadzirwa kwese uye kusimbisa iyo brand's meseji.
Mifananidzo ndipo panogona kugadzirwa kuti chii chaizoitika zvechokwadi kuupenyu. Iwo mukana wekutaura nyaya, ratidza iyo yekugadzira maitiro, kana kuratidza izvo zvinongedzo. Mifananidzo yakaoma, mifananidzo yeushingi, kana kuti misimusi midziyo inogona kuve inoshanda mukugadzira kuzivikanwa kwakasiyana. Chinokosha ndechekuti uone kuti kufananidzira kunoenderana neyemhando yerudzi uye inoenderana nevateereri vavateereri.
Pakupedzisira, chinangwa chekutamba chisikwa chakasarudzika kuburikidza nemagadzirirwo ekugadzira iyo inogona iyo inogona kumira pasherefu uye inobata pfungwa dzevatengi. Izvo ndezve kugadzira chiratidzo chekuoneka chechiratidzo chinoonekwa pakarepo uye chisingakanganwiki.
3. Iko kukanganisa kwepfungwa kweruvara uye mufananidzo
Iyo psychological kukanganiswa kweruvara uye mifananidzo mubhegi inogona kugadzira inzvimbo inonakidza yekudzidza. Makorari nemifananidzo zvinogona kumutsa chaiyo manzwiro uye kushamwaridzana, kupesvedzera maitiro emutengi uye zvaunofarira.
Color colors inotamba chakakosha mukugadzira mafungiro uye kugadzira zvine musoro kubatana. Semuenzaniso, zvidzidzo zvakaratidza kuti bhuruu rinowanzobatanidzwa nekuvimbika uye kuvimbika, vachiita sarudzo yakakurumbira yeBrines inotarisa kuendesa pfungwa yemhando yehunhu uye hunyanzvi. Kune rimwe divi, ruvara runodziya senge tsvuku uye orenji zvinosanganiswa nesimba uye kufara, kuita kuti vabudirire mukukwezva kutarisa uye kugadzira pfungwa yekurumidziro.
Mifananidzo yakakosha zvakafanana mubhegi inogona kugadzira. Mifananidzo yakaoma uye yakadzama mifananidzo inogona kuumba pfungwa yechokwadi uye hunyanzvi hwekuita, kufadza kune vatengi vanokoshesa zvigadzirwa zvemhizha. Kune rimwe divi, zvigadziriso zvakashinga uye zvidiki uye zvidiki zvinogona kuburitsa pfungwa yezvino uye chiratidzo, zvinofadza kune vadiki uye vazhinji vateereri.
Iko kukanganisa kwepfungwa kweruvara uye kuoma kuoma hakupfuure aesthetics. Inogona kupesvedzera mapepa ekupararira ekuravira, mhando, uye yakazara brand chiitiko. Iyo yakanyatsogadzirwa inogona nemavara akasarudzwa uye mifananidzo inogona kuumba yakanaka yekutanga fungidziro uye seta iyo nhanho yeiyo isingakanganwiki yerudzi ruzivo.
4. Nyaya dzezvidzidzo: Dhizaira Kutyaira Brand budiriro
Nyaya dzezvekutanga dzakabudirira kushandisa doro rikasarudzika dzinogona kukurudzira kubhowa kweBrand Izvi zvidzidzo zvidzidzo zvinoratidza kuti zvigadzirwa zvinogona kubatsira sei kuti zvibetsere kubhururuka mumusika wakazara nevanhu uye uwane kubudirira kunoshamisa.
Imwe yekufunda yakadaro nyaya ndiyo nyaya yeiyo diki craft brewery iyo yakashandura iyo mhando kuburikidza inogona kugadzira. Pakutanga anotambudzika kuwana kuzivikanwa mumusika wemakwikwi, brewery akafunga kuisa mari mune yakazara zviyero zvemakani ayo. Dhizaini nyowani yakaratidza mavara akashinga, mifananidzo yakaomesesa, uye kuzivikanwa kwekuona kwakaratidza tsika dzaBlessy uye hunhu.
Iko kukanganiswa kwaive kwakanyanya uye kwakakosha. Iyo nyowani inogona kugadzira kutariswa kwevatengi uye vatengesi zvakafanana. Mabheji emabhiri aBlessy akatanga kubhururuka masherufu, uye kuzivikanwa kwaro kweshoko redenga. Iyo yakasarudzika inogona kuparidza yakave yekutaura uye sosi yekudada kweiyo brewery, ichibatsira kuvaka yakavimbika mutengi base uye kumisikidza iyo brand semutungamiri muindasitiri yegwenzi.
Chimwezve kesi yekunyepedzera inosanganisira bhurukwa rakanyatsogadzika iyo yakatsvaga kuvandudza mhando yayo uye kukwezva vateereri vadiki. Iyo brewery yakatendeukira kune inogona kugadzira senzira yekufema hupenyu hutsva mune zvigadzirwa zvayo. Iyo madhiri matsva anonzi ane mavara akashata, mitambo yekutamba, uye inomira yemazuva ano yakakurudzira mwana mudiki, anoziva ruzivo rwekuvaka.
Mhedzisiro yacho yaishamisa. Iyo brewery yakasangana nekuvhiya mukutengesa uye kuzivikanwa kwerudzi, kunyanya pakati pevatengi vadiki. Izvo zvakasarudzika zvinogona kuve siginecha yeiyo mhando, ichibatsira kuzvisiyanisa kubva kune vanokwikwidza uye kugadzira hukama hwakasimba hwepamoyo nevatengi.
Izvi zvidzidzo zvidzidzo zvinoratidza simba rebharo rakasarudzika rinogona kuparidza mukutyaira brand brand. Ivo vanosimbisa kuti matangi akasarudzika uye akafunga vaine pfungwa anogona kutarisirwa sei, gadzira yekutanga pfungwa yekutanga, uye pakupedzisira pesvedzero yekutenga sarudzo. Mumusika wakazara vanhu, uko zvisingaverengeki sarudzo dzinodzikama dzekutarisira, dzakasiyana siyana dzinogona kukoshesa ndiyo kiyi yekumira uye kuwana inoshamisa mhando yekuzivikanwa.
5. Mhedziso
Muchisimba-chinovhuvhuta chivako chendasitiri yedoro, doro rakasiyana nemamwe rinogona kunge rakabuda sechishandiso chine simba chekuvandudza zita rekuchengetera uye kukwezva vatengi. Aya maprints haasi midziyo chete yehukuru mukati; Ivo vanodzvanya vhezheni yekutaura nyaya, kutaura kwechiratidzo, uye kubatana kwevatengi.
Sezvo breweres, yakakura uye idiki, rambai muchiramba muhunyanzvi hwekugadzira, izvo zvinorehwa nekuzivikanwa kwerudzi uye kukwezva kwevatengi kwakakura. Bhebhi rakasarudzika rinogona kuputika rinorwadza iyo yedoro indasitiri yemhando yemvura, ichigadzira musika unoshamisa uye une simba panogara uye kusimudzira uye kugona kutonga mukuru.
Munguva ino yekusarudza uye kukwikwidza, kumira kunze haisi mukana chete; Chinhu chinodiwa. Bhaini yakasarudzika inogona kupindira ndiyo kiyi yekutora vatengi kutarisisa, vachigadzira fungidziro yakanaka yekutanga, uye pakupedzisira kukurudzira kutenga sarudzo. Ivo ndivo vabati vevatambi vebrand, vachitora kukosha kwedoro uye kunyengedza vatengi kuti vatore kubva pasherufu.
Sezvo iyo indasitiri yedoro indasitiri inoramba ichishanduka, chinhu chimwe chakajeka: Bheer yakasarudzika inogona kupurinda kunogara pano kuti ugare. Ivo ndidzo ramangwana rekutyaira muBeer indasitiri, uye kugona kwavo kuchangopfuurira kukura mumakore anouya.
