Ukukhetha isiselo esigqibeleleyo sinobungakanani beMpumelelo yeBrand yakho

Ukukhetha ekunene ubungakanani bungaphezulu kwesigqibo sokupakisha-yinto ephambili kwimpumelelo yophawu lwakho. Ubungakanani besiselo sakho bunokuchaphazela yonke into ukusuka kwindawo yentengiso ukuya kumava omthengi, oko kukwenza kube lukhetho olubalulekileyo kubenzi beziselo kunye nabasasazi. Kule posi, siza kuphonononga ukuba ubungakanani obulungileyo bunokuchaphazela njani uphawu lwakho, ukuthengisa, kunye nesicwangciso seshishini ngokubanzi. Uya kufunda kwakhona ukuba kutheni ukukhetha isiselo esifanelekileyo kunobungakanani bubalulekile kuzo zombini iibrendi ezintsha kunye nezisekiweyo.

 

Isiselo esiQhelekileyo sinobungakanani kunye noSetyenziso lwazo olungcono

IiToti ezincinci (7.5 oz ukuya kwi-8.4 oz)

Iitoti ezincinci, ukusuka kwi-7.5 oz ukuya kwi-8.4 oz, zilungele iziselo ezithambileyo, iziselo zamandla, iziselo zabantwana, kunye neemveliso ezikhathalela impilo. Ubungakanani babo obuncinci bubonelela ngolawulo lwezahlulo, lula, kunye nokuphatheka, kubenza babenokhetho lokukhetha olukhawulezayo, ekuhambeni. Ezi toti zibhenela abo bafuna ii-servings ezincinci okanye abantu abafuna ukulawula ukutya kwabo kwekhalori ngaphandle kokuncama incasa.

Abathengi abakhathalele impilo, abazali abathengela abantwana iziselo, kunye nabantu abafuna ukuhlaziyeka ngokukhawuleza ngabona bantu kujoliswe kubo kwiitoti ezincinci. Ezi toti zivumela ukuguquguquka okuthe kratya kubungakanani bezabelo, ezinomtsalane kwabaninzi abaqaphela ukusetyenziswa kwazo.

Iitoti ezisemgangathweni (12 oz)

I I-12 oz ingayeyona sayizi idumileyo nesetyenziswa kakhulu kwiisoda, iibhiya, iziselo zamandla, kunye neecocktails ezisele zilungele ukusela. Yeyona ndlela iphambili yokukhetha iziselo ezininzi zesiqhelo ngenxa yokusebenza kwayo kunye nokufikeleleka kwayo. Lo bungakanani bunika umthamo olungeleleneyo ohambelana neentlobo ezininzi zesiselo kwaye unikezela ngokukhonza okwanelisayo ngaphandle kokuba mkhulu okanye omncinci kakhulu.

Kutheni isamkelwa ngokubanzi kangaka? Kulula ukugcina, ukupakisha, kunye nokuthunyelwa ngenqanawa, kuyenza ingabizi kakhulu kubo bobabini abathengisi kunye nabavelisi. Ngaphezu koko, ubukhulu becala abathengi abaninzi baqhelene nabo, beyenza ukuba ibe yinto enokuthenjwa neyaziwayo kwiibrendi ezininzi.

Iinkonkxa zeTallboy (16 oz kunye neziKhulu)

Iitoti zeTallboy, eziqhelekileyo eziyi-16 oz nangaphezulu, zihlala zikhethelwa iibhiya zobugcisa, iisoda ezikhethekileyo, kunye neziselo ezikhulu zamandla. Ezi toti zibhenela abathengi abafuna ixabiso elingaphezulu okanye amava emveliso yeprimiyamu. Ngobukhulu bawo obukhulu, iitoti ze-tallboy zibonelela ngesithuba esithe kratya sokubeka uphawu, nto leyo ezenza zibe lolona khetho lubalaseleyo kwiimveliso ezifuna ukugqama kwiishelufu.

Ezi toti zigqibelele ukwenza ingxelo engqingqwa, nokuba yeyokwenza utywala obujolise ekuboniseni incasa eyodwa okanye iziselo zamandla ezijolise kunikezelo olukhulu, olunomthamo. Iitoti zeTallboy zikwanika iibrendi ukuba bhetyebhetye ukuyila iilebhile zoyilo ezineenkcukacha ezintsonkothileyo.

IiNkonkxa eziZodwa (iSlim, iStovepipe, iCrowler, iGrowler)

● I-Slim Cans (i-12 oz): Iitoti ezincinci ziye zafumana ukuthandwa kwiminyaka yamuva, ngakumbi iziselo zempilo, i-hard seltzers, kunye ne-kombucha. Uyilo lwabo olude kunye nolubhityileyo lunika inkangeleko yangoku, esulungekileyo enomtsalane kubathengi abafuna iziselo ezikhaphukhaphu okanye zeprimiyamu. Ezi toti zenza i-silhouette eyahlukileyo ebonakalayo kuzo zombini iivenkile kunye nemivalo.

● Iitoti ze-Stovepipe (19.2 oz): Ezi toti zidla ngokubonwa kwiivenkile ezithengisa izinto eziluncedo, zinika ubungakanani obufanelekileyo kwizihlandlo zokusebenzela enye njengemicimbi yezemidlalo okanye imisebenzi yangaphandle. Ubungakanani be-19.2 oz bubetha ulungelelwaniso phakathi kokubonelela ngomxholo ongaphezulu ngaphandle kokugqithisa umthengi, okwenza ukuba ilungele iimeko zokuhamba.

● I-Crowler (32 oz) kunye ne-Growler (64 oz): I-Crowler kunye ne-growlers ziinkonkxa ezinokwakheka okukhulu ezenzelwe ibhiya eyenziwe ngobugcisa, edla ngokusetyenziswa ngamagumbi okuhlamba okanye abenzi botywala kwiimveliso ezintsha, ezingaqhutywa kancinci. IiCrowler zitywinwe kwisiza, ukudibanisa lula kwetoti ye-aluminiyam kunye nomthamo womkhulisi weglasi yemveli. Abalimi, abadla ngokusetyenziselwa ukwabelana ngeqela, baye baduma kwiindawo ezithengisa utywala okanye njengenxalenye yamava ohlobo olulodwa. Ezi sayizi zijolise kubantu abathanda ibhiya okanye abathengi abafuna inketho enkulu, yokunikezela ngokutsha.

Ezi toti ezikhethekileyo zidlala indima ebalulekileyo ekujoliseni kwiimarike ze-niche. Nokuba ziinkonkxa ezibhityileyo kubathengi abakhathalele impilo, izitovu zabathengi basevenkileni, okanye ii-crowlers zabathandi bebhiya yobuchwephesha, isayizi nganye ibonelela ngamava alungelelanisiweyo aphucula uphawu kunye nesibheno sabathengi.

 

Kutheni isiselo sinobungakanani beMiba kwiMpumelelo yeBrand lakho

Impembelelo yeCan size kuMbono woMthengi

Ubungakanani besiselo sakho bunokudlala indima enkulu ekubumbeni izinto ezikhethwa ngumthengi kunye nezigqibo zokuthenga. Iitoti ezincinci, njengeetoti ezincinci, zihlala zihambelana nolawulo lwesahlulo kunye nokukhetha okukhathalela impilo. Abathengi abakhetha ezi sayizi bathanda ukukhumbula ngakumbi ukutya kwekhalori okanye bajonge ukuhlaziya okukhawulezayo ngaphandle kokusela kakhulu.

Kwelinye icala, iitoti ezinkulu zibhenela kubathengi abafuna ixabiso okanye inkonzo enkulu. Xa abathengi bebona inkonkxa enkulu, bahlala beziva befumana imali eninzi, nto leyo enokuba nefuthe kwisigqibo sabo sokuthenga.

Ngaba ubungakanani bunokuchaphazela ngokuthe ngqo uphawu lophawu. Iitoti ezincinci zidla ngokunikezela ngeprimiyamu, i-vibe yezempilo, ngelixa iitoti ezinkulu zinokuvelisa umfanekiso wemveliso wemihla ngemihla oqhutywa lixabiso. Ubungakanani besixhobo bunceda ukuseta ithoni yendlela uphawu olubonwa ngayo kwiimarike.

Impembelelo yeCan size kuMbono weBrand

Kwindawo yokuthengisa exineneyo, ubungakanani obufanelekileyo bunokunceda imveliso yakho ibonakale. Cinga ngoku: xa abathengi behlola iishelufu, inkonkxa efana kakhulu nabanye inokuhlangana. Kodwa iisayizi ezikhethekileyo, ezifana neetallboys okanye iitoti ezibhityileyo, zidla ngokubatsalisa amehlo.

Ipsychology yokupakishwa idlala indima enkulu apha. Iitoti ezinkulu zihlala zibonisa ixabiso kunye nobuninzi, ngelixa iitoti ezincinci zinokuvuselela iimvakalelo zobugocigoci kunye nokukhetheka. Ngokuxhomekeke kwimakethi yakho ekujoliswe kuyo, ukuhlengahlengisa ubungakanani kunokubumba indlela imveliso yakho ebonwa ngayo.

Ngokukhetha ubungakanani obufanelekileyo, ungaphucula ukubonakala kwemveliso yakho kwaye ulahlekise abathengi abasenokuba khange bayithathele ingqalelo ibhrendi yakho. Itoti ebalaseleyo yitoti ethi iqatshelwe, nto leyo ekhokelela ekuthengisweni okungakumbi.

 

Indima yesiselo sinokuKhuluma kwintengiso kunye neNtengiso

Ngaba ubungakanani njengesixhobo sokuphawula

Ubungakanani besiselo sakho bungasebenza njengesixhobo esinamandla sophawu kunye nokubeka indawo. Ubukhulu obungafaniyo bunokunceda ukunxibelelana ngexabiso lebhrendi yakho ngokucacileyo. Ngokomzekelo, iitoti ezincinci zihlala zibonisa i-premium, imveliso ephezulu. Ngokuqhelekileyo zisetyenziswa ziimpawu ezifuna ukugxininisa umgangatho ngaphezu kobuninzi, njengeziselo zendalo okanye iisoda zodidi.

Ngakolunye uhlangothi, iitoti ezinkulu zivame ukugxila kwixabiso kunye nokulula, zibhenela kubathengi abafuna imveliso eninzi ngexabiso elingcono. Iimpawu ezisebenzisa iinkonkxa ezinkulu zidla ngokubonwa njengezinika ixabiso elihle ngemali.

Iimveliso ezininzi eziphumeleleyo zisetyenzisiwe zinobukhulu njengenxalenye yesicwangciso sabo sokuthengisa. Umzekelo, i-Red Bull's slim 8.4 oz inokulungelelanisa ngokugqibeleleyo nomfanekiso wayo wamandla kunye nokusebenza kakuhle, ngelixa iimveliso ezifana neMiller High Life zisebenzisa iitoti ezinkulu ukumela ubuninzi kunye nexabiso.

'Wow' Factor of Unique Can sizes

Ubukhulu betoti eyahlukileyo, obufana namakhwenkwe amade okanye iitoti ezibhityileyo, anokudala umahluko oqinileyo wokubonwayo. Ezi sayizi azikho malunga nomthamo; bamalunga nokudala imveliso ebalaseleyo. Xa abathengi behamba behla ngeepaseji ezixineneyo zokuthengisa, iimveliso ezinobukhulu obahlukileyo zidla ngokutsala amehlo ngokukhawuleza kunezo zisezinkonkxeni eziqhelekileyo.

Uyilo lokupakisha ludlala indima ephambili ekomelezeni ibali lophawu lwakho. Umzimba omncinci, omde unokuvusa imvakalelo yesimanje kunye nobugocigoci, ngelixa enkulu, enzima inokubonisa ukukhalipha kunye namandla. Ezi zinto zoyilo aziphembeleli kuphela indlela uphawu lwakho olubonwa ngayo kodwa lukwachaphazela ukuziphatha kwabathengi-ingakumbi xa iimveliso zinesithuba esincinci seshelufu ukwenza umbono.

Indlela yokufumana ubungakanani kuNtengiso kunye neNtengiso ye-Intanethi

Xa kuziwa ekuthengiseni, ubungakanani obufanelekileyo bunokuba nefuthe elikhulu kwindlela imveliso yakho ingena ngayo kwindawo yeshelufu ekhoyo. Iitoti ezinkulu zinokufuna ukubekwa ngobuchule ngakumbi, ngelixa iitoti ezincinci kulula ukuzipakisha kwaye zingene kwizithuba ezisecaleni kwezinye iimveliso. Injongo kukwenza imveliso yakho ivele ngaphandle kokugqithisa indawo ejikeleze kuyo.

Kurhwebo lwe-intanethi, kubalulekile ukubonisa iimpawu ezizodwa zesayizi yakho yetoti. Iifoto zemveliso ezikumgangatho ophezulu zibalulekile. Le mifanekiso kufuneka iqaqambise ubungakanani kunye nokumila kwetoti ukunceda abathengi baqonde into abayithengayo. Kwintengiso ye-intanethi, ukubeka isayizi yakho yetono njengenxalenye yebali lemveliso yakho kunokunceda ukunxibelelana ngexabiso kunye nesibheno.

 

Iimpembelelo zeendleko zobungakanani obahlukeneyo beCan

Iindleko zeMveliso kunye neeYunithi

Umahluko wexabiso phakathi kweetoti ezincinci, ezisemgangathweni kunye ezinkulu zinokuhluka kakhulu. Iitoti ezincinci zidla ngokungabizi kakhulu kwiyunithi nganye, kodwa zisenokungasoloko zibonelela ngexabiso elingcono xa kuqwalaselwa umthamo wemveliso. Iitoti ezinkulu, ngelixa zibiza kakhulu ukuvelisa, zinokunika ixabiso elingcono kwixesha elide, ngakumbi kwiibhetshi ezinkulu.

Xa kusenziwa imiqulu ephezulu, uqoqosho lwesikali luya kudlala. Okukhona uvelisa, kokukhona usezantsi ixabiso ngeyunithi nganye. Oku kuyinyani ngokukodwa kwiitoti ezisemgangathweni kunye ezinkulu, eziveliswa ngobuninzi. Ukuba ibhrendi yakho iceba ukukala ngokukhawuleza, ukutyala imali kwiisayizi ezinkulu kunokonga imali ngokuhamba kwexesha ngokunciphisa ixabiso leyunithi nganye.

Ukusasaza, ukuGcina, kunye neeNdleko zokuThumela

Ngaba ubungakanani bunokuchaphazela iindleko zakho zokuhambisa kunye nokugcinwa. Iitoti ezinkulu zininzi kwaye zinzima, nto leyo eyandisa iindleko zothutho. Ukuthumela ngenqanawa kuya kubiza kakhulu ngenxa yobunzima obongezelelweyo kunye nesithuba abasithatha kwiilori okanye izikhongozeli. Iitoti ezincinci, kwelinye icala, zikhaphukhaphu kwaye kulula ukuzigcina, nto leyo ekhokelela ekongisweni kweendleko zokuthumela ngenqanawa kunye nolungiselelo.

Ukuqwalaselwa kobunzima kunye nendawo kubalulekile ekugcineni ukusasazwa ngokufanelekileyo. Ngelixa inkulu inokubonelela ngevolumu eninzi, ihlala ikhokelela kwiindleko eziphezulu zothutho. Amatoti amancinci kulula ukuwapakisha kunye nokuthutha, anikezela ukusetyenziswa ngokufanelekileyo kwendawo. Kwishishini elijonge ukugcina iindleko ziphantsi, ukulinganisa umthamo wemveliso kunye nokusebenza kakuhle kokuthumela ngundoqo.

 

Izinto omawuziqwalasele xa ukhetha isiselo esiLungileyo sinobukhulu beBrand yakho

IMarike ekujoliswe kuyo kunye noKhenketho lwabathengi

Ukulungelelanisa ubungakanani bakho bethako kunye nemarike ojolise kuyo kubalulekile kwimpumelelo. Iitoti ezincinci zilungile kubathengi abakhathalela impilo abakhetha ulawulo lwesahlulo, ngelixa iitoti ezinkulu zibonelela abo bajonge ixabiso elingcono okanye inkonzo enkulu. Umzekelo, ukuba imarike yakho ixhomekeke kwiprimiyamu, iziselo eziphilayo, iitoti ezincinci zinokulungelelaniswa nezinto abazikhethayo. Kodwa ukuba abaphulaphuli bakho baqhutywa lixabiso, iitoti ezinkulu zinokubhenela kumnqweno wabo ongakumbi ngexabiso elifanelekileyo.

Iitrendi nazo zidlala indima enkulu. Ezinye iimarike zigxila ngakumbi kukhetho olusempilweni, zityhala imfuno yezinto ezincinci, ezilawulwa ngakumbi. Ngeli xesha, ezinye iimarike zinokukhetha iitoti ezinkulu, ezisebenza ngaxeshanye, njengeziselo zamandla okanye iziselo ezilula. Ukwazi izinto ozikhethayo kwimakethi yakho kuya kukhokela kwisigqibo sakho malunga nokuba yeyiphi isayizi ehambelana nebhrendi yakho.

Uhlobo lweSiselo kunye nokuqulunqwa kwaso

Uhlobo lwesiselo osithengisayo luya kuba nefuthe kakhulu ekukhetheni kwakho ubungakanani besayizi. Kwiziphuzo ze-carbonated, iitoti eziqhelekileyo zisebenza kakuhle njengoko zigcina i-fizz kunye ne-carbonation. Iziselo ezisebenzayo, njengeziselo zamandla, zihlala zisebenzisa iitoti ezincinci okanye ezibhityileyo ukukhulisa ukuphatheka. Iziselo ezinxilisayo zisenokufuna iitoti ezinkulu ukuze zifake imveliso eyomeleleyo okanye enomthamo ophezulu.

Nezinto eziphathekayo. Ngokomzekelo, ezinye iziselo zifuna iinkonkxa ezinelayini ekhethekileyo ukuze zigcine incasa yazo, ngoxa ezinye zisenokufuna iinkonkxa ezingqindilili ukuqinisekisa ukuba zintsha. Ubungakanani obufanelekileyo kunye nezinto eziphathekayo zinokunceda ukugcina ingqibelelo yemveliso ngelixa ulungelelaniswa nomsebenzi wokupakisha.

Ubomi beShelf kunye noKhuseleko lokuPakisha

Isayizi yetoti oyikhethayo inokuchaphazela ukutsha kwemveliso yakho, ngakumbi xa isiza ekugcineni incasa ekuhambeni kwexesha. Iitoti ezincinci zihlala zigcina ukutsha ngcono kunezinkulu ngenxa yokungakhuseleki kancinci kukukhanya kunye neoksijini. Oku kubaluleke kakhulu kwiibhiya zobugcisa okanye iziselo ezikhethekileyo, apho ukutsha kungundoqo.

Ukusebenzisa itekhnoloji echanekileyo yokunkonkxa, njengokuhlanjululwa kwenitrogen okanye ukuvalwa kwe-UV, kunokwandisa ubomi beshelufu ngokuthintela i-oxidation kunye nokuba sesichengeni sokukhanya. Kwiziselo ezinovakalelo kwezi zinto, ezifana neebhiya zobugcisa, ukukhetha ubungakanani betoti efanelekileyo kunye nobuchwepheshe kuya kunceda ukugcina umgangatho wemveliso ukusuka kwimveliso ukuya ekusetyenzisweni.

 

Ukuqukumbela

Ukukhetha ubungakanani betoti elungileyo kubalulekile kwimpumelelo yebrand yakho. Ichaphazela yonke into ukusuka kwimbono yomthengi ukuya ekusebenzeni kakuhle kweendleko kunye nokuzinza. Ukulungelelanisa ubungakanani obufanelekileyo kunye nophawu lwakho kunye nezinto ozikhethayo zabathengi kunokwenza umahluko omkhulu. Thatha umzuzwana uvavanye ukupakishwa kwakho kwangoku. Cinga ngokusebenza kunye J-ZHOU ukufumana eyona ilungileyo ingakwazi ubungakanani kwimpumelelo yemveliso yakho.

 

FAQ

Umbuzo: Kutheni iitoti ezincinci zithandwa kakhulu?

IMPENDULO: Iitoti ezibhityileyo zisiya zidume ngokukhathalela impilo kunye neziselo zeprayimari ezifana ne-hard seltzers, i-kombucha, kunye neziselo ze-organic ngenxa yenkangeleko yazo yangoku, ethambileyo.

Umbuzo: Ndingasebenzisa iisayizi ezininzi zeetoti kwimveliso efanayo?

A: Ewe, ukusebenzisa iisayizi ezininzi kunokuncedisa ukubhenela kwizinto ezahlukeneyo ezikhethwa ngabathengi, ukusuka kwiinkonzo ezincinci ukuya kwezinkulu, iinketho eziqhutywa lixabiso.

Q: Ingaba isiselo sinokuzichaphazela njani iindleko zokuthumela ngenqanawa?

A: Iitoti ezinkulu zonyusa iindleko zokuthutha ngenxa yobunzima obuphezulu kunye neemfuno zendawo, ngelixa iitoti ezincinci zisebenza ngokufanelekileyo ukugcina nokuthutha.

Umbuzo: Zeziphi iingenelo zokusebenzisa iitoti ezinkulu kwibhiya yobugcisa?

A: Iitoti ezinkulu ezifana ne-16 oz tallboys zinika indawo eyongezelelekileyo yokubeka uphawu, zitsala abathengi abafuna iimveliso zeprimiyamu, kwaye zivumele unikezelo olukhulu lwebhiya yobugcisa.

Umbuzo: Kungcono ukukhetha iitoti ezincinci okanye ezinkulu kwiziselo zamandla?

A: Iitoti ezincinci, njengobukhulu be-8.4 oz, zilungele iziselo zamandla njengoko zibonelela ngokukhawuleza, okuphathekayo, kunye nokhetho olugxininisiweyo kubathengi.