Kungani Amathini Akho Esoda Eqhubeka Eba Mancane

Eminyakeni yakamuva, kungenzeka ukuthi uqaphele ukuthi amathini e-soda abukeka emancane futhi esesitayeleni kakhulu emashalofini esitolo. Lokhu kushintsha kokuklama akuyona nje inkambiso; kukhombisa ukuguquguquka okubanzi kokuthandwa ngabathengi kanye nezindlela ezintsha zokupakisha. Njengoba abakhiqizi bezivumelanisa nezidingo zendlela yokuphila yesimanje, lawa mathini amade, amancane agcina umthamo ofanayo ngenkathi enikeza ubuhle obusha. Lesi sihloko sihlola izizathu zalolu shintsho, umthelela emibonweni yabathengi, nokuthi kusho ukuthini ngekusasa lokupakishwa kwesoda.

 

Umlando we-Soda Can Sizes

Ukuvela kokupakishwa kwesoda kusukela ngo-1938 kuze kube manje

Amathini e-soda aye ahamba ibanga elide kusukela aqala ukuvela ngo-1938. Ekuqaleni, i-soda yayithengiswa ngamathini ensimbi, ayenzima futhi alula. Ngo-1948, izinkampani ezifana ne-Pepsi zalungisa i-aluminium can, okwenza ukuthi ibe lula futhi kulula ukuyikhiqiza. Lolu shintsho luphawule ukuqala kokuqanjwa okusha okusheshayo ekufakweni kwesoda.

Emashumini eminyaka adlule, amathini e-soda awazange aguquke ezintweni zokwakha kuphela kodwa futhi nangokwakheka nosayizi. Amathini angaphambili ayevame ukuba mafushane futhi abe banzi, aklanyelwe ukubamba ama-ounces angu-12, umthamo ojwayelekile owaduma e-US Ukusetshenziswa kwe-aluminium kuvunyelwe imiklamo eguquguqukayo futhi kusize ukunciphisa izindleko zokukhiqiza nezokuthumela.

Eminyakeni yamuva nje, ukuthambekela kushintshele kumathini amade, amancane. Le miklamo emisha igcina umthamo ofanayo wama-ounce angu-12 kodwa inikeza ukubukeka nomuzwa ohlukile. Isibonelo, imikhiqizo efana ne-Sanpellegrino kanye nabanye abenzi beziphuzo ezinamandla basebenzisa amathini amancane ukuze bahehe abathengi abafuna ukubukeka kwesimanjemanje, okusesitayeleni. Lolu shintsho luphinde luhambisane nezitayela zomhlaba, njengoba amathini amancane afanayo evela ezimakethe ezifana ne-UK ne-Singapore.

 

Ukumiswa kosayizi wekani phakathi namashumi eminyaka

Ukulinganisa amasayizi we-soda kusize ukukhiqiza nokusabalalisa. Ngeminyaka yawo-1960 kanye nawo-1970, ama-ounce angu-12 angaba yinjwayelo e-US, athathe indawo yosayizi bangaphambili njengamakani angu-7-ounce noma angu-16-ounce. Lo sayizi uhambisana kahle nokulindelwe ngabathengi kanye nemishini yokupakisha yangaleso sikhathi.

Usayizi wama-ounces angu-12 uphinde wathonywa imboni kabhiya, eyayiwuthathe ngemuva kwe-Prohibition. Lo mqulu wawubhekwa njengenani elikahle, elisebenza kanyekanye. Ngokuhamba kwesikhathi, amathini e-aluminium ashintsha insimbi esikhundleni sensimbi, eqhubeka nosimende we-12-ounce can njengendinganiso yemboni.

Nokho, kukhona ukuhlukahluka. Isibonelo, iziphuzo ezithile ezifana ne-Nestea zisebenzisa amathini angu-341 ml, amancane kancane kunekani elijwayelekile elingu-355 ml (12-ounce). Abanye osayizi abafana namathini amancane angu-7.5-ounce noma ama-tallboys ama-16-ounce abhekelela izimakethe ze-niche noma izintandokazi ezithile zabathengi.

Muva nje, izinkampani zethule amathini amancane agcina ivolumu yama-ounce angu-12 kodwa ashintsha ubukhulu, okwenza ithini libe lide futhi libe mncane. Lolu shintsho ngokwengxenye luqhutshwa amasu okumaketha futhi ngokwengxenye izinzuzo zezokusebenza, ezifana nokusetshenziswa okungcono kwendawo yamashalofu kanye nokuthunyelwa kwemikhumbi okuphumelelayo.

Kubakhiqizi, ukuqonda umlando nokumiswa kwe-can osayizi basiza ekwenzeni izinqumo ezinolwazi mayelana nokuqanjwa kabusha okuhlanganisa ukukhanga komthengi nokusebenza kahle.

 

Ukuqonda I-Shrinkflation

Incazelo kanye nezibonelo ze-shrinkflation

Ukwehla kwamandla emali kwenzeka lapho izinkampani zehlisa usayizi womkhiqizo noma inani kodwa zigcine intengo ifana. Kuyindlela yokuphatha izindleko ezikhuphukayo ngaphandle kokukhuphula amanani ngokuqondile. Isibonelo, ibha likashokoledi lingase lehle lisuka ku-200 amagremu liye ku-180 amagremu, noma isikhwama sama-chips singaba sincane. Abathengi bavame ukuqaphela ushintsho kuphela ngemva kwesikhathi esithile ngoba iphakheji ibukeka icishe ifane.

Leli qhinga livamile emikhiqizweni eminingi yokudla neziphuzo. Kungase kuzwakale kuyindlela ekhohlisayo yokushaja okwengeziwe ngaphandle kokuba sobala. Ukwehla kwamandla emali kuthinta ukwethenjwa kwabathengi uma bezizwa bekhohlisiwe. Ngakho-ke, amabhrendi kufanele alinganise ukonga izindleko nokungafihli lutho.

 

Kungani amathini e-soda engezona izisulu zokuncipha

Naphezu kokubonakala, amathini e-soda ngokuvamile awangeni ekunciphiseni. Amathini amaningi e-soda amasha abukeka emancane noma emancane kodwa asabambe inani elifanayo loketshezi—ngokuvamile ama-ounces angu-12 (355 ml). Umehluko usekumeni kwekani, hhayi umthamo. Abakhiqizi baklama kabusha amathini ukuze abe made futhi abe mancane, agcine ama-ounces oketshezi lwangempela.

Lolu shintsho lumayelana nesitayela, ukuhlelwa kwezinto, kanye nokumaketha kunokusika okuqukethwe. Amathini amancane alingana kangcono emashalofini nasezitsheni zokuthutha, onga isikhala nokunciphisa izindleko. Abathengi bavame ukubona lawa mathini njenganamuhla futhi esezingeni eliphezulu, okusiza imikhiqizo ikhange ezimakethe ezintsha.

Isibonelo, imikhiqizo efana ne-Sanpellegrino nezinye iziphuzo zamandla zisebenzisa amathini amancane ukuheha abathengi abakhathalela impilo. Amathini abukeka emuhle kodwa aletha ubuningi besiphuzo esifanayo. Ngakho-ke, ngenkathi i-shrinkflation inciphisa usayizi womkhiqizo, i-soda ingakwazi ukuklama kabusha igcine ivolumu iqinile futhi igxile kwezinye izinzuzo.

Uma uhlola i-soda ingashintsha, njalo hlola ilebula ukuze uthole ulwazi lwevolumu ukuze ugweme ukudideka phakathi kwezinguquko zedizayini kanye nokwehliswa kosayizi womkhiqizo wangempela.

 

Isikhalazo samakani e-Slimmer Soda

Imibono yabathengi kanye nezintandokazi

Amathini e-soda amancane athole ukuthandwa kakhulu ngenxa yendlela abukeka ngayo futhi azizwa ngayo. Abantu bavame ukuhlobanisa umumo omude, omncane kanye nokuchachamba, isimanjemanje, futhi nokuba nempilo. Lo mbono unamandla ikakhulukazi phakathi kwabathengi abafuna ukujabulela iziphuzo abazithandayo kodwa futhi abakhathalele isitayela nendlela yokuphila.

Isibonelo, amanzi acwebileyo neziphuzo ezinikeza amandla ngokuvamile zifika ngamathini amancane, okusiza ukudala isithombe sobuciko nempilo enhle. Imikhiqizo efana ne-Sanpellegrino ingene ngempumelelo kulo mkhuba, okwenza imikhiqizo yabo izizwe isezingeni eliphezulu ngaphandle kokushintsha isiphuzo sangempela. Idizayini ezacile iphakamisa ukuzizwisa okuphambili, okukhanga abathengi abancane nabakhathalela impilo.

Abathengi futhi bathola amathini amancane kulula ukuwaphatha nokuwaphatha. Umumo ulingana kahle esandleni, okwenza kube lula ukuphuza lapho usohambeni. Le nzuzo ye-ergonomic ingaba nomthelela kubathengi, ikakhulukazi ezindleleni ezimatasa, ezisebenzayo lapho okubalulekile kubalulekile.

 

Umthelela ezinqumweni zokuthenga

Ukukhanga okubonakalayo kwamathini amancane kungathinta ngokuqondile lokho abantu abakuthengayo. Uma abathengi bebona ithini elibushelelezi eshalofini, ligqama phakathi kwamathini esintu, ama-chunkier. Lo mehluko ungenza umthengi ame kancane futhi acabange ukuzama into entsha.

Amathini amancane ngokuvamile abonisa ukusungulwa nokusha. Bangaphakamisa ukuthi umkhiqizo uyathuthuka futhi uhambisana namathrendi, okwakha ukwethenjwa kwabathengi kanye nentshisekelo. Lo mphumela unamandla ezimakethe eziminyene lapho izinketho eziningi zesoda zincintisana ukuze zinakwe.

Ngaphezu kwalokho, amathini amancane angena kangcono eziqandisini nasezipholile, okungaba nomthelela ekuthengeni nasekuthengeni izilungiselelo zesevisi yokudla. Amathini amaningi angena endaweni efanayo, enikeza ukuhlukahluka nokunethezeka kumakhasimende. Abathengisi bayakwazisa lokhu futhi, njengoba kukhulisa indawo yeshalofu futhi kungathuthukisa ukuthengisa.

Amabhrendi aphinde asebenzise amathini amancane ukuze aqondise amanani abantu abathile. Isibonelo, ama-sodas anekhalori ephansi, ama-hard seltzer, namanzi acwebezelayo emvelo ngokuvamile afika emathini amancane ukuze ahehe abathengi abagxile kwezempilo. Iphakheji isekela ukuma komkhiqizo ngaphandle kokushintsha ifomula.

Kodwa-ke, kubalulekile ukuqaphela ukuthi nakuba ikani libukeka lincane, ivolumu ngaphakathi ngokuvamile ihlala ifana. Leli qhinga lokuklama lisiza amabhrendi agcine umbono wevelu ngaphandle kokunciphisa umkhiqizo wangempela. Abathengi kufanele bahlale behlola ilebula ukuze baqinisekise ivolumu, ikakhulukazi uma beqaphela usayizi wengxenye.

Lapho kwethulwa amathini amancane, amabhrendi kufanele acabangele okuthandwa ngabathengi kukho kokubili ubuhle nokusebenza ukuze kukhuliswe ukwamukelwa kwemakethe nokwethembeka.

 

Izinzuzo Zezomnotho Zabakhiqizi

Ukonga izindleko kwezokuthutha nokugcina

Abakhiqizi bathola ukonga okukhulu ngokushintshela kumakani anesoda amancane. Lawa mathini angena kahle kakhulu kuma-pallet nasezitsheni zokuthutha, okuvumela izinkampani ukuthi zithuthe amayunithi engeziwe ngohambo ngalunye. Lokhu kunciphisa ukusetshenziswa kukaphethiloli futhi kwehlisa nezindleko zokuthutha.

Ezindaweni zokugcina izimpahla nezitolo zezitolo, amathini amancane athatha indawo encane. Lokhu kusho ukuthi imikhiqizo eminingi ingagcinwa noma iboniswe endaweni efanayo. Abathengisi bavame ukukwazisa lokhu ngoba kuthuthukisa inzuzo ye-inventory namandla okuthengisa. Isibonelo, iphakethe elijwayelekile elingu-12 lamakani amancane lithatha indawo yeshalofu elincane kunephakethe lendabuko elingu-12, livumela izitolo zibe nezinhlobo eziningi noma amanani.

Ukwengeza, amathini amancane alula kunamathini amadala ensimbi, okuqhubeka nokunqanda izindleko zokuhamba. Lokhu kulondoloza kuyanda ngokuhamba kwesikhathi, ikakhulukazi kubakhiqizi besoda abakhulu abathumela izigidi zamathini emhlabeni jikelele.

 

Izinselelo zokuguqula izindawo zokukhiqiza

Ngaphandle kwalezi zinzuzo, ukushintshela kumathini amancane kudinga ukutshalwa kwezimali okukhulu. Imigqa yokukhiqiza kufanele isetshenziswe kabusha noma ishintshwe ukuze isingathe izilinganiso zamakani amasha. Le nqubo ingabiza futhi idle isikhathi.

Izinkampani zesoda ezincane noma izikebhe zingabaza ukusebenzisa amathini amancane ngenxa yezindleko zangaphambili. Bangase bakhathazeke ngokuthi inkambiso ingeyesikhashana futhi bancamele ukulinda ngaphambi kokuzibophezela. Abakhiqizi abakhulu bangasakaza izindleko phezu kwemikhiqizo eminingi, okwenza ushintsho lube nokwenzeka.

Abakhiqizi kufanele futhi baqinisekise ukuthi amathini amasha ahlangabezana nekhwalithi kanye namazinga okuphepha. Ukwakhiwa kabusha kunomthelela kungaba namandla futhi kuvaleke, ngakho ukuhlola kubalulekile. Noma yikuphi ukwehluleka kubeka engcupheni ukonakala komkhiqizo noma ukunganeliseki kwabathengi.

Noma kunjalo, izinkampani eziningi zibona izinzuzo zesikhathi eside njengezifanele izinselelo zokuqala. Amathini amancane asiza ukwehlisa izindleko futhi akhange kubathengi besimanje, okwenza ukutshalwa kwezimali kube ngamasu.

Lapho becubungula ukushintshela kumakani amancane, abakhiqizi kufanele benze ukuhlaziya okuningiliziwe kwezindleko zenzuzo, okuhlanganisa ukuguqulwa komugqa wokukhiqiza nokongiwa kwezinto, ukuze kuqinisekiswe uguquko olushelelayo nokwandisa i-ROI.

 

Izinhlangano zobuhle kanye nendlela yokuphila

Isixhumanisi phakathi kwe-can design kanye nendlela yokuphila ecatshangwayo

Ukwakhiwa kwamathini e-soda kuvame ukulolonga indlela abathengi ababona ngayo umkhiqizo kanye nendlela yokuphila oyimele. Amathini amancane, amade avamise ukuhlotshaniswa nesithombe sesimanjemanje, esisemfashinini, futhi esikhathalela impilo. Abantu bavame ukuhlobanisa la mathini nobunyoninco, ubuhle, ngisho nomuzwa wokuba phezulu.

Lo mbono ngokwengxenye kungenxa yokuthi amathini amancane ajwayele ukusetshenziselwa iziphuzo ezimakethwa njenge-premium noma izinketho ezinempilo, njengamanzi emvelo acwebezelayo, ama-sodas anekhalori ephansi, neziphuzo zamandla. Ukuma okuchachambile kuphakamisa ukukhetha okulula, okucwengisiswe kakhulu uma kuqhathaniswa namakani endabuko, ama-chunkier.

Abathengi baphinde baxhumanise la mathini nempilo esebenzayo neyobusha. Idizayini encane ingena kalula esandleni noma esikhwameni, ikwenze kube lula ukuphuza lapho usohambeni. Lokhu kusebenza, kuhlanganiswe nokubukeka kwesitayela, kukhanga abantu abamatasa abafuna imikhiqizo yabo ibonise izindinganiso nemikhuba yabo siqu.

 

Izibonelo zamabhrendi asebenzisa imiklamo emisha yamathini

Amabhrendi amaningi amukele amathini amancane ukuze aqondanise imikhiqizo yawo nalezi zindlela zokuphila. Ngokwesibonelo:

● I-Sanpellegrino isebenzisa amathini azacile ukuze ikhuthaze ukuzwakala kahle, ukunethezeka kwamanzi ayo acwebezelayo, okukhanga abathengi abafuna ukuthintwa okunethezeka eziphuzweni zansuku zonke.

● Izinkampani eziphuza amandla njenge-Red Bull ne-Monster zivame ukupakisha iziphuzo zazo emathini amade, azacile ukuze zidlulisele amandla, ubungqabavu, kanye nesimanjemanje.

● Imikhiqizo ye-Hard seltzer efana ne-White Claw ne-Truly ithathe amathini amancane ukuze agcizelele isithombe esilula, esiqabulayo, nesithinta impilo.

● Abakwa-Starbucks bethule amathini amancane kwezinye zeziphuzo zabo zekhofi esezilungele ukuphuzwa, bangena kuthrendi yokulunga ehlanganiswe nesitayela, ivayibhu yasemadolobheni.

Lawa mabhrendi asebenzisa i-can design hhayi nje okobuhle kodwa njengethuluzi lesu lokuxhumana nezithameli eziqondiwe. I-slimmer ingaba uphawu lobunikazi bomkhiqizo kanye nendlela yokuphila ekhuthazayo.

Lapho kuhlelwa kabusha ukupakisha, amabhrendi kufanele acabangele ukuthi kungaba kanjani ukuma kanye nesitayela sibe nomthelela emibonweni yabathengi kanye nomlayezo wendlela yokuphila odluliswayo, njengoba lokhu kungaba nomthelela omkhulu empumelelweni yemakethe.

 

Amathrendi Adlule Namanje Ekufakweni Kwesoda

Imizamo yangaphambilini yokwethula amathini amancane

Amathini e-soda amancane awawona umqondo omusha. Eqinisweni, izinkampani zesoda ziye zazama ukwethula amathini amade, amancane ngaphambili. Isibonelo, u-Pepsi wethula ithini elincane ngeviki lemfashini ngo-2011. Ikani laklanywa ukuthi libukeke lishelelezi futhi linesitayela, kuhloswe ngalo ukuheha isixuku esincane, esikhathalela imfashini. Nokho, umkhankaso wokumaketha wabuyela emuva ngoba wawuhlobanisa amathini amancane nemibono ngobuhle nokuzethemba ngezindlela abaningi abazithola zicasula. Lokhu kuholele ekuhoxisweni okusheshayo komkhiqizo.

Lokho okuhlangenwe nakho kwabonisa ukuthi kubaluleke kangakanani ukucabangela ngokucophelela ukuthi kwethulwa kanjani amaphakheji amasha. Amabhrendi afunde ukuthi abathengi abaphenduli nje kuphela ekwakhiweni kwayo kodwa nasemilayezweni engemuva kwayo. Kusukela lapho, izinkampani ziye zalungisa indlela yazo, zisebenzisa amagama anjengokuthi 'elula' esikhundleni sokuthi 'isikhumba esimhlophe' ukugwema izincazelo ezingezinhle.

Eminye imikhakha yeziphuzo, njengeziphuzo zamandla namanzi acwebezelayo, nayo izame amathini amancane ngaphambilini. Ezinye izinhlobo zeziphuzo ezinikeza amandla kudala zasebenzisa amathini amade, amancane ukuze agqame emashalofini. Izinhlobo zamanzi acwebileyo, njenge-Sanpellegrino, zisize ekwenzeni ukubukeka kudume ngokukuxhumanisa nekhwalithi ye-premium kanye nendlela yokuphila eyinkimbinkimbi.

 

Ukwamukelwa kwemakethe yamanje kanye nombono wesikhathi esizayo

Namuhla, amathini amancane ayathandeka futhi amukelwe kabanzi. Izinhlobo eziningi ze-soda zamukela lo mklamo ngoba ukhanga abathengi besimanje abazisa isitayela nokunethezeka. Amathini amade, amancane alingana kangcono eziqandisini, ezipholile, ngisho nasesandleni, okuwenza asebenziseke ezindleleni zokuphila osendleleni.

Abathengisi bathanda amathini amancane futhi. Zithatha indawo yeshalofu encane, okuvumela izitolo ukuthi zigcine imikhiqizo eminingi ehlukahlukene noma amayunithi amaningi endaweni efanayo. Lokhu kungathuthukisa ukuthengisa futhi kuthuthukise ukuphathwa kwempahla.

Ithrendi futhi ihambisana kahle nentshisekelo yabathengi ekhulayo empilweni nempilo. Amathini amancane ngokuvamile athengisa imikhiqizo ethengiswa njengekhalori ephansi, yemvelo, noma i-premium, esiza ukubeka lezi ziphuzo njengezinketho ezingcono ngaphandle kokushintsha ifomula.

Uma ubheka phambili, ikusasa lokupakishwa kwesoda libonakala lithanda ukuqhubeka nokuqamba okusha ngomumo nosayizi. Ngenkathi ivolumu yama-ounces angu-12 yakudala ihlala ijwayelekile, umumo uzoguquka ukuze uhlangabezane nezintandokazi zabathengi kanye nezidingo zokuhlela. Intuthuko yezinto ezisimeme kanye nobuchwepheshe bokupakisha ingase ibe nomthelela kumadizayini, yenze amathini abe lula futhi alungele imvelo.

Imikhiqizo ehlanganisa ngempumelelo ubuhle, ukunethezeka, kanye nesibopho semvelo cishe izohola imakethe. Abakhiqizi besoda abancane noma bezandla bangajoyina lo mkhuba njengoba izindleko zokukhiqiza zincipha futhi nesidingo sabathengi sikhula.

Lapho becubungula imiklamo emisha yokupakisha, abakhiqizi kufanele bahlole ukusabela kwabathengi ngokucophelela futhi baqondanise imilayezo yokumaketha ukuze bagweme izingibe ezidlule futhi bakhulise ukwamukelwa kwamathini amancane.

 

Isiphetho

Amathini e-soda ashintshile ngosayizi nokuma, eqhutshwa izintandokazi zabathengi kanye nezinzuzo zokungena. Imiklamo emincane inikeza ukubukeka kwesimanjemanje, okunesitayela kuyilapho igcina umthamo ofanayo. Lo mkhuba uhambisana nezimakethe ezikhathalela impilo nezisezingeni eliphezulu. Ikusasa lokufakwa kwe-soda cishe lizobona ukusungulwa okusha okuqhubekayo. Izinkampani ezifana I-Shandong Jinzhou Health Industry Co., Ltd. inikeza imikhiqizo ehlangabezana nalezi zidingo eziguqukayo, enikeza izinzuzo ezihlukile ezithuthukisa ukuzizwisa kwabathengi nokusebenza kahle.

 

FAQ

Umbuzo: Kungani amathini e-soda encipha?

IMPENDULO: Amathini esoda aya ngokuncipha ukuze akhange kubathengi besimanje abafuna ukubukeka okuthambile, okusesitayeleni. Naphezu kokushintsha komumo, lawa mathini asabambe ama-ounces angu-12 ajwayelekile, ahlanganisa ubuhle nokusetshenziswa kahle kwesikhala seshalofu.

Umbuzo: Amathini esoda emincane abazuzisa kanjani abakhiqizi?

A: Amathini e-soda amancane azuzisa abakhiqizi ngokunciphisa izindleko zokuhamba nezokugcina. Alingana kahle kakhulu kuma-pallet, avumela amayunithi engeziwe ngokuthunyelwa ngakunye, futhi athatha indawo encane ezindaweni zokugcina izimpahla nezitolo zezitolo.

Q: Ingabe amathini e-soda ayathinteka ngenxa yokuncipha?

A: Cha, amathini e-soda awavamile ukuthintwa ukuncipha. Nakuba zingase zibonakale zizincane, ngokuvamile zigcina umthamo ofanayo, zigxile ekushintsheni komklamo kunokunciphisa okuqukethwe.

Q: Uyini umthelela wamathini esoda emincane emibonweni yabathengi?

IMP: Abathengi bavamise ukubona amathini esoda emincane njengesimanjemanje futhi esezingeni eliphezulu, ewahlobanisa nempilo eyinkimbinkimbi nenokukhathalela impilo, okungaba nomthelela ezinqumweni zokuthenga.

Umbuzo: Ingabe amathini e-soda amancane abiza kakhulu kunawavamile?

A: Izindleko zamathini e-soda amancane ngokuvamile afana nalawo endabuko. Ukudizayina kabusha kugxile kubuhle nokusebenza kahle kwezinto ngaphandle kokuthikameze kakhulu intengo kubathengi.