Wetin nyu na di bia industri? I nɔ tu te yet, di jayant Suntory se i go pe atɛnshɔn pan drink dɛn we nɔ gɛt rɔm bay 2025 ɛn dɛn go mek wan 'nɔ-alkohol biznɛs yunit'. Dis dɔn mek 'bia we nɔ gɛt rɔm' kam bak na di fɔs ples. As impɔtant inovashɔn kategori, us jayant dɛn de layt bia we nɔ gɛt rɔm naw? Aw di prɔgrɛs we di domestik bia de go bifo?
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I nɔ tu te yet, Suntory Holdings bin anɔys na di 2025 rɔm ɛn bia Biznɛs polisi prɛzɛntɛnshɔn se dɛn go mek wan 'alkohol-fri biznɛs divishɔn' insay 2025. Prɛsidɛnt Nobuhiro Torii se dɛn go pe atɛnshɔn pan drink dɛn we nɔ gɛt rɔm insay 2025.
Wi ɔndastand se di biznɛs we nɔ gɛt rɔm, dɛn dɔn put am as nyu chalenj. Naw, di biznɛs we nɔ gɛt rɔm na di... bia divishɔn, spirit divishɔn ɛn wayn divishɔn, bɔt di kɔmni go sɛt wan nyu nɔ-alkohol divishɔn insay Janwari 2025 fɔ intagret di makɛt fɛnshɔn dɛn we bin dɔn skata bifo.
Na di prodak sayd, Suntory dɔn prɔpos bak wan ful-ia alcohol-fri drink plan. Apat frɔm we dɛn de ɔpdet in prɔdak dɛm we de naw, i se i go lanch prɔdak dɛm lɛk nyu prɔdak 'alcohol-free citric acid drink' wit funkshɔnal logo pan Janwari 7, 2025. Di kɔmni go gɛt prɛs kɔfrɛns insay Fɛbwari 2025 fɔ anɔys di ditel dɛm.
Yu kin si se we dɛn de fes di makit dimand fɔ di nyu jɛnɛreshɔn, di jayant Suntory de ajɔst in biznɛs strɔkchɔ ɔltɛm. Insay di we aw di industri de si am, Suntory bin sɛt di divishɔn we nɔ gɛt rɔm, bay di prɔspɛkt fɔ dis sɛgmɛnt na di trak. Naw, bia we nɔ gɛt rɔm de bi nyu kategori fɔ drink dɛn na di wɔl, ɛn dɛn tink se di wɔl makit saiz go kɔntinyu fɔ gro.
Di no - ɛn lɔw-alkohol bia makit dɔn ɔlrɛdi gɛt valyu pas $13 bilyan insay 2023, akɔdin to di laytst data frɔm di Intanɛshɔnal Wayn & Spirits risach bɔdi IWSR, ɛn dɛn de op se i go gro in shea pan di ɔl alkol makit to nia 4% bay 2027.
Bia we nɔ gɛt rɔm, dat na bia we nɔ gɛt rɔm, bɔt i nɔ ikwal to '0 alkol'. Akɔdin to di T/CBJ3108-2021 alcohol-free Beer standad we China Liquor Association dɔn gi, dɛn de difayn bia we gɛt alkol kɔntinyu fɔ smɔl pas ɔ ikwal to 0.5%vol as bia we nɔ gɛt alkol.
To di mak we bia we nɔ gɛt rɔm kin mek pipul dɛn nɔ drink rɔm, wi nɔ gɛt wan dawt se na fayn tin fɔ di wan dɛn we want fɔ stɔp fɔ drink rɔm ɔ we nɔ ebul fɔ drink rɔm.
Naw, di wan dɛn we de bay go pik rɔm wit mɔ rɛshɔnal, dɛn go lɛk fɔ pik prɔdak dɛn we gɛt bɛtɛ kwaliti ɛn bɛtɛ ɛkspiriɛns, pas fɔ jɔs fala di rɔm we de insay ɔ kwantiti.
Fɔ mek dɛn ebul fɔ mit di tin we de apin naw fɔ drink fayn ɛn drayv nid, bia drink ed ɛntapraiz dɛn dɔn kɔltiv bia we nɔ gɛt rɔm as pleshɔlda prodak. Apat frɔm Suntory, Anheineken InBev, Heineken, Carlsberg, Asahi, Kirin ɛn ɔda wan dɛn de aktiv wan fɔ push fɔ go bifo. Tu brand, Budweiser ɛn Heineken, de mek 60% pan di global bia we nɔ gɛt rɔm.
Fɔ ɛgzampul, Asahi Bia bin tɔk insay 2024 se dɛn go push fɔ mek dɛn mek tin dɛn we nɔ gɛt rɔm ɛn we nɔ gɛt bɔku rɔm. Di data we di industri gɛt sho bak se bia we nɔ gɛt rɔm de kam fɔ bi pɔpul bitwin pipul dɛn we de bay fɔ gɛt wɛlbɔdi.
Ab InBev plan fɔ shift wan pat pan fayv pan in bia sɛl to prɔdak dɛm we nɔ gɛt rɔm ɛn we nɔ gɛt bɔku rɔm (3.5 pasɛnt ɔ less bay alkol) bay 2025. Budweiser Asia Pacific go lanch wan nyu Corona Alcohol-free bia ɛn Budweiser Alcohol-free bia na Chaina insay 2024. 'Budweiser want fɔ divays di nɔmba fɔ di tɛm we pipul dɛn we de drink bia. Bia we nɔ gɛt rɔm de bak pan sɔm tɛm dɛn ɔ bay wetin pɔsin lɛk.' Budweiser Asia Pacific CEO ɛn kɔ-chairmɛn Yang Ke dɔn tɔk so.
Heineken, fɔ in pat, kɔntinyu fɔ kɔnsolidɛt in lida pozishɔn as di wɔl in nɔmba wan bia we nɔ gɛt rɔm tru di intagreshɔn fɔ in biznɛs we nɔ gɛt bɔku rɔm ɛn we nɔ gɛt rɔm. Heineken dɔn gro in bia we nɔ gɛt rɔm na Amɛrika, Mɛksiko, Spen ɛn ɔda makit dɛn insay di las ia.
We i kam pan Chaynish bia, Yanjing Bia, Qingdao bia, Snow bia ɛn ɔda tin dɛn bak gɛt layout insay bia we nɔ gɛt rɔm. Yanjing Bia de kɔntinyu fɔ ɔpgrɛd fɔ lanch bia we nɔ gɛt rɔm wit ziro fat, lɔw shuga ɛn lɔw fat, ɛn i de kip di klin flawa fɔ Jamani wayt bia.
Wit di machɔ we di bia makit dɔn machɔ, di tren fɔ difrɛn ɛn pɔsnalayz divɛlɔpmɛnt fɔ bia de bi mɔ ɛn mɔ klia. As wan kategori we de kam, bia we nɔ gɛt rɔm de kia bak to di scene dimand fɔ yɔŋ kɔshɔma grup dɛn fɔ 'sɔshial + wɛlbɔdi'. Ɛspɛshali insay di fast-fas kɔnsɔmshɔn naw, di winda tɛm fɔ alkol-fri bia makit dɔn kam.
Bifo dis tɛm, wan man we de stɔdi bɔt rɔm industri, C. A. Xuefei, bin tɔk se bia we nɔ gɛt rɔm kin mek i gɛt layt flawa bikɔs i nɔ gɛt bɔku rɔm, we nɔ de in layn wit di we aw di pipul dɛn de tray fɔ gɛt layt flawa, ɛn i nɔ de in layn wit di kɔrɛnt ebi flawa stayl we dɛn ripresent bay kraft brij ɛn stout, posishun de shem smɔl.
Wit di rise of yong konsuma dem, konsuma trens de chenj. I nɔ tu te yet, wan sɔv we dɛn du pan pipul dɛn we de drink rɔm sho se 'gud teist' na di impɔtant tin we kɔstɔma dɛn fɔ pe atɛnshɔn to we dɛn de bay rɔm prɔdak, wit wan prɔpɔshɔn we go rich 50.5%; Di sɛkɔn tin we pipul dɛn lɛk pas ɔl na di list na 'hɛlth kea,' we de in layn wit di wɛlbɔdi klem fɔ bia we nɔ gɛt rɔm.
So, if bia we nɔ gɛt rɔm kin gɛt bɛnifit bak pan teys, in kɔr kɔmpitishɔn go rili impɔtant. Bɔt dis bak involv wan paradoks. Di analis dɛm we de ɔp bin tɔk se di big prɔblɛm we de mek dɛn mek bia we nɔ gɛt rɔm na di nyu we aw dɛn de mek flawa, ɛn di nyu tin dɛn we dɛn de mek gɛt fɔ du wit fɔ ɔpgrɛd di wan ol kɔnsɛpt fɔ bia we nɔ gɛt rɔm, we na sistɛm injinɛri.
Frɔm di tren, bia we nɔ gɛt rɔm go bi impɔtant inovashɔn kategori, go usher in bɛtɛ ɛkspɛnshɔn tɛm
