Indlela yokuphrinta entsha yeCoca-Cola ye-Aluminium Cans

Emhlabeni wokupakisha wesiphuzo, i-coca-cola ingena kuphela ukunambitheka kwayo komoya, kepha nokuzibophezela kwayo ekususweni nasekusimuseni. Enye yezinto ezibalulekile ze-COCA-CoLA's Packal Strategy iyindlela yokuphrinta esetshenziswa kumathini awo we-aluminium, edlala indima ebalulekile kubuntu, ukumaketha kanye nomsebenzi wezemvelo.

I-COCA-CoLA isebenzisa ubuchwepheshe obuthuthukisiwe bokuphrinta obubizwa ngedijithali ukuphrinta ukuphrinta amathini alo we-aluminium. Le ndlela ikhiqiza ihluzo ezisezingeni eliphakeme nemibala esebenzayo, ebalulekile ukuze ubambe ukunakwa kwabathengi emashalofini esitolo. Ukuphrinta kwedijithali kuzuzisa ikakhulukazi ku-coca-cola ngoba kunika amandla inkampani ukuthi idale kalula amadizayini alinganiselwe kanye nemikhiqizo yokuphromotha yesikhathi sonyaka. Lokhu kuguquguquka kubalulekile emakethe yokuncintisana lapho okuncamelayo kwabathengi kushintsha ngokushesha.

Inqubo yokuphrinta yedijithali esetshenziswa yiCoca-Cola ifaka izinyathelo eziningana. Okokuqala, izithombe eziphezulu kanye nemiklamo yenziwa kusetshenziswa isoftware ethuthukisiwe ye-Graphic Design. Le miklamo yabe isidluliselwa kwiphrinta yedijithali, esebenza uyinki ngqo ebusweni be-aluminium can. Le ndlela ayigcini ngokuqinisekisa ukunemba nokucaca kwesithombe esiphrintiwe, kepha futhi ivumela ukusetshenziswa kwemibala ehlukahlukene kanye nemiklamo eyinkimbinkimbi ukukhombisa izici zomkhiqizo nemisebenzi yokukhangisa.

Enye yezici zokuma kwendlela yokuphrinta yeCoca-Cola yikhono lokukhiqiza amathini abekwe ngokwezifiso kumabhethri amancane. Lesi sici siwusizo ikakhulukazi emicimbini ekhethekile, ukusebenzisana, noma okunikezwayo kwesikhathi esinqunyelwe. Isibonelo, phakathi nemicimbi emikhulu yezemidlalo noma amaholide, i-coca-cola ingasheshe ivule amathini anezihloko ahlanganisa nabathengi, ngaleyo ndlela ethuthukisa ukubandakanyeka komkhiqizo nokuthengisa ngokushayela.

Ngaphezu kwalokho, indlela yokusondela yeCoca-Cola ekuxhumaneni kwedijithali ngokuphrinta ngezinhloso zayo zokusimamisa. Le nkampani yenze izithuthukisi ezibalulekile ekwehliseni izinyathelo zayo zemvelo, futhi inqubo yokuphrinta ayifani. Ukuphrinta kwedijithali kukhiqiza imfucuza encane kunezindlela zokuphrinta zendabuko ngoba kususa isidingo samapuleti okuphrinta futhi kunciphise ukusetshenziswa kwe-ink ngokweqile. Ngokwengeziwe, iCoca-Cola izinikele ekusebenziseni ama-inks emvelo kanye nezinto zokwakha, ukunciphisa futhi umthelela wokupaka kwawo emvelweni.

Eminyakeni yamuva nje, iCoca-Cola isiphinde yamukela umqondo wokuthi 'ukupakishwa smart ' ukufaka ubuchwepheshe kumathini alo. Lokhu okusha kuvumela abathengi ukuthi basebenzisane nokupakishwa ngamakhodi we-QR noma izici ezingokoqobo ezingokoqobo, ukuhlinzeka ngesipiliyoni esibandakanyayo esingaphezu kwesiphuzo uqobo. Izindlela zokuphrinta zedijithali zokwenza lokhu kuthuthuka kwezobuchwepheshe, okwenza kube lula nge-coca-cola ukufaka izinto ezisebenzayo emiklamo yayo.

Njengoba imboni ye-BEVAGE iqhubeka nokuvela, i-coca-cola ihlala isengaphambili kokupakisha okusha. Ukusetshenziswa kwenkampani ukuphrinta kwedijithali kuma-aluminium alo akugcini nje ngokuthuthukisa imizamo yawo yokuthengisa, kodwa futhi kukhombisa ukuzibophezela kwayo ekusimeni nokuzibandakanya kwabathengi. Ngokufaka ubuchwepheshe obuthuthukisiwe bokuphrinta, i-coca-cola ingadala ukubonwa okubonakalayo nokubukeka kwemvelo okuhlanganisa nabathengi emhlabeni jikelele.

Ekuphetheni, ukukhetha kukaCoca-Cola kwama- digital aluminium ama-aluminium amathini akhombisa ukuzinikela komkhiqizo kokusungula izinto ezintsha, ukuqina kanye nokuxhumana kwabathengi. Njengoba inkampani iyaqhubeka nokuhlola ubuchwepheshe obusha bokuphrinta kanye namathuba okuklama, ibeka uphawu embonini yesiphuzo, ikhombisa ukuthi ukupakishwa okusebenzayo kungaba yibo bobabili ukubamba iso nakwemvelo. Ngomkhiqizo wayo wesithonjana kanye nokuzibophezela kwekhwalithi, i-coca-cola ilungele ukugcina ubuholi bayo emakethe yokuphuza ngokuthuthuka okuqhubekayo.