Indlela yokuprinta yeCoca-Cola i-Cola

Kwihlabathi lokubhangiswa kwesiselo, i-coca-cola imele kungekuphela nje kwimbumbulu yayo, kodwa nokuzinikela kwayo kubuyiselo kunye nokuzinza. Omnye wemiba ephambili yesicwangciso sokupakisha i-Coca-Cola yindlela yokuprintwa esetyenzisiweyo kwi-Aluminium ye-aluminium, edlala indima ebalulekileyo ekuthwaseni, intengiso kunye noxanduva lokusingqongileyo.

I-Coca-Cola isebenzisa itekhnoloji yokuprinta ephambili ebizwa ngokuba yiPrinta yeDigital ukuya kuprinta iitoni zayo ze-aluminium. Le ndlela ivelisa imizobo esemgangathweni ephezulu kunye nemibala esebenzayo, ebaluleke kakhulu ebamba umdla wabathengi abathengi kwiishelufa zokugcina. Ukuprinta idijithali kuyingenelo ikakhulu kwi-coca-cola kuba ivumela ukuba inkampani ibeke lula uyilo olulinganiselweyo kunye neemveliso zentengiso yamaxesha aphezulu. Olu bhetyeli lubalulekile kwimakethi yokhuphiswano apho ukhetho lwabathengi lutshintsha ngokukhawuleza.

Inkqubo yokuprinta yedijithali esetyenziswa nguCoca-Cola ibandakanya amanyathelo aliqela. Imifanekiso yokuqala, iMifanekiso ePhakamileyo kunye noyilo lwenziwa kusetyenziswa isoftware yoyilo eliphambili. Ezi zilobi zidluliselwa kwiprinta yedijithali, esebenza ngokuthe ngqo kumphezulu we-aluminium. Le ndlela ayiqinisekisi nje ukuchaneka komfanekiso kunye nokucaciswa komfanekiso oshicilelweyo, kodwa kukwavumela ukusetyenziswa kwemibala eyahlukeneyo kunye nemizobo entsonkothileyo ukubonakalisa iimpawu kunye nemisebenzi yentengiso.

Enye yeempawu zokuThekwa kwe-Coca-Cola kukwazi ukuvelisa iinkonkxa ezilungiselelwe iibatch ezincinci. Eli nqaku liluncedo ngokukhethekileyo kwiminyhadala ekhethekileyo, ukusebenzisana, okanye izibonelelo zexesha elincinci. Umzekelo, ngexesha lezeminyhadala yemidlalo okanye iiholide, uCoca-Cola unokuvula ngokukhawuleza iitoti eziya kuhlala nazo abathengi, ngaloo ndlela ukuphucula ukuzibandakanya kunye nokuqhuba.

Ngaphaya koko, indlela yeCoca-Cola yokushicilela ishicilelo yedijithali kunye neenjongo zazo zokuzinza. Inkampani yenze inyathelo elibalulekileyo ekunciphiseni indawo yayo yokusingqongileyo yendalo, kwaye inkqubo yokuprinta ayikho. Ukuprinta idijithali kuvelisa inkunkuma encinci kunendlela yokuprinta yemveli kuba isusa imfuneko yokuprinta kunye nokunciphisa ukusetyenziswa kwe-inki. Ukongeza, uCoca-Cola uzibophelele ekusebenziseni i-inki kunye nezixhobo, ukunciphisa ifuthe lokupakisha kwindalo esingqongileyo.

Kwiminyaka yakutshanje, uCoca-Cola uye wamkela ingcinga ye 'ukupakisha ' ukufaka itekhnoloji kwiitoti zayo. Olu luhlulo luvumela abathengi ukuba banxibelelane nephakheji kwiikhowudi zeQR okanye iimpawu zokwenyani zenyani, ukubonelela ngamava okubandakanya amava ahamba ngaphaya kwesiselo. Iindlela zokuprinta zedijithali ziqhuba lula le nkqubela phambili zetekhnoloji, zenza kube lula kwiCoca-Cola ukubandakanya izinto ezisebenzisana kulo.

Njengoko ishishini lesiselo liyaqhubeka nokuvela, i-coca-cola isebenza ngaphambili kokupakisha. Ukusetyenziswa kweNkampani kushicilelo lwedijithali kwi-aluminium ye-aluminium kungaphumeleli iinzame zayo zokuthengisa, kodwa zikwabonisa ukuzibophelela kwazo kokuzinza kunye nokuzibandakanya kwabathengi. Ngokuphatha itekhnoloji yokuprinta i-Advanced Advanced Itekhnoloji, iCoca-Cola inokwenziwa ngokubhekele ngokubonakalayo kunye nendawo ekubunobuhlobo obubunobuhlobo obuphuma kubathengi kwihlabathi liphela.

Ukuqukumbela, ukhetho lukaCoca-Cola lokushicilela kwiDijithali I-Aluminium Cans ibonisa ukuzahlulelwa kwento yokufumana izinto ezintsha, uzinzo kunye nonxibelelwano lwabathengi. Njengoko inkampani iyaqhubeka nokuhlola itekhnoloji entsha yokuprinta kunye nezinto ezinokubakho, ibeka uphawu lomzi-mveliso, ebonisa ukuba ipakethi esebenzayo ingakwazi ukubekwa ngamehlo kunye nokusingqongileyo. Ngophawu lwe-Iconic yalo kunye nokuzibophelela kumgangatho, i-coca-cola ilungele ukugcina ubunkokeli bayo kwimarike yesiselo ngokuphuculwa okuqhubekayo.