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China's beverage packaging market is rising, diversified, personalized into a new trend!

Views: 788     Author: Site Editor     Publish Time: 2025-01-02      Origin: Site

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In the first half of 2024, although China's economy showed a positive trend of recovery, with key economic indicators such as GDP, gross export value, fixed asset investment and retail sales of consumer goods all increasing year-on-year, consumers still held a cautious and conservative attitude towards the macroeconomic environment, and consumer confidence was slightly insufficient. According to Nielsen IQ, the economic downturn, rising food prices and job security are the most important issues for consumers in the future, and the consumer confidence index will also show some fluctuations in 2024.


From the perspective of sales data, from the whole year of 2023 to January-May of 2024, the year-on-year growth rate of packaged beverage sales volume shows certain fluctuations, with a year-on-year growth rate of 4.3% from January to May of 2024, and has its unique development trajectory compared with the year-on-year growth rate of Fconsumer sales volume.

In the current buyer's market environment, the diversified development of consumer demand and the fundamental transformation of food and beverage consumer demand after the epidemic are strongly promoting the beverage industry into a new development cycle, among which the most significant feature is the deep remodeling of category structure. Each segment presents a completely different development trend and competition pattern in the market competition.


Ready-made tea market competition pattern Ready-made tea market has fully entered the era of white-hot competition. From the evolution trend of key indicators such as the number of brands in the shop section, the number of active brands and the number of items in a single store, the market saturation is rising and the competition is increasingly fierce.


Electrolyte beverage Growth momentum Electrolyte beverage category in the market has shown strong growth momentum, sales growth rate remains high, become a dazzling new star in the industry. From the analysis of its distribution pattern in different sections, it can be clearly insight into the deepening of its market penetration and the increasing diversification of consumption scenes.

Electrolyte drink

In addition to ready-to-drink tea and electrolyte drinks, specialty drinks such as energy drinks and health drinks, such as energy drinks and health drinks, also occupy an important place in the market and show a good trend of booming development. These categories accurately meet consumers' increasingly diversified and personalized health and functional needs with their diversified product demands, such as relaxation and sedation, customization, state activation, etc.

Multi-specification market performance: Under the wave of segmented specification innovation, the packaged beverage industry has ushered in new growth opportunities. With its outstanding cost performance advantages and free experience, free drink bottle perfectly meets the needs of family gatherings, outdoor activities and other multi-person consumption scenes. In the sales data of some brands, the sales growth rate is extremely bright. Extra-large bottles, large bottles, multi-pack and carton products also show their unique market value in different beverage categories. Growth potential mining strategy: Through keen insight into the subtle differences of consumption scenes and consumer needs, the company accurately develops products of multiple specifications and optimizes the allocation of product portfolio, which effectively improves the market adaptability and sales efficiency of products, comprehensively meets the drinking needs of consumers in different occasions, and thus significantly enhances the competitiveness and influence of the brand in the market.


Since the beginning of the beer brewing factory, Jinzhou Company has expanded to the research and development of beer beverage production and one-stop solution supplier of beverage metal packaging. Driven by the wave of beverage innovation at home and abroad, beverage packaging has entered the stage of personalized and diversified, healthy, delicious and innovative design are more important, if you have any intention, please feel free to contact me for consultation

https://www.jinzhouhi.com

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Shandong Jinzhou Health Industry Co., Ltd offers one-stop liquid drinks production solutions and packaging services worldwide. Be bold,every time.

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