Yintoni entsha kwishishini lebhiya ? Kutshanje, isigebenga sakwaSuntory sathi siza kugxila kwiziselo ezingezizo utywala ngo-2025 kwaye simisele 'iyunithi yeshishini elinganxiliyo'. Oku kukwabeke phambili 'ibhiya engenatywala'. Njengodidi olubalulekileyo lokusungula, zeziphi izigebenga ezibeka ibhiya engenatywala ngoku? Injani inkqubela yebhiya yasekhaya?
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Kutshanje, i-Suntory Holdings ibhengeze kwi-2025 yotywala kunye nebhiya yomgaqo-nkqubo we-Business umgaqo-nkqubo ukuba iya kuseka 'icandelo leshishini elingenatywala' ngo-2025. UMongameli uNobuhiro Torii uthe kuya kugxininisa kwizinto ezingezizo utywala ngo-2025.
Kuyaqondwa ukuba ishishini lesiselo esingenatywala libekwe njengomngeni omtsha. Okwangoku, ishishini elinganxiliyo lilawulwa yi icandelo lebhiya , icandelo lespirit kunye necandelo lewayini, kodwa inkampani iza kuseka icandelo elitsha elinganxiliyo ngoJanyuwari ka-2025 ukuze lidibanise imisebenzi yentengiso eyayisahlulelwe ngaphambili.
Kwicala lemveliso, iSuntory ikwacebise isicwangciso sesiselo esingenatywala sonyaka wonke. Ukongeza ekuhlaziyweni kweemveliso zayo ezikhoyo, yathi iya kusungula iimveliso ezifana nemveliso entsha 'isiselo esingenatywala se-citric acid' esinophawu olusebenzayo ngoJanuwari 7, 2025. Inkampani iya kubamba inkomfa yabezindaba ngoFebruwari 2025 ukuvakalisa iinkcukacha.
Ingabonwa ukuba ijongene nemfuno yemarike yesizukulwana esitsha, i-Suntory enkulu ihlala ilungisa isakhiwo sayo soshishino. Ngokombono weli shishini, iSuntory yaseka icandelo elingenatywala, ngokusekelwe kwithemba le nxalenye yomzila. Okwangoku, ibhiya engenatywala iba ludidi olutsha lweziselo zehlabathi, kwaye ubungakanani bemarike yehlabathi kulindeleke ukuba buqhubeke ukukhula.
Imarike yotywala obungekho notywala obuphantsi sele ixabisa ngaphezulu kwe-13 yeebhiliyoni zeedola ngo-2023, ngokwedatha yamva nje evela kwi-International Wine & Spirits research body IWSR, kwaye kulindeleke ukuba ikhulise isabelo sayo kwimarike yotywala iyonke ukuya phantse kwi-4% ngo-2027.
Utywala obungenatywala, oko kukuthi, ibhiya engenatywala, kodwa ayilingani '0 utywala'. Ngokwemigangatho ye-T/CBJ3108-2021 yeBeer engenatywala ekhutshwe yi-China Liquor Association, ibhiya enomxholo wotywala obungaphantsi okanye obulingana ne-0.5%vol ichazwa njengebhiya engenatywala.
Ukuya kuthi ga apho ibhiya engenatywala inokunciphisa ukusela utywala, ngokungathandabuzekiyo lukhetho olulungileyo kwabo bafuna ukunciphisa utywala babo okanye abangakwazi ukusela utywala.
Okwangoku, abathengi baya kukhetha iziselo ezinxilisayo ngokufanelekileyo, bavame ukukhetha iimveliso ezinomgangatho ongcono kunye namava angcono, kunokuba balandele umxholo wotywala okanye ubuninzi.
Ukuze kuhlangatyezwane nentsingiselo yangoku yokusela okunempilo kunye neemfuno zokuqhuba, amashishini ayintloko yesiselo sebhiya alime ibhiya engenatywala njengemveliso yesibambi. Ukongeza kwi-Suntory, i-Anheineken InBev, i-Heineken, i-Carlsberg, i-Asahi, i-Kirin kunye nabanye baqhubela phambili ngenkuthalo. Iimpawu ezimbini, iBudweiser kunye neHeineken, zithatha i-60% yentengiso yebhiya engenatywala kwihlabathi.
Ngokomzekelo, i-Asahi Beer, yathi ngo-2024 iya kutyhala kwi-zero-alcohol kunye neemveliso zesiselo esinxilisayo. Idatha yemizi-mveliso ikwabonisa ukuba ibhiya engenatywala iya ithandwa kakhulu phakathi kwabathengi kusukelo lwezempilo.
U-Ab InBev uceba ukutshintshela isiqingatha sesihlanu sokuthengisa kwayo ibhiya ukuya kwiimveliso ezinganxiliyo kunye neziselo ezinxilisayo (3.5 pesenti okanye ngaphantsi ngotywala) ngo-2025. Ibhiya engenatywala nayo iyafumaneka ngezihlandlo ezithile okanye ngokusekwe kukhetho lomntu.' I-CEO yaseBudweiser Asia Pacific kunye nosekela-sihlalo uYang Ke uthethe njalo.
I-Heineken, kwelakhe icala, iqhubekile nokuhlanganisa indawo yayo ephambili njenge-No. I-Heineken ikhulise imveliso yayo yebhiya engenatywala e-United States, eMexico, eSpain nakwezinye iimarike kwiminyaka yakutshanje.
Ngokubhekiselele kwibhiya yaseTshayina, iYanjing Beer, ibhiya yeQingdao, ibhiya ye-Snow njalo njalo inokwakheka kwebhiya engenatywala. Ibhiya yaseYanjing iphuculwa ngokuqhubekayo ukuze iqalise ibhiya engenatywala ngamafutha ayi-zero, iswekile ephantsi kunye namafutha aphantsi, kwaye igcina incasa ecocekileyo yebhiya emhlophe yaseJamani.
Ngokukhula kwentengiso yebhiya, intsingiselo yokwahluka kunye nophuhliso lobuqu lwebhiya luya lubonakala ngakumbi. Njengodidi olusakhulayo, ibhiya engenatywala ikwabonelela kwimfuno yendawo yamaqela abathengi abancinci 'kwimpilo yentlalontle'. Ngokukodwa ekusetyenzisweni okukhawulezayo kwangoku, ixesha lefestile yemakethe yebhiya engenatywala ifikile.
Ngaphambili, umhlalutyi woshishino lotywala u-CAI Xuefei wabonisa ukuba utywala obungenatywala bunokukhokelela kwincasa ekhanyayo ngenxa yotywala obuncinane, obungahambelaniyo nokusukelana noluntu lwencasa yokukhanya, kwaye ayihambelani nesimbo sangoku sencasa enzima emelwe yi-craft brewing and stout, ukubeka indawo kuyintloni kancinane.
Ngokunyuka kwabathengi abancinci, iindlela zabathengi ziyatshintsha. Kutshanje, uphando lokusetyenziswa kotywala lubonisa ukuba 'incasa elungileyo' yeyona nto ibalulekileyo ekufuneka abathengi banikele ingqalelo kuyo xa bethenga iimveliso zotywala, kunye nomlinganiselo ofikelela kuma-50.5%; Eyesibini eyona nto idumileyo kuluhlu 'yinkathalo yezempilo,' ehambelana namabango ezempilo ebhiya engenatywala.
Ke ngoko, ukuba ibhiya engenatywala nayo inokufumana inzuzo kwincasa, ukukhuphisana kwayo okungundoqo kuya kuphuculwa kakhulu. Kodwa oku kwakhona kubandakanya indida. Abahlalutyi bangasentla babonise ukuba obona bunzima kuphuhliso lwebhiya engenatywala kukuveliswa kwencasa yencasa, kwaye inguqulelo ibandakanya ukuphuculwa kwayo yonke ingqikelelo yebhiya engenatywala, eyinkqubo yobunjineli.
Ukusuka kwindlela, ibhiya engenatywala iya kuba licandelo elibalulekileyo lokuqamba izinto ezintsha, liya kuzisa ixesha elingcono lokwandiswa.
