Umkhakha we-Craft Beer ubone ukuhlinzwa okungakaze kube khona ngokuthandwa eminyakeni eyishumi edlule. Nabathengi abafuna ukunambitheka okuhlukile, imikhuba enobungani bemvelo, futhi uphawu lokubamba iso, ama-breweries aphenduke emisha ukuze ahlangabezane nalezi zidingo ezikhulayo. Indawo eyodwa eye yathola ushintsho olukhulu ukupakipha ubhiya, lapho 2 amathini we-aluminium aqhamuke njengomdlali ovelele. Engasindi, ngokwezifiso, futhi okuqhubekayo, la mawashi aguqule indlela ubhiya we-indlela ahlanganiswe ngayo futhi athengiswayo.
Lo mbhalo uhlola ukuthi amathini ama-aluminium ama-2 ahlangabezana nemakethe ye-Craft Beer, kusuka ekulondolozeni i-Flavour ku-Creative Branding kanye nemikhuba eqhubekayo, ngenkathi ubhekana nezinselelo zokuthenga ezibhekene nalesi sixazululo esiguqukayo.
Izinzuzo zamathini we-aluminium we-beer Craft
1. Ukulondolozwa kwe-Flavor: Ukuvikela okubaluleke kakhulu
Okwezikebhe zomshini wezandla, ukunambitheka kuyikho konke. Uhlobo lwe-Airtight lwe- 2 Piece Aluminium Cans luvimbela umoya-mpilo ukuthi avele avele futhi alimaze ikhwalithi kabhiya. Ngaphezu kwalokho, amathini we-aluminium ahlinzeka ngokuvikelwa okuphelele ekukhanyisweni kwe-UV, inzuzo ebalulekile ngaphezulu kwamabhodlela engilazi, avumela ukukhanya okuthile kudlule. Ukuvezwa kwe-UV kungenza ukuthi ubhiya athuthukise ukunambitheka okungathandeki '' ukwehlisa ubuciko bokushayisana umsebenzi usebenza kanzima ukuze uzuze.
Impilo yeshelufu enwetshiwe enikelwe ngama-aluminium amathini aqinisekisa ukuthi abathengi bathola ubhiya njengoba kuhloswe nguBrewer, noma ngabe bakujabulela ngokushesha noma izinyanga ngemuva kokuthenga.
2. Ukuthwala: Kuphelele kubathengi abasendleleni
Abathengi banamuhla bayakwazisa ukusebenziseka nokuthwala, kanye no -2 ucezu lwe-aluminium cans luletha kuwo womabili ama-fronts. Idizayini yabo engasindi futhi ecwebile ibenza bahlelele imisebenzi yangaphandle, njengokukhempa, ukuhamba ngezinyawo, noma ukuya emicimbini yomculo. Ngokungafani namabhodlela engilazi, amathini ahlala isikhathi eside futhi angabi na mancane amathuba okuthi aphuke, aqinisekise ukuthi abathengi bangathatha izilwane zabo zobugebengu nomaphi lapho beya khona.
I-Breweries iyazuza futhi kunesisindo esincishisiwe samathini, okuthoba ukuthumela izindleko futhi kunciphisa umthelela wezemvelo wokuhamba. Lokhu kukonga kubaluleke kakhulu njengoba kufakwa ama-Breweries asebenza ngokusebenza kwawo futhi asabalalise izimakethe ezibanzi.
3. Ukusimama: Ukuhlangana okulindelwe kwemvelo
Ukusimama akusekho okukhethwa kukho - kuyisidingo semikhiqizo efuna ukuchuma emakethe yanamuhla. I-Aluminium ingenye yezinto ezisetshenziswayo kakhulu emhlabeni, futhi amathini we-aluminium angu-2 avame ukwenziwa ngamaphesenti aphezulu okuqukethwe okuvuselelwa kabusha. Ukuphinda usebenzise kabusha i-aluminium isebenzisa ama-95% amandla amancane kunokuyikhiqiza kusuka ezintweni ezingavuthiwe, okwenza kube yisinqumo esivumelana ngemvelo.
Kube abathengi abazimele imvelo, ukukhetha ubhiya wezandla kumathini we-aluminium ngaphezulu kwamabhodlela ezingilazi kuyindlela elula yokunciphisa izintambo zabo zekhabhoni, uvumelane nemikhuba yabo yokuthenga ngamanani abo.
Izitayela ezenziwe ngokwezifiso kumathini kabhiya wezandla
Emakethe kabhiya yokuncintisana kakhulu, ukupakisha kubalulekile njengebhiya uqobo. Amathini we-aluminium ahlinzeka ngemishini yokudla ehlukahlukene ngeplatifomu eguquguqukayo yomkhiqizo wokudala, ebavumela ukuba bavelele ezindaweni ezinabantu abaningi sezitolo.
1. Ihluzo eziphezulu zokuxazulula izisombululo eziphezulu kanye namathuba okufaka uphawu
Ingaphezulu elibushelelezi, le-cylindrical of 2 ucezu lwe-aluminium cans luvumela ukuthi ubuciko obuningiliziwe, obuphezulu bokuxazulula ubuciko obamba ukunakwa kwabathengi. Ukusuka ku-typpography enesibindi kwimifanekiso eyinkimbinkimbi, ama-Breweries angasebenzisa amathini awo njenge-canvas ukutshela izindaba zabo zomkhiqizo futhi ahambisane nobuntu bakabhiya bawo.
Kumabhishi alinganiselwe noma ukukhishwa kwesizini, amathini abekwe ngokwezifiso anikeza ithuba ukudala ukufakwa okuhlanganisiwe okujabulisa abathengi nokwakha ukuthembeka komkhiqizo.
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Ukupakishwa okusebenzisana kuya ngokuya kuthandwa kakhulu, futhi amathini we-thermonic angaphambili kwalo mkhuba. Lawa mathini aguqula umbala lapho ubhiya efinyelela emazingeni okushisa afanelekayo wokuphuza, athuthukise umuzwa wabathengi futhi wengeza into ejabulisayo, exhumana.
Eminye imishini yokushayisana nayo iyazama ukufakwa okuhlakaniphile, okufaka amakhodi we-QR kumathini axhumanisa amavidiyo, ukuvakasha okwenziwe nge-brewery, noma ukukhushulwa okukhethekile. Lezi zinto ezintsha zisiza abakwa-Brewleries bahlanganyela nezilaleli zabo ngezindlela ezintsha nezinenjongo.
Izifundo Zecala: Izindaba zempumelelo ze-Craft Brewereweries
1. Kusuka emabhodleleni kuya kumathini: Ukushintshwa kwamasu
I-Brewilies efana ne-Ballast Point kanye ne-Oskar Blues ekuqaleni kwamukela amathini we-aluminium, ukuqaphela amandla abo okunwebeka ezimakethe ezintsha. Ngokuguqulwa kusuka emabhodleleni ezingilazi kuya ku -2 ucezu lwe-aluminium cans , le mibhishini yakwazi ukubhebhethekisa abantu abathanda izigcawu nezindawo ezivimbela iziqukathi zengilazi. Umphumela? Ukwanda kwesabelo semakethe nokwaneliseka kwabathengi okuthuthukile.
2. Ukuqinisa ukuthengisa ngemiklamo yangokwezifiso
I-blethery encane yezandla ePortland, e-Oregon, yabona ukwanda kwama-35% kokuthengisa ngemuva kokwethula umugqa wabhiya ngeBord, ubuciko bungakha. Le miklamo yaphinde yahlangana nabathengi abasebasha abakwazisa inhlanganisela yokukhanga okubukwayo kanye nokupakishwa kwe-eco-friendly. Amathini awaveli kuphela emashalofini esitolo kodwa futhi abe yisici esidumile kwabezindaba zenhlalo, aphinde akhulise ukufinyelela kwe-brewery.
Iqhaza lokufakelwa kwedizayini ku-Craft Beer Branding
1. Kungani uklama izindaba
Ukupakishwa kuvame ukuba yiphuzu lokuqala lokuxhumana phakathi komkhiqizo nomthengi. Emakethe kabhiya obukhulu obukhulu, lapho ukuncintisana kubambe, i-aluminium eyenziwe kahle ingangenza umehluko phakathi kokuthengiswa nethuba elilahlekile.
Brands okutshala imali ngokufaka okuhlukile futhi okukhumbulekayo kungadala umbono ohlala njalo, okuphoqayo okuphindwayo nokukhuthaza ukuthembeka komkhiqizo. Okwenziwayo, ukwakheka kwama -2 Piece Aluminium amathini akusho nje ama-aesthetics - yithuluzi lokumaketha elinamasu.
2. Ukuxoxa ngendaba ngobuciko
Ama-Breweries amaningi asebenzisa ukwakheka kwawo angakwazi ukuxoxa indaba, noma ngabe imayelana nemvelaphi kabhiya, ugqozi ngemuva ukunambitheka kwalo, noma amanani omkhiqizo. Isibonelo, i-Brewery egxile ekusimeni ingaqokomisa izingqikithi ze-eco-friendly emiklamo yazo, kanti enye ingakhombisa uphawu lwasendaweni noma izinkomba zamasiko.
IZINSELELE ZOKUTHENGA IZIMBALI ZOKUTHOLA I-Aluminium Cans
1. Izindleko zokukhiqizwa okuncane kwe-batch
Okokuqala okuncane, ukukhiqiza ama-aluminium ama-aluminium ngamanani amancane angabiza. Izidingo eziphezulu ze-oda labakhiqizi abathile bavame ukunqanda izikebhe zomshini wezandla zokwenza switch. Kodwa-ke, intuthuko ebukhwini bokunyathelisa kwedijithali isiqala ukubhekana nalolu daba, okuvumela ama-Breweries ukukhiqiza ama-run amancane amathini abekwe ngokwezifiso ngezindleko eziphansi.
2. Izingqinamba zokuthenga
Ukuqinisekisa ukunikezwa okuqinile kwamathini kungenye inkinga, ikakhulukazi ngezikhathi ezifunwa kakhulu. I-Craft Brewelies kumele ihlanganyele nabathengisi abanokwethenjelwa abangahlangabezana nezidingo zabo zekhwalithi, ukuvumelana, nokuvumelana nezimo. Ukwakha ubudlelwano obuqinile nabaphakeli kubalulekile ekunqobeni lezi zinselelo futhi kuqinisekiswe inqubo yokupakisha engenamthungo.
Ukugcina
Ukusukuma kwe 2 amathini we-aluminium embonini kabhiya wezandla kungaphezu komkhuba odlulayo - kuwukushintsha okuyisisekelo ekutheni kube lula kanjani ukuhlanganiswa. Lawa ma-can anikela ngezinzuzo ezingenakuqhathaniswa ngokuya ngokulondolozwa kwe-flavour, ukuthwala, ukuqina, kanye namathuba okufaka uphawu, okwenza kube yikhethelo elifanelekayo lemishini yanamuhla yezandla.
Njengoba izintandokazi zabathengi ziqhubeka nokuvela, ama-aluminium ama-aluminium ama-2 azodlala indima ebaluleke kakhulu ekubumbeni ikusasa lobuciko bezandla. Ngokwamukela lesi sixazululo sokufaka esisha, i-Breweries ingaqinisa uhlobo lwayo, yandise ukufinyelela kwayo emakethe, futhi ifake isandla embonini eqhubekayo.
Okwenziwayo efuna ukuvelela endaweni yokuncintisana, amathini ama-aluminium ama-aluminium akuwona nje ukukhetha okupakisha - bangukutshalwa kwamasu okuzayo okuzayo komkhiqizo wabo kanye nemakethe ye-craft kabhiya awonke.
