2025 ubhiya kanye nezitayela eziphundu

Imboni yesiphuzo izokhula ngokushesha ngo-2025. Ukupakishwa okusha nokushintsha kwamakhasimende kudinga ukusiza lokhu kukhula.

Ingxenye yemakethe	I-CAGRED CAGR (2025 Kuqhubeke)	Amanothi
Iziphuzo Zomhlaba Wonke Zingakwazi	~ 5.5% (2025-2034)	Ukupakishwa kwe-Eco-friendly kanye nokudla okulungele ukufunwa kokudla okuholela.
Iziphuzo ezinotshwala ezikheniwe	11.73% (2025-2034)	Ukulula ukufunwa okuqinile, ikakhulukazi eNyakatho Melika.

Amathini kaBeverage ahola lolu shintsho . Zikhanyisa futhi kulula ukuziphindaphinda. Izinkampani zisebenzisa Ukupakishwa okuhle nezinto ezingcono. Lokhu kudonsela abantu abanendaba nempilo. Lawa mathini asiza iplanethi futhi agcine iziphuzo zintsha futhi zihle. Imikhiqizo iyisebenzisa ukunikeza iziphuzo ezisezingeni eliphakeme.

Ukuthathwa Key

• Amathini kaZingeza aya ngokuya ethandwa kakhulu. Bakhanya futhi balungele imvelo. Amathini agcina iziphuzo zintsha. Lokhu kubenza bathande emhlabeni wonke.

• Abantu bafuna iziphuzo ezinempilo futhi zemvelo. Abantu abaningi bakhetha iziphuzo ngoshukela omncane. Abanye bakhetha i-premium, ubuciko, kanye nobhiya abangadakayo. Bafuna ukunambitheka okungcono futhi bazizwe kahle.

• Okusha kungaklama nosayizi abaphuma. Amathini ama-mini nama-slim kulula ukuyisebenzisa futhi abukeka epholile. Lawa mathini asiza imikhiqizo eqashelwe ngabantu abancane.

• Ukunakekela iplanethi kuthinta izinqumo zokupakisha. Izinkampani zisebenzisa izinto ezisetshenziswayo kanye namathini akhanyayo. Lokhu kusiza ukunciphisa imfucuza nokungcola.

• Ukuthenga online kusiza ukuthengisa iziphuzo eziningi. Ukupakishwa okuqinile namalebula acacile asiza amakhasimende ukuthi akhethe iziphuzo. Abantu bakhetha iziphuzo ezihambelana nendlela yabo yokuphila nokuthi bayikhathalela kanjani.

Ukubuka konke kwemakethe

Idatha Yemakethe

Ibhizinisi lokufaka isiphuzo liya likhula. Izinkampani zishintsha indlela enza ngayo amaphakethe ngoba abantu bafuna izinto ezintsha. Ochwepheshe bacabanga ukuthi amathini okuphuza amathini kanye nokupakishwa kwensimbi kuzokhula okuningi. Ithebula elingezansi libonisa izinombolo ezibalulekile:

Metric	Inani (i-USD billion)	Unyaka / isikhathi	I-CAGG (%)
Usayizi we-Beeverage Canes Market	39.20	2023	-
Usayizi wemakethe ocatshangelwe	59.61	2030	5.5 (2024-2030)
Usayizi wemakethe yemakethe ehlukile	51.12	2025	-
Usayizi ohlukile	87.32	2035	5.5 (2025-2035)
Imakethe yensimbi yokudla neziphuzo	57.79	2025	-
Usayizi wensimbi we-Metal Cans	108.96	2034	7.3 (2025-2034)

Ochwepheshe bathi amathini kaBeverage manje akha cishe isigamu semali kule ndawo. Ama-Metal Cans kanye nokupakishwa okususelwa ephepheni kuthandwa kakhulu. Izinkampani zifuna ukusebenzisa izinto ezingcono kwiplanethi. Ukupakishwa kwepulasitiki nengilazi akukhuli ngokushesha. Lokhu kungenxa yokuthi abantu bakhathazeka ngemvelo futhi ukuphinda usebenzise kabusha kunzima.

Amashifu wabathengi

Abantu bafuna ukupakishwa okuphephile futhi okuhle emhlabeni. Bafuna futhi kube lula ukuphinda usebenzise kabusha. Abantu abaningi abayithandi ukupakishwa okuningi. Imikhiqizo isebenzisa izinto ezingaphansi futhi ikhethe izinqumo ezinobungani. Ama-Metal Cans nephepha lephepha liyathandwa ngoba kulula ukuvumelanisa futhi kube ngcono imvelo.

• Ama-63% abantu acabanga ukufakwa kwepulasitiki kulimaza ulwandle.

• Ama-58% amathuba okuthi athenge izinto ngokuhambisana kabusha noma okuphindaphindekayo.

• Ama-79% afana nezimangalo zokugcwalisa ezihlazekayo.

Iningi labantu, cishe ama-82%, lisho ukuphepha futhi imvelo ibaluleke kakhulu lapho ukhetha ukupakishwa. Izinkampani Zobuso zithenga imishini emisha ukusiza ukwenza ukupakishwa okungcono. Ukupakishwa okususelwa ephepheni nezinhlobo eziguqukayo zikhula ngokushesha. Ipulasitiki eqinile futhi ingilazi isetshenziswa kancane manje. Amathini we-aluminium akhethekile ngoba kulula ukuvumelanisa futhi asebenzise amandla amancane . Ingilazi isathandwa ukuphepha kepha kunzima ukuhambisa futhi kubangele ukungcoliswa okwengeziwe. Imikhiqizo manje itshela abantu ngephakheji yabo entsha. Lokhu kusiza abathengi ukuthi bakhethe kangcono. Ukuthenga oku-inthanethi okuningi kusho ukuthi abantu bafuna ukupakishwa okuqinile nokunobungane emhlabeni.

Izitayela Zobhiya

Ukubekwa phambili

I-Premiemizanization ishintsha ubhiya emhlabeni wonke ngo-2025. Abantu abaningi bafuna ubuciko kanye nobhiya osezingeni eliphakeme. Abadala abasebasha bafuna ubhiya wangempela, ohlukile, futhi ongcono ukunambitha. Ingxenye yeprimiyamu yemakethe iyakhula ngokushesha. Maqondana I-70% yokuphuza ubhiya kuzoba yimikhiqizo ye-premium noma ye-super-premium . Lokhu kwenzeka emazweni acebile futhi akhula. Amadolobha aya ngokuya enza ukuba abe yimali eningi ezindaweni ezifana ne-India, eBrazil, neChina.

Isici Somkhuba	Ukufanisa
Ukuthandwa kwabathengi	Abantu bafuna ubuciko be-craft kanye ne-premium yokunambitha nekhwalithi. Abantu abadala abancane abanjengobhiya bakhulu kakhulu.
Imakethe Yabelana	Ubhiya we-Premium uzoba yingxenye enkulu yemakethe. Lokhu kungenxa yezithako ezinhle nabantu abaningi ngemali.
Ukunambitheka okusha	Ama-Breweries enza ukunambitheka okusha ukujabulisa imikhulungwane efuna okuthile okusha.
Ukupakisha okuthandayo	Amabhodlela eglasi abukeka ethandeka futhi eco-enobungane. Amathini athathwa emazweni acebile ngoba agcina ubhiya esha futhi kulula ukuyisebenzisa.
Ezempilo nokukhanga okusha	Intsha ithola utshwala be-premium ngempilo kanye nokunambitheka okusha.
Ukunwetshwa kwesifunda	Ama-Microbreweries amaningi namatshe kampompi avulwa eNyakatho Melika, eYurophu nase-Asia-Pacific. Lokhu kusiza ukuthuthuka kwemali ekhokhwayo.

Ama-Breweries enza okungaphezu kokumane athengise ubhiya manje. Benza okuhlangenwe nakho kokujabulisa futhi basebenzise ukumaketha okuhle. Imikhiqizo emikhulu efana ne-anheuser-busch inbev noHeineken bakha izindawo ezintsha futhi basebenzise idatha ukuze bathengise kangcono. UCarlsberg wenza iziphuzo ezingezona ezidakayo nezithambile nazo. Imikhiqizo eminingi isebenzisa izindlela eziluhlaza ukuthola abathengi abagxile empilweni.

Amathini kaBeverage aqakathekileyo ukuze arepremium. Amathini agcina ubhiya asanda kuvimba ukukhanya nomoya . Kulula ukuvumelanisa nokuhamba. Lokhu kwenza amathini adume ezindaweni eziningi. Amathini asiza ama-Breweries anika abantu ubhiya omuhle ngendlela elula.

Ukunambitheka okusha

I-Flolond izindaba iningi labaphuza ubhiya. Ukuvota kwakamuva kuthi ama-92% abalandeli be-ber ber uBhekisi abanakekela kakhulu ukunambitheka. AbakwaBrewers benza ukunambitheka okusha nokugqamile ukuze bagcine abantu benentshisekelo. Ukhrisimu, ujuba, ubhiya babhiya badumile manje. I-Tart, ebabayo, futhi ubhiya obumnyama awjwayelekile.

Isici	Ubufakazi	Umthelela ekukhetheni kwabathengi kanye nasembonini yezimboni
Ukubaluleka Kokunambitheka	Ama-92% Abalandeli be-Beer Craft Beer bathi ukunambitheka kubaluleke kakhulu (2024 Harris Poll)	Ama-Flavor abumba lokho okwenziwa ngabantu ubhiya.
Amaphrofayili we-Flavor adumile	Ukhrisimu, ujuba, ubhiya ubhiya uyathandwa. I-TART, ebabayo, futhi ubhiya obumnyama athandwa kangako.	Abantu bafuna ukunambitheka okunesibindi, okulula. AbakwaBrewers bakwenza okuningi kwalokhu.
Impendulo ye-Brewer	AbakwaBrewers baqhubeka nokwenza ukunambitheka okusha nokukhishwa okukhethekile.	Lokhu kugcina abantu bethakazelisa futhi bethembekile kumikhiqizo.
Isu lemakethe	I-Breweries igxile ekuthambekeni okusha nokukhetha okunempilo.	Lokhu kusiza imikhiqizo ivelele futhi iqhudelane.

AbakwaBrewers basebenzisa izinto eziningi ezintsha nezindlela zokwenza ubhiya:

• I-botanical ne-herbal infusions efana ne-lavender ne-chamomile engeza okuthandayo.

• Imvubelo ekhethekile yenza izithelo ezishisayo kanye nokunambitheka kwe-clove.

• Ukunambuka kusuka ekudleni okufana nebhotela lamantongomane, uChili, uCacao, nekofi kuyamangaza abantu.

• Izithelo kanye ne-citrus efana ne-grapefruit ne-orange yegazi kusathandeka.

• Izitayela zelebuli ezihlanzekile zisho okuthe xaxa, ushukela ophansi, kanye nobhiya bengangezeleli.

• Ezinye izitayela zixuba itiye, ikhofi, ama-botanicals, futhi zinotshwala.

Ukunambuka okufana nemango, peach, netiye le-iced kuzoba nkulu. Ama-lager aseMexico athandwa kakhulu ngenxa yezitayela zokudla. Ubhiya onotshwala obuncane kanye namakhalori ambalwa athathwa ngabasebenzi abasebancane nabantu abadala. Izikhathi zobhiya bezikhathi ezithile nezingenisa ezweni, njenge-Euro-style kanye nezitayela zesitayela saseJapan, nazo ziyavela.

Amathini kaBeverage asiza ukugcina lezi zinambuzane ezintsha zintsha. Amathini avimba ukukhanya nomoya, ngakho ubhiya uhlala kahle futhi akanambitheki okubi. Amathini nawo agcine ama-bubble ngaphakathi futhi ame ame. AbakwaBrewers basebenzisa amathini ama-batches amancane kanye nobhiya abakhethekile. Lokhu kwenza kube lula ukuzama imibono emisha.

Izinketho ezingezona zotshwala

Ubhiya ongewona utshwala futhi osebenzayo uyakhula ngokushesha. Imakethe yomhlaba yobhiya okungewona utshwala izoba ngama- $ 20,5 billion ngo-2025. Kungaphinde kube kabili ngonyaka ka-2035. Leli qembu likhula ngo-7.9% unyaka ngamunye. Ubhiya ongewona utshwala awanele angaphezu kwengxenye yemakethe.

Abantu abasebasha, njengoGen Z kanye Neminyaka Emikhulu, bahola lo mkhuba. Abaningi bakhetha izinhlobo zobhiya ezingezona zotshwala abazithandayo. Bafuna ukuba nempilo, gwema ama-omovers, bese ugcine imali. Ubhiya ongewona utshwala manje useningi lokuthengisa okungewona utshwala e-US abantu abaningi bamukela lezi ziphuzo, futhi izindawo eziningi zizithengise.

AbakwaBrewer benza ubhiya ongewona utshwala banambitha kangcono futhi bazizwe bengaphezulu. Imikhiqizo emikhulu efana neHeineken noGuinness bachitha imali kule ndawo. Ubhiya osebenzayo onama-botanicals angeziwe noma ama-Health Boosts nawo athathwa. Imakethe iya ngokuya iba nkulu, enomsebenzi owengeziwe kanye nemikhiqizo emincane ejoyina.

Amathini kaBeverage asiza ubhiya ongewona otshwala futhi osebenzayo. Amathini avikele ukunambitheka futhi akwenze kube lula ukuthumela laba babhiya yonke indawo. Amathini agcine ubhiya asha futhi aphephile ngenkathi ehamba.

Iziphuzo Amathini

Ukusindisa

Ukusimama kubaluleke kakhulu ekufakweni kwesiphuzo namuhla. Abenzi basebenzisa izinto ezilula nezinamandla amathini manje. Lokhu kusho ukuthi badinga insimbi encane futhi ukuthunyelwa kwenza ukungcoliswa okuncane. Izinkampani eziningi zisebenzisa i-aluminium eyengeziwe ukuze zonge amandla bese usika imfucuza. I-Aluminium eyenziwe kabusha isebenzisa ama-5% kuphela amandla adingekayo e-aluminium entsha. Lokhu kusiza ukonga izinsiza zemvelo.

Amafektri wokonga amandla nawo abalulekile. I-automation kanye ne-intelligence yokufakelwa yenza ukukhiqizwa ngokushesha naku-greener. Okusha kungaklama ukusiza ukwenziwa kabusha kube lula. Ukupakishwa kwezinto ezibonakalayo kanye nokuhlunga okungcono vumela amathini asetshenziswe kabusha kaningi.

QAPHELA: I-aluminium ephakathi manje ingaba ngaphezulu kwama-40% alula kunangaphambili. Lokhu kwehlise indawo yekhabhoni yokupakishwa kwesiphuzo.

Izenzo ezizinzile zidlula nje kuphela. Eminye imikhiqizo isebenzisa izindandatho ze-biodegradable noma amathini wokugoqa ekhadibhodi eliphindaphindwayo. Abanye banezinhlelo zokuthatha emuva kwezithwali zepulasitiki noma zithengise amathini okuxekethile ukuze zisebenzise ukupakishwa okuncane. Lezi zinyathelo ziyasiza ukusika imfucuza yepulasitiki nokusekela umnotho oyindilinga.

• -Ngazilula Igcina kuze kufike ku-10% yensimbi ngayinye.

• I-Drawn ne-Wall Iron Cans (DWI) Amathini asebenzisa impahla encane kepha aqine.

• Ama-adhesives amasha neziphetho ezivulekile ezilula zenza ukuphinda usebenzise kabusha.

• Izinkampani zisebenzisa amandla avuselelekayo kanye nezindlela zokonga amanzi.

Ukuklama okusha

I-Design Innovation ishintsha indlela abantu ababona ngayo futhi basebenzise amathini wesiphuzo. Amathini asetshenziselwa ukuqina futhi enziwe ngezingcezu ezintathu zensimbi. Manje sebekhanyisiwe futhi kulula ukuvula. Ama-aluminium canes nama-puns-amathebhu enze amathini aphephe futhi kube lula ukuyisebenzisa. Hlala ama-Tabs, ama-Ejensi anemibala, namathini abunjiwe engeza isitayela nomsebenzi.

Brands sebenzisa design ukuvela kwabanye. Bona Khetha bobunjwa njenge-slim noma amathini agobile ukubuka okufiphalayo noma okuqinile. Imibala ekhanyayo ingeziphuzo zamandla nemibala emnyama yenzelwe ubhiya weprimiyamu. Amalebula angaba lula noma anesibindi ukusiza uhlobo lokuxoxa indaba yabo.

Amathini kaBeverage angaphezu kokubukeka okuhle. Amanye amathini abe nawo Ama-Matte noma ama-shiny amadili , ukwakheka, noma ama-foil. Lezi zici zenza imikhiqizo izizwe ikhethekile futhi inaka ezitolo. Eminye imikhiqizo isebenzisa ukuphrinta okungama-360-degree ngemiklamo epholile. Abanye baphrinta ngaphansi kwethebhu ukuze kukhuphuke noma basebenzise izihloko ezibonakalayo ukuze kube lula.

ICEBISO: I-COOL COOL CANDCOMS IZOBANGCWELE BANGCWELE Xhuma nabathengi abancane abafuna imikhiqizo efanelekile indlela yabo yokuphila.

Ubuchwepheshe obusha bungaletha maduze amathini nge-LED ekhombisa noma ama-NFC chips. Lezi zinguquko zenza isiphuzo amathini kube mnandi futhi kuthakazelise.

Amafomethi amasha

Isiphuzo esisha singahlanganisa izidingo zabantu ezahlukene. Manje, amathini eza ngosayizi abaningi nobukhulu. Kukhona amathini amancane ama-7.5 oz weziphuzo ezincane kanye nama-bir 32 oz crowlers wokwabelana. Ama-slim futhi ama-slek amathini abukeka enamuhla futhi azizwe iprimiyamu. Amathini ajwayelekile ayi-12 oz asathandwa ama-sodas namabhiya.

Usayizi	Amacala okusetshenziswa okujwayelekile	Isikhalo Sokukhanga Kwabathengi Nezimakethe
7.5 OZ (Mini Can)	Iziphuzo zezingane, ama-sodas angenashukela	Ukulawulwa kwengxenye, ukugxila kwezempilo
8.4 Oz (Amandla Angakwazi)	Iziphuzo Zamandla, Brews ebandayo	Sleek, isitayela esiphathwayo, zasemadolobheni
I-12 OZ (ejwayelekile can)	Ama-sodas, ubhiya, itiye	Eziguquguqukayo, ezisetshenziswa kabanzi
12 oz slim / sleek can	UHard Seltzer, kombucha	Ukubukeka kwesimanje, kwe-premium
I-16 OZ (Talloy)	Izikebhe ubhiya, i-iced coffee	Amalebula wokudala, ukukhalaza kwezandla
19.2 Oz (Stovepipe)	I-Store Beers Yezitolo	Ukusebenza okukodwa, izehlakalo
I-24 oz (uwoyela can)	Inani Lobhiya	Inqwaba, ebiza kakhulu
I-32 OZ (CRECLORLER)	Uhlaka ubhiya, ukukhishwa kwezandla	Ukwabelana, okusha
I-64 Oz (Forwler)	I-TAPERONS, ukusetshenziswa kweqembu	Multi-People, Indaba Yomkhiqizo

Abantu abanjengamafomethi amasha ngezizathu eziningi. Ngaphezulu kwama-65% acabanga ukuthi amathini angukukhetha okuhle kakhulu . Cishe ama-78% afana namathini ngoba kulula ukuwasebenzisa. Amathini aphishelelayo avumela abantu baphuze ngejubane labo futhi bagcine okusele kusha. Ukuphrinta okunencazelo ephezulu kanye nokwenziwa okuhlanganisiwe kwenza amathini abukeke futhi azizwe engcono.

Amathini kaBeverage manje asebenza iziphuzo eziningi, njenge I-cocktails elungele ukuphuza , amaprotheni azamazama, kanye noKombucha. Lezi zinhlaka zisiza ngokusimama, lula, kanye nesitayela. Imikhiqizo iyisebenzisa ukufinyelela amakhasimende amasha futhi inikeze ezinye izinketho.

Abashayeli bemakethe

I-e-commerce

I-E-Commerce ishintsha indlela abantu abathenga ngayo iziphuzo ngo-2025. Abantu abaningi bathenga online manje. Ukuthengisa kukhuphuka ngo-18.2% kuya ku- $ 11.9 billion. Brands Sebenzisa amawebhusayithi ukunikeza abantu lokho abakufunayo. Abantu bafuna izinto ezilula, ezinempilo, futhi zilungele iplanethi. Izinkampani eziningi zithengisa amathini asebenza ngokusebenza okukodwa kanye nokubhaliselwe online. Lokhu kusiza abathengi ukuthi bazame iziphuzo ezintsha futhi bazithole ekhaya.

• I-E-Commerce ivumela imikhiqizo ifinyelele kubantu abaningi online. Basebenzisa amawebhusayithi nokuthengisa okuqondile. Cishe ama-86% okuthengisa avela kubantu abathenga online kanye nasezitolo.

• Amathuluzi edijithali afana ne-Artificial Intelligence Usizo Izinkampani zilandelela isitoko. Bangakwazi ukuqagela ukuthi amakhasimende afunani. Lokhu kusho ukulethwa ngokushesha kanye nokungcola okuncane.

• I-Social Media, njengeTiktok, isiza imikhiqizo yaqashelwa. Amavidiyo ajabulisayo nezitayela zenza abantu bafune ukuthenga iziphuzo online.

• Ukuthenga ku-inthanethi kwenza kube lula ukubona ukuthi ukupakishwa kungobungcweti. Abathengi bangabheka ukuthi amathini asebenzisa izinto eziphindaphindwayo.

Ukupakisha kubaluleke kakhulu ku-inthanethi. Kubantu abaningi, iphakethe yinto yokuqala abayibonayo noma ukuthi iyathinta. Maqondana I-47% izizwa ijabule ngokungenayo okukhethekile . I-41% izothenga futhi ngenxa yayo.

Ukuthenga okuku-inthanethi kushintsha ukuthi amathini abukeka kanjani futhi asebenze kanjani:

1. Izitayela zezempilo zenza imikhiqizo isebenzisa amalebula acacile namagama anempilo.

2. Abantu bafuna ushukela omncane, ngakho-ke amathini abonise ushukela ophansi noma awunawo.

3. Iziphuzo ezisebenzayo eziningi zidinga amalebula achaza izinzuzo zawo.

4. Amathini kumele aqine ukuhambisa futhi kube lula ukuvula.

5. Abathengi abaningi bafuna amathini okulula ukuwasebenzisa kabusha.

Izitayela Zesifunda

Izitayela zesifunda zithinta amathini akhula kanjani ezindaweni ezahlukene. Ithebula elingezansi libonisa okubalulekile esifundeni ngasinye:

Indawo	Abashayeli ababalulekile nezitayela
i-America esenyakatho	Iziphuzo Zamandla, AbaseSeltzers abahleliwe, ama-cocktails ahleliwe, amanzi anongiwe akhula. I-75% yeziphuzo ezintsha zokusebenzisa amathini.
Isidumbu senza ama-Mexico	Ama-80% amathini angobhiya. Abantu basebenzisa ingilazi ebuyiselwe kangako.
IBrazil	Amathini kabhiya akhula kusuka ku-48% ngonyaka ka-2015 kuya ku-64% ngo-2022.
IYurophi	Amathini ayathandwa. Ukukhula kuvela ekukhetheni okunobungani kwe-eco, ukuthengisa okungahambi kahle, kanye nemiklamo emihle.
I-Southeast Asia	Ukukhula kuvela ngemali ethe xaxa, abantu abasha, imibono enobungane, neziphuzo ezincane.
I-Africa & Middle East	Ukukhula kuvela emadolobheni amaningi, izitayela ezintsha, futhi abantu abaningi abathanda amathini.
I-Asia Pacific	Le yimakethe ekhula ngokushesha kakhulu.

I-Asia-Pacific ikhula ngokushesha okukhulu . Amadolobha aya ngokuya enza abantu abanemali eChina naseNdiya. IMiddle East ne-Afrika bayakhula futhi. Intsha kanye neminotho engcono isiza lokhu kukhula. ENyakatho neMelika naseYurophu kuseyizimakethe ezinkulu, kepha zikhula kancane. Intsha enjengeziphuzo zamandla nama-cocktails ekheni. Lokhu kwenza imikhiqizo eminingi isebenzise amathini. Amathini we-aluminium athathwa ngoba akhanya, kulula ukuphinda asebenze, futhi alungele umhlaba.

Izitayela Zabathengi

Ubunono

Abantu ngo-2025 banakekela okuningi iziphuzo ezinempilo . Bafuna iziphuzo ezingenalushukela namakhalori aphansi. Iziphuzo eziningi zinezinzuzo ezengeziwe zezempilo manje. Uphuza ngama-electrolyte, amavithamini, ama-probiotic, namaprotheni athandwayo. Abantu abaningi bathanda ukunambitheka kwemvelo futhi abafuni izithako ezingamanga. Umkhuba welebuli ohlanzekile uyakhula njengoba abathengi bafuna ukwazi ukuthi yini engaphakathi. Iziphuzo ezingezona zotshwala futhi eziphansi zotshwala zilungele abantu abafuna ukuphuza okuncane. Ama-cocktails alungele ukuwaphuza, amanzi e-hop, futhi amapode anongiwe ajwayelekile manje. UGen Z uthanda ama-brand asiza ngokuphila kahle nokuphuza ngokucophelela. Abantu baphuza amanzi amaningi, sebenzisa amabhodlela aphelele, bese uzama izikhuthazo zokuphuza. Iziphuzo zempilo yobuchopho futhi ukugxila nge-nootropics kuqashelwa. Abantu abazethembi izimangalo zezempilo ezingezona futhi bakhethe iziphuzo ngobufakazi bangempela.

Ithiphu: Imikhiqizo esebenzisa amalebula acacile nezinto zemvelo zithola ukwethenjwa kubathengi abanempilo.

Nostalgia

I-nostalgia ithinta ukuthi bathini abaphuzayo abantu. Ukunambitheka okudala nemikhiqizo kusukela ebuntwaneni yenza abantu bajabule. Bangaphezu kuka-40% bathi bakhetha iziphuzo ngenxa yokunambitheka okungenamsoco. Intsha, njengoGen Z kanye Neminyaka Eminyaka Yezigidi, zithanda lokhu okuthandayo. Isiko le-pop nemikhiqizo yakudala isiza abantu bazizwe bexhunyiwe. Imikhiqizo isebenzisa ukunambitheka okudala eziphuzweni ezintsha ukuze uqaphele futhi ugcine amakhasimende.

Isici	Isifinyezo sobufakazi
Ithonya Labathengi	Ngaphezulu kwama-40% athi ama-flavors amadala; I-52% yeminyaka engu-12-29 njengemikhiqizo yakudala.
Ukuxhumana kwe-neuroscience	Ukunambitha kanye nephunga kukhumbuze abantu ngezinkumbulo ezinhle.
Isikhalazo Sezimali	UGen Z kanye Neminyaka Eyiminyaka eyiNkulungwane ufuna ukunambitheka kwezingane lapho izikhathi zinzima.
Amasu wokukhangisa	Brands hlanganisa ukunambitheka okudala ngezitayela ezintsha ukwenza abantu bazizwe bemuhle.
Imizwa nenduduzo	I-nostalgia isiza abantu bazizwe ngcono, ikakhulukazi lapho umhlaba unzima.

Umphakathi

Amathrendi omphakathi aguqula indlela brandi ekhuluma ngayo nabantu. Izinkampani zimele izimbangela futhi zibe nesitayela sazo. Imidiya yezenhlalo efana neTiktok ne-Instagram usizo brand khuluma nabalandeli. Ukusebenza nabanezinkundla kusiza ama-brand afinyelela abantu abaningi futhi abonakale engokoqobo. Ukuvulwa ngokusiza iplanethi kwakha ukwethenjwa. Lapho abantu babelana ngezithombe noma ukubuyekezwa, kwenza ama-brand abukeke athembekile futhi asiza ukuthengisa. Imikhiqizo inemicimbi, inikeze okuhlangenwe nakho okukhethekile, futhi ithengise imikhiqizo ekhawulelwe ukwenza izinto zithokozise.

• Imithombo yezokuxhumana isiza abantu bathole futhi bakhulume ngeziphuzo ezintsha.

• Abathengi abanempilo bafuna iziphuzo ezinhle kanye nezenzo ezifanele.

• Imikhiqizo isebenzisa izithako zendawo nokunakekela umhlaba ukuze kugcinwe abalandeli.

• Imikhosi, ama-pop-ups, kanye namaqembu-ups asiza abantu bazizwe besondelene nemikhiqizo.

Qaphela: Imikhiqizo evumela abantu bahlanganyele futhi babelane ngamanani abo bathola abalandeli abaningi futhi bagcine bende.

Amathini kaBeeverage aguqula iziphuzo ngo-2025. AbakwaBrewers kanye nemikhiqizo babona abaningi abantu bafuna iziphuzo ezinempilo, ezihlanganayo, nezingezona zotshwala. Abathengi babheka ikhwalithi ephezulu, inani elihle, nokukhetha okujabulisayo. Izinkampani zibhekana namanani aphezulu nemithetho emisha. Kepha ubuchwepheshe obusha nezikhangiso ezihlakaniphile zibasiza ukuba bathole amathuba amasha. Imakethe iyashintsha ngokushesha futhi isiza labo abenza ngokushesha futhi banakekele bobabili iplanethi nemibono emisha.

Umthandi

Yini eyenza ama-BEOSTAGE AMAKHAYA AMAHLE KAKHULU KAKHULU KAKHULU NOMA IBLANDI?

Ama-aluminium amathini asebenzisa amandla amancane ukuze asebenze kabusha. Amathini amaningi aqukethe izinto ezisetshenzisiwe. Zilula kunengilazi, ethatha ukungcoliswa kokuthumela. Abantu bavuselela amathini kaningi kunamabhodlela epulasitiki.

Kungani imikhiqizo ikhetha amathini ngokunambitheka okusha?

Amathini ukuvikela ukunambitheka kusuka ekukhanyeni nasemoyeni. Lokhu kugcina iziphuzo zintsha. Amathini avumele ama-brand ukuthi asebenzise imiklamo ekhanyayo nokuphrinta okukhethekile. Abantu abaningi bathanda ukubukeka nokuzizwa kwamathini.

Ngabe ubhiya ongewona utshwala obudumile njengamabhiya ajwayelekile?

Ubhiya ongewona utshwala uyakhula ngokushesha. Intsha eningi ikhetha izizathu zempilo. Brand Brand and Craft Brewers manje zenza izinketho eziningi ezingezona zotshwala. Lamabhiya anambitheka kangcono kunangaphambili.

Ungasiza kanjani amathini aphuzo ngokuthengisa online?

Amathini aqinile futhi kulula ukuthumela. Abaphuli njengengilazi. Imikhiqizo isebenzisa amathini wokusebenza okukodwa kanye nokukhethwa kukho okunamaphakethe amaningi. Lokhu kwenza kube lula ukuthi abantu bazame iziphuzo ezintsha ezitolo eziku-inthanethi.

Iziphi izindlela ezintsha ezingathandwa ngo-2025?

Amathini ama-mini, amathini ama-slim, kanye nezikhundla ezinkulu ziyathandwa. Abantu abanjengamathini amancane wokulawulwa kwengxenye. Amathini amade asebenza kahle ngobhiya bezandla. Amajamo amasha nosayizi abasiza imikhiqizo ifinyelela amakhasimende amaningi.