Bi waati in na, diɲɛ kɔnɔ feerekɛlaw ka kɛnɛyako dɔnniya bɛ ka wuli kosɛbɛ. O kununni in, i n’a fɔ foroba fiɲɛ, o ye minfɛn suguya bɛɛ lajɛlen minɛ minw tɛ dɔlɔ ye, k’a bila ka taa bonya teliya sira kan. Kunnafoni b’a jira ko fo ka se 46% ma, dumunikɛlaw bɛ kɛnɛya jate fɛnba ye u ka dumuniko latigɛw la. O fɛnba in ye minfɛn minnu tɛ dɔlɔ ye (NOLO) suguya la, olu bila ka bonya ni san o san bonya faralen ye ɲɔgɔn kan, n’o ye 7% ye san kɔnɔ, wa a suguya feereli nafa tɛmɛna dɔrɔmɛ miliyari 10 hakɛ kan ka ɲɛ.
Nin kɛnɛyaji dunni jikuru in na, minfɛn baarakɛtaw, i n’a fɔ dolow yeelenma, olu bɛ bɔ kɛnɛ kan n’u ka jogo fila ye, n’o ye 'kɛnɛya + nafa' ye, wa u kɛra sugandili jɔnjɔn ye minfɛntigiw bolo walasa k’u ka don o don dumuniw labɛn kokura. O kɔfɛ, an ka minfɛn baarakɛtaw suguya bonya sababuw n’a nafa jɔnjɔnw sɛgɛsɛgɛ kosɛbɛ.
Suguda cogoyaw kɛnɛyako siratigɛ la
Mɔgɔw ka ɲɛnamaya kɛcogo ɲɛtaa fɛ, kɛnɛyako kɛra jama ɲɛnama ye dɔɔni dɔɔni. Minfɛnw bɛ ka caya ka taa a fɛ k’u ka dumunikɛcogo sɛgɛsɛgɛ, ka minfɛnw ɲini minnu tɛ se k’u ka dumuni duman mago ɲɛ dɔrɔn, nka minnu bɛ se ka u ka kɛnɛya fana nafa. Minfɛn minnu bɛ baara kɛ, olu bɛ o cogoya in ɲɛnabɔ tigitigi. U tɛ minfɛn gansanw dɔrɔn ye tugun, nka u ye fɛnw tabaga ye minnu bɛ dumunikɛlaw ka kɛnɛya ɲinini muɲu. Misali la, farikoloɲɛnajɛyɔrɔw la, farikoloɲɛnajɛ kanubagaw bɛ se ka ye tuma caman na u bɛ minfɛn nafamaw min ka kɔn farikoloɲɛnajɛ ɲɛ ani farikoloɲɛnajɛ kɔfɛ walasa ka fanga sɔrɔ kokura ani ka sɛgɛn lajɔ. Baarakɛyɔrɔ la, biro baarakɛlaw minnu bolo degunnen don, olu fana bɛna minfɛn baarakɛta buteli dɔ sugandi wula fɛ walasa k’u yɛrɛ lafiya ani ka baara kɛcogo ɲɛ. Nin ko ninnu b’a jira ko minfɛn baarakɛtaw donna mɔgɔw ka don o don ɲɛnamaya kɔnɔ, wa u kɛra ɲɛnamaya kɛcogo ɲuman ɲinini dɔ ye.
/Nafa jɔnjɔn saba minnu bɛ sɔrɔ minfɛnw na minnu bɛ baara kɛ ni ɲɔgɔn ye/
1.Baarakɛcogo minnu bɛ bɛn kɛnɛyako magow ma tigitigi
Minfɛn minnu bɛ baara kɛ, olu bɛ kɛnɛya fura danfaralen dɔ dilan ni u bɛ baarakɛminɛn suguya caman fara u kan ka ɲɛ i n’a fɔ jolisegindumuniw, witaminiw, asidi aminikiw, dumuni nafamafɛnw, ani balodɛsɛbanakisɛw. Fɛn minnu bɛ kɛ ka furakɛli kɛ, olu bɛ kɛnɛyako mago suguya wɛrɛw de laɲini, ka sugandili tigitigiw di feerekɛlaw ma. Aw bɛ fanga minfɛnw ta minnu bɛ sɔrɔ taurine ni kafeyin na ka kɛ misali ye. U bɛ i n’a fɔ fanga kɔlɔsilikɛlaw minnu bɛ jɔ waati o waati, minnu bɛ se ka sɛgɛn lajɔ joona ani ka hakilijagabɔ bonya mɔgɔw bolo minnu mago bɛ 'kuma falenfalen teliya la' la joona i n'a fɔ farikoloɲɛnajɛ ni farikoloɲɛnajɛ kanubagaw ani biro taamabagaw. Miiri k’a filɛ farikoloɲɛnajɛ kanubaga dɔ ye min sɛgɛnnen don degeliw gɛlɛnw kɔfɛ. O waati la, fanga minfɛn buteli kelen bɛ min, taurine ni kafeyin bɛ baara kɛ joona, o b’a to a bɛ fa fanga la tuguni ani ka se ka taa a fɛ ka gɛlɛya don a yɛrɛ la. Faan wɛrɛ fɛ, minfɛn baarakɛtaw minnu farala balodɛsɛbanakisɛw kan, olu bɛ i n’a fɔ banakɔtaa kɔlɔsibagaw, u laɲini ye banakɔtaa kɛnɛyako siratigɛ la ani ka dumunikɛlaw mago ɲɛ don o don balodɛsɛ la. Minnu tɛ dumuni kɛ tuma bɛɛ ani minnu ka banakɔtaa tɛ baara kɛ, ni u ye minfɛn baarakɛta buteli kelen min don o don, min bɛ fara balofɛnw kan, o bɛ banakɔtaa falenfɛnw balansi sabati ani ka dumuni toli ni u minɛcogo sabati. Nin fɛn dilannen in min ye 'nafa min bɛ se ka ye' ye, o bɛ minfɛn baarakɛtaw ni minfɛn gansanw danfara ka jɛya, wa a b'u kɛ baarakɛminɛn nɔgɔman ye feerekɛlaw bolo walasa k'u ka 'kɛnɛya kuntilenna' sɔrɔ.
2.Scene Adaptable min bɛ bɛn bi ɲɛnamaya kɛcogo ma
Waati min na 'nɔgɔya' ani 'waati ɲɛnabɔli' kɛra daɲɛ kolomaw ye minnu bɛ fɛnw ta, minfɛn baarakɛtaw , u 'min labɛnnen don' cogo la, u bɛ i n’a fɔ jɛɲɔgɔn gɛrɛgɛrɛw, u bɛ don cogo dafalen na ko kɛlen suguya caman na, wa u bɛ bɛn bi ɲɛnamaya kɛcogo teliya ma tigitigi. A kɛra kɔrɔtɔko ye ka elekitorolitiw falen ani ka farikolo fanga segin a ma farikoloɲɛnajɛ kɔfɛ, a kɛra a kɛra wajibi ye ka teliya ka baarakɛcogo kura lafiya ani ka baarakɛcogo ɲuman sabati biro lafiɲɛbɔ waatiw la, walima a kɛra mago ye ka hakili cogoya ɲuman mara walasa ka bolifɛn bolicogo lakanani sabati bolifɛn bolicogo jan waati la, minfɛn nafamaw bɛ se ka na dɛmɛ don waati o waati. U ka 'pake min bɛ se ka ta + baarakɛcogo teliya' faralen ɲɔgɔn kan, o dabɔra dɔrɔn ka kɛɲɛ ni ɲɛnamaya teliya ye. Sɛgɛsɛgɛliw y’a jira ko minfɛn 63% b’a fɛ ka se ka 'kɛnɛya dɛmɛ sɔrɔ waati o waati ani yɔrɔ o yɔrɔ', wa minfɛn baarakɛtaw bɛ o ɲinini in dafa tigitigi. Misali la, maratonw feereyɔrɔw la, minfɛn baarakɛtaw kɛra bolibagaw ka sugandili fɔlɔ ye walasa ka fanga ni elekitorolitiw falen. Biro sow ka maganw kɔnɔ, biro baarakɛlaw bɛ se ka minfɛn baarakɛta buteli san nɔgɔya la walasa k’u yɛrɛ fa wulada fɛ. Sirabaw ka baarakɛyɔrɔw la, bolifɛntigiw bɛna minfɛn nafamaw fana sugandi walasa ka sɛgɛn gɛn ka taa ɲɛ ani ka taa ɲɛ u ka taama na. Nin 'scene-binding' jogo in bɛ minfɛn baarakɛtaw kɛ kɛnɛyaɲɔgɔn ye min tɛ se ka wuli ɲɛnamaya teliya la.
3.Dan tɛ suguba bonya seko ni kokuradonni ɲɛnamaya
Minfɛnw suguya baarakɛtaw bɛ ka taa ɲɛ ka taa a fɛ ni san o san bonya faralen ye 8,6%. A jirala ko san 2030 na, a suguya hakɛ bɛna se hakɛ kabakoma ma min ye dɔrɔmɛ miliyari 339,6 ye. Nin bonya in na, ɛntɛrinɛti jago siraw ka bonyaba bɛna kɛ fanga nafama ye min bɛna kɛ sababu ye ka mɔgɔw bila sira. Sugu ka bonya sabatili seko tɛ bɔ dɔrɔn ka bɔ dakunw doncogo la min bɛ senna. Misali la, fanga minfɛnw bɛ ka taa a fɛ ka fanga sɔrɔ sugu la, nka a bɛ bɔ fana yɔrɔ kuraw ɲinini na min bɛ senna. Sigida kura i n’a fɔ minfɛn baarakɛtaw minnu bɛ bɔ jiriw la, minfɛn minnu bɛ farikolo tanga, ani dumunifɛnw dilanni minnu bɛ kɛ ka kɛɲɛ ni mɔgɔ yɛrɛ ye, olu bɛ ka bɔ kɛnɛ kan, minnu bɛ ka kɛ sababu ye ka mɔgɔw sama ka taa a fɛ, minnu bɛ ka caya ka taa a fɛ i n’a fɔ nakɔfɛnw dunbagaw ani Generation Z. Nin feerekɛla kulu minnu bɛ ka bɔ kɛnɛ kan, olu ka dumuniko hakilinaw n’u magow tɛ kelen ye. U bɛ tugu fɛnw kɔ minnu bɛ kɛ u yɛrɛ ta ye, minnu bɛ kɛnɛya, ani minnu bɛ kɛ cogo la, wa minfɛnw suguya minnu bɛ ka bɔ kɛnɛ kan, olu bɛ o magow ɲɛ tigitigi. Misali la, minfɛn baarakɛtaw minnu bɛ bɔ jiriw la, n’u ka dacogo n’u ka kɛnɛya cogoyaw, olu ka di nakɔfɛnw dunbagaw ni sigida laminiko ɲɛnabɔbagaw ye. Minfɛn minnu bɛ farikolo tangacogo sabati, olu ye dumunikɛla caman hakili sama sisan sigida la, kɛnɛya lakanani sinsinnen bɛ yɔrɔ min na. Minfɛn baarakɛtaw minnu bɛ kɛ ka kɛɲɛ ni u yɛrɛ sago ye, olu yɛrɛ b’a to feerekɛlaw bɛ se k’u ka minfɛn danmadɔw kɛ ka kɛɲɛ n’u farikolo cogoyaw n’u magow ye. Nin bonyacogo ɲuman in min ye 'laada suguya minnu bɛ sugu jɔnjɔn sabati, ani kulu kura minnu bɛ dancɛw bonya', o ye fanga sabatilen pikiri kɛ minfɛnw sugu la min bɛ baara kɛ.
![fanga minfɛn min bɛ kɛ ni kansɛri ye]( "caned energy drink")
'fɛnɲɛnamaw dɔnbaga' kulu wulilen fɛ ani minfɛn minnu bɛ kɛ ka caya, olu ye minfɛn baarakɛtaw tɛmɛn kabini tuma jan 'minnɔgɔ ban' jogo jɔnjɔn kan, wa u jiginna kosɛbɛ ka kɛ nafa sugandili ye feerekɛlaw bolo walasa u ka 'wari don kɛnɛyako la' ni minfɛnw ye. U ka ɲɔgɔndan jɔnjɔn tɛ jira dɔrɔn balodɛsɛko dɔnniya waleyali kura la, nka u ka jaabi tigitigi fana bɛ ye bi mɔgɔw ka kɛnɛyako jɔrɔnanko la. Ni minfɛn buteli tɛ se ka teliya mago ɲɛ dɔrɔn, nka a kɛra don o don dondaw ye fana 'kɛnɛya sabatili' la, a suguya seko bɛ ni dɛmɛ jɔnjɔn ye min bɛ a kɔnɔ. Kunnafoni b’a jira ko k’a ta san 2019 la ka se san 2024 ma, minfɛn baarakɛtaw suguya bonyalen don kosɛbɛ Sinuwa jamana na ka bɔ yuan miliyari 111,9 na ka se yuan miliyari 166,5 ma, ni san kɔnɔ bonya hakɛ faralen ye 8,3% ye. A jirala ko CAGR min bɛna bɔ san 2024 la ka se san 2029 ma, o bɛna kɛ 11% ye, wa a bɛ fɔ ko a bɛna tɛmɛ yuan miliyari 500 kan san 2030. Diɲɛ kɔnɔ, a jirala ko san 2030, sugu hakɛ bɛna se miliyari 129,3 ma, ni san kɔnɔ, a bɛ kɛ 8,94% ye.
Marka caman fɛ, n’u b’a fɛ ka bɔ kɛnɛ kan nin ɲɔgɔndan jugu in na minfɛn kɛnɛmanw sugu la, ka ɲɛjiraliw sɛnɛ kosɛbɛ, ka seko ni dɔnko sɛgɛsɛgɛli barika bonya, ani ka mɔgɔw minɛ formula sabatilenw (i n’a fɔ jiriw ka fɛnɲɛnamafagalanw, pakew minnu tɛ gazi bɔ) olu de bɛna kɛ o kunba ye. Shandong Jinzhou Health Industry Co., Ltd ye misali ye min bɛ nin suguya kunbabaw minɛ tigitigi. A ka ɲɛmɔgɔso bɛ JiNan, Shandong mara la. Minfɛn ni biyɛri izini b'a la min bonya ye mɛtɛrɛ kɛrɛnkɛrɛnnen 60.000 ye. A ka baara kɛlenw ka ca ni san 19 ye minfɛn bidonw ni biyɛri siraw feereli la, a ka fɛn dilannenw ye jamana 75 lamini, wa a ye jɛɲɔgɔnya siratigɛw sigi senkan ni feerekɛla lakodɔnnenw ye o baara in na. Kɛrɛnkɛrɛnnenya la, fɛn dilanni na, JinZhou b’a ka ɲɔgɔndan jɔnjɔn jɔ ni furakɛlicogo kɛrɛnkɛrɛnnenw ye, wa a bɛ dɛmɛ don fana minfɛnw ni biyɛri dafalenw labɛnni na ka kɛɲɛ ni kiliyanw mago kɛrɛnkɛrɛnnenw ye, ka suguw ka ɲininiw lase ɲɔgɔn ma kosɛbɛ, minnu bɛ kɛ ka ɲɛsin mɔgɔya ni nafa sɔrɔli ma. I n’a fɔ baarakɛda min bɛ biyɛri ni minfɛnw dilanni siraw ni u foroko dilanni siraw di yɔrɔ kelen na, JinZhou bɛ baara ta tuma bɛɛ i n’a fɔ daminɛyɔrɔ, wa a bɛ tugu sariyakolo la min ye ka gɛlɛyaw ɲɛnabɔ kiliyanw ye, ka ɲɛmɔgɔya ta minfɛnw suguya baarakɛta yiriwali teliya la.
Don nataw la, minfɛn suguya min bɛ baara kɛ, o bɛ se ka 'min' kɔrɔ ɲɛfɔ kokura. Sip kelen-kelen bɛɛ bɛna kɛ ɲɛnamaya kɛnɛman ɲinini ye min bɛ kɛ ni timinandiya ye, feerekɛlaw fɛ.
