Ongororo yeKukura Kwevatyairi uye Core Zvakanakira zveiyo Functional Beverage Market

Munguva yanhasi, ruzivo rwehutano rwevatengi vepasirese rwuri kusangana nekumuka kukuru. Kumuka uku, semhepo yechirimo, yakatsvaira mumakona ese emusika wezvinwiwa zvisiri zvedoro, ichichiendesa padanho rekukura. Dhata inoratidza kuti yakakwira se46% yevatengi vanoisa hutano sechinhu chepamusoro mukutora kwavo sarudzo. Shanduko yakakosha iyi yakurudzira zvakananga chikamu chisiri-doro (NOLO) kuti chikure pamwero wepagore wekukura we7% pagore, uye mutengo wayo wekutengesa pamusika wakabudirira kupfuura iyo $ 10 bhiriyoni.

Mune aya mafungu ekushandisa zvine hutano, zvinwiwa zvinoshanda, senyeredzi inopenya, zvinomira pachena nehunhu hwazvo huviri hwe 'hutano + kunyatsoshanda' uye chave sarudzo yakakosha yevatengi kugadzirisazve kudya kwavo kwezuva nezuva. Tevere, ngationgororei zvakadzama madhiraivha ekukura uye zvakakosha zvemusika wezvinwiwa unoshanda.

Mikana Yemusika muWave yeUtano Kushandiswa

Nekuvandudzwa kwemararamiro evanhu, hutano hwave hunonyanya kutariswa neveruzhinji. Vatengi vakawanda zvikuru vari kuongorora madyiro avo, vachitsvaka zvinwiwa zvisingangogumiri pakuravira zvavanoda chete asiwo zvinobatsira kuutano hwavo. Zvinwiwa zvinoshanda zvinonyatsoenderana nemaitiro aya. Hazvisisiri zvinwiwa zvakajairika asi zvinotakura zvinotakura zvinodiwa nevatengi zveutano. Semuyenzaniso, mumajimu, vanofarira zvekugwinya vanowanzoonekwa vachinwa zvinwiwa zvinoshanda vasati vapedza maekisesaizi kuti vadzore simba uye kubvisa kuneta. Munzvimbo yebasa, vashandi vehofisi vakabatikana vanozosarudzawo bhodhoro rechinwiwa chinoshanda masikati kuti vazorodze uye vavandudze kushanda zvakanaka. Mamiriro ezvinhu aya anoratidza kuti zvinwiwa zvinoshanda zvakabatanidzwa muhupenyu hwezuva nezuva hwevanhu uye zvinova chikamu chekutsvaga mararamiro ane hutano.

/Matatu Makuru Anokwikwidza Mabhenefiti eInoshanda Zvinwiwa/

1.Functional Attributes inonyatsoenderana nezvinodiwa zvehutano

Zvinwiwa zvinoshanda zvinovaka mhinduro yehutano yakasiyana nekunyatsowedzera zvakasiyana-siyana zvinoshanda senge mamineral, mavhitaminzi, amino acids, dietary fiber, uye probiotics. Zvisungo zvakasiyana zvinonangana nezvinodiwa zvehutano zvakasiyana, zvichipa vatengi sarudzo dzakajeka. Tora zvinwiwa zvine simba zvine taurine uye caffeine semuenzaniso. Vakafanana nevarindi vesimba vakamirira chero nguva, izvo zvinogona kukurumidza kudzoreredza kuneta uye kuwedzera kutarisisa kune vanhu vanoda nekukurumidza 'pakarepo simba rekuzadza' senge vemitambo uye kusimba vanofarira uye vanofamba muhofisi. Fungidzira munhu anofarira zvekusimba akaneta mushure mekudzidziswa kwakasimba. Panguva ino, bhodhoro rezvinwiwa zvesimba rinopedzwa, uye taurine uye caffeine inokurumidza kuita, ichimuita azere nesimba zvakare uye anokwanisa kuenderera mberi achizvipikisa. Zvinwiwa zvinoshanda zvakawedzerwa neprobiotics, kune rumwe rutivi, zvakafanana nevarindi vematumbo, vakananga kumunda wehutano hwematumbo uye kusangana nezvinodiwa nevatengi zvekupindira kwekudya kwezuva nezuva. Kune avo vane kudya kusina kujairika uye kushaya simba kwematumbo, kunwa bhodhoro reprobiotic-yakawedzerwa chinwiwa chinoshanda zuva rega rega kunobatsira kuchengetedza kuenzana kwemaruva emukati uye kunokurudzira kugayiwa uye kunyura. Ichi chigadzirwa che 'zvinonzwisisika kushanda' chinosiyanisa zvakajeka zvinwiwa zvinoshanda kubva kune zvakajairwa zvinwiwa uye chinoita kuti zvive chishandiso chakanakira vatengi kuzadzisa 'zvinangwa zvehutano' zvavo.

2.Scene Adaptability inoenderana neRhythm yeHupenyu Hwazvino

Munguva iyo 'kureruka' uye 'nguva optimization' ave akakosha ekushandisa mazwi, zvinwiwa zvinoshanda , mune 'zvagadzirira-kunwa-kunwa', 'zvakafanana nevadiwa vepedyo, zvakanyatsobatanidzwa mumamiriro akasiyana-siyana uye zvinonyatsoenderana nerhythm inokurumidza yehupenyu hwemazuva ano. Zvingave iko kudiwa kwekukurumidzira kuzadza ma electrolyte uye kudzorera simba remuviri mushure mekurovedza muviri, kudiwa kwekukurumidza kuzorodza uye kuchengetedza kushanda kwepamusoro-soro panguva yekuzorora kwehofisi, kana kuti kudiwa kwekuchengetedza hutano hwakanaka hwepfungwa kuti uone kuchengetedzwa kwekutyaira panguva yekufambisa kure kure, zvinwiwa zvinoshanda zvinogona kuuya kuzonunura chero nguva. Musanganiswa wavo we 'portable packaging + instant efficacy' inongogadzirirwa-kugadzirirwa hupenyu hunokurumidza. Zvinoenderana neongororo, yakakwira se63% yevatengi vanoshuvira kukwanisa 'kuwana rubatsiro rwehutano chero nguva uye chero kupi', uye zvinwiwa zvinoshanda zvinoenderana nezvinodiwa izvi. Semuenzaniso, pazviteshi zvekupa marathons, zvinwiwa zvinoshanda zvave sarudzo yekutanga kune vanomhanya kuzadza simba uye electrolytes. Muzvitoro zviri nyore zvezvivakwa zvehofisi, vashandi vemuhofisi vanogona kutenga nyore bhodhoro rechinwiwa chinoshanda kuti vazvitsigire masikati. Panzvimbo dzebasa dzemigwagwa mikuru, vatyairi vanozosarudzawo zvinwiwa zvinoshanda kuti vadzinge kuneta uye vaenderere mberi nerwendo rwavo. Ichi 'chinosunga' chimiro chinoita kuti zvinwiwa zvinoshanda ive shamwari isingadzokeri yehutano muhupenyu hunokurumidza.

3.Unlimited Market Expansion Potential uye Innovation Vitality

Musika wezvinwiwa unoshanda uri kufambira mberi zvishoma nezvishoma pakukura kwepagore kwe8.6%. Zvinotarisirwa kuti panosvika 2030, saizi yayo yemusika ichasvika pachiyero chinoshamisa chemadhora 339.6 bhiriyoni. Mukuita uku kwekukura, kukura kunoputika kwee-commerce chiteshi kuchave yakakosha kutyaira simba. Iko kukura kwakasimba kwemusika haungouyi chete kubva mukuenderera mberi kwekupinda kwezvikamu zviripo. Semuenzaniso, zvinwiwa zvesimba zvinoramba zvichitonga pamusika, asiwo kubva mukuenderera mberi kwekuongorora kwezvikamu zvinobuda. Zvikamu zvitsva zvakadai sezvinwiwa zvinogadzirwa nezvirimwa, zvinwiwa zvinosimbisa muviri, uye mafomula akagadzirirwa munhu ari kubuda murukova rusingaperi, zvichiramba zvichikwezva mapoka evatengi ari kusimukira akadai sevanodya zvirimwa neGeneration Z. Aya mapoka evatengi ari kusimukira ane pfungwa dzakasiyana dzekushandisa uye zvavanoda. Ivo vanotsvaga zvigadzirwa zvemunhu, zvine hutano, uye zvemafashoni, uye zviri kubuda zvinoshanda zvinwiwa zvikamu zvinonyatso kuzadzisa izvi zvinodiwa. Semuenzaniso, zvinwiwa zvinogadzirwa nezvirimwa, zvine hunhu hwazvo uye hune hutano, zvinofarirwa nevanodya zvirimwa uye nevatengi vanoziva zvakatipoteredza. Zvinwiwa zvinodzivirira zvirwere zvakakwezva kutarisa kwevatengi vakawanda munharaunda yazvino iyo kuchengetedzwa kwehutano kunosimbiswa. Yakasarudzika yakasarudzika formula inoshanda zvinwiwa inobvumira vatengi kugadzirisa yavo yega zvinwiwa zvinoenderana nemamiriro avo emuviri uye zvavanoda. Iyi yakanaka yekukura maitiro e 'mapato echinyakare anodzikamisa musika wekutanga, uye mapoka ehunyanzvi anowedzera miganhu' akapinza simba rinoenderera mumusika wezvinwiwa unoshanda.

Zvichitungamirwa nekusimuka kweboka re 'ingredient-conscious' uye kusimudzira kushandiswa, zvinwiwa zvinoshanda zvakapfuura hunhu hwe 'kupedza nyota' uye zvakashandura zvine mutsindo kuita sarudzo yakakosha yevatengi 'kudyara hutano' nezvinwiwa. Kukwikwidza kwavo kukuru hakungoonekwi chete mukushandiswa kwehunyanzvi hwezvekudya kwesainzi asiwo mumhinduro yavo chaiyo kune kunetseka kwehutano kwevanhu vemazuva ano. Kana bhodhoro rechinwiwa risingangogone kuzadzisa zvinodikanwa zvekuravira chete asi zvakare kuve nzvimbo yemazuva ese yekupinda 'yehutano manejimendi', mukana wayo wemusika une rutsigiro rwakasimba. Dhata inoratidza kuti kubva 2019 kusvika 2024, saizi yemusika wezvinwiwa zvinoshanda muChina yakawedzera nekukurumidza kubva 111.9 bhiriyoni yuan kusvika 166.5 bhiriyoni yuan, iine musanganiswa wepagore kukura kwe8.3%. Zvinotarisirwa kuti CAGR kubva 2024 kusvika 2029 ichave 11%, uye inotarisirwa kudarika 500 bhiriyoni yuan panosvika 2030. Pasi rose, zvinotarisirwa kuti panosvika 2030, saizi yemusika ichasvika mabhiriyoni zana nemakumi maviri nepfumbamwe nemazana matatu emadhora, neavhareji pagore yekukura kwechikamu che8.94%.

Kune akawanda mabhureki, kana vachida kumira mumakwikwi aya anotyisa mumusika wezvinwiwa zvine hutano, kurima zvakadzama mamiriro, kusimbisa kushanda kwechokwadi, uye kumbundira. mafomula anogadzika (senge chirimwa-chakavakirwa mbishi zvinhu, yakaderera-kabhoni kurongedza) ichave kiyi. Shandong Jinzhou Health Indasitiri Co., Ltd muenzaniso unonyatso kubata aya makiyi emusika. Hofisi yayo iri muJiNan, Shandong Province. Ine fekitari yechinwiwa nedoro inofukidza nzvimbo inosvika 60,000 square metres. Nemakore anopfuura 19 ane ruzivo mukutengesa kunze zvinwiwa zvemumagaba uye nzira dzedoro, zvigadzirwa zvaro zvakafukidza nyika makumi manomwe neshanu uye zvakagadzira hukama hwekudyidzana nevashambadziri vanozivikanwa muindasitiri. Kunyanya mukugadzirwa kwechigadzirwa, JinZhou inovaka kukwikwidza kwayo neyakasiyana mafomula uye inotsigirawo kugadzirisa kwechinwiwa nedoro flavour zvinoenderana nezvinodiwa nevatengi, zvichinyatsoenderana nekudiwa kwemusika kwemunhu uye kugona. Sebhizinesi rinopa imwe-stop mhinduro dzedoro uye zvinwiwa mitsara yekugadzira uye kurongedza, JinZhou inogara inotora sevhisi senzvimbo yekutanga uye inoteedzera musimboti wekugadzirisa matambudziko kune vatengi, ichitungamira mukusimudzira kusimudzira kwemusika unoshanda wezvinwiwa.

Mune ramangwana, musika wezvinwiwa unoshanda unogona kutsanangura zvakare zvinoreva 'kunwa'. Yese sip ichave yekushingaira kutsvaga kwehupenyu hune hutano nevatengi.