Uhlahlelo lokuKhula kwabaqhubi kunye nezinto ezilungileyo ezingundoqo kwiMarike yesiSiselo esiSebenzayo

Kweli xesha lanamhlanje, ulwazi lwezempilo lwabathengi behlabathi lufumana ukuvuka okukhulu. Oku kuvuswa, njengempepho yasentwasahlobo, kutyhutyhe kuzo zonke iikona zemarike yesiselo esingenatywala, kuyiqhubela kumzila okhula ngesantya esiphezulu. Idatha ibonisa ukuba phezulu kwi-46% yabathengi babeka impilo njengeyona nto iphezulu kwizigqibo zabo zokusetyenziswa. Olu tshintsho lubalulekileyo luye lwakhuthaza ngokuthe ngqo udidi lwesiselo esinganxiliyo (NOLO) ukuba lukhule kwizinga lokukhula elihlanganisiweyo lonyaka le-7% ngonyaka, kwaye ixabiso layo lokuthengisa kwimarike liye ladlula ngempumelelo i-10 yeebhiliyoni zeedola.

Kweli gagasi lokusebenzisa okunempilo, iziselo ezisebenzayo, njengenkwenkwezi eqaqambileyo, zigqame ngeempawu zazo ezimbini 'zempilo + esebenzayo' kwaye ziye zaba lukhetho oluphambili kubathengi ukuba bahlengahlengise ukutya kwabo kwemihla ngemihla. Okulandelayo, makhe siphonononge nzulu izinto eziqhuba ukukhula kunye nezibonelelo eziphambili zentengiso yesiselo esisebenzayo.

Amathuba eMarike kwi-Wave yokuSetyenziswa okunempilo

Ngokuphuculwa kwemigangatho yokuphila kwabantu, impilo iye ngokuthe ngcembe ibe yingqwalasela yoluntu. Abathengi abaninzi ngakumbi bahlolisisa indlela abatya ngayo, befuna iziselo ezingenakukwanelisa iimfuno zabo kuphela kodwa ezinokuba yingenelo kwimpilo yabo. Iziselo ezisebenzayo zihambelana ngqo nale ndlela. Azisiso nje isiselo esiqhelekileyo kodwa zithwala ezithwala usukelo lwabathengi lwempilo. Umzekelo, kwiindawo zokuzilolonga, abathanda ukomelela badla ngokubonwa besela iziselo ezisebenzayo ngaphambi nasemva kokwenza umthambo ukugcwalisa amandla kunye nokuphelisa ukudinwa. Emsebenzini, abasebenzi baseofisini abaxakekileyo baya kukhetha ibhotile yesiselo esisebenzayo emva kwemini ukuze bazihlaziye kwaye baphucule ukusebenza kakuhle. Ezi meko zibonisa ukuba iziselo ezisebenzayo zidibene kubomi bemihla ngemihla babantu kwaye zibe yinxalenye yokusukela indlela yokuphila esempilweni.

/Izinto eziNtu eziNtu zoKhuphiswano eziNtu ezingundoqo kwiziselo eziSebenzayo/

I-1.Iimpawu eziSebenzayo eziMatanisa ngokuchanekileyo iiMfuno zeMpilo

Iziselo ezisebenzayo zakha isisombululo sempilo esahlukileyo ngokongeza ngononophelo izithako ezahlukeneyo ezisebenzayo ezifana neeminerali, iivithamini, i-amino acids, i-fiber yokutya, kunye ne-probiotics. Izithako ezahlukeneyo zijolise kwiimfuno ezahlukeneyo zempilo, ukubonelela abathengi ngokukhetha okuchanekileyo. Thatha iziselo zamandla ezine-taurine kunye ne-caffeine njengomzekelo. Bafana noonogada bamandla abakwi-standby nangaliphi na ixesha, ezinokuthi zithobe ngokukhawuleza ukudinwa kwaye ziphucule ugxininiso kubantu abadinga ngokukhawuleza 'ukuzaliswa kwamandla ngokukhawuleza' njengezemidlalo kunye nabathandi bokuqina komzimba kunye nabakhweli beeofisi. Yiba nomfanekiso womntu othanda ukomelela odiniweyo emva koqeqesho oluqatha. Ngeli xesha, ibhotile yesiselo samandla iyatyiwa, kwaye i-taurine kunye ne-caffeine zikhawuleza zisebenze, zimenza azele amandla kwakhona kwaye akwazi ukuqhubeka nokuzibekela umngeni. Iziselo ezisebenzayo ezongeziweyo kunye neprobiotics, ngakolunye uhlangothi, zifana nabagadi bamathumbu, ezijolise kwintsimi yempilo yamathumbu kunye nokuhlangabezana neemfuno zabathengi zokungenelela kwisondlo semihla ngemihla. Kulabo abanokutya okungaqhelekanga kunye nemisebenzi ebuthathaka yamathumbu, ukusela ibhotile yesiselo esisebenzayo se-probiotic-eyongeziweyo yonke imihla kunceda ukugcina ibhalansi ye-intestinal flora kunye nokukhuthaza ukugaya kunye nokufunxa. Le mveliso yemveliso 'yokusebenza okubonakalayo' yahlula ngokucacileyo iziselo ezisebenzayo kwiziselo eziqhelekileyo kwaye zibenza zibe sisixhobo esilungele abathengi ukuba bafezekise 'iinjongo zempilo' zabo.

2.Ukuziqhelanisa neSiceni esiLungelana nesingqi soBomi bale mihla

Ngexesha apho 'ukulungeleka' kunye 'nokuphucula ixesha' kube ngamagama aphambili osetyenziso, iziselo ezisebenzayo , 'esele zilungele ukusela' kwimo yazo, zifana namaqabane asondeleyo, adibanisa ngokugqibeleleyo kwiimeko ezahlukeneyo kwaye zihambelana ngokuchanekileyo nesingqi esikhawulezayo sobomi bale mihla. Ingaba yimfuneko engxamisekileyo yokuzalisa i-electrolytes kunye nokubuyisela amandla omzimba emva kokuzivocavoca, imfuno yokuhlaziya ngokukhawuleza kunye nokugcina umgangatho ophezulu wokusebenza ngexesha lokuphumla kweofisi, okanye imfuneko yokugcina isimo sengqondo esihle sokuqinisekisa ukhuseleko lokuqhuba ngexesha lokuqhuba umgama omde, iziphuzo ezisebenzayo zinokuza kunceda nangaliphi na ixesha. Indibaniselwano yabo 'yokupakisha okuphathekayo + ukusebenza kwangoko' yenzelwe nje ubomi obukhawulezayo. Ngokophando, ukuya kuthi ga kwi-63% yabathengi banqwenela ukukwazi 'ukufumana inkxaso yezempilo nanini na naphi na', kwaye iziselo ezisebenzayo zihlangabezana ngqo nale mfuno. Ngokomzekelo, kwizikhululo zokubonelela ngeemarathoni, iziphuzo ezisebenzayo ziye zaba yinto yokuqala yokukhetha abagijimi ukuzalisa amandla kunye ne-electrolytes. Kwiivenkile ezithengisa izakhiwo zeofisi, abasebenzi baseofisini banokuthenga lula ibhotile yesiselo esisebenzayo ukuze bazihlaziye emva kwemini. Kwiindawo zeenkonzo zohola wendlela, abaqhubi baya kuphinda bakhethe iziselo ezisebenzayo ukugxotha ukudinwa kwaye baqhubeke nohambo lwabo. Olu phawu 'lwesibophelelo' lwenza ukuba iziselo ezisebenzayo zibe liqabane lezempilo elingenakususwa kubomi obukhawulezayo.

3.Ukwandiswa kweMarike okuNganamda okunokwenzeka kunye noBuchule bokuQala

Imarike yesiselo esisebenzayo iqhubela phambili ngokuthe chu kwizinga lokukhula elihlanganisiweyo lonyaka le-8.6%. Kulindeleke ukuba ngo-2030, ubukhulu bayo beemarike buya kufikelela kwinani elimangalisayo le-339.6 yeebhiliyoni zeedola. Kule nkqubo yokukhula, ukukhula okugqabhukileyo kwamatshaneli e-e-commerce kuya kuba yinto ebalulekileyo yokuqhuba. Amandla okukhula okuzinzileyo kwimarike akuveli nje ekungeneni okuqhubekayo kwiindidi ezikhoyo. Ngokomzekelo, iziphuzo zamandla ziqhubeka zilawula imarike, kodwa kunye nokuhlola okuqhubekayo kwamacandelo avelayo. Iindidi ezintsha ezifana neziselo ezisebenzayo ezisekelwe kwizityalo, iziselo ezomeleza umzimba, kunye neefomyula ezilungiselelwe umntu zivela ngendlela engapheliyo, ngokuqhubekayo ukutsala amaqela abathengi abasakhulayo abafana nabatya imifuno kunye neGeneration Z. La maqela abathengi avelayo aneengcamango zokusetyenziswa ezizodwa kunye neemfuno. Balandela iimveliso ezizezabantu, ezisempilweni, kunye nezefashoni, kunye neendidi zeziselo ezisakhulayo ezisebenzayo zihlangabezana ngqo nezi mfuno. Ngokomzekelo, iziselo ezisebenzayo ezisekelwe kwizityalo, ezineempawu zazo zendalo kunye nempilo, zithandwa ngabantu abatya imifuno kunye nabathengi abaqaphela indalo. Iziselo eziqinisa amajoni omzimba ziye zatsala ingqalelo yabathengi abaninzi kwindawo yangoku apho ukhuseleko lwezempilo lugxininiswa. Iziselo ezilungiselelwe wena ezisebenzayo zefomula zide zivumele abathengi ukuba benze isiselo sabo esikhethekileyo ngokweemeko zabo zomzimba kunye neemfuno. Le patheni yokukhula ilungileyo 'yeendidi zemveli zizinzisa imarike esisiseko, kunye neendidi ezivelisa izinto ezintsha ezandisa imida' ziye zafaka ubomi obuqhubekayo kwimarike yesiselo esisebenzayo.

Iqhutywa kukunyuka kweqela 'lokuqonda isithako' kunye nokuphuculwa kokusetyenziswa, iziselo ezisebenzayo kudala zigqwesa uphawu olusisiseko 'lokuphelisa unxano' kwaye ziguqule ngobuhle ukuba lube lukhetho lwexabiso kubathengi ukuba 'batyale impilo' ngeziselo. Ukhuphiswano lwabo olungundoqo alubonakali nje ekusetyenzisweni okutsha kwenzululwazi yezondlo kodwa nakwimpendulo yabo echanekileyo kuxinzelelo lwempilo lwabantu bale mihla. Xa ibhotile yesiselo ayinakuhlangabezana neemfuno zencasa ekhawulezileyo kuphela kodwa ibe yindawo yokungena yemihla ngemihla 'yolawulo lwezempilo', amandla ayo emarike anenkxaso esisiseko esisiseko. Idatha ibonisa ukuba ukusuka ku-2019 ukuya ku-2024, ubungakanani bemarike yeziselo ezisebenzayo e-China banda ngokukhawuleza ukusuka kwi-111.9 yeebhiliyoni zeeyuan ukuya kwi-166.5 yebhiliyoni ye-yuan, kunye nesantya sokukhula sonyaka esisi-8.3%. Kulindeleke ukuba i-CAGR ukusuka ku-2024 ukuya ku-2029 iya kuba yi-11%, kwaye kulindeleke ukuba idlule kwi-500 yeebhiliyoni zeeyuan ngo-2030. Kwihlabathi jikelele, kulindeleke ukuba ngo-2030, ubungakanani beemarike buya kufikelela kwi-129.3 yeebhiliyoni zeerandi, kunye ne-avareji yokukhula komndilili wonyaka we-8.94%.

Kwiimpawu ezininzi, ukuba zifuna ukugqama kolu khuphiswano luqatha kwimarike yesiselo esisempilweni, iimeko zokulima ngokunzulu, ukuqinisa ukuqinisekiswa kokusebenza, kunye nokwamkela iifomula ezizinzileyo (ezifana nezityalo ezisekelwe kwizityalo, ukupakishwa kwekhabhoni ephantsi) kuya kuba ngundoqo. I-Shandong Jinzhou Health Industry Co., Ltd ngumzekelo obamba ngokuchanekileyo ezi zitshixo zemarike. Ikomkhulu layo liseJiNan, kwiPhondo laseShandong. Inomzi-mveliso wesiselo notywala ogubungela ummandla oziskwemitha ezingama-60,000. Ngaphezulu kweminyaka eyi-19 yamava ekuthumeleni ngaphandle iziselo ezinkonkxiweyo kunye nemijelo yebhiya, iimveliso zayo ziye zagubungela amazwe angama-75 kwaye zaseka intsebenziswano yobuchule kunye nabanikezeli abaziwayo kweli shishini. Ngokukodwa kwimveliso entsha, i-JinZhou yakha ukhuphiswano lwayo olungundoqo kunye neefomula ezizodwa kwaye ixhasa ukulungelelaniswa kwesiselo kunye neencasa zebhiya ngokweemfuno ezizodwa zabathengi, ichaza ngokugqibeleleyo imfuno yemarike yokwenza umntu kunye nokusebenza kakuhle. Njengeshishini elibonelela ngezisombululo zokumisa ibhiya kunye nemigca yokuvelisa isiselo kunye nokupakishwa, i-JinZhou ihlala ithatha inkonzo njengendawo yokuqala kwaye ithobela umgaqo wokusombulula iingxaki kubathengi, ukukhokela ekuphuhliseni ukukhawuleza kwemarike yesiselo esisebenzayo.

Kwixesha elizayo, imarike yesiselo esebenzayo inokuphinda ichaze intsingiselo 'yokusela'. Yonke i-sip iya kuba kukusukela ngokusebenzayo ubomi obunempilo ngabathengi.