Kuwunika kwa The Growth Drivers And Core Advantages of The Functional Beverage Market

Masiku ano, chidziwitso chaumoyo cha ogula padziko lonse lapansi chikudzuka kwambiri. Kudzuka kumeneku, ngati mphepo yamkuntho, kwadutsa m'mbali zonse za msika wa zakumwa zopanda mowa, ndikupangitsa kuti ifike pamtunda wothamanga kwambiri. Deta ikuwonetsa kuti mpaka 46% ya ogula amayika thanzi ngati chinthu chofunikira kwambiri pakusankha kwawo kudya. Kusintha kwakukulu kumeneku kwalimbikitsa mwachindunji gulu la chakumwa chosaledzeretsa (NOLO) kuti likule pakukula kwapachaka kwa 7% pachaka, ndipo mtengo wake wamsika wadutsa bwino $10 biliyoni.

M'mawonekedwe awa akumwa athanzi, zakumwa zogwira ntchito, ngati nyenyezi yowala, zimadziwikiratu ndi 'thanzi + labwino' ndipo zakhala chisankho chachikulu kwa ogula kukonzanso zakudya zawo zatsiku ndi tsiku. Chotsatira, tiyeni tifufuze mozama zoyendetsa kukula ndi zabwino zazikulu za msika wa chakumwa chogwira ntchito.

Mwayi Msika mu Wave of Healthy Consumption

Ndi kusintha kwa moyo wa anthu, thanzi lakhala likuyang'aniridwa ndi anthu. Ogula ochulukirachulukira akusanthula kadyedwe kawo, kufunafuna zakumwa zomwe sizingakwaniritse zosowa zawo zokha komanso zopindulitsa ku thanzi lawo. Zakumwa zogwira ntchito zimagwirizana ndendende ndi izi. Salinso zakumwa wamba koma zonyamulira zomwe zimatengera thanzi la ogula. Mwachitsanzo, m'malo ochitira masewera olimbitsa thupi, anthu okonda masewera olimbitsa thupi nthawi zambiri amatha kuwonedwa akumwa zakumwa zolimbitsa thupi asanachite masewera olimbitsa thupi komanso pambuyo pake kuti awonjezere mphamvu komanso kuchepetsa kutopa. Kumalo ogwirira ntchito, ogwira ntchito m'maofesi otanganidwa amasankhanso botolo la chakumwa chogwira ntchito masana kuti adzitsitsimule ndikuwongolera magwiridwe antchito. Zochitika izi zikuwonetsa kuti zakumwa zopatsa thanzi zaphatikizana ndi moyo watsiku ndi tsiku wa anthu ndikukhala gawo lofuna kukhala ndi moyo wathanzi.

/ Ubwino Utatu Wampikisano Wazakumwa Zogwira Ntchito/

1.Mawonekedwe Ogwira Ntchito Amene Amagwirizana ndendende ndi Zosowa Zaumoyo

Zakumwa zogwira ntchito zimapanga njira yosiyanitsira thanzi powonjezera mosamala zinthu zosiyanasiyana zogwira ntchito monga mchere, mavitamini, ma amino acid, ulusi wopatsa thanzi, ndi ma probiotics. Zosakaniza zosiyanasiyana zimayang'ana zosowa zosiyanasiyana zaumoyo, zomwe zimapatsa ogula zosankha zenizeni. Tengani zakumwa zopatsa mphamvu zomwe zili ndi taurine ndi caffeine monga chitsanzo. Iwo ali ngati alonda amphamvu omwe ali oyimilira nthawi iliyonse, omwe amatha kuchepetsa kutopa mwachangu ndikuwonjezera chidwi kwa anthu omwe akufunika 'kuwonjezeranso mphamvu nthawi yomweyo' monga okonda masewera ndi masewera olimbitsa thupi komanso okwera m'maofesi. Tangoganizirani munthu wokonda masewera olimbitsa thupi yemwe watopa kwambiri ataphunzitsidwa kwambiri. Panthawiyi, botolo la zakumwa zamphamvu zimadyedwa, ndipo taurine ndi caffeine zimayamba kugwira ntchito, zomwe zimamupangitsa kukhala wodzaza ndi mphamvu ndikutha kupitiriza kudzitsutsa. Zakumwa zogwira ntchito zomwe zimawonjezeredwa ndi ma probiotics, kumbali ina, zimakhala ngati osamalira matumbo, omwe amayang'ana pa thanzi la m'mimba komanso kukwaniritsa zosowa za ogula kuti athandizidwe tsiku ndi tsiku. Kwa iwo omwe ali ndi zakudya zosakhazikika komanso zofooka za m'mimba, kumwa botolo la zakumwa zoledzeretsa zomwe zimagwira ntchito tsiku lililonse kumathandiza kuti matumbo asamayende bwino komanso amalimbikitsa chimbudzi ndi kuyamwa. Chogulitsachi cha 'zowoneka bwino' chimasiyanitsa zakumwa zoledzeretsa ndi zakumwa wamba ndikuzipanga kukhala chida chothandizira ogula kukwaniritsa 'zolinga zawo zaumoyo'.

2.Kusinthika kwa Scene komwe Kumagwirizana ndi Moyo Wamakono

Munthawi yomwe 'zosavuta' ndi 'kukhathamiritsa nthawi' zakhala mawu osakira, zakumwa zogwira ntchito , m'mawonekedwe awo 'zokonzeka kumwa', zili ngati mabwenzi apamtima, ophatikizana bwino muzochitika zosiyanasiyana ndikugwirizana ndendende ndi moyo wofulumira wa moyo wamakono. Kaya ndi kufunikira kofulumira kubwezeretsanso ma electrolyte ndi kubwezeretsa mphamvu zakuthupi pambuyo pochita masewera olimbitsa thupi, kufunikira kotsitsimula mwamsanga ndi kusunga malo ogwira ntchito ogwira ntchito panthawi yopuma, kapena kufunikira kokhala ndi maganizo abwino kuti atsimikizire kuyendetsa galimoto pakuyenda mtunda wautali, zakumwa zogwira ntchito zimatha kupulumutsa nthawi iliyonse. Kuphatikizika kwawo kwa 'zonyamula zonyamula + pompopompo' kumangopangidwira moyo wothamanga. Malinga ndi kafukufuku, pafupifupi 63% ya ogula amafuna kuti athe 'kupeza chithandizo chamankhwala nthawi iliyonse komanso kulikonse', ndipo zakumwa zoledzeretsa zimakwaniritsa izi. Mwachitsanzo, m'malo ogulitsa marathons, zakumwa zogwira ntchito zakhala chisankho choyamba kwa othamanga kuti awonjezere mphamvu ndi ma electrolyte. M'malo ogulitsira anyumba zamaofesi, ogwira ntchito muofesi amatha kugula botolo lachakumwa chogwira ntchito kuti adzilipiritsanso masana. Kumalo ochitirako misewu yayikulu, madalaivala amasankhanso zakumwa zogwira ntchito kuti achotse kutopa ndikupitiliza ulendo wawo. Chikhalidwe ichi 'chomanga' chimapangitsa zakumwa zogwira ntchito kukhala zathanzi losasinthika m'moyo wothamanga.

3.Kukula Kwamsika Kopanda Malire Kuthekera ndi Mphamvu Zatsopano

Msika wazakumwa zogwira ntchito ukupita patsogolo pang'onopang'ono pakukula kwapachaka kwa 8.6%. Zikuyembekezeka kuti pofika 2030, kukula kwake kwa msika kudzafika pamlingo wodabwitsa wa $ 339.6 biliyoni. Pakukula uku, kukula kwachulukidwe kwa njira za e-commerce kudzakhala chinthu chofunikira kwambiri. Kukula kosasunthika kwa msika sikungochokera pakulowa kosalekeza kwa magulu omwe alipo. Mwachitsanzo, zakumwa zopatsa mphamvu zimapitilirabe kulamulira msika, komanso kuchokera pakufufuza kosalekeza kwa magawo omwe akubwera. Magulu atsopano monga zakumwa zokhala ndi zomera, zakumwa zowonjezera chitetezo cha mthupi, ndi njira zopangira makonda zikubwera mosalekeza, zomwe zimakopa mosalekeza magulu ogula omwe akubwera monga odyetsera zamasamba ndi Generation Z. Magulu ogula omwe akubwerawa ali ndi malingaliro ndi zosowa zapadera. Amatsata zinthu zaumwini, zathanzi, komanso zapamwamba, ndipo mitundu yazakumwa yomwe ikubwera imakwaniritsa zofunikira izi. Mwachitsanzo, zakumwa zochokera ku zomera, zomwe zimakhala ndi chikhalidwe chawo komanso zathanzi, zimakondedwa ndi okonda zamasamba komanso osamala zachilengedwe. Zakumwa zowonjezera chitetezo cha mthupi zakopa chidwi cha ogula ambiri m'madera omwe alipo panopa kumene chitetezo chaumoyo chikugogomezedwa. Zakumwa zosinthidwa makonda zimalola ogula kuti asinthe zakumwa zawo malinga ndi momwe akufunira komanso momwe akufunira. Kukula kwabwinoko kwa 'magulu azikhalidwe omwe akukhazikitsa msika wokhazikika, ndi magulu atsopano omwe akukulitsa malire' kwadzetsa nyonga mosalekeza pamsika wazakumwa zogwira ntchito.

Motsogozedwa ndi kukwera kwa gulu la 'zosakaniza zosakaniza' ndikukweza kwa zakumwa, zakumwa zogwira ntchito zadutsa kale 'kuthetsa ludzu' ndipo zasintha modabwitsa kukhala chisankho chamtengo wapatali kwa ogula kuti 'ayike pazaumoyo' ndi zakumwa. Kupikisana kwawo kwakukulu sikungowoneka m'kagwiritsidwe katsopano ka sayansi yazakudya komanso momwe amayankhira ku nkhawa za thanzi la anthu amasiku ano. Botolo la chakumwa likakhala kuti silingakwaniritse zosowa zanthawi yomweyo komanso kukhala malo olowera tsiku lililonse 'kasamalidwe kaumoyo', kuthekera kwake kumsika kumakhala ndi chithandizo chokhazikika. Zambiri zikuwonetsa kuti kuyambira 2019 mpaka 2024, kukula kwa msika wa zakumwa zogwira ntchito ku China kudakula mwachangu kuchokera pa yuan biliyoni 111.9 mpaka 166.5 biliyoni, ndikukula kwapachaka kwa 8.3%. Akuyembekezeka kuti CAGR kuyambira 2024 mpaka 2029 idzakhala 11%, ndipo ikuyembekezeka kupitilira 500 biliyoni pofika 2030. Padziko lonse lapansi, zikuyembekezeka kuti pofika 2030, kukula kwa msika kudzafika $ 129.3 biliyoni, ndikukula kwapakati pachaka kwa 8.94%.

Kwa mitundu yambiri, ngati akufuna kuwonekera pampikisano wowopsa pamsika wazakumwa zathanzi, kulima mozama zochitika, kulimbikitsa kutsimikizika kothandiza, ndikukumbatira. njira zokhazikika (monga zopangira zopangira zomera, zoyikapo zokhala ndi mpweya wochepa) ndizofunikira. Shandong Jinzhou Health Industry Co., Ltd ndi chitsanzo chomwe chimagwira bwino makiyi amsika awa. Likulu lake lili ku JiNan, m'chigawo cha Shandong. Ili ndi fakitale yachakumwa ndi moŵa yomwe ili ndi malo opitilira 60,000 masikweya mita. Pokhala ndi zaka zopitilira 19 potumiza zakumwa zam'chitini ndi ngalande zamowa, zogulitsa zake zakhala zikuzungulira mayiko 75 ndikukhazikitsa ubale wabwino ndi ogulitsa odziwika bwino pamsika. Makamaka mu luso mankhwala, JinZhou amamanga pachimake mpikisano ndi mafomula wapadera komanso amathandiza makonda chakumwa ndi mowa oonetsera malinga ndi zosowa zapadera za makasitomala, mwangwiro akubwereza kufunika msika kwa makonda ndi lachangu. Monga bizinesi yomwe imapereka njira zothetsera mizere yopangira mowa ndi zakumwa ndi kulongedza, JinZhou nthawi zonse amatenga ntchito ngati poyambira ndipo amatsatira mfundo yothetsa mavuto kwa makasitomala, kutsogolera pakukula kwa msika wogwira ntchito chakumwa.

M'tsogolomu, msika wa zakumwa zogwira ntchito ukhoza kutanthauziranso tanthauzo la 'kumwa'. Kumwa kulikonse kudzakhala kufunafuna moyo wathanzi ndi ogula.