Kulɛri fanga: Aluminiyɔmu bidon sɛbɛnnenw bɛ feereli bonya cogo min na

Mun na aliminiyɔmu bidon kulɛrilenw bɛ bɔ kɛnɛ kan feerekɛyɔrɔw la minnu falen bɛ mɔgɔw la? Mɔgɔ fanba bɛna a fɔ ko 'Sabula u ɲɛ ka ɲi,' wa u tɛna fili—nka dɔ wɛrɛ bɛ yen min bɛ duguma. Bi, an ka an yɛrɛ fili jagokɛcogo la min bɛ aliminiyɔmu bidon sɛbɛnnenw kɔfɛ ani u bɛ dɛmɛ don cogo min na ka feereli yiriwa.

1. Foroko minnu bɛ ɲɛ minɛ, minnu bɛ mɔgɔw hakili sama

Mɔgɔ minnu bɛ fɛnw san, olu bɛ u janto kulɛri la kosɛbɛ, kɛrɛnkɛrɛnnenya la ni u ɲɛ bɛ fɛnw na minnu bɛ ɲɔgɔn sɔsɔ. Kulɛri minnu bɛ yeelen bɔ walima minnu ɲɔgɔn tɛ, olu bɛ ɲɛ sama u yɛrɛ la. Aw ye Starbucks ka san 2022 aliminiyɔmu bidon danma ta a ka 'Icy Rice Dumpling' minfɛn na—a ka ton pinki-violet gradient ni sanu papiye accents ye o fɛn dɛmɛ ka bidon 100.000 ni kɔ feere a ka ɛntɛrinɛti jago daminɛ don fɔlɔ la, o tɛmɛna pakew bɔcogo kɔrɔw kan kosɛbɛ. Ko wɛrɛ min bɛ bɔ kɛnɛ kan, o ye RIO ye, o ye cocktails bidonw ye minnu ɲɛw ye ɲɛgɛnw ye, minnu bɛ dilan ni kulɛri 20 ni kɔ ye. O bidon ɲɛnamaw bɛ fanga sɔrɔ yɔrɔ yelen na maganw kɔnɔ, wa u bɛ mankanba bɔ feerekɛla fitininw fɛ. Nielsen ka fɔ la, a kɛlen kɔ ka wuli ka taa pake kulɛrilenw na, RIO ye dɔ fara 27% kan san feereli la. Nielsen ka sɛgɛsɛgɛli wɛrɛ y’a jira ko feerekɛlaw 64% bɛ nɔ bila pakew dilanni na ni u bɛ fɛn kuraw kɛ k’a lajɛ.

2. Ka kuma Marka mɔgɔya ni a jɔyɔrɔfalen kan

Kulɛriw bɛ dusukunnataw lase, wa ni baara kɛra ni u ye ka ɲɛ, u bɛ dɛmɛ ka fɛnw tɔgɔlafɛnw dɔn ani ka mɔgɔw ka dannaya don u la:

Bilen bɛ fanga ni nisɔndiya taamasyɛn ye—a ka ɲi kosɛbɛ minfɛnw lawulili kama i n’a fɔ Koka-Kola.

Blu bɛ kumaɲɔgɔnya kɛ ni kuraya ni dannaya ye, o b’a to a bɛ kɛ sugandili ye min ka di buteli kɔnɔ ji ni farikoloɲɛnajɛ minfɛnw ye i n’a fɔ Mizone walima Red Bull sukaro tɛ minnu na.

Sanu ni warijɛ bɛ kɛ sababu ye ka dusukunnata ɲuman di, a ka c’a la, a bɛ kɛ ka bɔko danmadɔw kɛ walima ka jɔyɔrɔba ta.

3. Ka barika don marka dɔnni ni hakilijigin na

Bidon sɛbɛnnenw bɛ dɔ fara u ka taamasiyɛnw kan, u kɛtɔ ka barika don fɛn yetaw la minnu ye taamasiyɛn ye. Miiri Coca-Cola ka klasiki bidon bilenman na—a bɛ dɔn o yɔrɔnin bɛɛ. Kɔlɔsiliw y’a jira ko taamasiyɛn kulɛrilenw bɛ dɔ fara dɔnniya kan fo ka se 80% ma ni i y’a suma ni dilancogo nɛrɛma ni nɛrɛma ye.

4. Ka nɔ bila sanniko latigɛw la

Kulɛri jɛlenw ni ja gɛlɛnw tɛ dan mɔgɔw hakili samali ma, u bɛ nɔ bila dusukunnataw ni sanni kɛcogo fana na. Misali la, ɲinini minnu kɛra fɛn yetaw feereli la, olu y’a jira ko ton bilenman ni jɛman, minnu bɛ kɛ ka caya fɛnw laseli la, olu bɛ dɛmɛ ka kɔrɔtɔko hakilina bila mɔgɔ la ani ka sanni kɛ ni kɔnɔnafili ye. Aw ye suguba feereli taamasiyɛnw lajɛ dɔrɔn—aw bɛna nin 'feere kulɛriw' sɔrɔ tuma caman na baarakɛyɔrɔ la.

Dɔnniya min bɛ o nɔfɛko kɔfɛ

1. Mɔgɔw ​​ka hakilijagabɔ

Kulɛri bɛ nɔ bila dusukunnataw la, hakililata jateminɛ na ani kɛwalew la. Misali la, bilenman bɛ se ka dusukun tantanni kɔrɔta ani ka dumuni nege bila mɔgɔ la.

2. Jagokɛlaw ka kɔrɔbɔliw

Journal of Marketing Research ye sɛgɛsɛgɛliw bɔ minnu b’a jira ko fɛn dilannenw kulɛri yeli bɛ se ka fɛn dɔ diyabɔcogo n’a jogo dɔn cogo min na, o fɛn caman Changer.

3. Hakilila-sɛgɛsɛgɛli dɛmɛni

fMRI (functional magnetic resonance imaging) ka sɛgɛsɛgɛliw y’a jira ko kulɛriw bɛ hakili yɔrɔw baara minnu bɛ tali kɛ sara ni dusukunnataw la, o bɛ dɔ fara sanni nege kan.

Marketing logique min bɛ kɔfɛ kulɛriw la aliminiyɔmu bidon sɛbɛnnenw jɛlen don : ni u bɛ bɛn ni marka jɔyɔrɔ ye, kulɛri bɛ se ka feerekɛlaw sama, ka u mago don u la, ka feereli bila senkan.

Jinzhou la, an kɛrɛnkɛrɛnnen don aliminiyɔmu bidonw na minnu sɛbɛnnen don ka kɛɲɛ ni mɔgɔw sago ye. Ni an ye san 19 ni kɔ dɔnniya sɔrɔ aliminiyɔmu bidonfɛnw feereli la jamana wɛrɛw la, an bɛ pakew ni minfɛnw dilanni siraw ɲɛnabɔ minnu bɛ bɔ laban na ka taa a laban na. An dɛmɛna ni jɛɲɔgɔnya barikamaw ye ni izini ɲɛmɔgɔba dɔw ye, an cɛsirilen don ka kiliyanw ka gɛlɛyaw ɲɛnabɔ ni baara ye an kɔnɔ.N’i bɛ aliminiyɔmu bidon sɛbɛnnen ɲumanw ɲini minfɛnw kama, Jinzhou ye i ka sugandili hakilitigi ye.