Imbaraga zamabara: Uburyo bwacapwe Aluminiyumu itwara ibicuruzwa bikura

Ni ukubera iki amabati ya aluminiyumu agaragara cyane ku bubiko bwuzuye abantu? Abantu benshi baravuga bati: 'Kuberako basa neza, ' kandi ntibari kwibeshya - ariko hariho byinshi munsi yubutaka. Uyu munsi, reka twibire muri logique yo kwamamaza inyuma yamabati ya aluminiyumu yanditse nuburyo bifasha kuzamura ibicuruzwa.

1. Gufunga Amaso Gupakira Bifata Icyitonderwa

Abaguzi bumva neza ibara, cyane cyane iyo bahuye numurongo wibicuruzwa birushanwe. Indabyo nziza cyangwa zidasanzwe zisanzwe zikurura ijisho. Fata aluminiyumu ya Starbucks 2022 ntarengwa kubinyobwa byayo 'Icyayi cy'umuceri Dumpling ' - amajwi yayo yijimye yijimye-yijimye yijimye hamwe na zahabu ya feza yafashije ibicuruzwa kugurisha amabati arenga 100.000 kumunsi wambere yatangijwe na e-bucuruzi, birenze kure cyane ibyapakiwe bisanzwe. Urundi rubanza rugaragara ni RIO, umurongo wamabara ya cocktail yatunganijwe itangwa mugicucu kirenga 20. Ibi bikoresho bifite imbaraga byiganjemo umwanya ugaragara mububiko bworoshye kandi byumvikana cyane nabaguzi bato. Ku bwa Nielsen, nyuma yo guhindukira mu gupakira amabara, RIO yabonye ubwiyongere bwa 27% mu kugurisha buri mwaka. Ubundi bushakashatsi bwa Nielsen bwerekana ko 64% byabaguzi batewe nigishushanyo mbonera mugihe bagerageza ibicuruzwa bishya.

2. Kumenyekanisha Ibiranga Imiterere nu mwanya

Amabara atanga amarangamutima, kandi iyo akoreshejwe neza, afasha kubaka ikiranga no kwizerana kubaguzi:

Umutuku ushushanya imbaraga n'ibyishimo-byiza kubyutsa ibinyobwa nka Coca-Cola.

Ubururu butangaza gushya no kwizerwa, bigatuma ihitamo gukundwa kumazi yamacupa n'ibinyobwa bya siporo nka Mizone cyangwa Red Bull idafite isukari.

Zahabu na feza birema ibyiyumvo bihebuje, akenshi bikoreshwa mubitabo bike cyangwa imyanya yo hejuru.

3. Gushimangira kumenyekanisha ibicuruzwa no kwibuka

Amabati yacapuwe azamura ikiranga mugushimangira ibishushanyo mbonera. Tekereza kuri Coca-Cola isanzwe itukura ishobora guhita imenyekana. Ubushakashatsi bwerekana ko kuranga amabara byongera kumenyekana kugera kuri 80% ugereranije n'ibishushanyo byirabura-na-byera.

4. Guhindura ibyemezo byubuguzi

Amabara meza, atinyutse akora ibirenze gukurura ibitekerezo - bigira ingaruka kumarangamutima no kugura imyitwarire. Kurugero, ubushakashatsi mubikorwa byo kwamamaza byerekana ko amajwi atukura numuhondo, akoreshwa cyane muri promotion, bifasha kurema ibintu byihutirwa no gushimangira kugura impulse. Gusa reba ibirango byo kugurisha supermarket - uzasanga kenshi 'amabara yo kugurisha ' kukazi.

Siyanse Inyuma Yingaruka

1. Imitekerereze y'abaguzi

Ibara rigira ingaruka kumyumvire, kumenya ubwenge, nimyitwarire. Kurugero, umutuku urashobora kuzamura umuvuduko wumutima no gutera ubushake bwo kurya.

2. Kugerageza Kwamamaza

Ikinyamakuru cy’ubushakashatsi cyamamaza cyasohoye ubushakashatsi bwerekana ko impinduka zamabara yipaki zishobora guhindura cyane uburyo abaguzi babona uburyohe nibicuruzwa.

3. Inkunga ya Neuroscience

Ubushakashatsi bwa fMRI (imikorere ya magnetiki resonance imaging) bugaragaza ko ibara ryamabara rikora ubwonko bujyanye nigihembo n'amarangamutima, bikarushaho gushimangira ubushake bwo kugura.

Logic yo kwamamaza inyuma yamabara Amabati ya aluminiyumu yacapwe arasobanutse: iyo ahujwe nibirango byerekana, ibara rishobora gukurura abaguzi, gutera inyungu, no kugurisha ibicuruzwa.

I Jinzhou, tuzobereye mubikoresho byacapwe bya aluminiyumu. Hamwe nuburambe burenze imyaka 19 yohereza aluminiyumu ishobora ibicuruzwa, dutanga ipaki yanyuma-iherezo hamwe nibisubizo byumurongo wibinyobwa. Dushyigikiwe nubufatanye bukomeye nabatanga isoko ryambere, twiyemeje gukemura ibibazo byabakiriya hamwe na serivise murwego rwacu.Niba ushaka amabati meza ya aluminiyumu yanditseho ibinyobwa, Jinzhou ni amahitamo yawe meza.