Wetin mek aluminiɔm tin dɛn we gɛt kɔlɔ kin difrɛn na di say dɛn we dɛn kin sɛl tin dɛn we pipul dɛn kin bɔku? Bɔku pipul dɛn go se, 'Bikɔs dɛn luk fayn,' ɛn dɛn nɔ go rɔng—bɔt mɔ de ɔnda di sɔfa. Tide, lɛ wi dayv insay di makɛt lɔjik biɛn print aluminiɔm kan ɛn aw dɛn de ɛp fɔ mek pipul dɛn sɛl mɔ.
1. Pakɛj we de mek pɔsin in yay we de mek pipul dɛn pe atɛnshɔn to am
Di wan dɛn we de bay kin rili fil bɔt di kɔlɔ, mɔ we dɛn de fes wit row dɛn we gɛt kɔmpitin prɔdak dɛn. Brayt ɔ spɛshal kɔlɔ dɛn kin drɔ di yay bay insɛf. Tek Starbucks in 2022 limited-edition aluminium kan fɔ in 'Icy Rice Dumpling' drink—in gradient pink-purple tones wit gold foil aksɛn ɛp di prodak fɔ sɛl pas 100,000 tin dɛn di fɔs de we dɛn lonch am e-commerce, we pas di rɛgyula pak vɛshɔn dɛn fa fawe. Wan ɔda standout kes na RIO, we na wan kɔlɔful layn fɔ tin kɔktɛl dɛn we dɛn kin gi insay pas 20 shed dɛn. Dɛn tin ya we gɛt layf de domin di vijual spɛs na kɔnvɛnshɔn stɔ dɛn ɛn dɛn de rɛsɔn strɔng wan wit yɔŋ kɔstɔma dɛn. Akɔdin to Nielsen, afta dɛn chenj to kalaful pak, RIO si 27% inkris pan ɛni ia sɛl. Wan ɔda Nielsen stɔdi sho se 64% pan di kɔstɔma dɛn kin afɛkt di we aw dɛn de pak di tin dɛn we dɛn de tray fɔ mek nyu prɔdak dɛn.
2. Kɔmyuniket Brand Pɔsin ɛn Pozishɔn
Kɔlɔ dɛn kin sho aw pɔsin de fil, ɛn we dɛn yuz am fayn, i kin ɛp fɔ mek pipul dɛn no di brand ɛn fɔ mek pipul dɛn gɛt trɔst:
Rɛd de sho se yu gɛt trɛnk ɛn gladi at—i fayn fɔ drink tin dɛn lɛk Kɔka-Kola we de mek pɔsin want fɔ du sɔntin.
Blu de kɔmyuniket fresh ɛn rilaybiliti, we de mek am pɔpul choice fɔ bɔtul wata ɛn spɔt drink lɛk Mizone ɔ Rɛd Bul we nɔ gɛt shuga.
Gold ɛn silva de mek yu fil lɛk se yu gɛt prɛmiɔm, bɔku tɛm dɛn kin yuz am fɔ limited edishɔn ɔ fɔ ay-ɛnd pozishɔn.
3. Strɔng Brand Rikɔgnishɔn ɛn Rikɔl
Print kan dɛn de ɛp fɔ mek di brand aydentiti bɛtɛ bay we dɛn de mek di aykɔnik vijual ɛlimɛnt dɛn strɔng. Tink bɔt di klas rɛd tin we Kɔka-Kola gɛt—yu kin no am wantɛm wantɛm. Stɔdi dɛn sho se di branding we gɛt kɔlɔ de mek pipul dɛn no mɔ bɔt am bay 80% we yu kɔmpia am wit blak ɛn wayt dizayn dɛn.
4. Fɔ Influɛns di Disishɔn dɛn fɔ Bay
Brayt, bold kɔlɔ dɛn nɔ jɔs de mek pipul dɛn pe atɛnshɔn to dɛn—dɛn kin afɛkt bak di we aw pɔsin de fil ɛn di we aw i de bay tin. Fɔ ɛgzampul, risach we dɛn dɔn du pan vijual makɛt dɔn sho se rɛd ɛn yɔlɔ tɔyn dɛn, we dɛn kin yuz fɔ mek pipul dɛn no bɔt sɔntin, kin ɛp fɔ mek pipul dɛn fil se dɛn fɔ du sɔntin kwik kwik wan ɛn mek dɛn want fɔ bay tin dɛn. Jɔs luk pan supamakit sɛl tag dɛm—bɔku tɛm yu go si dɛn 'sɛl kɔlɔ dɛm' ya na wokples.
Di Sayns Bihayn di Impact
1. Kɔnsuma Sayikɔlɔji
Kɔlɔ kin afɛkt di we aw pɔsin de fil, di we aw i de tink, ɛn di we aw i de biev. Fɔ ɛgzampul, rɛd kin mek yu at bit ɛn mek yu want fɔ it.
2. Ɛkspiriɛns fɔ Maketin
Di Jɔnal fɔ Maketin Risach dɔn pul tin dɛn we dɛn dɔn fɛn we sho se we di kɔlɔ we dɛn pak di tin chenj, dat kin chenj di we aw pipul dɛn we de bay tin dɛn kin si di tin dɛn we dɛn de mek ɛn in kwaliti.
3. Nyurosayns Sɔpɔt
fMRI (functional magnetic resonance imaging) stכdi dεm sho se di kכla stimuli dεm de aktibכt di bren εria dεm we riliyt to riwכd εn imyushכn, we de mek di bכdi fכ bay mכr.
Di makɛt lɔjik biɛn kɔlɔful print aluminiɔm kan dɛn klia: we dɛn alaynɛd wit brand pozishɔn, kɔlɔ kin atrak kɔstɔma dɛn, mek pipul dɛn want fɔ no mɔ, ɛn mek dɛn sɛl dɛn.
Na Jinzhou, wi spɛshal pan kɔstɔm print aluminiɔm kan dɛn. Wit ova 19 ia ɛkspiriɛns fɔ ɛkspɔt aluminiɔm kan prodak, wi de gi ɛnd-to-ɛnd pak ɛn drink layn sɔlvishɔn. We wi bak wit strɔng patnaship wit di tɔp industri spɔlayt dɛn, wi dɔn mekɔp wi maynd fɔ sɔlv klaynt chalenj wit savis na wi kɔr.If yu de luk fɔ ay-kwaliti print aluminiɔm kan fɔ drink, Jinzhou na yu smat chuk.
