Nnansa yi nhwehwɛmu ahorow ka sɛ nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama obiara no sesa sɛnea nkurɔfo bu nneɛma a wɔde yɛ nneɛma no na ɛboa ma wɔyɛ nneɛma a wɔde di dwuma no pɛpɛɛpɛ. Ɛnnɛ, wɔ Intanɛt so aguadi mu no, nneɛma a wɔde kyekyere nneɛma taa yɛ ade a edi kan a adetɔfo de wɔn nsa ka fi ahyɛnsode bi mu. Nneɛma a wɔde kyekyere nneɛma a wɔayɛ no sɛnea wɔpɛ no ma nkurɔfo te nka sɛ wɔyɛ soronko na ɛkyerɛ nea adwumakuw no dwen ho, te sɛ nea ɛnyɛ nea ɛmma nneɛma a atwa yɛn ho ahyia. Mprempren adetɔfo pii pɛ sɛ wɔyɛ adwini soronko ne nkyerɛwde a emu da hɔ a ɛkyerɛ sɛ wɔhwɛ nneɛma a atwa yɛn ho ahyia so.
Adetɔfo 61% susuw sɛ nneɛma a wɔde kyekyere nneɛma a wɔahyɛ da ayɛ no ma ahyɛnsode bi yɛ sɛ nea ɛyɛ fɛ.
Nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama wɔn ankasa boa nkurɔfo ma wɔte nka sɛ wɔbɛn nneɛma a wɔde yɛ nneɛma no na wɔsan tɔ bio.
Sɛ wobue nneɛma a wɔde ahyɛ mu a ankorankoro ho nsɛm wom a, ɛma nkurɔfo ani gye kɛse na wodi nokware.
Nneɛma Titiriw a Wɔde Kɔ
Ankorankoro Packaging ne Brand Equity
Nkate mu Nkitahodi
Nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama wɔn ankasa boa ma nnwumakuw a wɔyɛ nneɛma no ne adetɔfo di nkitaho wɔ ɔkwan titiriw bi so. Sɛ nkurɔfo hu wɔn din anaa wɔn adwini a ɛyɛ nwini wɔ adaka bi so a, wɔte nka sɛ wɔn ho hia. Nnwumakuw a wɔyɛ nneɛma no de kɔla ne nneɛma di dwuma de ma wɔn nneɛma a wɔde ahyɛ mu no yɛ soronko. Sɛ nhwɛso no, Tiffany & Co. ne Apple de nnaka a ɛyɛ fɛ ne nneɛma a wɔde wie a ɛyɛ mmerɛw na edi dwuma. Saa nneɛma a wɔde ka ho yi ma adaka no a wobebue no yɛ anigye na ɛnyɛ den sɛ wɔbɛkae.
Kɔla ahorow te sɛ tuntum ne sika kɔkɔɔ hwɛ yɛ fɛ, bere a kɔkɔɔ te nka sɛ ɛyɛ akokoduru.
Nkyerɛwde anaa nhama a wɔama so no ma adaka no a wobebue no yɛ anigye kɛse.
Adaka titiriw bi a wobebue no yɛ ade kɛse a ɛbɛma w’ani agye ahyɛnsode no ho.
Nhwehwɛmu ahorow kyerɛ sɛ saa nneɛma a wɔde kyekyere nneɛma a wɔpaw yi sesa sɛnea nkurɔfo hu nneɛma a wɔde yɛ nneɛma no. Wɔma nkurɔfo pɛ sɛ wɔsan tɔ bio nso. Mmabun te sɛ Gen Z ne Millennials ani gye nneɛma a wɔde kyekyere nneɛma a ɛne onipa ko a wɔyɛ hyia ho. Nnipa a wɔwɔ sika pii anaa wɔte nkurow akɛse mu nso ani gye nneɛma titiriw a wɔde kyekyere nneɛma ho. Sɛ nnwumakuw a wɔyɛ nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama wɔn ankasa di dwuma a, nkurɔfo te nka sɛ wɔbɛn ahyɛnsode no na wɔpɛ sɛ wɔsan ba.
Nsusuwii a Ɛfa Su Pa Ho
Nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama obiara nso sesa sɛnea nkurɔfo hu nneɛma a wɔyɛ no yiye. Sɛ nneɛma a wɔde yɛ nneɛma dwen nneɛma a wɔde kyekyere nneɛma ho a, nkurɔfo susuw sɛ ade no ye. Nhwehwɛmu kyerɛ sɛ adetɔfoɔ 72% pɛ sɛ wɔtɔ nneɛma a wɔde nneɛma soronko ahyɛ mu. Saa adetɔfoɔ yi mu bɛyɛ 59% san tɔ bio, a ɛkyerɛ sɛ wɔgye ahyɛnsodeɛ no di.
Personalized packaging kyerɛ brands dwene ho, enti nkurɔfo susuw sɛ eye.
Ɔsatu ahorow te sɛ 'Kyɛ Coke' ne 'Wo Nutella, Wo Kwan' kyerɛ sɛ amanne kwan so nneɛma a wɔde kyekyere nneɛma boa adetɔn ne nokwaredi.
Nneɛma titiriw a wɔde kyekyere nneɛma ma nneɛma da nsow wɔ sotɔɔ ahorow mu ne Intanɛt so.
Adanse Ahorow a Wɔde Di Dwuma |
Data / Nhwɛso |
Nkɛntɛnso a Ɛwɔ Adetɔn ne Nokwaredi So |
Adetɔfo Adetɔ a Ɛbɛyɛ Yiye |
76% a wɔtɔ nneɛma no taa tɔ fi wɛbsaet ahorow a ɛma ankorankoro nneɛma (McKinsey). |
Personalization ma nsakrae dodow ne adetɔn kɔ soro. |
Adetɔfo Pɛ |
Adetɔfoɔ 77% paw anaa wotua sika pii ma brands a ɛde personalization ma (Forrester). |
Nneɛma a wɔayɛ ama obiara a wɔhwehwɛ denneennen no ma wɔtɔn nneɛma na wodi nokware. |
Ɔpɛ a Wɔde Tua Premium |
Adetɔfoɔ a wɔwɔ ɔpɛ sɛ wɔbɛtua sika a ɛboro 25% wɔ nneɛma a wɔayɛ ama wɔn ankasa ho (Forbes). |
Nneɛma bo a ɛkɔ soro ne sɛnea wɔkra nneɛma bo a ɛkɔ soro. |
Sankɔhwɛ Bo a Wɔtew So |
Nneɛma a wɔayɛ ama obiara no tew sanba dodow so 40%. |
Nneɛma a wɔyɛ no ne nea adetɔfo hwɛ kwan hyia, na ɛma abotɔyam kɔ soro na ɛtew ɛka so. |
Wiase Ankasa Ɔsatu no Nkonimdi |
Coca-Cola ‘Share a Coke’ tɔn nkotoku bɛboro ɔpepem 150 a wɔayɛ ama obiara wɔ wiase nyinaa. |
Odi nkonim kɛse ne adetɔfo a wɔde wɔn ho hyɛ mu a ɛkɔ soro denam nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama wɔn ankasa so. |
Nkɛntɛnso a ɛfa sika a wonya ho Nhwɛso |
Birchbox nneɛma a wɔde kyekyere nneɛma a wɔayɛ no sɛnea wɔpɛ no boaa ma wonyaa dɔla ɔpepem 181. |
Personalized packaging boa subscription nokwaredi ne sika a wonya no nkɔanim. |
Personalized packaging ma brands kyerɛ nea wodwen ho , te sɛ okyinnsoromma yi a wɔbɛboa anaa nneɛma pa. Eyi ma brand osuahu no yɛ soronko na ɛnyɛ den sɛ wɔbɛkae. Nneɛma a wɔde kyekyere nneɛma daa no betumi ate nka sɛ ɛyɛ mfonoe na ɛboa nkurɔfo ma wɔnte nka sɛ wɔbɛn ahyɛnsode no.
Mfasoɔ
Adetɔfo a Wɔde Wɔn Ho Hyehyɛ Mu
Nneɛma a wɔde kyekyere nneɛma a wɔahyɛ da ayɛ no boa ma brand ahorow ma adetɔfo ani gye ho kɛse. Nnwumakuw paw adwini soronko, kɔla, ne nneɛma a wɔde yɛ adwuma na ama wɔada nsow. Ɔkwan a nkurɔfo fa so bue nneɛma a wɔde ahyɛ mu no ayɛ asɛm kɛse mprempren. Nnipa pii de wɔn unboxing no to Intanɛt so. Eyi boa ma nnipa pii hu brand ahorow na ɛma nneɛma yɛ anigye.
Nneɛma a ɛyɛ anigye te sɛ QR code anaa NFC tags ma packages yɛ anigye kɛse.
Edin anaa nkrasɛm a ɛwɔ nnaka so ma nkurɔfo te nka sɛ wɔyɛ soronko.
Nneɛma a wɔayɛ a ɛyɛ nwini ka brand no ho asɛm kyerɛ adetɔfo.
Nneɛma a wɔde kyekyere nneɛma a ɛnyɛ nea ɛde nneɛma a atwa yɛn ho ahyia no ma nkurɔfo nya ahyɛnsode no mu ahotoso kɛse.
Nneɛma te sɛ nneɛma a ɛyɛ mmerɛw anaa hua a ɛyɛ dɛ ma nnaka a wobue mu no yɛ anigye.
Hyɛ no nsow: Nielsen nhwehwɛmu bi ka Nnipa 72% kyɛ unboxing wɔ intanɛt so . Nsɛm titiriw a wɔakyerɛw ne amanne kwan so nneɛma a wɔde ka nkurɔfo ma nkurɔfo te nka sɛ wɔn ho ye. Eyi ma wɔsan tɔ bio na wɔka brand no ho asɛm kyerɛ afoforo.
Brand Loyalty a Wɔde Di Dwuma
Nneɛma a wɔde kyekyere nneɛma a wɔahyɛ da ayɛ no boa brand ahorow ma adetɔfo ma wɔsan ba. Nnwumakuw sɛe sika wɔ nneɛma a wɔde kyekyere nneɛma ho na ama nkurɔfo akae. Wɔ nnuan ne anonne mu no, brand ahorow de di dwuma adwini titiriw ne nneɛma a ɛyɛ anigye a ɛbɛma nkurɔfo adi nokware.
Nnwumakuw de dijitaal tintim ne nneɛma a wɔde kyekyere nneɛma a nyansa wom di dwuma na ama nkurɔfo ahyɛ wɔn nsow.
Nneɛma a wɔde kyekyere nneɛma no kyerɛ nea brand no dwen ho, te sɛ nea ɛyɛ ahabammono.
Nkrasɛm titiriw ne adwini a ɛyɛ nwini ma nkurɔfo ani gye.
Eco-friendly packaging yɛ papa ma nnipa a wodwen abɔde ho.
Nhwɛsoɔ, Procter & Gamble yɛɛ nnaka a wɔahyɛ da ayɛ a wɔde yɛ aduru wɔ Amerika Atifi fam . Eyi maa adetɔfo ani gyei na wodii nokware. Ɛnyɛ den sɛ wobehu nneɛma a wɔde ahyɛ mu a wɔahyɛ da ayɛ no na wɔne nkurɔfo anya nkitahodi pa.
Amanneɛbɔ a Wɔde Gu Nneɛma Mu
Nneɛma a wɔde kyekyere nneɛma a wɔahyɛ da ayɛ no boa ma brand ahorow tɔn pii na ɛyɛ fɛ. Brands te sɛ Nike, Tiffany & Co., ne Starbucks de kɔla ne ahyɛnsode soronko di dwuma . Saa nneɛma yi boa nkurɔfo ma wohu ahyɛnsode no na wonya mu ahotoso.
Adeban |
Custom Packaging Feature a Wɔde Yɛ Nneɛma |
Nkɛntɛnso a Ɛnya wɔ Brand Value so |
Nike a wɔde yɛ adwuma |
Kɔla ahorow a ɛhyerɛn, swoosh logo, nnaka a ɛyɛ nwini |
Ɛnyɛ den sɛ wubehu, wɔkyekyɛ wɔ sohyial media so |
Tiffany & Co. |
Adaka bruu a agye din |
Ɔte nka sɛ ɔyɛ fɛ, ɛma nkurɔfo di nokware |
Starbucks na ɛwɔ hɔ |
Green branding a wɔde yɛ nneɛma |
Ɔte nka sɛ ɔwɔ adamfofa su, ɛma ahotoso |
Coca-Cola a wɔde yɛ aduan |
Nkotoku a wɔde din ahorow ahyɛ mu |
Ma nkurɔfo kasa, tɔn pii |
Aprɛ |
Nneɛma a wɔde kyekyere nneɛma a ɛnyɛ den na ɛho tew |
Ɔte nka sɛ ɔyɛ soronko, ɛma nkurɔfo di nokware |
Custom packaging boa ma brands nketewa nso ma wɔhyɛ no nsow. Nsusuwii soronko, nkyerɛwde a emu da hɔ, ne aseda nkrataa ma nkurɔfo kae ahyɛnsode no. Nnwumakuw pii bisa adetɔfo nea wɔn ani gye ho kɛse. Wɔde nhwehwɛmu, nhwehwɛmu, ne sɔhwɛ ahorow di dwuma de sua pii. Eyi boa brands ma wɔyɛ packages a eye na ɛma adetɔfo ani gye.
Afotu: Sɛ wode nneɛma a ɛyɛ nwonwa anaa akyɛde ahorow ka nneɛma a wɔde ahyɛ mu ho a, ɛma nkurɔfo serew. Eyi ma wɔpɛ sɛ wɔka brand no ho asɛm na wɔka kyerɛ wɔn nnamfo.
Mfiridwuma ho nimdeɛ
Digitals a Wɔde Ntintim
Digitals printing asesa sɛnea brand ahorow yɛ nneɛma a wɔde kyekyere nneɛma. Mfiri foforo te sɛ HP Indigo mfiri a wɔde tintim nhoma no tintim ntɛmntɛm na ɛyɛ papa. Nneɛma a wɔyɛ no tumi tintim mfonini ahorow pii ntɛmntɛm yiye. Wɔde ink a wɔde nsu ayɛ na ɛnyɛ aduan na ɛboa okyinnsoromma yi. Digitals printing ma brands yɛ package nketewa anaa biako ma nhyiam titiriw ahorow. Saa mfiridwuma yi nso de nneɛma te sɛ QR code ne NFC tags ka ho.
Ɔfa |
Nkyerɛmu |
Guadibea Nkɔso |
Nneɛma a wɔde kyekyere nneɛma a ɛyɛ mmerɛw no renya nkɔanim bɛboro 20% wɔ afe 2024 mu |
Hardware Nneɛma Foforo a Wɔyɛ |
HP Indigo press ahorow no yɛ ntɛmntɛm na ɛwɔ kɔla a eye |
Deɛ ɛbɛtumi atim |
Ink a wɔde nsu ayɛ ne nneɛma a wotumi de di dwuma bio no mma nneɛma a wɔsɛe no pii |
Nnipa a wɔyɛ wɔn ankasa de |
Nneɛma a wɔde yɛ nneɛma betumi ayɛ nneɛma ahorow mpempem pii ama nkurɔfo |
Nhwɛsode a wɔde yɛ |
3D tintim boa nnwumakuw a wɔyɛ nneɛma ma wɔsɔ nsusuwii foforo hwɛ ntɛmntɛm |
Nsusuwii a ɛkorɔn ma mfonini ahorow yɛ te sɛ nea ɛhyerɛn na ɛyɛ nnam.
Variable Data Printing ma package biara yɛ soronko, enti ɛnyɛ den sɛ wobɛsesa no sɛnea wopɛ.
Data Nhwehwɛmu
Data analytics boa brands ma wohu nea adetɔfo pɛ. Nnwumakuw de big data ne AI di dwuma de sua adetɔ ne nneɛma a ɛrekɔ so ho ade. Eyi boa wɔn ma wɔsesa nneɛma a wɔde kyekyere nneɛma ntɛmntɛm ma ɛne nea nkurɔfo ani gye ho hyia. Smart labels ne AI-made designs, te sɛ Nutella ɔsatu no, ma nneɛma a wɔde kyekyere nneɛma yɛ anigye kɛse. Data analytics nso boa brands ma wɔkora sika so na wɔyɛ adwuma ntɛmntɛm.
Ɔfa |
Tɔfabɔ |
Nneɛma a wɔyɛ no sɛnea wɔpɛ |
Batch nketewa a wɔayɛ ama adetɔfo anaa mpɔtam biara |
AI & Smart Nkyerɛwde ahorow |
AI yɛ smart labels a ɛboa nkurɔfo ma wohu brands |
Guadidan mu Mmuae a Wɔde Ma |
Data analytics boa brands ma wɔsesa nneɛma a wɔde kyekyere nneɛma ma nneɛma foforo |
Gyinaesi a Wɔde Data Di Dwuma |
Big data ne AI boa brand ahorow ma wɔpaw nneɛma pa |
Nnwumayɛbea Nhwehwɛmu a Efii Mu Bae |
70% susuw sɛ dijitaal nnwinnade betumi akora bɛboro 5% so wɔ ɛka mu ; fã hwɛ kwan sɛ anyɛ yiye koraa no wobenya sika 5% pii |
Afotu: Nnwumakuw a wɔyɛ nneɛma no de nhwehwɛmu di dwuma de hwɛ nneɛma a wɔde kyekyere nneɛma ho nhyehyɛe a eye ma wɔn adetɔfo.
Deɛ ɛbɛtumi atim
Mfiridwuma boa brands ma wɔyɛ packaging a ɛne sɛ eye ma asase no . Nneɛma foforo te sɛ po mu plastic, atɛkyɛ ink, ne nsenia a wɔde kyekyere nneɛma boa okyinnsoromma yi. Brands de closed-loop systems di dwuma enti wobetumi asan de packages adi dwuma anaasɛ wɔasan de adi dwuma bio. Automation ne smart packaging boa ma nneɛma kɔ so yɛ foforo na ɛnyɛ den sɛ wobedi ho dwuma. Data analytics ne AI boa brands ma wɔpaw nneɛma a eye sen biara a wɔbɛbɔ ne sɛnea wɔde bedi dwuma. Nkitahodi nneɛma te sɛ QR code ne AR boa adetɔfo ma wosua brand no ho ade na wɔsan de di dwuma pii.
Nneɛma te sɛ POLLAST!C ne mycelium a wɔde kyekyere nneɛma ho no mma nwura sua.
Mfiri a wɔde yɛ adwuma no de nneɛma a ɛyɛ ahabammono na ɛyɛ adwuma na ɛmma wɔnsɛe adwumayɛfo pii.
Nneɛma a wɔde kyekyere nneɛma a ɛne wɔn ho wɔn ho di nkitaho no ma nkurɔfo pɛ sɛ wɔsan de nneɛma foforo di dwuma na wɔsan tɔ bio.
Hyɛ no nsow: Nhwehwɛmu ahorow ka sɛ nnipa 63% ani gye nneɛma a wɔde kyekyere nneɛma a wɔde di nkitaho ho, na 40% san tɔ bio sɛ nneɛma a wɔde kyekyere nneɛma no te nka sɛ ɛyɛ ankorankoro de a.
Nsɛnnennen
Ɛka
Brands wɔ ɔhaw ahorow bi wɔ ɛka ho bere a wɔde nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama wɔn ankasa di dwuma no. Mpɛn pii no, nneɛma a wɔayɛ no sɛnea wɔpɛ na ɛnyɛ nea ɛmma nneɛma a atwa yɛn ho ahyia no bo boro nea wɔde di dwuma daa no so. Ɛsɛ sɛ nnwumakuw hwɛ wɔn sikasɛm nhyehyɛe nanso wɔda so ara ma adetɔfo ani gye wɔ nneɛma a ɛbɛkɔ so atra hɔ daa ho. Nnwumakuw pii hwɛ ɛka ne mfaso a ɛwɔ so ansa na wɔapaw nneɛma a wɔde bɛyɛ adwuma. Wɔtaa tɔ pii prɛko pɛ na ama wɔakora sika so. Nnwumakuw a wɔyɛ nneɛma nso sesa nneɛma a wɔde kyekyere nneɛma no ma wɔmfa nneɛma kakraa bi nni dwuma na wɔpaw nea emu yɛ hare. Eyi boa wɔn ma wɔkora sika so wɔ nneɛma a wɔde mena ho.
Ɛka a Wɔbɔ ho Asɛnnennen |
Nkyerɛmu |
Anoyie |
Nneɛma ho ka a ɛkɔ soro |
Nneɛma a wɔde yɛ nneɛma a ɛbɛkɔ so atra hɔ daa no bo yɛ den |
Scale orders, redesign ma nneɛma kakraa bi |
Nneɛma a wɔkora so kakraa bi |
Adekoradan nketewa ma ɛka a wɔbɔ wɔ ade biako biara ho no kɔ soro |
Optimize storage, ma inventory management tu mpɔn |
Nneɛma a wɔde ma no su a ɛne ne ho nhyia |
Su a ɛsakrasakra no sɛe din pa |
Wo ne wɔn a wɔde nneɛma ma no nyɛ biako, yɛ nhwehwɛmu a ɛkyerɛ sɛnea nneɛma te |
Nneɛma a wɔde yɛ nneɛma bo a ɛkɔ soro |
Krataa ne nneɛma afoforo bo yɛ den sen saa |
Fa nneɛma a emu yɛ hare, a wɔasan de adi dwuma di dwuma, tew SKU ahorow so |
Mmara a wodi so ho ka |
Nhyiam ho mmara de ɛka ka ho |
Wo ne abenfo nyɛ adwuma, kɔ so nya nsɛm |
Nsusuwii foforo ne nneɛma a wɔyɛ |
Nneɛma a wɔayɛ no sɛnea wɔpɛ no hia adwumayɛfo foforo ne nhoma tintim |
Fa akwan horow no yɛ mmerɛw, fa nkuku a ɛyɛ pɛ di dwuma |
Afotu: Nneɛma a wɔde yɛ nneɛma betumi akora sika so denam nneɛma a wɔde kyekyere nneɛma a emu yɛ hare a wɔde bedi dwuma na wɔayɛ nhyehyɛe pa so.
Scalability a wɔde yɛ adwuma
Nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama nnipa pii no de ɔhaw foforo ba. Nnwumakuw akɛse hia nhyehyɛe pa ne adan a ɛyɛ den. Ɛbɔ ka kɛse sɛ wubefi ase ayɛ nneɛma a wɔahyɛ da ayɛ, enti nnwumakuw nketewa wɔ ɔhaw wɔ nyin mu. Nneɛma a wobɛma atew na ahobammɔ wom no yɛ adwuma kɛse. Stock ne tracking packages a wɔhwɛ so no betumi ama nneɛma ayɛ brɛoo na wɔabɔ ka kɛse.
Gyinapɛn koro a wonni no ma ɛyɛ den sɛ wobenyin nneɛma a wɔde kyekyere nneɛma a wotumi de di dwuma bio.
Nneɛma a wɔde ahyɛ mu a wɔbɛhohoro na wɔasan de adi dwuma no hia akwan foforo a wɔbɛfa so de nneɛma akɔ baabiara.
3D tintim ye ma nneɛma nketenkete nanso ɛnyɛ nea wɔkra akɛse.
Automation ne real-time data boa ma brands nyin ntɛmntɛm.
Nnwumakuw a wɔyɛ nnuru a wɔde yɛ ahosiesie ne nnuan de mfiridwuma ho nimdeɛ di dwuma ma ɛyɛ mmerɛw sɛ wɔbɛbɔ wɔn ho ban.
Adwumakuw bi a ɛto so abiɛsa nyin fii 5 kosi 10,000 a wɔkra da biara denam automation ne bere ankasa mu tracking a wɔde di dwuma so. Mfiridwuma boa ma nneɛma a wɔde yɛ nneɛma no yɛ akɛse, nanso ahoɔhare ne ɛka a wɔbɔ no da so ara yɛ den sɛ wobesiesie.
Nneɛma a wɔde kɔ baabiara
Nneɛma a wɔde bɛkɔ akɔyɛ nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama obiara no betumi ayɛ anifere. Ɛsɛ sɛ nneɛma a wɔde yɛ nneɛma no di nneɛma a wɔayɛ ne akɛse pii ho dwuma, na ɛma nneɛma a wɔde mena ho ka yɛ kɛse na ɛpira nneɛma a atwa yɛn ho ahyia no. Nneɛma a wɔde ahyɛ mu betumi ayera anaasɛ wobewia, na ɛde sikasɛm mu haw ahorow aba. Sɛ wode nsa di akyi a, ebetumi ama woadi mfomso na ama nneɛma ayɛ brɛoo. Sɛ wonnim baabi a nneɛma a wɔde ahyɛ mu no wɔ a, ɛma adetɔfo bo fuw.
Digitals printing ma brands yɛ packages bere a ɛho hia ne akuw nketewa.
Nneɛma a wɔde ahyɛ mu a ne kɛse te sɛ nea wɔahyɛ da ayɛ no tew nwura ne nneɛma a wɔde mena ho ka so.
Nnwinnade a nyansa wom te sɛ QR code ne RFID boa ma wodi nneɛma a wɔde ahyɛ mu no akyi na ɛma adetɔfo ani gye.
Automation ne robɔt ma nhama a wɔde kyekyere nneɛma yɛ adwuma yiye.
Nneɛma a emu yɛ hare na ɛyɛ ahabammono boa nnwumakuw a wɔyɛ nneɛma no ma wodu wɔn nneɛma a atwa yɛn ho ahyia ho botae ahorow ho.
Hyɛ nso: Bere ankasa mu tracking ne automated systems boa ma wogyae adehwere na ɛboa green mmɔdenbɔ. Nnwumakuw a wɔde saa nnwinnade yi di dwuma no ma wɔn nneɛma a wɔde ma no yɛ papa na ɛma adetɔfo ani gye.
Nneɛma a Ɛkɔ So ne Akwan a Wɔfa so Yɛ
Daakye Nneɛma a Ɛbɛba
Guadi mu nhwehwɛmu ka sɛ nneɛma a wɔde kyekyere nneɛma a wɔayɛ no sɛnea wɔpɛ no renya nkɔanim wɔ mmeae pii. Aduan a wɔde kyekyere nneɛma ne nea ɛsõ sen biara , nanso ankorankoro hwɛ, anonne, ne nnuru nso renya nkɔanim. Wɔda so ara de plastic di dwuma pii efisɛ ne bo nyɛ den. Mprempren nnwumakuw pii paw krataa ne krataa a wɔde kyerɛw nneɛma de boa okyinnsoromma yi. Digitals printing ma brands yɛ designs a ɛyɛ nwini ne kakraa bi. Eyi boa nnwumakuw foforo ne nketewa ma wɔne nnwumakuw akɛse si akan. E-commerce ne nneɛma a ɛyɛ fɛ ma brand ahorow yɛ adwumaden de sɔ adetɔfo ani. Nneɛma a wɔde yɛ nneɛma pii de di dwuma augmented reality ne smart labels te sɛ NFC ne QR codes . Eyinom ma adetɔfo ne nneɛma a wɔde ahyɛ mu di nkitaho na wosua nneɛma ho ade. Wɔ U.S. no, nnwumakuw a wɔyɛ nsa di anim de nneɛma a wɔde kyekyere nneɛma a ɛyɛ anigye ma apontow ahorow. Wɔ Asia Pacific no, nkurɔfo pɛ sɛ wɔde nneɛma a ɛyɛ fɛ ne nneɛma soronko a wɔayɛ. Brands nso de AI di dwuma de yɛ nneɛma foforo a wɔde kyekyere nneɛma ho adwene ne personalization a eye.
Hyɛ no nsow: Nneɛma a wɔde kyekyere nneɛma a wɔahyɛ da ayɛ no nyɛ ade a aba so ara kwa bio. Mprempren ɛyɛ nneɛma a wɔyɛ ne ne tɔn fã kɛse.
Anamɔn a Wɔde Di Dwuma
Nneɛma a wɔde yɛ nneɛma betumi ayɛ nneɛma kakraa bi na ama wɔanya mfaso kɛse afi nneɛma a wɔde kyekyere nneɛma a wɔahyɛ da ayɛ mu:
Fa w’ani si akuw bi a ɛsono sɛnea wɔde nneɛma gu mu no so na ama woate nka sɛ ɛyɛ soronko.
Sɔ hwɛ na sesa nhyehyɛe ahorow bere a woate adetɔfo nsɛm awie no.
Fa nkra anaa QR codes ka ho na fa nkitahodi na kyɛ info pii.
Fa nnwinnade a wɔde yɛ adwini ne tintim nketewa di dwuma ma nsakrae ntɛmntɛm.
Sɔ hwɛ sɛ wode data a wɔde afrafra ne nea ɛsakra tintim bɛyɛ wo ankasa wo ho.
Wo ne tech partners nyɛ adwuma na ama packaging ayɛ papa na ayɛ kɛse.
Fa botae ahorow a emu da hɔ sisi w’ani so na ma nneɛma a wɔde kyekyere nneɛma no nyɛ nea ɛne nneɛma a wɔde ahyɛ mu no gyinapɛn ahorow hyia.
Hwɛ sɛnea adetɔfo yɛ wɔn ade na wɔde eyi di dwuma de yɛ mfonini ahorow a eye.
Pon bi kyerɛ sɛnea brand ahorow de anammɔn yi di dwuma:
Company / Nhwɛsoɔ |
Nsakramu |
Nsunsuansoɔ |
Coca-Cola 'Kyɛ Coke bi' |
Nkotoku a wɔde din ne nkrasɛm a wɔayɛ ama obiara ahyɛ mu |
Nnipa pii de wɔn ho hyɛ mu na wodi nokware |
PACKMOJO na ɔkyerɛwee |
Online amanne packaging a 3D previews |
Nsusuwii a ɛyɛ mmerɛw na adetɔfo a wɔwɔ anigye |
HUIDE NKYERƐKYERƐMU |
Fast amanne krataa packaging ne 3D mock-ups |
Better product look ne abotɔyam pii |
Afotu: Nneɛma a wɔde kyekyere nneɛma a ɛne wɔn gyinapɛn ne nea adetɔfo pɛ hyia no ma ahyɛnsode no mu pɛyɛ ne nokwaredi a emu yɛ den.
Nneɛma a wɔde kyekyere nneɛma a wɔahyɛ da ayɛ no boa nnwumakuw a wɔyɛ nneɛma no ma wɔne nkurɔfo nya abusuabɔ a emu yɛ den. Ɛma nneɛma a wɔyɛ nso yɛ te sɛ nea eye na ɛma adetɔfo ani gye ho kɛse. Brands te sɛ MascotCandy ne SUNDAR Soap Co. de nneɛma titiriw a wɔde kyekyere nneɛma di dwuma de nyin na wɔhyɛ wɔn nsow bere tenten.
Adeban |
Nneɛma a Wɔde Yɛ Personalization |
Nkɛntɛnso a Ɛba Bere Tenten |
MascotCandy na ɔkyerɛwee |
Abakɔsɛm a egyina adwini so, kɔla a wɔde kyerɛw nsɛm |
Nneɛma a wotumi hu a emu yɛ den, aguadidan mu nkɔso |
SUNDAR Samina Adwumakuw. |
Asase so nne, akokoduru nhyehyɛe |
Adetɔn a ɛkorɔn, nnwuma mu akannifo |
Abenfo susuw sɛ ɛrenkyɛ nneɛma a wɔde kyekyere nneɛma no bɛyɛ anigye na ɛho hia kɛse. Ɛsɛ sɛ nnwumakuw a wɔyɛ nneɛma foforo sɔ hwɛ, wɔde nnwinnade a nyansa wom di dwuma, na wɔhwɛ sɛnea adetɔfo te nka sɛ wɔbɛyɛ yiye.
FAQ
Dɛn ne nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama obiara?
Personalized packaging yɛ bere a brands yɛ packages ma nnipa anaa akuw bi. Ebia wɔde din, kɔla, anaa nkrasɛm bɛhyɛ nneɛma biara a wɔde ahyɛ mu no so. Eyi ma ɛsono nneɛma a wɔde ahyɛ mu biara. Nkurɔfo te nka sɛ wɔyɛ soronko na wɔhyɛ ahyɛnsode no nsow kɛse.
Ɔkwan bɛn so na nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama obiara no boa ma wodi nokware wɔ ahyɛnsode ho?
Nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama wɔn ankasa boa adetɔfo ma wɔte nka sɛ wɔn ho hia. Wɔkae ahyɛnsode no na wɔpɛ sɛ wɔsan tɔ bio. Nnwumakuw a wɔyɛ nneɛma ahorow de adwini ne nsɛmfua soronko di dwuma de nya ahotoso. Eyi ma nkurɔfo kɔ so san ba.
Afotu: Nneɛma a wɔde yɛ nneɛma a wɔde aseda nkrataa anaa nneɛma titiriw a wɔde ka ho ka ho no nya wɔn a wɔsan tɔ no pii.
So nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama obiara no bo yɛ den?
Mpɛn pii no, nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama obiara no bo yɛ den sen nneɛma a wɔde kyekyere nneɛma a wɔtaa de di dwuma daa. Nnwumakuw a wɔyɛ nneɛma no tua ka kɛse wɔ nneɛma titiriw ne nhoma tintim ho. Nnwumakuw pii sie sika denam pii a wɔtɔ prɛko pɛ anaa nneɛma a emu yɛ hare a wɔde di dwuma so.
Nneɛma a Wɔde Gu Nneɛma Mu no Type |
Sɛ Wɔkyekyem pɛpɛɛpɛ a, ɛka a wɔbɔ a ɛkɔ soro |
Wɔayɛ no sɛnea obiara ankasa |
10-25% na ɛwɔ hɔ. |
Susudua |
0% . |
Mfiridwuma bɛn na ɛboa nnwumakuw a wɔyɛ nneɛma ma wɔyɛ nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama wɔn ankasa?
Nnwumakuw de dijitaal tintim, data nhwehwɛmu, ne smart labels di dwuma. Saa nnwinnade yi boa nnwumakuw ma wɔyɛ nneɛma pii ntɛmntɛm. Wɔboa nnwumakuw a wɔyɛ nneɛma nso ma wohu nea adetɔfo ani gye ho na wɔsesa nneɛma a wɔde kyekyere nneɛma ntɛmntɛm.
Digitals tintim ma wɔyɛ nneɛma a ɛyɛ hyew, a wɔayɛ no sɛnea wɔpɛ.
Data analytics boa brands ma wohu nea adetɔfo pɛ.
So nneɛma a wɔde kyekyere nneɛma a wɔayɛ ama obiara betumi asɛe nneɛma a atwa yɛn ho ahyia?
Yiw, nnwumakuw a wɔyɛ nneɛma no de krataa a wɔasan de adi dwuma, ink a wɔde afifide ayɛ, ne nneɛma a wotumi de di dwuma bio na edi dwuma. Nnwumakuw pii paw nneɛma a wɔde kyekyere nneɛma a eye ma asase. Adetɔfo nya nneɛma a wɔde di dwuma no mu ahotoso kɛse bere a wohu nneɛma a wɔde kyekyere nneɛma a ɛnyɛ nea ɛde nneɛma a atwa yɛn ho ahyia ho ba no.
Nneɛma a wɔde kyekyere nneɛma a ɛnyɛ nea ɛde nneɛma a atwa yɛn ho ahyia no boa ma brand bi gye din na ɛbɔ abɔde ho ban.
