Uphononongo lwakutsha nje luthi ukupakishwa kobuqu kuyayitshintsha indlela abantu abajonga ngayo iibrendi kwaye kunceda ukwakha ukulingana kwebrendi. Namhlanje, ekuthengeni kwi-intanethi, ukupakishwa kudla ngokuba yinto yokuqala umthengi ayichukumisayo kwi-brand. Ukupakishwa ngokwesiko kwenza abantu bazive bekhethekileyo kwaye ibonise into ekhathalelwe yi-brand, njengokusebenzelana kwendalo. Abathengi abaninzi ngoku bafuna uyilo olukhethekileyo kunye neelebhile ezicacileyo ezibonisa ukukhathalela okusingqongileyo.
I-61% yabathengi bacinga ukuba ukupakishwa kwesiqhelo kwenza ukuba uphawu lube mnandi.
Ukupakishwa kobuqu kunceda abantu bazive besondele kwiibrendi kwaye bathenge kwakhona.
Ukuvula iipakethi ezineenkcukacha zobuqu kwenza abantu babe nemincili kwaye banyaniseke.
Izinto eziphambili zokuThatha
Ukupakishwa koBukho kunye nokuLingana kweBrand
Connection ngokweemvakalelo
Ukupakishwa kobuqu kunceda iibrendi ziqhagamshelane nabathengi ngendlela ekhethekileyo. Xa abantu bebona amagama abo okanye uyilo olupholileyo kwibhokisi, baziva bebalulekile. Iimveliso zisebenzisa imibala kunye nezixhobo ukwenza iipakethe zabo zibukeke ngokwahlukileyo. Umzekelo, uTiffany & Co. kunye ne-Apple basebenzisa iibhokisi ezintle kunye nokugqitywa okuthambileyo. Oku kuchukumisa kwenza ukuvula ibhokisi kube mnandi kwaye kulula ukukhumbula.
Imibala enjengomnyama kunye negolide ibonakala intle, ngelixa umbala obomvu ubonakala unesibindi.
Oonobumba abanyusiweyo okanye iiribhoni zenza ukuvula ibhokisi kube mnandi ngakumbi.
Ukuvula ibhokisi ekhethekileyo yinxalenye enkulu yokonwabela uphawu.
Uphononongo lubonisa olu khetho lokupakisha lutshintsha indlela abantu abazibona ngayo iimpawu. Kwakhona benza abantu bafune ukuthenga kwakhona. Abantu abancinci, njengoGen Z kunye neMillennials, bathanda ukupakishwa okuhambelana nokuba bangobani. Abantu abanemali ethe kratya okanye abahlala ezixekweni nabo bathanda ukupakishwa okukhethekileyo. Xa iibrendi zisebenzisa ukupakishwa komntu siqu, abantu baziva besondele kwi-brand kwaye bafuna ukubuya.
Ukubona uMgangatho
Ukupakishwa kobuqu ikwatshintsha indlela abantu ababona ngayo umgangatho wemveliso. Xa iimpawu zikhathalele ukupakishwa, abantu bacinga ukuba imveliso ingcono. Uphononongo luthi i-72% yabathengi bafuna ukuthenga iimveliso ezinepakethe ekhethekileyo. Malunga ne-59% yaba bathengi bathenga kwakhona, nto leyo ethetha ukuba bayaluthemba uphawu.
Ukupakishwa kobuqu kubonisa ukhathalelo lweempawu, ngoko ke abantu bacinga ukuba kungcono.
Amaphulo afana 'Yabelana ngeCoke' kunye 'Nutella Yakho, Indlela Yakho' abonisa ukupakishwa okulungiselelwe kunceda ukuthengisa kunye nokunyaniseka.
Ukupakishwa okukhethekileyo kwenza iimveliso zivelele ezivenkileni nakwi-intanethi.
Uhlobo lobungqina |
Idatha / Umzekelo |
Impembelelo kwiNtengiso kunye nokunyaniseka |
Ukuthengwa koMthengi okunokwenzeka |
I-76% yabathengi kunokwenzeka ukuba bathenge kwiiwebhusayithi ezibonelela ngomntu (McKinsey). |
Ukwenza okuthandwa nguwe konyusa amazinga oguqulo kunye neentengiso. |
Ukhetho lwabathengi |
I-77% yabathengi bakhetha okanye bahlawule ngaphezulu kwiimpawu ezinikezela ngomntu (Forrester). |
Imfuno enamandla yeemveliso ezenzelwe wena iqhuba intengiso kunye nokunyaniseka. |
Ukuvuma ukwenza iNtlawulo yaNyanga le |
Abathengi abazimisele ukuhlawula ukuya kuthi ga kwi-25% ngaphezulu kwiimveliso zomntu (Forbes). |
Amanqaku amaxabiso aphezulu kunye nokunyuka kwexabiso le-odolo eliphakathi. |
UkuNcitshiswa kweRhafu yokuBuyisa |
Iimveliso ezenzelwe wena zinciphisa amaxabiso embuyekezo nge-40%. |
Iimveliso zihambelana nokulindela kwabathengi, ukwandisa ukwaneliseka kunye nokunciphisa iindleko. |
Impumelelo yePhulo lokwenyani leHlabathi |
'Yabelana ngeCoke' yeCoca-Cola ithengise ngaphezulu kwe-150 lezigidi zeebhotile ezilungiselelwe umntu kwihlabathi jikelele. |
Impumelelo enkulu kunye nokwanda kokubandakanyeka kwabathengi ngokupakishwa komntu. |
Umzekelo weMpembelelo yeNgeniso |
Ukupakishwa okulungiselelwe kwe-Birchbox kube negalelo kwi-181 yezigidi zeedola kwingeniso. |
Ukupakishwa okulungiselelwe umntu kuxhasa ukunyaniseka kokurhuma kunye nokukhula kwengeniso. |
Ukupakishwa kobuqu kuvumela iibrendi babonise into abayikhathaleleyo , njengokunceda iplanethi okanye oonobangela abalungileyo. Oku kwenza amava ebhrendi akhetheke ngakumbi kwaye kube lula ukuwakhumbula. Ukupakishwa rhoqo kunokuziva kukruqula kwaye akuncedi abantu ukuba bazive besondele kwi-brand.
Iingenelo
Uthethathethwano loMthengi
Ukupakishwa okulungiselelwe kunceda iibrendi zenze abathengi babe nomdla ngakumbi. Iimveliso zikhetha uyilo olukhethekileyo, imibala, kunye nemathiriyeli ukuba igqame. Indlela abantu abavula ngayo iiphakheji ngoku yinto enkulu. Abantu abaninzi bathumela i-unboxing yabo kwi-intanethi. Oku kunceda iimveliso ziqatshelwe ngabantu abaninzi kwaye zenze izinto zibe mnandi.
Izinto ezonwabileyo ezinjengeekhowudi zeQR okanye iithegi ze-NFC zenza iipakethe zibe mnandi ngakumbi.
Amagama okanye imiyalezo ekwiibhokisi yenza abantu bazive bekhethekile.
Uyilo olupholileyo luxela ibali lophawu kubathengi.
Ukupakishwa kwe-Eco-friendly kwenza abantu baluthembe ngakumbi uphawu.
Izinto ezifana nokuthungwa okuthambileyo okanye amavumba amnandi zenza iibhokisi zokuvula zibe mnandi.
Qaphela: Uphononongo lukaNielsen luthi I-72% yabantu babelana nge-unboxing kwi-intanethi . Amanqaku akhethekileyo kunye nokuchukumisa okuqhelekileyo kwenza abantu bazive belungile. Oku kubenza bathenge kwakhona kwaye baxelele abanye ngophawu.
Ukunyaniseka kweBrand
Ukupakishwa okuqhelekileyo kunceda iibrendi zigcine abathengi bebuya. Iinkampani zichitha imali ekupakisheni ukwenza abantu bazikhumbule. Ekutyeni nakwiziselo, iimpawu zisetyenziswa uyilo olukhethekileyo kunye neempawu ezimnandi ukwenza abantu banyaniseke.
Iimveliso zisebenzisa ushicilelo lwedijithali kunye nokupakishwa okuhlakaniphile ukuze kuqatshelwe.
Ukupakishwa kubonisa into ekhathalelwe yi-brand, efana nokuba luhlaza.
Imiyalezo ekhethekileyo kunye noyilo olupholileyo lwenza abantu bonwabe.
Ukupakishwa kwe-Eco-friendly kulungile kubantu abakhathalele indalo.
Umzekelo, I-Procter & Gamble yenza iibhokisi zesiko lokwenza izimonyo eMntla Melika . Oku kwenza abathengi bonwabe kwaye banyaniseke ngakumbi. Iimpawu ezipakishwe ngokwesiko kulula ukuzibona kwaye zenze unxibelelwano olungcono nabantu.
Ukupakishwa ngokweSiko
Ukupakishwa okuqhelekileyo kunceda iibrendi zithengise ngakumbi kwaye zibukeke ngcono. Iimpawu ezifana I-Nike, i-Tiffany & Co., kunye ne-Starbucks zisebenzisa imibala ekhethekileyo kunye neelogo . Ezi zinto zinceda abantu balwazi uphawu kwaye baluthembe.
Uphawu |
Uphawu lokuPakisha ngokweSiko |
Impembelelo kwiXabiso leBrand |
Nike |
Imibala eqaqambileyo, ilogo ye-swoosh, iibhokisi ezipholileyo |
Kulula ukuyibona, kwabelwana ngayo kwimidiya yoluntu |
UTiffany & Co. |
Ibhokisi ebhulowu eyaziwayo |
Uziva umhle, wenza abantu bathembeke |
Starbucks |
Ukuphawula okuluhlaza |
Uziva enobuhlobo, wakha ukuthembana |
Coca Cola |
Iibhotile ezinamagama |
Yenza abantu bathethe, ithengisa ngakumbi |
apile |
Ukupakisha okulula, okucocekileyo |
Uziva ukhethekile, wenza abantu banyaniseke |
Ukupakishwa okuqhelekileyo kunceda iibrendi ezincinci ziqatshelwe. Iimilo ezikhethekileyo, iilebhile ezicacileyo, kunye namanqaku ombulelo enza abantu bakhumbule uphawu. Iimpawu ezininzi zibuza abathengi ukuba yintoni abayithandayo kakhulu. Basebenzisa uphando, ukuvota, kunye neemvavanyo ukufunda ngakumbi. Oku kunceda iibrendi zenze iipakethe ezingcono kwaye zigcine abathengi bonwabile.
Icebiso: Ukongeza izinto ezothusayo okanye izipho kwiipakethe zenza abantu bancume. Oku kubenza bafune ukwabelana kunye nokuxelela abahlobo malunga ne-brand.
Ubugcisa
Ushicilelo lweDijithali
Ushicilelo lwedijithali luyitshintshile indlela iibrendi ezenza ngayo ukupakishwa. Oomatshini abatsha abafana I-HP Indigo icinezela ukuprinta ngokukhawuleza nangcono. Iimveliso zinokuprinta uyilo oluninzi ngokukhawuleza. Basebenzisa i-inki esekelwe emanzini kunye nokutya okukhuselekileyo ekuncedeni iplanethi. Ushicilelo lwedijithali lwenza iibhrendi zenze iipakethe ezincinci okanye enye kwimisitho eyodwa. Le teknoloji yongeza izinto ezifana neekhowudi ze-QR kunye neethegi ze-NFC.
Umba |
Iinkcukacha |
Ukukhula kweMarike |
Ukupakishwa okuguquguqukayo kuyanda ngaphezulu kwe-20% ngo-2024 |
Izinto ezintsha zeHardware |
Oomatshini bokushicilela be-HP Indigo bayakhawuleza kwaye banombala ongcono |
Uzinzo |
Iinki ezisekelwe emanzini kunye nezinto ezinokuphinda zisetyenziswe zenza inkunkuma encinci |
Ukwenza umntu |
Iimpawu zinokwenza amawaka oyilo olwahlukeneyo lwabantu |
Iprototyping |
Ushicilelo lwe-3D lunceda iibrendi ukuba zivavanye izimvo ezintsha ngokukhawuleza |
Isisombululo esiphezulu senza imifanekiso ibonakale iqaqambile kwaye ibukhali.
Ushicilelo lweDatha oluguquguqukayo luvumela ukuba yonke ipakethe ibonakale yahlukile, ngoko ke kulula ukuzenzela.
Uhlalutyo lwedatha
Uhlalutyo lwedatha lunceda iibhrendi zazi ukuba abathengi bafuna ntoni. Iinkampani zisebenzisa idatha enkulu kunye ne-AI ukufunda ukuthenga kunye neendlela. Oku kubanceda batshintshe ukupakishwa ngokukhawuleza ukuze balungele into abantu abayithandayo. Iileyibhile ezihlakaniphile kunye noyilo olwenziwe yi-AI, njengephulo likaNutella, lwenza ukupakishwa kube mnandi ngakumbi. Uhlalutyo lwedatha lukwanceda iibrendi zonge imali kwaye zisebenze ngokukhawuleza.
Umba |
Isishwankathelo |
Ukwenza ngokwezifiso |
Iibhetshi ezincinci zenzelwe umthengi ngamnye okanye indawo |
I-AI kunye neeleyibhile ezihlakaniphile |
I-AI yenza iilebhile ezihlakaniphile ezinceda abantu baqaphele iibrendi |
Ukuphendula kwiMarike |
Uhlalutyo lwedatha lunceda iibrendi zitshintshe ukupakishwa kweendlela ezintsha |
Ukwenza iZigqibo eziqhutywa yiDatha |
Idatha enkulu kunye ne-AI yokunceda iibrendi zenze ukhetho olungcono |
Iziphumo zoPhando lweShishini |
I-70% icinga ukuba izixhobo zedijithali zingagcina ngaphezu kwe-5% kwiindleko ; isiqingatha silindele ubuncinane i-5% yengeniso engaphezulu |
Ingcebiso: Iimveliso zisebenzisa uhlalutyo ukubona ukuba loluphi uyilo lokupakisha olulungele abathengi babo.
Uzinzo
Itekhnoloji inceda iibrendi ukuba zenze ukupakisha oko ngcono emhlabeni . Izinto ezintsha ezifana neeplastiki zaselwandle, ii-inki ze-algae, kunye nokupakishwa kwekhowa kunceda iplanethi. Iimveliso zisebenzisa iinkqubo ezivaliweyo ukuze iipakethe ziphinde zisetyenziswe okanye zisetyenziswe kwakhona. Ukuzenzela kunye nokupakishwa okukrelekrele kunceda ukugcina izinto zintsha kwaye kulula ukuzibamba. Uhlalutyo lwedatha kunye ne-AI yokunceda iibrendi ukukhetha ezona mathiriyeli zibalaseleyo ngexabiso kunye nokusetyenziswa. Iifitsha ezisebenzisanayo ezinjengeekhowudi zeQR kunye ne-AR zinceda abathengi bafunde malunga nebhrendi kwaye basebenzise kwakhona ngakumbi.
Izinto ezifana nePOLLAST!C kunye ne-mycelium package zenza inkunkuma encinci.
Oomatshini abazenzekelayo basebenzisa izinto eziluhlaza kwaye balondoloze emsebenzini.
Ukupakishwa okusebenzayo kwenza abantu bafune ukuresayikilishe kwaye bathenge kwakhona.
Qaphela: Uphando luthi i-63% yabantu bayathanda ukupakishwa okusebenzisanayo, kunye ne-40% bathenge kwakhona ukuba ukupakishwa kuvakalelwa kukuba umntu.
Imingeni
Iindleko
Iimveliso zineengxaki ngeendleko xa zisebenzisa ukupakishwa komntu. Izinto eziqhelekileyo kunye ne-eco-friendly zihlala zibiza ngaphezu kwesiqhelo. Iinkampani kufuneka zibukele uhlahlo lwabiwo-mali lwazo kodwa zisenza abathengi bonwabe ngokuzinza. Iimpawu ezininzi zijonga iindleko kunye neenzuzo ngaphambi kokukhetha izinto. Badla ngokuthenga ezingakumbi ngaxeshanye ukuze bonge imali. Iimveliso zikwatshintsha ukupakishwa kwazo ukuze zisebenzise imathiriyeli encinci kwaye zikhethe iindlela ezilula. Oku kubanceda bonge kwiinqanawa.
Iindleko Challenge |
Inkcazo |
Isisombululo |
Iindleko eziphezulu zezinto eziphathekayo |
Izinto ezizinzileyo ziyabiza |
Iiodolo zesikali, uyilo ngokutsha kwizinto ezincinci |
Indawo yokugcina encinci |
Iindawo zokugcina iimpahla ezincinci zinyusa iindleko zeyunithi nganye |
Lungiselela ukugcinwa, phucula ulawulo lwe-inventri |
Umgangatho womthengisi ongahambelaniyo |
Umgangatho oguquguqukayo wonzakalisa igama |
Sebenzisana nababoneleli, jonga umgangatho |
Ukunyuka kwamaxabiso ezinto eziphathekayo |
Ibhodi yamaphepha kunye nezinye izinto zibiza ngaphezulu |
Sebenzisa izinto ezikhaphukhaphu, ezisetyenzisiweyo, nciphisa ii-SKU |
Iindleko zokuthobela ulawulo |
Imithetho yentlanganiso yongeza iindleko |
Sebenza neengcali, hlala unolwazi |
Uyilo olutsha kunye neenkqubo zemveliso |
Uyilo oluqhelekileyo lufuna umsebenzi omtsha kunye noshicilelo |
Ukulungelelanisa iinkqubo, sebenzisa i-molds efanayo |
Icebiso: Iimveliso zingonga imali ngokusebenzisa ukupakishwa okukhaphukhaphu nokucwangcisa kakuhle.
Ukubaleka
Ukwenza ipakethe eyenzelwe abantu abaninzi kuzisa iingxaki ezintsha. Iinkampani ezinkulu zifuna iinkqubo ezilungileyo kunye nezakhiwo ezomeleleyo. Kubiza kakhulu ukuqalisa ukwenza iipakethi zesiko, ngoko ke iibrendi ezincinci zinenkathazo yokukhula. Ukugcina izinto zicocekile kwaye zikhuselekile ngumsebenzi omninzi. Ukulawula isitokhwe kunye neepakethe zokulandela umkhondo kunokucothisa izinto kwaye kubize ngaphezulu.
Ukungabi nemigangatho efanayo kwenza ukupakishwa okuphinda kusetyenziswe kube nzima ukukhula.
Ukucoca nokusebenzisa iipakethe kwakhona kufuna iindlela ezintsha zokuhambisa izinto.
Ushicilelo lwe-3D lulungele iimali ezincinci kodwa hayi kwiiodolo ezinkulu.
I-automation kunye nedatha yexesha langempela inceda iibrendi zikhule ngokukhawuleza.
Iinkampani zokuthambisa kunye nokutya zisebenzisa itekhnoloji ukwenza ukukala kube lula.
Inkampani yomntu wesithathu ikhule ukusuka I-5 ukuya kwi-10,000 yeeodolo ngosuku ngalunye ngokusebenzisa i-automation kunye nokulandelela ixesha lokwenyani. Itekhnoloji inceda iimveliso zibe nkulu, kodwa isantya kunye neendleko kusenzima ukulungisa.
Ulungiselelo
Ulungiselelo lokupakisha olulolwakho lunokuba luqilima. Iimveliso kufuneka zijongane noyilo oluninzi kunye nobukhulu, nto leyo eyenza ukuba iindleko zokuthumela ngenqanawa zibe ngaphezulu kwaye zonakalise indalo esingqongileyo. Iipasile zinokulahleka okanye zibiwe, nto leyo ebangela iingxaki zemali. Ukulandelela ngesandla kunokukhokelela kwiimpazamo kunye nokucotha izinto. Ukungazi ukuba ziphi na iipakethe kwenza abathengi bakhathazeke.
Ushicilelo lwedijithali luvumela iibhrendi zenze iipakethe xa zifuneka kwaye kumaqela amancinci.
Iipakethe ezinobungakanani obuqhelekileyo zinciphisa inkunkuma kunye neendleko zokuthumela ngenqanawa.
Izixhobo ezihlakaniphile ezifana neekhowudi ze-QR kunye ne-RFID zinceda ukulandelela iiphakheji kwaye zenze abathengi bonwabe.
I-automation kunye neerobhothi zenza imigca yokupakisha isebenze ngcono.
Ukukhanya, izinto eziluhlaza zinceda ii-brand ukufikelela kwiinjongo zazo zokusingqongileyo.
Phawula: Ukulandelela ixesha langempela kunye neenkqubo ezizenzekelayo zinceda ukuyeka ilahleko kunye nokuxhasa imizamo eluhlaza. Iibrendi ezisebenzisa ezi zixhobo zenza amatyathanga abo okubonelela abe ngcono kwaye agcine abathengi bonwabile.
Iindlela kunye nezicwangciso
Imizila Yekamva
Uphando lwentengiso luthi ukupakishwa kwesiko kuyakhula kwiindawo ezininzi. Ukupakishwa kokutya yeyona nto inkulu , kodwa ukhathalelo lomntu, iziselo, kunye namayeza nawo ayakhula. Iplastiki isasetyenziswa kakhulu kuba inexabiso eliphantsi. Iibrendi ezininzi ngoku zikhetha iphepha kunye nebhodi yephepha ukunceda iplanethi. Ukuprintwa kwedijithali kuvumela iibhrendi zenze uyilo olupholileyo kunye nemali encinci. Oku kunceda iinkampani ezintsha nezincinci zikhuphisane nezinkulu. Iimveliso ze-E-commerce kunye neemveliso ezintle zenza ukuba iimpawu zisebenze nzima ukukholisa abathengi. Iibrand ezininzi ziyasebenzisa inyani eyandisiweyo kunye neelebhile ezikrelekrele njengeNFC kunye neekhowudi zeQR . Ezi zivumela abathengi basebenzisane neepakethe kwaye bafunde ngeemveliso. E-US, iinkampani zokusela zikhokela ngokupakishwa okumnandi kwamaqela. Kwi-Asia Pacific, abantu bafuna ukupakishwa kwefancier kunye noyilo olukhethekileyo. Iimveliso zikwasebenzisa i-AI ukwenza imibono emitsha yokupakisha kunye nokwenza ngcono ubuntu.
Qaphela: Ukupakishwa okuqhelekileyo ayiseyiyo nje into eqhelekileyo. Ngoku yinxalenye enkulu yoyilo lwemveliso kunye nokuthengisa.
Amanyathelo anokuSetyenzwa
Iibrendi zinokwenza izinto ezimbalwa ukufumana okuninzi kwipakethe yesiko:
Jolisa kumaqela athile aneepakethe ezahlukeneyo ukuze uziva ukhethekile.
Vavanya kwaye utshintshe uyilo emva kokuva kubathengi.
Yongeza imiyalezo okanye iikhowudi zeQR ukuqhagamshela kunye nokwabelana ngolwazi olungakumbi.
Sebenzisa izixhobo zokuyila kunye nebhetshi encinci yokushicilela utshintsho olukhawulezayo.
Zama ukwenziwa kwasemva kwexesha ngoshicilelo lwedatha oluxutyiweyo noluguquguqukayo.
Sebenza kunye namaqabane etekhnoloji ukwenza ukupakishwa kube ngcono kwaye kukhulu.
Misela iinjongo ezicacileyo kwaye ugcine ukupakisha ngokwenyani kumaxabiso ebhrendi.
Jonga indlela abathengi abasabela ngayo kwaye usebenzise oku ukwenza uyilo olungcono.
Itheyibhile ibonisa indlela iibrendi eziwasebenzisa ngayo la manyathelo:
Inkampani / Umzekelo |
Ukusungula izinto ezintsha |
Isiphumo |
Coca-Cola 'Yabelana ngeCoke' |
Iibhotile ezinamagama kunye nemiyalezo eyenzelwe wena |
Abantu abaninzi bangenela kwaye bahlale bethembekile |
PACKMOJO |
Ukupakishwa kwesiko kwi-Intanethi kunye nokubonwa kwangaphambili kwe-3D |
Uyilo olulula kunye nabathengi abonwabileyo |
UKUPAKAJWA KWE-HUIDE |
Ukupakishwa kwamaphepha enziwe ngokukhawuleza nge-3D mock-ups |
Ukubonakala kwemveliso engcono kunye nokwaneliseka ngakumbi |
Ingcebiso: Iibhrendi ezihambelana nokupakishwa kwexabiso kunye nezinto ezifunwa ngabathengi zakha ukulingana kwebrendi olomeleleyo kunye nokunyaniseka.
Ukupakishwa ngokwesiko kunceda iibrendi zenze unxibelelwano oluluqilima nabantu. Yenza ukuba iimveliso zibonakale ngcono kwaye yenza abathengi babe nomdla ngakumbi. Iimpawu ezifana I-MascotCandy kunye ne-SUNDAR Soap Co. zisebenzisa ukupakishwa okukhethekileyo ukuze zikhule kwaye ziqatshelwe ixesha elide.
Uphawu |
Iimpawu Zomntu |
Impembelelo yexesha elide |
MascotCandy |
Uyilo olusekwe kwimbali, ukukhowudwa kombala |
Ukubonakala okunamandla, ukukhula kweentengiso |
I-SUNDAR Soap Co. |
Amathoni asemhlabeni, uyilo olunesibindi |
Ukuthengisa okuphezulu, ubunkokeli boshishino |
Iingcali zicinga ukuba ukupakishwa kuya kuba mnandi kwaye kubaluleke kakhulu kungekudala. Iimveliso kufuneka zizame inkangeleko entsha, zisebenzise izixhobo ezikrelekrele, kwaye zijonge ukuba abathengi baziva njani ukwenza ngcono.
FAQ
Yintoni ukupakishwa komntu?
Ukupakishwa komntu kuxa iibrendi zenza iipakethe zabantu okanye amaqela athile. Basenokubeka amagama, imibala, okanye imiyalezo kwiphakheji nganye. Oku kwenza yonke ipakethe yahluke. Abantu baziva bekhethekileyo kwaye baqaphele uphawu ngakumbi.
Ngaba ukupakishwa komntu kunceda njani ukunyaniseka kwebhrendi?
Ukupakishwa kobuqu kunceda abathengi bazive bebalulekile. Bakhumbula uphawu kwaye bafuna ukuthenga kwakhona. Iimveliso zisebenzisa uyilo olukhethekileyo kunye namagama ukwakha ukuthembana. Oku kugcina abantu bebuya.
Ingcebiso: Iibhrendi ezongeza amanqaku ombulelo okanye ukubamba okukhethekileyo zifumana abathengi abaphinda-phindayo.
Ngaba ukupakishwa komntu siqu kuyabiza?
Ukupakishwa kobuntu ngokuqhelekileyo kubiza ngaphezu kokupakishwa kwesiqhelo. Iimpawu zihlawula ezongezelelweyo kwizinto ezikhethekileyo kunye nokushicilela. Iinkampani ezininzi zonga imali ngokuthenga izinto ezininzi ngexesha elinye okanye zisebenzisa izinto ezikhaphukhaphu.
Uhlobo lokuPakisha |
I-Avareji yeendleko zokuNyusa |
Yenzelwe wena |
10-25% |
Umgangatho |
0% |
Zeziphi iitekhnoloji ezinceda iibrendi zenze ipakethe eyenzelwe wena?
Iimveliso zisebenzisa ushicilelo lwedijithali, uhlalutyo lwedatha, kunye neelebhile ezihlakaniphile. Ezi zixhobo zinceda iinkampani ukwenza uyilo oluninzi ngokukhawuleza. Bakwanceda iibrendi zibone ukuba abathengi bathanda ntoni kwaye batshintshe ukupakishwa ngokukhawuleza.
Ukuprintwa kweDijithali kwenza ukugqama, uyilo oluqhelekileyo.
Uhlalutyo lwedatha lunceda iibhrendi zifunde oko bafuna abathengi.
Ngaba ukupakishwa komuntu siqu kunokulungeleka kwendalo?
Ewe, iibrendi zisebenzisa iphepha elisetyenzisiweyo, ii-inki ezisekwe kwiplanti, kunye nezinto ezinokuphinda zisetyenziswe. Iinkampani ezininzi zikhetha ukupakisha okulungileyo emhlabeni. Abathengi bathemba iibrendi ngakumbi xa bebona ukupakishwa kwe-eco-friendly.
Ukupakishwa kwe-Eco-friendly kunceda igama le-brand kunye nokukhusela indalo.
