Views: 0 Author: Site Editor Publish Time: 2024-06-13 Origin: Site
Craft beer in cans, due to the boost of retail platforms and the increase of traditional beer manufacturers in this summer, seems to have become one of the most popular subdivisions.
The ups and downs of craft brewing brands are related to the brand planning of the team. Big factories do not necessarily win, small and medium-sized entrepreneurs also have the opportunity to seize the dividend of new categories.
The product positioning, preferred taste, capacity form and participants of craft brewing all change with market fluctuations and team turnover. According to Li Wei's recollection, it was around 2016-2017 that domestic mass consumers began to have a preliminary perception of craft brewing. It's only been a decade since craft brews started popping up on restaurant menus. Like coffee, new tea and other tracks, the category will go through a normal entry stage. "For example, my personal preference for beer is also from the taste of very sweet beer step by step." The vast majority of consumers will be the same, when you drink industrial beer for years, the first to adapt to the taste buds are fruity, sweet beer. So for many of the fruity design of craft brewing, I do not think it is the so-called "low backward" model. It's no better than that."
Canned craft beer relies on its own convenience to carry, to ensure the taste of the advantages of the trend to the forefront of sales
Even if the taste is not superior, the market ranking has successively
Fresher, more novel, and more cost-effective, or will be the strength of craft beer in the future period.
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