Msika wapadziko lonse wamsika wamzitini ukuyembekezeka kufika $ 2,190.6 Miliyoni mu 2023 ndipo akuyembekezeka kukula pa CAGR ya 15.3% kuyambira 2024 mpaka 2030. Chimodzi mwazinthu zomwe zikuyambitsa kukula kwa msika ndikuchulukirachulukira kwa ogula. Ma cocktails okonzeka kumwa zam'chitini amapereka mwayi wowoneka bwino, wolola ogula kusangalala ndi ma cocktails osakanizidwa okonzeka kumwa popanda kufunikira kokonzekera kowonjezera kapena luso losanganikirana. Chifukwa cha kukwera kwa moyo wotanganidwa, wofulumira, makamaka pakati pa anthu okhala m'tauni, ogula akukonda kwambiri zinthu zomwe zimapulumutsa nthawi ndi khama. Chosavuta ichi chimakulitsidwanso ndi kumasuka kwa mayendedwe, monga zamzitini ma cocktails amatha kupita kumapikiniki, maphwando, ndi zochitika zakunja, kapena kudyedwa kunyumba popanda kukhazikitsidwa kwina kulikonse.
Ogula akamaganizira zathanzi, amafunafuna njira zochepetsera shuga, zopatsa shuga pang'ono m'malo mwa zakumwa zachikhalidwe. Ma cocktails ambiri am'zitini okonzeka kumwa tsopano amakwaniritsa izi popereka zosankha zomwe zili ndi zopatsa mphamvu zochepa, shuga, komanso mowa. Kusadziletsa komwe kumadziwika kuti' kumwa mowa mwanzeru 'kukulimbikitsanso kufunika kwa mankhwalawa. Poyankha, opanga otsogola abweretsa 'zabwino kwa inu' zokhala ndi zosakaniza zachilengedwe, osawonjezera shuga komanso chiphaso cha organic. Mwachitsanzo, mu June 2023, VK & Soda idakhazikitsa malo awo ogulitsira a RTD makamaka ogula a Gen Z. Zogulitsazo ndizopanda shuga, zopatsa mphamvu zochepa (ma calorie 69 pachitini) ndipo zimabwera mumitundu iwiri: mabulosi ndi mandimu. Zatsopanozi zikugwirizana ndi kukula kwa zinthu zokhala ndi zilembo zoyera, pomwe kuwonekera poyera pazosakaniza ndi mapindu azaumoyo ndikofunikira.
Chikhumbo cha ogula pazokumana nazo za premium chikuyendetsanso kukula kwa msika. Premiumization ndi pamene ogula ali okonzeka kulipira zambiri pazinthu zomwe zimapereka mtundu wapamwamba kwambiri, kununkhira kwapadera, kapena chithunzi chamtundu wapamwamba kwambiri. Kupambana kwamakampani opanga moŵa kwakhala ndi vuto, pomwe ogula ambiri tsopano akufunafuna ma cocktails apamwamba kwambiri, opangidwa ndi manja, osavuta. Opanga akugwiritsa ntchito njira iyi kuti apange ma cocktails am'zitini apamwamba kwambiri komanso opangidwa mwaluso okhala ndi zosakaniza zapadera, njira zopangira mwaluso, komanso kuyika kwaluso. Mitundu nthawi zambiri imagogomezera kugwiritsa ntchito mizimu yapamwamba kwambiri, monga top-tier tequila kapena bourbon, komanso zosakaniza zatsopano kuti zikope ogula omwe amaika patsogolo khalidwe lawo kuposa kuchuluka kwake.
Kukhazikika kwakhala chinthu chofunikira kwambiri kwa ogula ndi opanga m'mafakitale osiyanasiyana, kuphatikiza makampani a mowa. Zazitini ma cocktails amapereka njira yochepetsera zachilengedwe m'malo mwa mabotolo agalasi achikhalidwe, omwe ndi olemera ndipo amafunikira mphamvu zambiri kuti ayende. Zitini ndi zopepuka, zogwiritsidwanso ntchito kwambiri, ndipo zimakhala ndi malo ocheperako poyerekeza ndi mitundu ina ya ma CD. Opanga ambiri alandira izi potengera njira zokhazikika pakupanga ndi kuyika kwawo. Kuphatikiza apo, kukula kwa msika kumayendetsedwanso ndi kusinthika kosalekeza kwa zokometsera ndi zopereka zazinthu. Pamsika womwe ukukulirakulira, opanga akuyesa zokometsera zatsopano komanso zachilendo kuti akope chidwi cha ogula. Zogulitsa zosiyanasiyanazi zimathandiza kuti gulu likhale labwino komanso losangalatsa kwa ogula ambiri. Ma brand ambiri akhazikitsa zokometsera zocheperako, zopatsa zanyengo, ndikuphatikizana ndi ogulitsa kuti asiyanitse zopereka zawo kuchokera kwa omwe akupikisana nawo. Mwachitsanzo, mu Meyi 2024, wopanga ma cocktails okonzeka kumwa ku Australia Curatif adakhazikitsa Pina Colada yam'chitini m'nyengo yachilimwe. Mtundu wocheperako wa Pina Coladas udaperekedwa koyambirira ndi kampani kwa olembetsa, koma chifukwa chofuna kwambiri, malo ogulitsira tsopano akupezeka kwa anthu ambiri.
Dziko la cocktails lili ngati paradiso wamaloto okongola, vinyo aliyense ali ndi chithumwa chake komanso nkhani yake. Kaya ndi Cambali yatsopano, Suntory yosiyanasiyana, kapena Bacardi mellow, onse ali m'njira yawoyawo, akunena kukongola ndi kalembedwe ka cocktails. Kotero, pakati pa 10 apamwamba ogulitsa, 'mayi wanu mugalasi' ndi ndani? Monga otsogola m'tsogolo mumakampani a zakumwa, kodi mukufuna kupanga mtundu wodziwika bwino wa malo ogulitsa ndikugawana nawo msika? Shandong Jinzhou ali ndi zaka zambiri pakupanga mowa ndi zipatso zodyeramo vinyo, kafukufuku wa akatswiri ndi labotale yachitukuko, ndi mzere wopanga zodziwikiratu kuti apereke makonda ndi ntchito za oem za mtundu wanu. Ngati mukufuna kukulitsa msika wazakudya zamzitini, chonde muzimasuka kundilankhula nane
