Ubungako bemakethe ye-cocktaild kanye nezitayela

Usayizi wemakethe we-cocktails Global Cankod ulinganiselwa ku-USD 2,190.6 million ngo-2023 futhi kulindeleke ukuthi akhule e-20.3% ukusuka ngo-2024 kuya ku-2030. Omunye wabashayeli abaphambili bokukhula kwemakethe ubasekele ukuba kube lula. Ama-cocktails asulungisiwe asulungisiwe anikeza ukunethezeka kokuthwala, okuvumela abathengi ukuthi bajabulele ama-cocktails ahlanganiswe ahlanganiswe nokuphuza ama-cocktails ngaphandle kwesidingo sokulungiselela okwengeziwe noma amakhono okuxuba. Ngokukhuphuka kwezindlela ezimatasa, ezisheshayo zokuphambanisa okusheshayo, ikakhulukazi phakathi kwabahlali basemadolobheni, abathengi baya ngokuya bekhetha imikhiqizo esindisa isikhathi nomzamo. Lesi sici esifanelekile siphinde sandiswa kalula kwezinto zokuhamba, njengezinhlamvu Ama-cocktails angayiswa kuma-picnics, amaqembu, nasemicimbini yangaphandle, noma edliwayo ekhaya ngaphandle kokusetha okwengeziwe.

Lapho abathengi beba nempilo ethe xaxa, bafuna ezinye izindlela eziphansi, ezinoshukela eziphansi ezinotshwala bendabuko. Ama-cocktails amaningi asulungisiwe asulungisiwe manje ahlangabezana nalesi sicelo ngokunikeza izinketho eziphansi kumakhalori, ushukela, kanye nokuqukethwe kotshwala. Umkhuba wokuhlolisisa owaziwa ngokuthi 'ukuphuza okuqondayo' kusheshe kwavuka isidingo sale mikhiqizo. Ephendula, abakhiqizi abaholayo bethule 'okungcono kuwe ' ama-cocktails anezithako zemvelo, akukho ushukela ongeziwe kanye nesitifiketi se-organic. Isibonelo, ngoJuni 2023, i-VK & Soda yethule i-RTD cocktail yayo ngqo ku-Gen Z Cunters. Umkhiqizo awunazo ushukela, ophansi ngamakhalori (amakhalori angama-69 nge-can) futhi uza nokunambitheka okubili: berry kanye lime. Lezi ezintsha ezintsha zihambisana nomkhuba okhulayo wemikhiqizo enezinombolo ezihlanzekile, lapho okusobala mayelana nezithako nezinzuzo zezempilo kubalulekile.

Isifiso sabaculi sokuhlangenwe nakho kwe-premium futhi sishayela ukukhula kwemakethe. I-Premiemizanization yilapho abathengi bezimisele ukukhokha ngaphezulu kwemikhiqizo enikeza ikhwalithi ephezulu, ukunambitheka okuhlukile, noma isithombe somkhiqizo we-premium. Impumelelo yemboni yebhiya yezandla iye yaba nomphumela we-ripple, nabathengi abaningi manje abafuna ama-cocktails aphezulu, afanelekile. Abakhiqizi bakhanyisa kulo mkhuba ukuze bathuthukise ama-cocktails e-Premium ne-Craft aphefumulelwe abandakanya izithako eziyingqayizivele, izindlela zokukhiqiza zobuciko, kanye nokuphapha okudala. Imikhiqizo ivame ukugcizelela ukusetshenziswa kwemimoya ephakeme kakhulu, efana ne-tequila ephezulu noma i-bourbon, kanye nokuxubana okusha ukuze unxephezele kubathengi abakhethiwe ababeka phambili ikhwalithi ngaphezulu kwenani elingaphezulu kwekhwalithi.

Ukusimama kuye kwaba ukucatshangelwa okusemqoka kwabathengi nabakhiqizi ezimbonini ezahlukahlukene, kubandakanya nomkhakha wotshwala. -Sesekitinsi Ama-Cocktails anikela ngenye indlela enobungane emabhodleleni endabuko endabuko, anesisindo futhi adinga amandla amaningi okuhambisa. Amathini angasindi, asetshenziswe kabusha kakhulu, futhi abe nesivinini esiphansi semvelo ngokuqhathaniswa nezinye izindlela zokupakishwa. Abakhiqizi abaningi baye bamukela lo mkhuba ngokwamukela izindlela ezinzile ekukhiqizeni kwazo nezinqubo zokupakisha. Ngaphezu kwalokho, ukukhula kwemakethe nakho kuqhutshwa yinto eqhubekayo emisha ngokunambitheka kanye neminikelo yomkhiqizo. Emakethe yokuncintisana eyandayo, abakhiqizi bazama ukunambitheka okusha nokuxakile ukuheha inzalo yabathengi. Le nhlobonhlobo yemikhiqizo isiza ukugcina isigaba sibe sisha futhi sikhale kubathengi abahlukahlukene. Imikhiqizo eminingi yethule ukunambitheka okulinganiselwe okulinganiselwe, iminikelo yezinkathi ezithile, futhi yabambisene nabakwa-Bartenders ukuhlukanisa iminikelo yabo kubancintisana nabo. Isibonelo, ngoMeyi 2024, uMenzi we-cocktail wase-Australia osukulungele ukusungula wethula i-Pina Colada ekheniwe ngesizini yehlobo. I-Pina Coladas ekhawulelwe i-Pina Coladas yasekuqaleni yatholakala yinkampani kubabhalisile, kepha ngenxa yokufuna okuphezulu, i-cocktail isiyatholakala emphakathini obanzi.

Umhlaba wama-cocktails ufana nePharadesi lephupho elimibalabala, iwayini ngalinye line-charm yalo eyingqayizivele nendaba. Noma ngabe kuyinto entsha ye-cambali, i-suntory ehlukahlukene, noma i-bacardi ehlukahlukene, zonke zisendleleni yazo, zitshela ubuhle nesitayela sama-cocktails. Ngakho-ke, phakathi kwemikhiqizo ephezulu ye-10 cocktail, ubani uLinene lwakho 'Ngubanikazi engilazini '? Njengokuphakama kwesikhathi esizayo emkhakheni wesiphuzo, ingabe ufuna ukudala uhlobo lwe -cocktail oludumile kanye nokwabelana ngemakethe ye-Grab? UShandong Jinzhou uneminyaka eminingi yesipiliyoni ekukhiqizeni ubhiya nezithelo ze-cocktail, ucwaningo lobuchwepheshe kanye nelebhu yokuthuthukisa kanye ne-othomathikhi yokukhiqiza ukuhlinzeka ngezifiso zakho kanye nezinsizakalo zokwenza umkhiqizo wakho. Uma ufuna ukwandisa imakethe ye-cocktail ekheniwe, sicela ukhululeke ukuxhumana nami