Kuki Ibinyobwa bipfunyika Ibinyobwa bigira ingaruka kumahitamo yabaguzi

Gupakira ibinyobwa bigira ingaruka nini kubyo abantu bagura. Ubushakashatsi bwakozwe muri 2018 bwerekanye ko 72% by'Abanyamerika bahisemo ibinyobwa kubera igishushanyo mbonera. Gupakira ningirakamaro nkibinyobwa imbere. Ibintu nka ibara, ibikoresho byiza, nibitekerezo bishya bifasha abantu guhitamo icyo batekereza kubinyobwa. Abantu benshi batekereza ko gupakira neza bivuze ko ikinyobwa ari cyiza. Bakunze gutora ibinyobwa mububiko bareba imbere yipaki. Ibi bintu byerekana uburyo igishushanyo gihindura ibyo abantu bahitamo burimunsi.

Ibyingenzi

• Amabara meza nuburyo bukonje bifasha ibinyobwa guhagarara vuba. Amashusho asobanutse kumapaki afata abantu ako kanya.

• Gukoresha ibirango n'ibishushanyo bimwe bifasha abantu kwizera ikirango. Bituma kandi biborohera kwibuka no guhitamo ibinyobwa bakunda.

• Amapaki yumva ari meza gufata atuma abantu bakunda ikirango kurushaho. Niba paki ikoresha ibikoresho bitangiza ibidukikije, abantu bumva bishimiye kubigura.

• Ibishushanyo bishimishije kandi byinshuti bishushanya abantu bumva bishimye. Ibi bituma bashaka kugura ibinyobwa inshuro nyinshi.

• Ibintu byoroshye nkibishobora gukururwa bituma paki zoroshye gukoresha. Gupakira icyatsi bifasha umubumbe kandi bihura nibyo abakiriya bashaka.

Ubujurire bugaragara mubipfunyika byibinyobwa

Ibara n'ibishushanyo

Ibara n'ibishushanyo ni ngombwa cyane mu gupakira ibinyobwa. Abantu bakunze kubona ikinyobwa mbere kuko gifite amabara meza cyangwa amashusho akomeye. Ubushakashatsi bwerekana ko ibara rishobora guhindura uko umuntu yumva ibinyobwa. Kurugero, umutuku urashobora gutuma ikinyobwa gisa nkigishimishije. Ubururu burashobora gutuma bwumva bukonje kandi bushya. Ibishushanyo nkibirango n'amashusho bifasha abantu kwibuka ikirango. Bafasha kandi abantu kumva ko hafi yabo. Iyo isosiyete ikoresha ibishushanyo bishimishije cyangwa inyandiko idasanzwe, byerekana uko ikinyobwa kimeze.

Abahanga mu gushushanya bavuga gupakira ibinyobwa byiza akenshi bifite:

• Ibirango byoroshye kubona no kwibuka

• Gukoresha neza uburyo bwo kwandika kugirango werekane ubutumwa bwikirango

• Amabara ahuye no kumva ikirango gishaka gutanga

• Amashusho n'ibishushanyo bivuga inkuru

• Imiterere ikora icupa cyangwa irashobora kugaragara ukundi

• Igishushanyo kigukurura ibitekerezo

• Ibikoresho byumva byiza kandi byiza kuri iyi si

• Gupakira byoroshye gutwara no gukoresha kubantu bahuze

Ibirango byinshi bifashisha ibyo bintu kugirango ibinyobwa byabo bigaragare mububiko. Kurugero, icupa ryumutobe rifite imiterere ikonje hamwe na label nziza irashobora kuboneka vuba kuruta iyoroshye. Ibiranga bimwe byongera ibintu bishimishije nka QR code cyangwa imiterere yihariye kugirango kugura birusheho gushimisha. Guhitamo ibishushanyo bifasha abantu guhitamo ibyo kugura vuba.

Ibitekerezo Byambere

Ibitekerezo byambere nibyingenzi mugupakira ibinyobwa. Abantu benshi bahitamo ibyo kugura bareba imbere yipaki. Ubushakashatsi buvuga hejuru ya 75% y'ibiribwa n'ibinyobwa bigura bibera kububiko . Abaguzi bagera kuri 90% bahitamo gusa kureba imbere, naho 85% ntibareba ibindi bicuruzwa mbere yo kugura.

Gupakira bitanga ibimenyetso byukuntu icyo kinyobwa gishobora kuryoha cyangwa cyiza. Gupakira neza kandi byiza birashobora gutuma ikinyobwa gisa neza kandi gishimishije. Iyo abantu babonye imiterere ikonje cyangwa idirishya ryerekana ibinyobwa, bashimishwa no kubigerageza. Ukuntu icupa ryumva nabyo bifite akamaro . Niba wumva ari byiza mumaboko yawe, urashobora kugura. Ariko niba yumva bihendutse cyangwa bidasanzwe, abantu barashobora kubisubiza inyuma.

Impanuro: Ibicuruzwa bikoresha ibipfunyika byiza, nkibishusho bitangaje cyangwa ibikoresho bidasanzwe, akenshi bigurisha byinshi. Ubushakashatsi bumwe bwerekanye ko gupakira gushya byatumye abantu benshi bifuza kugura , ndetse birenze ikirango cyo hejuru.

Kugaragara neza ntabwo aricyo kintu cyonyine cyingenzi. Gupakira neza bifasha abantu guhitamo byihuse no kumva neza ibyo baguze. Iyo gupakira bihagaze neza kandi bigatanga ibitekerezo byiza byambere, birashobora guhindura byihuse kugurisha.

Kwamamaza no Gupakira

Ikiranga

Kwamamaza no gupakira ibishushanyo bikorana kugirango berekane icyo ikirango gihagaze. Amasosiyete akoresha ibipfunyika kugirango ashyire ibinyobwa bitandukanye nabandi ku gipangu. Batora amabara adasanzwe, imiterere, n'ibirango bihuye n'ubutumwa bwabo. Kurugero, ikirango gishaka kugaragara gishimishije gishobora gukoresha amabara meza nigishushanyo gikinisha. Ikirango gishaka kugaragara neza gishobora gukoresha zahabu cyangwa ifeza n'imirongo yoroshye.

Igishushanyo mbonera kibwira abantu ibya indangagaciro . Irashobora kwerekana niba isosiyete yita kuri iyi si ikoresheje ibikoresho bitunganijwe neza. Irashobora kandi kwerekana niba ikinyobwa ari icy'abana, abakinnyi, cyangwa abantu bashaka ikintu cyiza. Ibicuruzwa nka Coca-Cola na Innocent bifashisha amabara n'ibirango bizwi kugirango abantu bamenye ibinyobwa byabo ako kanya.

Icyitonderwa: Gupakira ntibirenze gufata ikinyobwa gusa. Ikora nkumugurisha ucecetse, gusangira amateka yikimenyetso no gutuma abantu bumva ikintu kidasanzwe.

Dore inzira zimwe gupakira bifasha kubaka ikiranga:

1. Bituma ibinyobwa bigaragara neza hamwe n'ibishushanyo byihariye.

2. Igabana indangagaciro binyuze mumabara, kwandika, n'amashusho.

3. Ihuza nuburyo kumurwi ukwiye wabantu.

4. Irerekana niba ikinyobwa ni cyiza cyangwa cyoroshye.

5. Irinda ibinyobwa umutekano kandi byoroshye gukoresha.

6. Ikoresha isura imwe kuri buri gicuruzwa kugirango ifashe abantu kwibuka ikirango.

7. Ikoresha ibishushanyo bishimishije cyangwa bizwi, nka Umutuku wa Coca-Cola urashobora , kubaka ubudahemuka.

Kuvuga inkuru bigira uruhare runini mugushushanya . Ibicuruzwa bikoresha ibintu byerekana inkuru nkamashusho, amagambo, ndetse no kumva icupa kugirango dusangire amateka cyangwa ubutumwa. Ibiranga bimwe bivuga aho ibiyigize biva cyangwa uburyo bifasha ibidukikije. Ubu bwoko bwo kuvuga inkuru bwubaka ukuri kandi bufasha abantu kwizera ikirango.

Kumenyekana no Kwizera

Kwamamaza no gupakira bifasha abantu kumenya ibinyobwa vuba. Iyo ikirango gikoresha amabara, ibirango, nuburyo bumwe kuri buri gicuruzwa, abaguzi barashobora kukibona vuba. Ibi bituma abantu bumva bafite umutekano kandi bazi neza ibyo bagura. Bazi icyo bategereje kuranga.

• Igishushanyo mbonera cyo gupakira gikora ibicuruzwa byoroshye kubona mububiko.

• Gupakira bizwi byubaka ikizere kuko abantu bumva bamerewe neza nibyo bazi.

• Ibirango, amabara, nuburyo bwo kwandika bifasha abaguzi guhitamo ibinyobwa bakunda batabanje gutekereza cyane.

• Ibikoresho byiza hamwe nububiko bwiza butuma gufungura ibinyobwa byumva bidasanzwe, bigatuma abantu bashaka kongera kugura.

• Ibicuruzwa nka Coca-Cola na Apple byerekana uburyo gukoresha isura imwe mugihe biganisha ku kugurisha kwinshi nabafana b'indahemuka.

• Gukoresha ibicuruzwa bitunganijwe neza cyangwa byangiza ibidukikije byerekana ikirango cyita kuri iyi si, bigatuma abantu babizera cyane.

Kuvuga inkuru mubipfunyika nabyo bifasha abantu kumva hafi yikimenyetso. Iyo ikirango gisangiye inkuru cyangwa ubutumwa kuri paki, abantu bumva ko bazi sosiyete neza. Kurugero, ibirango bimwe bireka abakiriya bagashyira amazina yabo cyangwa amafoto kumacupa. Abandi bakoresha amajwi adasanzwe cyangwa impumuro kugirango uburambe bushimishe. Ibi bitekerezo bituma abantu bibuka ikirango kandi bashaka kongera kugura.

Impanuro: Ubushakashatsi bwerekana ko abantu benshi baca ibinyobwa bipfunyitse. Abarenga 70% bavuga ko igishushanyo mbonera kigira ingaruka kubyo baguze . Abantu bagera kuri batatu kuri bane bazongera kugura niba bakunda gupakira.

Kwamamaza no gupakira gukora ibirenze gukora ibinyobwa bisa neza. Bafasha abantu kwizera ikirango, kubyibuka, no kumva neza ibyo bahisemo. Iyo ibirango bikoresha inkuru zisobanutse, zinyangamugayo kandi bigakomeza kuba bimwe, byubaka ubudahemuka bukomeye.

Ingaruka Amarangamutima yo Gupakira Igishushanyo

Gukangura Amarangamutima

Gupakira birashobora gutuma abantu bumva amarangamutima akomeye. Abantu bitabira vuba ibyo babonye kubipaki. Ingaruka Zisubiza Igitekerezo kivuga ko abantu bumva amarangamutima ako kanya. Izi nyiyumvo zirashobora gutuma abantu bagura ibinyobwa badateguye. Niba ipaki y'ibinyobwa isa neza cyangwa ifite isura, abantu bumva bafite umutekano. Ibi byitwa anthropomorphic design. Ikoresha amasura, imiterere, cyangwa amagambo asekeje kugirango ibinyobwa bisa nkubuzima.

• Amashusho nkamwenyura cyangwa amaso manini atuma abantu bumva bishimye kandi bafite umutekano.

• Urwenya cyangwa amagambo kumupaki bifasha abantu kumva hafi yikinyobwa.

• Ibi bintu bituma abantu bizera ikinyobwa kandi bashaka kukigura.

Icyitegererezo cya Stimulus-Organism-Igisubizo kivuga ibipapuro bishimishije bihindura uko abantu bumva imbere. Ibi bituma abantu bumva bamerewe neza kandi bashaka kugura ibinyobwa byinshi. Ubushakashatsi bwerekana ko abantu batora ibinyobwa hamwe nudupaki tubashimisha.

Amashyirahamwe y'abaguzi

Abantu bahuza ibipfunyika nibuka, ubuziranenge, nubuzima. Ibara rya psychologiya ni ngombwa kuri ibi. Ibara ry'icyatsi n'ubururu rituma ibinyobwa bisa nkaho ari byiza kandi byiza kuri iyi si. Amabara ashyushye nka umutuku na orange atuma ibinyobwa bisa neza kandi biryoshye. Umukara bivuze ko ikinyobwa ari cyiza cyangwa cyiza.

Ibikoresho byo gupakira	Ingaruka z'imyumvire y'abaguzi
Ibikoresho byo gupakira	Ikirahure bisobanura ubuziranenge kandi ni bwiza kuri iyi si. Aluminium na plastike biroroshye kandi byoroshye gutwara. Ibikoresho bitangiza ibidukikije bikurura abantu bita ku isi.
Amabara	Icyatsi n'ubururu bisobanura ubuzima no kwita ku isi. Amabara ashyushye yerekana imbaraga nuburyohe. Umukara bisobanura kwinezeza.
Uburambe	Icupa rikomeye, ryanditse ryumva ari ryiza kandi rituma abantu bizera ikirango.
Ibisabwa	Ibirango bijyanye nimirire cyangwa umubumbe bifasha abantu kumva neza ibyo bahisemo.

Ubushakashatsi bwerekana amarangamutima avuye gupakira bituma abantu bagura byinshi . Iyo abantu babonye paki ihuye nibyo bashaka, bumva bishimye kandi bishimye. Iyi myumvire ituma bahitamo icyo kinyobwa inshuro nyinshi.

Imikorere no Kuramba mu Gupakira

Ibintu bifatika

Abantu bakunda ibinyobwa byorohereza ibintu byoroshye. Ingofero zishobora gukoreshwa zifasha gukomeza ibinyobwa bishya igihe kirekire. Abantu bahuze bashaka amacupa cyangwa amabati bashobora gufata ahantu hose. Abaguzi benshi bifuza gupakira byoroshye gufungura no gutunganya. Ibi bintu bifasha abantu kuguma bishimye nibirango bakunda.

• Gupakira birashobora gutuma ibinyobwa bishya kandi bigahagarika isuka.

• Amacupa yoroheje n'amabati biroroshye gutwara ku ishuri cyangwa ku kazi.

• Ingano imwe-imwe ifasha kugenzura uko unywa no kugabanya imyanda.

• Amacupa afite imiterere myiza no gufata biroroshye gufata.

• Gufunga birinda tamper kandi birinda abana bituma ibinyobwa bigira umutekano.

Gupakira byoroshye, nka pouches hamwe na zipper, bituma ibinyobwa birinda umwuka n'amazi. Ibishushanyo kandi bibika umwanya mumifuka na frigo. Ibicuruzwa bikoresha ibi biranga bisubirwamo neza kuko bihuye nibyo abantu bashaka muri iki gihe.

Guhitamo Ibidukikije

Abantu benshi bita ku isi iyo baguze ibinyobwa. Raporo ivuga ko 64% by'abantu bashaka ibyatsi bipfunyika. Abaguzi batoranya ibicuruzwa bifite ibirango byerekana ibidukikije byangiza ibidukikije. Ubushakashatsi bwakozwe ku isi bwagaragaje ko gupakira ibidukikije ari impamvu ikomeye abantu bahitamo ibinyobwa.

Imbonerahamwe ikurikira irerekana uburyo imyaka itandukanye yita ku mubumbe no gupakira:

Itsinda ry'imyaka	Ibidukikije Kumenyekanisha Ibidukikije	Gupakira Ibyifuzo n'imyitwarire
Itangiriro Y (26-35)	Benshi bashakisha amakuru kubyerekeranye no gutunganya no kuramba	Birashoboka cyane kugenzura amakuru arambuye arambuye
Imyaka 50 nayirenga	Benshi bavuga ko bita ku bidukikije	Ushaka kwishyura byinshi kubipfunyika icyatsi, kimwe nabakiri bato
Amatsinda yose	Guhangayikishwa cyane ningaruka zo gupakira kuri iyi si	37% banze kugura ibicuruzwa bibi; 44% bavuga ko gupakira icyatsi ari ngombwa cyane
Jenerali	Aluminium yakunze kuba yoroshye kuyisubiramo	Plastiki ihujwe n’imyanda yo mu nyanja; igipimo cya aluminiyumu ni 54%, plastike iri munsi ya 15%

Gupakira icyatsi kibisi, nkibikoresho bishingiye kuri bio n'amacupa yoroheje, bifasha kugurisha ibinyobwa byinshi. Abantu benshi bishyura amafaranga yinyongera mubikoresho byangiza ibidukikije. Amasosiyete akoresha ibisubizo byicyatsi abona ikizere nabakiriya b'indahemuka. Izi mbaraga zifasha ibirango gukurikiza amategeko mashya no kugira isi isukuye. Nkuko abantu benshi bita ku isi, ibirango biganisha mubipfunyika icyatsi bigenda bigurishwa neza kandi bizwi.

Inzira mu myitwarire y'abaguzi

Ingaruka mbonezamubano

Imibereho ihindura uburyo abantu bahitamo ibinyobwa. Abantu benshi barashaka gupakira bisa neza mumafoto no kumurongo . Ibicuruzwa bikoresha amabara meza kandi birangiye neza kugirango ubone imbuga nkoranyambaga. Amapaki amwe afite idirishya risobanutse kuburyo ushobora kubona ikinyobwa. Ibi bituma ibinyobwa bikundwa kandi bigatuma abandi babigerageza. Imbuga nkoranyambaga nazo zisangira ibitekerezo bijyanye n'ubuzima no kwita ku isi. Kubera iyo mpamvu, ibirango bikoresha ibishushanyo byoroheje, icyatsi kibisi kandi byoroshye-gusoma-ibirango kugirango werekane icyo bitaweho.

Gupakira bisa neza kumurongo birashobora gufasha ibirango kuganira no kubona abafana bashya.

Ubuhanga bushya mubipakira, nka QR code na porogaramu zidasanzwe, bituma abantu bahuza nibirango muburyo bushimishije. Ibi bintu birashobora kuvuga inkuru, kwigisha gusubiramo, cyangwa gutanga imikino nibihembo. Amacupa yihariye n'ibishushanyo mbonera bituma ibinyobwa byumva bidasanzwe kandi bishimishije. Abantu benshi ubu bifuza gupakira bihuye nubuzima bwabo nibyo bizera.

• Gupakira neza byerekana niba ibinyobwa ari bishya kandi bitanga ukuri.

• Ibishushanyo byoroshye bifasha guca imyanda no kurinda isi.

• Ibintu bishimishije bifasha abantu kwizera kandi bakunda ikirango.

Ibyifuzo by'akarere

Gupakira impinduka kugirango uhuze amategeko n'imico byaho. Ahantu hamwe hari amategeko akeneye ibirango byo kuburira cyangwa guhindura mascots. Muri Mexico, ibirango byagombaga gukuramo inyuguti kugirango bikurikize amategeko yubuzima. Ibi byatumye ibigo bikora cyane kugirango bikurikize amategeko kandi bigumane isura ikomeye.

Mu Buhinde, ibirango bikoresha gupakira bihuje uburyohe bwaho n'indimi. Bahitamo amabara, amashusho, n'amagambo ahuye n'inzira zaho . Ibiranga bimwe bikoresha umutuku mubushinwa kuko bivuze amahirwe. Abandi bahindura kwandika mu ndimi zitandukanye. Izi mpinduka zifasha ibirango kubona ikizere nabafana ahantu hose.

Intara	Ingero zo kurwanya imihindagurikire y'ikirere
Ubwongereza	Amacupa ya aluminium kubaguzi bangiza ibidukikije
Amerika	Fibre ishingiye kuri fibre kugirango igabanye imyanda ya plastike
Amerika y'Epfo	Ibishushanyo byiza n'ibimenyetso byaho
Ubuhinde	Indimi zaho n'amashusho yumuco

Ibicuruzwa bihindura ibipfunyika kuri buri mwanya akenshi bigurisha byinshi kandi bigahuza neza nabantu. Abantu bashaka gupakira bihuye numuco wabo nicyo bitaweho. Ibicuruzwa byubaha ibikenewe byaho bifasha ibinyobwa gukora neza ahantu henshi.

Igishushanyo mbonera cyibinyobwa kigira ingaruka kubyo abantu bagura muburyo bwinshi. Amabara, imiterere, nibimenyetso bikurura ibitekerezo kandi bigatuma abantu bumva ibintu. Kwamamaza bifasha abantu kwizera no kwibuka ibinyobwa bakunda. Gufungura byoroshye imipira nibikoresho byangiza ibidukikije bituma ibinyobwa birushaho kuba byiza. Gupakira bitanga amakuru yingenzi kandi byerekana icyo ikirango cyitaho . Iyo abantu babonye ibyo bintu, barashobora guhitamo neza. Abaguzi n'ibirango byombi bunguka kumenya kumenya ibishushanyo mbonera.

Ibibazo

Niki gituma gupakira ibinyobwa bigaragara mububiko?

Amabara meza hamwe nubushushanyo butangaje bifasha gupakira kumenyekana. Imiterere yihariye nayo ituma ibinyobwa byoroshye kubona. Abaguzi bashaka ibinyobwa bisa bitandukanye. Ibicuruzwa ukoresha ibyo biranga kugirango ibicuruzwa byabo bigaragare.

Nigute gupakira bifasha kubaka ikizere hamwe nabakiriya?

Gukoresha ibirango n'amabara amwe byerekana ikirango cyitaweho. Ibikoresho byiza bituma abantu bumva bafite umutekano kubyo bagura. Ibirango byukuri bifasha abaguzi kwizera ikirango cyane. Icyizere gikura iyo gupakira bisa nkibimenyerewe kandi wumva bikomeye.

Kuki abantu bitaye kubidukikije byangiza ibidukikije?

Abantu benshi bifuza gufasha isi. Batora ibinyobwa mumacupa cyangwa amabati akozwe mubintu bitunganijwe neza. Bamwe bahitamo ibikoresho bishingiye ku bimera. Ibidukikije byangiza ibidukikije bifasha ibirango kwubaha nabafana b'indahemuka.

Impanuro: Reba ibimenyetso bisubirwamo cyangwa ibirango bibisi kugirango ubone ibinyobwa bitangiza ibidukikije.

Gupakira bigira ingaruka kuburyo abantu bumva ibinyobwa?

Yego! Gupakira birashobora gutuma abantu bumva bishimye cyangwa bishimye. Amashusho ashimishije hamwe nuburyo bworoshye bitera amarangamutima akomeye. Amabara meza kandi afasha abantu kumva bamerewe neza. Ibyo byiyumvo akenshi bituma abantu bagura ibinyobwa byinshi.

Ikiranga	Kumva Irema
Imiterere yoroshye	Humura
Ibara ryiza	Ibyishimo
Kumwenyura	Ibyishimo