Views: 5487 Author: Site Editor Publish Time: 2024-12-24 Origin: Site
In recent years, with the continuous improvement of public health awareness in the world, mental health has been paid more and more attention, which has derived a new wind outlet of the big health industry -- emotional health drink products.
According to industry opinion, in 2025, emotional healthy food is expected to become an important direction for the combination of healthy eating and psychological support, creating new opportunities for the interaction between brands and consumers.
Young consumers are leading the way
Food is Paramount to the people. Food not only provides energy and nutrition to the human body, but also brings us a happy mood in many cases. At present, emotional problems have become the number one health problem for consumers, and they show a trend of younger people.
Data shows that millennial consumers are the most sensitive to how diet relates to their mental health, with 66% believing that diet affects their mood. Fifty-six percent of millennials and 49 percent of Gen Z say they have made dietary changes to improve their mental state. Gen Xers were slightly less concerned, at 34%.
Emotional value can attract the attention of consumers. Among emotional distress, anxiety is the main cause of insomnia distress. The results of the survey showed that 46.6 percent of the population believed that feeling anxious and irritated was the main factor causing insomnia. This emotion has a greater impact on insomnia than other emotions.
In addition to adjusting emotions through exercise and other ways, more and more consumers hope to reduce anxiety through functional food and beverage. For example, Bright Dairy has developed and launched a new product "Yougebian", which adds functional ingredients turmeric, black goji berry juice containing natural anthocyanins and GABA (γ-aminobutyric acid), which can relieve pressure and increase energy for people who are depressed and under high stress for a long time.
In the function of healing body and mind, food and beverage can find inspiration from aromatherapy products. These soothing and healing flavors come from plants such as roses and osmanthus, as well as herbs such as mint, musk and Perilla.The trend of "precision health" has gradually become prominent. Consumers expect to achieve nutritional balance through convenient energy drink, which requires products to meet the health needs of different consumer groups. Personalized nutrition programs are considered more effective, especially in key areas such as women's health, weight management, mood regulation, and performance.
In addition, taste is one of the important factors in consumer purchase. Therefore, fresh and unique flavors are introduced, or different flavors are innovated in combination to attract the attention and interest of consumers. For example, introducing flavor combinations of special fruits or unique blended drinks.
In 2025, more consumers are expected to adapt their diets to their mental health needs. The beverage industry will see new opportunities, especially in products that aim to improve consumers' mental health.
With the rise of the general trend of emotional health food, brand innovation in this field will become an important market competitiveness. Minter predicts that innovative beverage formulations will help people understand how diet can affect mental and emotional health, which will lead to new consumer interest in psychology-based approaches to healthy eating.