Insay di las ia, wit di kɔntinyu fɔ impɔtant fɔ mek pipul dɛn no bɔt wɛlbɔdi biznɛs na di wɔl, dɛn dɔn de pe atɛnshɔn mɔ ɛn mɔ pan mɛntɛl wɛlbɔdi biznɛs, we dɔn mek dɛn gɛt nyu briz we de kɔmɔt na di big wɛlbɔdi biznɛs -- we de mek pɔsin fil bad wɛlbɔdi drink prɔdak dɛm.
Akɔdin to di industri opinion, insay 2025, dɛn de op se imɔshɔnal wɛlbɔdi it go bi impɔtant dairekshɔn fɔ di kɔmbaynshɔn fɔ it wɛlbɔdi ɛn saykolojik sɔpɔt, we go mek nyu chans fɔ di intarakshɔn bitwin di brand ɛn kɔstɔma dɛn.
Yɔŋ kɔstɔma dɛn de bifo
Fɔd na Paramount to di pipul dɛn. Fɔ it nɔ jɔs de gi mɔtalman bɔdi ɛnaji ɛn it, bɔt i de mek wi gɛt gladi at bak bɔku tɛm. Naw, prɔblɛm dɛn we pɔsin kin gɛt we i de fil dɔn bi di nɔmba wan wɛlbɔdi prɔblɛm fɔ di wan dɛn we de bay, ɛn i de sho se yɔŋ pipul dɛn de du tin.
Data sho se di wan dɛn we de it tin dɛn we dɔn de insay di mileniom na dɛn kin gɛt mɔ sɛnsitiv to aw it gɛt fɔ du wit dɛn maynd wɛlbɔdi, wit 66% biliv se it kin afɛkt dɛn mud. Fifti siks pasɛnt pan di milenial pipul dɛm ɛn 49 pasɛnt pan di Gen Z se dɛn dɔn mek chenj dɛn we dɛn de it fɔ mek dɛn maynd bɛtɛ. Gen Xers bin smɔl less kɔnsyus, na 34%.
Di valyu we pɔsin kin gɛt we i de fil kin mek di wan dɛn we de bay tin pe atɛnshɔn to am. Pan di pwɛl hat sik, fɔ wɔri na di men tin wae kin mek pɔrsin nɔr ebul fɔ slip. Di tin dɛn we dɛn fɛn sho se 46.6 pasɛnt pan di pipul dɛn biliv se fɔ fil wɔri ɛn fɔ vɛks na di men tin we kin mek dɛn nɔ ebul fɔ slip. Dis filin kin gɛt bɔrku impak pan wae pɔrsin nɔr kin ebul fɔ slip pas ɔda filin.
Apat frɔm we dɛn kin ajɔst di we aw dɛn de fil bay we dɛn de du ɛksɛsayz ɛn ɔda we dɛn, mɔ ɛn mɔ pipul dɛn kin op fɔ ridyus dɛn wɔri bay we dɛn de it ɛn drink we de wok fayn. Fɔ ɛgzampul, Brayt Dairy dɔn mek ɛn lanch wan nyu prɔdak 'Yougebian', we ad funkshɔn ingridiɛnt dɛn tumara, blak goji bɛri jus we gɛt natura anthocyanins ɛn GABA (γ-aminobutyric acid), we kin pul prɛshɔn ɛn inkrisayz ɛnaji fɔ pipul dɛn we gɛt pwɛl at ɛn ɔnda ay strɛs fɔ lɔng tɛm.
Insay di wok we bɔdi ɛn maynd de du, it ɛn drink kin fɛn inspɛkshɔn frɔm aromatɛrapi prɔdak dɛm. Dɛn flawa ya we de mek pɔsin fil fayn ɛn we de mɛn pɔsin kin kɔmɔt frɔm plant dɛn lɛk ros ɛn osmanthus, ɛn bak ɔyl lɛk mint, musk ɛn Pɛrila.Di tin we de apin fɔ 'prɛsishɔn wɛlbɔdi' dɔn bi impɔtant smɔl smɔl. Di wan dɛn we de bay tin kin op fɔ gɛt nyutrishɔn balans tru kɔvinant ɛnaji drink , we nid di prɔdak dɛn fɔ mit di wɛlbɔdi nid dɛn fɔ difrɛn kɔstɔma grup dɛn. Dɛn kin tek pɔsin in yon nyutrishɔn program se i go wok mɔ, mɔ pan impɔtant tin dɛn lɛk uman dɛn wɛlbɔdi, aw fɔ mɛn dɛn wet, aw fɔ kɔntrol aw dɛn de fil, ɛn aw dɛn de du dɛn wok.
Apat frɔm dat, teist na wan pan di impɔtant tin dɛn we pɔsin kin bay. So, dɛn kin mek fresh ɛn spɛshal flawa dɛn, ɔ dɛn kin mek difrɛn flawa dɛn togɛda fɔ mek di wan dɛn we de bay am pe atɛnshɔn ɛn intres. Fɔ ɛgzampul, fɔ introduks flawa kɔmbaynshɔn fɔ spɛshal frut ɔ yunik blɛnd drink dɛn fɔ drink.
Insay 2025, dɛn de op se mɔ pipul dɛn we de it tin dɛn go chenj dɛn it to wetin dɛn nid fɔ gɛt wɛlbɔdi. Di drink industri go si nyu chans, mɔ pan prɔdak dɛn we gɛt fɔ du wit fɔ mek di wan dɛn we de bay tin dɛn maynd bɛtɛ.
Wit di rayz fɔ di jenɛral tren fɔ imɔshɔnal wɛlbɔdi it, brand inovashɔn na dis fil go bi wan impɔtant makɛt kɔmpitishɔn. Minter prɛdikt se nyu we fɔ mek drink go ɛp pipul dɛn fɔ ɔndastand aw it kin afɛkt mental ɛn imɔshɔnal wɛlbɔdi, we go mek nyu kɔstɔma intres pan sayɛns-based we fɔ it wɛlbɔdi.
