Insay di las ia, wit di kɔntinyu fɔ impɔtant fɔ mek pipul dɛn no bɔt pɔblik wɛlbɔdi biznɛs na di wɔl, dɛn dɔn pe mɔ ɛn mɔ atɛnshɔn, we dɔn mek dɛn gɛt nyu briz ɔltɛm fɔ di big wɛlbɔdi biznɛs -- imɔshɔnal Helt Drink Prodakt dɛn.
Akɔdin to di industri opinion, insay 2025, dɛn tink se di imɔshɔnal wɛlbɔdi it go bi impɔtant dairekshɔn fɔ di kɔmbaynshɔn fɔ wɛlbɔdi it ɛn saykilɔjik sɔpɔt, we go mek nyu chans fɔ di intarakshɔn bitwin di brand ɛn di kɔshɔma dɛn.
Yɔŋ kɔshɔma dɛn de bifo di rod .
Fɔ it na di men tin fɔ di pipul dɛn. Fɔ it nɔ jɔs de gi ɛnaji ɛn it to mɔtalman bɔdi, bɔt i de briŋ wi gladi at fɔ wi bɔku tɛm. Naw, imɔshɔnal prɔblɛm dɔn bi di nɔmba wan wɛlbɔdi prɔblɛm fɔ di kɔshɔma dɛn, ɛn dɛn de sho wan tren we yɔŋ pipul dɛn de du.
Data sho se di milenial kɔshɔma dɛn na di wan dɛn we kin rili fil fɔ no aw it gɛt fɔ du wit dɛn maynd wɛlbɔdi, wit 66% biliv se di it kin afɛkt dɛn mud. Fifti siks pasɛnt pan di milenial pipul dɛn ɛn 49 pasɛnt pan di Gen Z se dɛn dɔn mek chenj dɛn na di it fɔ mek dɛn maynd bɛtɛ. Gen Xers bin smɔl smɔl fɔ kɔnsyus, na 34%.
Imɔshɔnal valyu kin atrak di atɛnshɔn fɔ di kɔshɔma dɛn. Pan di pwɛl hat wae pɔrsin kin fil, wae pɔrsin de wɔri na de men tin wae de mek pɔrsin nɔr de slip. Di tin dɛn we dɛn bin fɛn frɔm di sɔv sho se 46.6 pan ɔl di pipul dɛn bin biliv se fɔ fil wɔri ɛn vɛks na di men tin we kin mek pɔsin nɔ ebul fɔ slip. Dis imɔshɔn kin gɛt bɔrku impak pan nɔr kin ebul fɔ slip pas ɔda imɔshɔn dɛm.
Apat frɔm we yu de ajɔst di imɔshɔn dɛm tru ɛksɛsayz ɛn ɔda we dɛm, mɔ ɛn mɔ kɔstɔma dɛm de op fɔ ridyus wɔri tru funkshɔnal it ɛn drink. Fɔ ɛgzampul, Brayt Dairy dɔn divɛlɔp ɛn lanch wan nyu prɔdak 'Yougebian', we de ad funkshɔnal ingridiɛnt dɛn tumara, blak goji bɛri jus we gɛt natura anthocyanins ɛn GABA (γ-aminobutyric acid), we kin riliv prɛshɔn ɛn inkrisayz ɛnaji fɔ pipul dɛn we gɛt pwɛl hat ɛn ɔnda ay strɛs fɔ lɔng tɛm.
Insay di wok we di bɔdi ɛn maynd de du, it ɛn drink kin fɛn inspɛkshɔn frɔm aromatɛrɛpi prɔdak dɛm. Dɛn tin ya we de mek pɔsin fil fayn ɛn we de mɛn pipul dɛn kin kɔmɔt frɔm plant dɛn lɛk ros ɛn osmanthus, ɛn bak herbs lɛk Mint, Musk ɛn Perilla.Di tren we de na 'Precision Health' dɔn bi prominɛnt smɔl smɔl. Di wan dɛn we de bay tin dɛn de op fɔ gɛt nyutrishɔn balans tru kɔvinant ɛnaji drink , we nid prɔdak fɔ mit di wɛlbɔdi nid dɛn fɔ difrɛn kɔshɔma grup dɛn. Dɛn kin tek pɔsin in yon nyutrishɔn program dɛn as tin dɛn we go wok fayn, mɔ na di men tin dɛn lɛk uman dɛn wɛlbɔdi, aw fɔ mɛn di wet, aw fɔ rigul di we aw pɔsin de fil, ɛn aw i de wok.
Apat frɔm dat, teist na wan pan di impɔtant tin dɛn we de mek pɔsin bay bay. So, dɛn kin introduks fresh ɛn yunik flawa dɛn, ɔ dɛn kin mek difrɛn flawa dɛn we dɛn kam togɛda fɔ mek di kɔstɔma dɛn pe atɛnshɔn ɛn intres. Fɔ ɛgzampul, fɔ introduks flawa kɔmbaynshɔn dɛn fɔ spɛshal frut dɛn ɔ yunik blɛnd . Drinks ..
Insay 2025, dɛn de op se mɔ kɔstɔma dɛn go adap dɛn it to dɛn maynd wɛlbɔdi nid. Di drink industri go si nyu chans, mɔ pan di prɔdak dɛm we gɛt fɔ du wit fɔ mek di kɔstɔma dɛn gɛt mɔ maynd wɛlbɔdi.
Wit di rayz ɔf di jenɛral tren fɔ imɔshɔnal wɛlbɔdi it, brand inovashɔn na dis fild go bi wan impɔtant makɛt kɔmpitishɔn. Minter prɛdikt se inovativ drink fɔmyulashɔn go ɛp pipul dɛm fɔ ɔndastand aw it kin afɛkt mental ɛn imɔshɔnal wɛlbɔdi, we go mek dɛn gɛt nyu kɔshɔma intres pan sayikɔlɔji-bɛs we fɔ it fayn fayn wan.
