2025 Global Beverage Trends In-Depth Report

2025 Global Beverage Trends In-Depth Report: Customization, Healthiness ɛn Sastaynabiliti Lidin Indastri Transfɔmeshɔn

Wit di divayz ɛn pɔsnalayzeshɔn fɔ di glob ɔl kɔshɔma dimand, di drink industri de ɔnda wan transfɔmeshɔn we nɔbɔdi nɔ si yet. As Jɛnɛreshɔn Z ɛn Milenial dɛn de bi di men kɔstɔma dɛn, di wɛlbɔdi dimand, di envayrɔmɛnt ɔwe ɛn di tɛknɔlɔji ɛkspiriɛns dɛn de shep bak di drink industri. Tradishonal standad prodakt dem hard fo mit di nyu dimand dem. Di wan dɛn we de mek drink dɛn we dɛn mek fɔ drink, we de abop pan fleksibul sapɔt chen ɛn we dɛn ebul fɔ mek nyu tin dɛn kwik kwik wan, dɔn kɛr dɛn go insay wan golden tɛm we dɛn de divɛlɔp.

Akɔdin to di laytst rilis '2025 Global Beverage Market White Paper', wɛlbɔdi funkshɔnal drink, sataynabul pak, flawa inovashɔn, teknɔlɔji empowerment ɛn di rayz fɔ imɛjin makɛt dɛn go bi di kɔr tren insay di nɛks tu ia. Dis atikul go kɔndɔkt wan dip analisis fɔ dɛn fayv big big tin ya, we go gi fɔwad-luk industri insayt fɔ di wan dɛn we de mek drink, di wan dɛn we gɛt di brand ɛn di wan dɛn we de put mɔni insay.

I. Hεlty fכnshכnal drink dεm: Di transfכmeshכn frכm 'quenching thirst' to 'functionality'.

Insay 2025, dɛn tink se di Global Functional Beverage Market saiz go rich 125 biliɔn US dɔla, wit wan ɛni ia growth ret we go lɛf na ay levul we na 8.3%. Dis growth na di men tin we de mek di tin dɛn we de dɔŋ ya de apin:

Di eksplɔziv growth fɔ lɔw/nɔ-alkoholik drink dɛn .

Di rayz fɔ di 'Sober Curious' kampen dɔn mek wan ɛni ia growth rit we na 15% na di alkol-fri bia (<0.5% ABV) makɛt. Biers we nɔ gɛt rɔm we Heineken 0.0 ripresent de rayt bak di industri land skay. Kastom manifakta dɛn kin ɛp tradishɔnal bia brand dɛn fɔ ajɔst wan alkol-fri transfɔmeshɔn bay we dɛn de mek di fɛminɛshɔn prɔses bɛtɛ ɛn ad funkshɔn kɔmpɔnɛnt dɛn.

2. Intestinal helt drinks don bi di nyu fevrit

Fɛmint drink dɛn we gɛt probayotiks ɛn prɛbayɔtiks de kech di makit kwik kwik wan. Di mɔdan impɔtant vɛshɔn dɛn fɔ tradishɔnal fɛmɛnt drink dɛn lɛk Kefir ɛn Kombucha na dɛn rili favɔret bay ɔban wayt-kɔla wokman dɛn. Di 'Probiotics + Dietary Fiber' Sparkling Wata Siri we wan patikyula Yuropian kɔntrakt manifakta bin lanch bin ajɔst sɛl we pas 100 milyɔn yuan insay af ia we dɛn lanch am.

3. Prɛsishɔn Nutrishɔn Sɔlwɛshɔn dɛn .

Di tin dɛn we dɛn kin yuz fɔ drink wit sɔm patikyula tin dɛn we dɛn kin yuz fɔ wok (lɛk kolagen, CBD, vaytamɛn, ɛn ɔda tin dɛn) de sheb di makit. Wan patikyula brand na Japan dɔn lanch wan 'ai nutritionist 'drink. Bay we dɛn analayz di yuza dɛn fizik ɛgzamin data tru algɔritm, i de gi pɔsnalayz fɔmula, ajɔst wan astonishing ripɔchɛshɔn rit we na 75%.

II. Sastaynɛbul Pakɛj: Frɔm Kɔst Sɛnta to Valyu Krieshɔn

Envayrɔmɛnt protɛkshɔn dɔn bi impɔtant tin fɔ tink bɔt fɔ di wan dɛn we de bay tin dɛn we dɛn de pik drink dɛn. Nielsen in risach sho se 73% pan di kɔshɔma dɛn rɛdi fɔ pe 10% mɔ fɔ eko-friɛndli pak. Dis de bring nyu chans fɔ pak inovashɔn:

Di matirial rivɔlɔshɔn de aksɛlayt.

Nyu tin dɛn we dɛn kin yuz fɔ pak tin dɛn lɛk aluminiɔm tin dɛn (wit risaykul ret we pas 70%), pepa bɔtul dɛn, ɛn si-sid fim dɛn we pɔsin kin it kin bi pɔpul kwik kwik wan. Di pepa bɔtul projɛkt jɔyn fɔ divɛlɔp bay Anheuser-Busch Inbev ɛn Paboco dɔn go insay di kɔmɛshalayzeshɔn stej ɛn dɛn de op fɔ go insay mas prodakshɔn insay 2025.

III. Flawa Inovashɔn: Di Kɔlishin ɔf Nostaljia ɛn Rijinal Karakta dɛn .

Flawa inovashɔn de divɛlɔp kwik kwik wan na tu dairekshɔn:

Di globalizashɔn fɔ rijinol flawa dɛn .

Drink wit rijinol kwaliti dɛm lɛk lɛmongras ɛn jinja spaklin wata frɔm Sawt Is Eshia ɛn Jujube ɛn kokonat milkshake frɔm di Midul Is de brok tru rijinol ristrikshɔn. Di 'Silk Road' siriɔs we wan patikyula brand we de kam ɔp dɔn lanch, we de intagret di karakta raw matirial dɛn fɔ 12 kɔntri dɛn along di rod, dɔn bi wan bɛst-sɛlin prodak insay krɔs-bɔda i-kɔm.

2. Wan mɔdan intapriteshɔn fɔ di retro tren .

Di nostaljik drink dɛm we bin de insay di 1990s de mek kam bak insay wan we we gɛt wɛlbɔdi. Di 'Zero-Sugar Replica' soda we Beibingyang dɔn lanch nɔ jɔs de kip di klashik teys bɔt i de pul di ay shuga kɔntinyu we di kɔshɔma dɛn de wɔri bɔt. Di sɛl we i sɛl pas 500,000 kes dɛn insay di fɔs mɔnt we dɛn bin lanch am.

Transparency fɔ di kabon futprin .

Di lida brand dɛn dɔn bigin fɔ mak di ful layf saykl kabon ɛmishin data 'frɔm raw matirial to shelf' pan prodak pak. Heineken in nyu lanch 'low-carbon brewing' siris dɔn ridyus in kabon futprin bay 30% bay we i optimiz di sapɔt chen.

IV. Teknɔlɔji Empowerment: Inovashɔn ɔlsay na di ɔl chen frɔm prodakshɔn to kɔnsɔmshɔn to kɔnsɔmshɔn .

Teknɔlɔji inovashɔn de shep bak ɛvri pat pan di drink industri:

AI-driven prodakt divɛlɔpmɛnt .

Coca-Cola in nyu 'Y3000'AI ko-krieshɔn prodak, we de jenarayz fɔmula bay we i de analayz di prɛfɛkshɔn data fɔ bɔku bɔku pipul dɛn we de bay, dɔn bi wan pan in nyu prodak dɛn we dɔn gɛt bɔku sakrifays insay di las ia.

Di populaizeshɔn fɔ intɛligent paket .

Smat pak wit NFC chips nɔ jɔs de mek dɛn ebul fɔ anti-kɔnta ɛn traceability bɔt i de gi valyu-adɛd ɛkspiriɛns dɛn lɛk AR intaraktiv gem dɛn, we de mek di ripɔchɛshɔn ret go ɔp bay wan avɛj we na 18%.

V. Di Maket dɛn we de kam bifo: Di nɛks growth injin .

Di makit dɛm we de kam ɔp lɛk Afrika ɛn Sawt Is Eshia de bi nyu tin fɔ mek di industri gro:

Di eksplɔshɔn na di Afrikan makit .

Wit di ekspanshɔn fɔ di midul klas, di ɛni ia growth rit fɔ di Afrikan rɛdi-to-drink ti makɛt dɔn rich 12%. Wan patikyula Chinese brand don saksesfulli opin dis Blue Ocean market bay we dem lonch 250ml smol-sim-saiz pak en hai-temperature resistant teknoliji.

Di krayzi drink krayzi na Sawt Is Eshia .

Lokal brand dɛm lɛk Carabao frɔm Thailand de chenj di makit patɛn we Red Bull de dominet tru ay kɔst-pɔfɔmɛnshɔn strateji.

Speshal nid dɛn na di Midul Is .

Halal-sɛtifiket drink ɛn nɔ-alkoholik drink dɛn dɔn gro kwik kwik wan na di Midul Is makit, wit wan ɛni ia growth rit we lɛf pas 15%.

Dr. Emma Li, di dairekta fɔ di International Beverage Innovation Think Can, bin tɔk se: 'Saksesful drink ɛntapraiz dɛn tumara bambay fɔ gɛt tri men kapabiliti dɛn: di R&D kapabiliti fɔ rapid inovashɔn, di sataynabul sapɔt chen kapabiliti, ɛn di dijital ɔpreshɔn kapabiliti.' Dɛn ɛntapraiz dɛn we kin ɔganayz dɛn tri men kapasiti ya go ɔkup di kɔmand ayt dɛn na di makit kɔmpitishɔn insay 2025.

Di drink industri insay 2025 go bi wan mɔ divayz, pɔsnalayz ɛn sataynabul makit. Dɛn ɛntapraiz dɛm we kin akchuali ɔndastand di tren dɛm fɔ wɛlbɔdi, envayrɔmɛnt protɛkshɔn ɛn dijitalization go gɛt di chans fɔ tek di lida pozishɔn na dis trilyɔn-yuan makit. Di kɔtin fɔ di industri transfɔmeshɔn dɔn go ɔp. Yu dɔn rɛdi?