Kum Nga chhungin Global Beer Sales hian Volume a phak chhunzawm zel

Khawvela data analytics leh consulting firm lar tak analyst-te chuan kum li chhungin khawvel puma beer hralhna chu volume aiin a pung chak zawk dawn a, hei hi market 'premiumisation' a kal zel avangin a ni.

GlobalData-a beverage analyst-te chuan kum 2023 leh 2028 inkar hian khawvel puma beer hralhna chu kum 2023 leh 2028 inkarah 3.9% compound annual growth rate-in a pung dawn niin an sawi a, hemi hun chhung vek hian CAGR in volume chu 1.3%-ah a tlahniam dawn niin an sawi.

GlobalData-a beer leh cider research lama global head Kevin Baker chuan premium product lama inthlakna hi kum sawm chuang zet a awm tawh tih a sawi. He inthlak danglamna hi hlutna avanga lo awm a nih thu a sawi a, thil man to tak tak duhna chauh a ni lo tih a sawi.

Kum 2019 leh 2022 inkar khan khawvel puma beer volume compound annual growth rate chu 0.1% zetin a tlahniam a, sales volume erawh 3% zetin a pung thung.

'Miten zu an in tam hi thil inthlau tak angin a lang thei.' economic crisis lai khan premium beer a pe a , mahse a takah chuan value for money chungchang a ni.' 'Kan survey-a mi kan zawh hian good value hian eng nge a awmzia? Chu chu thil siam leh thil tel quality sang tak tak tihna a ni an ti. Chuvangin sum tlemte i neih chuan i khawhral duh lo va, thil hlu takah i hmang duh zawk a ni.'

Kum 2022 khan super-premium leh premium beer hralhna chu 5.8% leh 5.6% zetin a pung niin GlobalData chuan a tarlang a; Chu man pahnih chu kum 2022-a beer hralh chhuah zawng zawng hmun li aanga hmun khat aia tlem lo a ni dawn a, chumi danglamna chu mainstream beer, market-a 60% vel chu 2.3%-in a pung tlem hle a, a man tlawm erawh a ni beers , market-a 13% luahtu chu 1.8%-in a tlahniam a ni.

Spanish beer siamtu lar tak Damm Group-a international business department director Juan Gonzalez chuan market maturity-in zu in a nghawng dan a sawi. 'Market a puitlin poh leh a man to zawk man pek duhna an tam zawk thin,' tiin a sawifiah.

Mahse Mr. Gonzalez chuan market a puitlin zel avangin consumer-te chu zu ni lo emaw, in tur dang thiam zawk emaw lam an pan mai thei tih a vaukhân a ni. He trend dodal tur hian khawvela hmahruaitu te tan market en a pawimawh thu a sawi lagers a ni . UK-ah chuan he segment-ah hian Damm, Peroni leh Moretti te ang brand te pawh an tel a, hei hian a hralhna zaa 30 a luah niin a chhut.

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