Ukuthengiswa kukabhiya emhlabeni wonke kuyaqhubeka nokudlula umthamo kule minyaka emihlanu ezayo

Ukuthengiswa kukabhiya emhlabeni wonke kuzokhula ngokushesha kunomthamo kule minyaka emine ezayo njengoba 'i-premiumisation' yemakethe iqhubeka, ngokusho kwabahlaziyi benkampani ehamba phambili emhlabeni yokuhlaziya idatha kanye nezokuxhumana.

Abahlaziyi besiphuzo be-GlobalData bathi ukuthengiswa kukabhiya emhlabeni wonke kulindeleke ukuthi kukhule ngo-3.9% izinga lokukhula konyaka elihlanganisiwe phakathi kuka-2023 no-2028, kanti i-CAGR ngevolumu kulindeleke ukuthi yehle iye ku-1.3% ngesikhathi esifanayo.

UKevin Baker, inhloko yomhlaba wonke yocwaningo lukabhiya kanye ne-cider kwa-GlobalData, uthe ukushintshela emikhiqizweni ye-premium sekuneminyaka engaphezu kweshumi kuqhubeka. Ugcizelela ukuthi uguquko luqhutshwa yizindinganiso, hhayi nje isifiso sempahla ewubukhazikhazi.

Phakathi kuka-2019 no-2022, izinga lokukhula elihlanganisiwe lonyaka lamavolumu kabhiya womhlaba wonke lehle ngo-0.1%, kanti ivolumu yokuthengisa yenyuka ngo-3%.

'Kungase kubonakale kuyindida ukuthi abantu baphuze kakhulu ubhiya ophambili ngesikhathi sobunzima bomnotho, kodwa empeleni kumayelana nenani lemali.' 'Uma sibuza abantu ocwaningweni lwethu, inani elihle lisho ukuthini kuwe? Lokho, bathi, kusho imikhiqizo nezithako ezisezingeni eliphezulu. Ngakho-ke uma unemali elinganiselwe onayo, awufuni ukuyimosha, ufuna ukuyisebenzisa kokuthile okuzuzisayo.'

Ngo-2022, ukuthengiswa kukabhiya we-super-premium kanye ne-premium kwenyuke ngo-5.8% no-5.6%, ngokulandelana, ngokusho kwe-GlobalData; Lezo zintengo ezimbili zizobalelwa ngaphezudlwana nje kwekota yokuthengiswa kukabhiya okuphelele ngo-2022. Ngokuphambene, obhiya abajwayelekile, ababalelwa ku-60% wemakethe, bakhuphuke ngo-2.3%, kuyilapho beshibhile. obhiya , abalelwa ku-13% wemakethe, behle ngo-1.8%.

UJuan Gonzalez, umqondisi womnyango wezamabhizinisi wamazwe ngamazwe weDamm Group, umkhiqizi kabhiya waseSpain owaziwa kakhulu, waqokomisa umthelela wokuvuthwa kwemakethe ekuphuzweni kotshwala. 'Uma imakethe ivuthwa, yilapho abantu bezimisele ukukhokhela amanani aphezulu,' echaza.

Kodwa uMnu Gonzalez uxwayise ngokuthi njengoba imakethe iqhubeka nokuvuthwa, abathengi bangase bashintshele eziphuzweni ezingezona ezidakayo noma ezinye iziphuzo eziyinkimbinkimbi. Ukunqanda lo mkhuba, ugcizelele ukubaluleka kokubheka imakethe ehamba phambili emhlabeni lagers . E-UK, ulinganisela ukuthi lesi sigaba, esihlanganisa imikhiqizo efana neDamm, Peroni kanye ne-Moretti, ihlanganisa amaphesenti angu-30 okuthengisa.

I-Jinzhou Health Industry Co., LTD. : Uchwepheshe bokwenza ubhiya iminyaka engu-19, ukunamathela inqubo yendabuko ukuvutshelwa, ukwenza ubhiya omuhle kuphela ngaphandle izithasiselo, bese siqhubeka ukuhlola, siye sathuthukisa uchungechunge eziningi ubhiya, kuhlanganise ongaphakeme utshwala isithelo ubhiya, utshwala-free ubhiya, amandla ubhiya, impilo ubhiya nokunye. Zizwe ukhululekile ukusithinta noma nini