Muɲu ni a diya ye fɛn kolomaw ye

Muɲu, dumuni duman ye fɛnba ye feerekɛlaw bolo walasa ka balofɛnw jateminɛ

Ni feerekɛlaw bɛ nafa ɲini wari la, ɲinini minnu kɛra Nutiani fɛ, n’o ye Fonterra ka kɛnɛyako B2B taamasiyɛn ye, olu y’a jira ko dɔnniya bɛ dɛmɛ sɔrɔ baarakɛminɛnw na, n’o ye nafa dɔ farali fɛɛrɛ ye balofɛnw na.

Nutiani ka diɲɛ kɛnɛyako kunnafoni sabanan b’a jira ko musaka tora jateminɛba ye feerekɛlaw bolo ni u bɛ balofɛnw jateminɛ. O kunnafoni in sinsinnen bɛ a ka tɔn ka san 2021 IPSOS Nutiani musakabɔlaw ka kɛnɛyako sɛgɛsɛgɛli ni musakabɔlaw tilacogo sɛgɛsɛgɛli jaabiw kan, min kɛra diɲɛ kɔnɔ feerekɛla 5000 kan.

Nka musaka bɛ to ka kɛ bali ye mɔgɔ caman bolo - ɲininkalikɛlaw 38% y’a jira k’u haminanko ye balofɛnw sɔngɔko ye - o la, fura dilanni minnu bɛ kɛnɛya nafa caman di, olu bɛ se ka kɛ fura ye min bɛ se sɔrɔ fɛn dilannikɛlaw bolo.

O bɛ se ka kɛ ni baarakɛminɛnw i n’a fɔ balodɛsɛbanakisɛw ni fosifolipidiw donna furaw la minnu bɛ kɛnɛyako caman ɲɛnabɔ waati kelen na.

Nutiani ka fɔ la, dɔnniyafɛnw sugandili minnu tɛ dumuni duman tiɲɛ - minnu bɛ dumunikɛlaw 14% b’a jira ko olu ye balilan ye - wa u bɛ se ka fara dumuni suguya caman kan, o ye balodɛsɛ fura suguya kura da wulicogo ye.

Mɔgɔ minnu si hakɛ tɛ kelen ye, olu bɛ se ka sama ka na nin saraka ninnu na - k’a ta san 25-44 baarakɛlaw la minnu bolo degunnen don, minnu bɛ kɛnɛya sabatili fɛɛrɛ nɔgɔmanw ɲini, ka se san 45-70 mɔgɔw ma minnu bɛ kɛnɛyako ɲɛnabɔcogo ɲini ni timinandiya ye. Raporo in b’a jira ko Ameriki feerekɛlaw ka jateminɛ bɛ kɛnɛyako kan kɛrɛnkɛrɛnnenya la, a bɛ se ka kɛ ko 90% ɲɔgɔn bɛ hakili ni hakili kɛnɛya bila jɔyɔrɔba la i n’a fɔ farikolo kɛnɛya.

O waati kelen na, Japon ni Sinuwa jamanaw na, feerekɛlaw ka teli k’u janto kosɛbɛ fɛn dɔ kɔnɔfɛnw lisɛli la walima n’a fɔra ko dɔnniya bɛ min dɛmɛ.

Nka, kunmabɔnafolo kalanni ka kan ka kɛ walasa ka feerekɛla fitininw (san 16-24) sama, olu minnu ka teli ka kunnafoni caman sɔrɔ kɛnɛya ni balodɛsɛ cɛsira kan.

Charlotte Ortiz, min ye Global Brand Marketing Manager ye Nutiani la, o y'a jira ko: 'An ka ɲininiw bɛ an ka cikɛlaw ni izini dɔnnikɛlaw bɛ min fɔ, o dɛmɛ. Mɔgɔw bɛ ka faamuyali caman sɔrɔ kɛnɛyako koɲɛw bɛ ɲɔgɔn na cogo min na ani cogo min na haminankow farikolo, hakili, walima kɔnɔna kɛnɛya yɔrɔ kelen na, o bɛ se ka nɔba bila u ka kɛnɛya bɛɛ lajɛlen na. Ka kɛnɛyako fɔlenw bɛɛ kɔkɔrɔdon baarakɛcogo caman nafaw kan ni kɛnɛyako dalilu gɛlɛnw ye fana ka kɛ mɔgɔ kɔrɔba ye walasa ka se sɔrɔ sigasigali kan, ka feerekɛlaw ka dannaya sabati, ani ka dannaya sabati.'

Insight Partners ka fɔ la, nɔnɔ suguya barikama bɛna bonya ka bɔ dɔrɔmɛ miliyari 115 na san 2022 ka se dɔrɔmɛ miliyari 170 ma san 2028, ni san bonya hakɛ jɛlen (CAGR) ye 6,5%. Nɔnɔmugu barikamaw ɲinini bɛna caya ka da nɔnɔ barikamaw nafa kan kɛnɛyako la, ani ka ɲɛsin kɛnɛyako ni farikoloɲɛnajɛ ma.

A jirala ko nɔnɔ yɔrɔ bɛna CAGR camanba sɛbɛn, ni nɔnɔ ni nɔnɔ barikama bɛ se ka sugandili bɛɛ kɛ feerekɛlaw ye walasa ka don o don dumuniko laɲiniw dafa ka ɲɛ, witaminiw ni jolisegindumuni jɔnjɔnw na.

Jinzhou kɛnɛyako ɲɛmɔgɔso ye kɛnɛya minfɛn kɛrɛnkɛrɛnnen dɔ daminɛ kɔsa in na, ka ɲɛsin mɔgɔ kulu suguya caman ma walasa u ka witamini ni jolisegindumuni minfɛnw dilan, kɛnɛyako suguya bɛɛ energy drinks , an ye san 19 minfɛnw dilanni dɔnniya sɔrɔ, u yɛrɛ ka iziniw b’u bolo, ka jagokɛlaw bisimila ka bɔ jamana bɛɛ la ka na ladilikan di, ka OEM dɛmɛ

ODM ka ladamuni baarakɛyɔrɔ

-- A laban -- .

Kɔrɔfɔli: Bololasɛbɛnw ni ja minnu bɛ bɔ nin foroba jatebɔsɛbɛn in kan, olu bɛ kɛ kɔnɔna na kumaɲɔgɔnya kama, wa barokun bɔyɔrɔ n’a bɔyɔrɔ bɛna jira yɔrɔ la min bɛ ye kosɛbɛ. Ni sɛbɛnnikɛlaw ka josariyaw bɛ o ko la, walima ni sɛbɛnnikɛlaw ka josariyaw tigi t’a fɛ ka sɛbɛnw bɔ nin yɔrɔ in kan, i bɛ se ka anw sɔrɔ walasa k’a ɲini k’i ka baara kɛlenw bɔ yen.