Mutengo uye kuravira zvinhu zvakakosha

Mutengo, kuravira ndizvo zvakakosha zvevatengi kuti vaongorore zvinovaka muviri zvigadzirwa

Sezvo vatengi vachitsvaga kukosha kwemari, tsvakiridzo yakaitwa naNutiani, Fonterra's hutano B2B brand, yakaratidza basa resainzi rinotsigirwa zvinoshanda zvinongedzo senzira yekuwedzera kukosha kune zvinovaka muviri.

Sekureva kwaNutiani wechitatu State of the World Health Report, mutengo unoramba uchinyanya kutariswa kune vatengi kana vachiongorora zvinovaka muviri. Chirevo ichi chakavakirwa pamhedzisiro yekambani ye2021 IPSOS Nutiani Consumer Health Study uye Consumer Segmentation kudzidza inosanganisira zviuru zvishanu zvevatengi vepasirese.

Asi mutengo unoramba uri chipingamupinyi kune vakawanda - 38% yevakapindura vakati vainetsekana nekukwanisika kwezvigadzirwa zvinovaka muviri - saka magadzirirwo echigadzirwa anopa hutano hwakasiyana-siyana anogona kunge ari nzira yekuhwina yevagadziri.

Izvi zvinogona kuwanikwa kuburikidza nekubatanidza zvinoshanda zvinongedzo senge probiotics uye phospholipids mumhinduro dzinogadzirisa nyaya dzehutano dzakawanda panguva imwe chete.

Sekureva kwaNutiani, kusarudza zvigadzirwa zvesainzi izvo zvisingakanganisi kuravira - iyo 14% yevatengi inozivisa sechipingamupinyi - uye inogona kuwedzerwa kune akasiyana ekudya ekushandisa inzira yekuvhura mapoka matsva ezvinovaka muviri.

Vatengi vemazera ese vanogona kukweverwa kune izvi zvinopihwa - kubva kune vakabatikana vane makore 25-44 ekuberekwa nyanzvi vachitsvaga zviri nyore kugadzirisa hutano hwese kune vanhu vane makore 45-70 ekuzvarwa vachitsvaga mhinduro dzehutano. Sekureva kwemushumo, vatengi veUS vane maonero akanyatso kutenderera ehutano, pamwe ne90% vachiisa hutano hwekuziva uye hwepfungwa hwakakosha sehutano hwemuviri.

Panguva imwecheteyo, vatengi muJapan neChina vanowanzo nyatsoteerera kune chinyorwa chezvigadzirwa kana kuti chine chirevo chinotsigirwa nesainzi.

Nekudaro, dzidzo yevatengi inodiwa kukwezva chikamu chidiki chevatengi (makore 16-24), avo vanowanzove vasina ruzivo rwakanyanya nezvekubatana pakati pehutano nekudya.

Charlotte Ortiz, Global Brand Marketing Manager kuNutiani, akati: 'Tsvakiridzo yedu inotsigira zviri kutaurwa nevatengi vedu uye nyanzvi dzeindasitiri. Vatengi vane ruzivo rwakadzama rwekuti nyaya dzehutano dzakabatana sei uye kuti kunetseka nezveimwe nzvimbo yehutano hwemuviri, hwepfungwa, kana hwemukati hunogona kukanganisa hutano hwavo hwese. kuvaka chivimbo chevatengi, uye kuvaka kuvimbika.'

Sekureva kweInsight Partners, musika wemukaka wakasimbiswa unotarisirwa kukura kubva pamadhora mabhiriyoni zana negumi neshanu muna 2022 kusvika pamadhora zana nemakumi manomwe nemakumi manomwe nemakumi maviri nesere panosvika 2028, pamwero wepagore wekukura (CAGR) we6. Iko kudiwa kwezvigadzirwa zvemukaka zvakasimbiswa kunotarisirwa kuwedzera nekuda kwekuwedzera kuziva nezve hutano hwezvigadzirwa zvemukaka zvakasimbiswa uye kukura kwekutarisa hutano nekusimba.

Chikamu chemukaka chinofungidzirwa kunyoresa iyo yepamusoro CAGR, ine mukaka wakasimbiswa uye yogati inokwanisa kupa vatengi sarudzo yakazara yekuzadzisa zviri nyore zvinokurudzirwa zuva nezuva zvinangwa zvemavhitamini akakosha uye zvicherwa.

Jinzhou Health Indasitiri nguva pfupi yadarika yakatanga chinwiwa chakakosha chehutano, chemapoka akasiyana evanhu kugadzira mavhitamini nemamineral zvinwiwa, marudzi ese ehutano. zvinwiwa zvesimba , tine makore gumi nemapfumbamwe echiitiko chekugadzira zvinwiwa, vane mafekitari avo, vanogamuchira vatengesi vanobva kunyika dzese kuti vauye kuzobvunza, tsigira OEM.

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-- Magumo --

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