Pamene ogula akufunafuna phindu la ndalama, kafukufuku wopangidwa ndi Nutiani, mtundu wa Fonterra wa B2B wa thanzi, wawonetsa ntchito ya sayansi yogwira ntchito monga njira yowonjezera phindu ku zakudya zopatsa thanzi.
Malinga ndi lipoti lachitatu la Nutiani la World Health Report, mtengo umakhalabe wofunikira kwa ogula powunika zakudya. Lipotilo lidatengera zotsatira za kafukufuku wamakampani wa 2021 IPSOS Nutiani Consumer Health Study and Consumer Segmentation okhudza ogula 5,000 padziko lonse lapansi.
Koma mtengo umakhalabe chotchinga kwa ambiri - 38% ya omwe adafunsidwa adati akuda nkhawa ndi kugulidwa kwa zinthu zopatsa thanzi - kotero kuti mapangidwe azinthu omwe amapereka maubwino angapo azaumoyo atha kukhala njira yopambana kwa opanga.
Izi zitha kutheka pophatikiza zosakaniza zogwira ntchito monga ma probiotics ndi phospholipids munjira zothetsera mavuto ambiri azaumoyo nthawi imodzi.
Malinga ndi Nutiani, kusankha zosakaniza zasayansi zomwe sizimasokoneza kukoma - zomwe 14% ya ogula amaziwona ngati chotchinga - ndipo zitha kuwonjezeredwa kumitundu yosiyanasiyana yazakudya ndi njira yotsegulira magawo atsopano azakudya.
Ogwiritsa ntchito azaka zonse amatha kukopeka ndi zopereka izi - kuchokera kwa akatswiri otanganidwa azaka 25-44 omwe akufunafuna njira zothetsera thanzi labwino kwa anthu azaka zapakati pa 45-70 omwe akufunafuna njira zowongolera zaumoyo. Malinga ndi lipotilo, ogula aku US ali ndi malingaliro owoneka bwino athanzi, pafupifupi 90% amaika thanzi labwino komanso thanzi labwino monga thanzi lathupi.
Panthawi imodzimodziyo, ogula ku Japan ndi ku China ali ndi mwayi womvetsera kwambiri mndandanda wazinthu zomwe zimagulitsidwa kapena ngati zili ndi chidziwitso chochirikizidwa ndi sayansi.
Komabe, maphunziro a ogula amafunikira kuti akope ogula achichepere (wazaka 16-24), omwe sadziwa zambiri za kulumikizana pakati pa thanzi ndi zakudya.
Charlotte Ortiz, Global Brand Marketing Manager ku Nutiani, anati: 'Kafukufuku wathu akugwirizana ndi zomwe makasitomala athu ndi akatswiri amakampani akunena. Ogula amamvetsetsa bwino kwambiri momwe nkhani za umoyo zimagwirizanirana komanso momwe nkhawa za gawo limodzi la thanzi la thupi, maganizo, kapena thanzi lamkati lingakhudzire thanzi lawo lonse. kukulitsa chidaliro cha ogula, ndikukulitsa kukhulupirika.'
Malinga ndi Insight Partners, msika wamkaka wokhala ndi mipanda yolimba ukuyembekezeka kukula kuchokera pa $ 115 biliyoni mu 2022 mpaka $ 170 biliyoni pofika 2028, pamlingo wokulirapo pachaka (CAGR) wa 6.5%. Kufunika kwa mkaka wokhala ndi mipanda yolimba kukuyembekezeka kukwera chifukwa chakuchulukirachulukira kwa thanzi lazakudya zamkaka wokhala ndi mipanda yolimba komanso kuyang'ana kwambiri paumoyo ndi kulimba.
Gawo la mkaka likuyembekezeka kulembetsa CAGR yapamwamba kwambiri, yokhala ndi mkaka wokhala ndi mipanda yolimba ndi yoghurt yomwe imatha kupatsa ogula chisankho chokwanira kuti akwaniritse zomwe amafunikira tsiku lililonse pamavitamini ndi mchere.
Jinzhou Health Industry posachedwapa inayambitsa zakumwa zapadera zathanzi, kuti magulu osiyanasiyana a anthu apange zakumwa za vitamini ndi mchere, mitundu yonse ya chisamaliro chaumoyo. zakumwa zopatsa mphamvu , tili ndi zaka 19 zakupanga chakumwa, tili ndi mafakitale awo, amalonda olandilidwa ochokera m'maiko onse kubwera kudzakambirana, kuthandizira OEM
ODM makonda utumiki
-- Kumapeto --
Chodzikanira: Zolemba pamanja ndi zithunzi zomwe zasindikizidwa pa akaunti yapaguluyi zimagwiritsidwa ntchito polumikizirana mkati, ndipo gwero ndi gwero la nkhaniyo zidzawonetsedwa pamalo otchuka. Ngati kukopera kumakhudzidwa, kapena mwiniwakeyo sakufuna kufalitsa papulatifomu, chonde titumizireni kuti tipemphe kuti ntchito zanu zichotsedwe.
