Iindleko kunye nencasa yimiba ephambili

Iindleko, incasa zizinto eziphambili kubathengi ukuvavanya iimveliso zesondlo

Njengoko abathengi bafuna ixabiso lemali, uphando olwenziwa nguNutiani, uphawu lweB2B lwezempilo lweFonterra, lubonise indima yezithako ezisebenzayo ezixhaswa ngokwesayensi njengendlela yokongeza ixabiso kwiimveliso zesondlo.

Ngokutsho kweNutiani yeSizwe sesithathu seNgxelo yezeMpilo yeHlabathi, iindleko zihlala ziyingqwalasela ephambili kubathengi xa bevavanya iimveliso zesondlo. Ingxelo isekwe kwiziphumo zophononongo lwe-IPSOS lweNutiani lweMpilo yoMthengi yenkampani kunye neSahlulo soMthengi esibandakanya abathengi behlabathi abangama-5,000.

Kodwa ixabiso lihlala lingumqobo kuninzi - i-38% yabaphenduli bathi banenkxalabo malunga nokufikeleleka kweemveliso zesondlo - ngoko ke imiqulu yemveliso ebonelela ngeenzuzo ezininzi zempilo inokuba yifomula ephumelelayo kubavelisi.

Oku kunokufezekiswa ngokubandakanya izithako ezisebenzayo ezifana neprobiotics kunye ne-phospholipids kwizisombululo ezijongene nemiba emininzi yezempilo ngaxeshanye.

Ngokutsho kweNutiani, ukukhetha izithako zesayensi ezingafaki incasa - leyo i-14% yabathengi ichonga njengesithintelo - kwaye inokongezwa kwiintlobo ezahlukeneyo zezicelo zokutya yindlela yokuvula iindidi ezintsha zezisombululo zesondlo.

Abathengi bayo yonke iminyaka banokutsalwa kule minikelo - ukusuka kwiingcali ezixakekileyo ezineminyaka engama-25 ukuya kwengama-44 ubudala zikhangela izisombululo ezifanelekileyo zempilo yabantu abaneminyaka engama-45-70 ubudala abafuna izisombululo zolawulo lwezempilo. Ngokutsho kwengxelo, abathengi base-US banombono ojikeleze kakuhle wezempilo, phantse i-90% ibeka ingqondo kunye nempilo yengqondo ibaluleke njengempilo yomzimba.

Kwangaxeshanye, abathengi baseJapan nase China kunokwenzeka ukuba banike ingqwalasela enkulu kuluhlu lwezithako zemveliso okanye ukuba inebango elixhaswa ngokwesayensi.

Nangona kunjalo, imfundo yabathengi iyafuneka ukutsala icandelo labathengi abancinci (i-16-24 yeminyaka ubudala), abathambekele ekubeni banolwazi oluncinci malunga nekhonkco phakathi kwezempilo kunye nesondlo.

UCharlotte Ortiz, uMphathi weNtengiso yeGlobal Brand eNutiani, uthe: 'Uphando lwethu luyayixhasa into ethethwa ngabathengi bethu kunye neengcaphephe zeshishini. Abathengi banokuqonda ngakumbi ukuba imiba yezempilo inxibelelana njani kunye nendlela iinkxalabo malunga nommandla omnye womzimba, wengqondo, okanye wempilo yangaphakathi unokuba nefuthe kwimpilo yabo iyonke. ukwakha ukuzithemba kwabathengi, kunye nokwakha ukuthembeka.'

Ngokutsho kwe-Insight Partners, imakethi yobisi eqinisiweyo kulindeleke ukuba ikhule ukusuka kwi-115 yeebhiliyoni zeedola ngo-2022 ukuya kwi-170 yeebhiliyoni zeedola ngo-2028, ngesantya sokukhula sonyaka (CAGR) se-6.5%. Imfuno yeemveliso zobisi ezinqatyisiweyo kulindeleke ukuba yonyuke ngenxa yolwazi olukhulayo malunga neenzuzo zempilo zeemveliso zobisi ezinqatyisiweyo kunye nokugxila okukhulayo kwimpilo kunye nokomelela.

Icandelo lobisi kuqikelelwa ukuba libhalisa eyona CAGR iphezulu, kunye nobisi olunqatyisiweyo kunye neyogathi ekwaziyo ukunika abathengi ukhetho olubanzi lokuhlangabezana ngokulula nokujoliswe kuko okucetyiswayo kwemihla ngemihla kwiivithamini eziphambili kunye neeminerali.

Ishishini lezempilo laseJinzhou lisanda kuqalisa iziselo ezikhethekileyo zezempilo, kumaqela ahlukeneyo abantu ukuba baphuhlise iziselo zevithamini kunye nezimbiwa, zonke iintlobo zokhathalelo lwempilo. iziselo zamandla , sineminyaka eli-19 yamava emveliso yesiselo, sinemizi-mveliso yabo, abarhwebi bamkelekile abavela kuwo onke amazwe ukuba beze kudibana, baxhase i-OEM

Inkonzo ye-ODM yokwenza ngokwezifiso

-- Isiphelo --

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