Litšenyehelo le tatso ke lintlha tsa bohlokoa

Litšenyehelo, tatso ke lintlha tsa bohlokoa bakeng sa bareki ho lekola lihlahisoa tsa phepo

Ha bareki ba batla boleng ba chelete, lipatlisiso tse entsoeng ke Nutiani, mofuta oa Fonterra oa B2B oa bophelo bo botle, o totobalitse karolo ea metsoako e sebetsang e tšehetsoeng ke saense e le mokhoa oa ho eketsa boleng ho lihlahisoa tsa phepo.

Ho ea ka Tlaleho ea Boraro ea Naha ea Nutiani ea Lefatše la Bophelo bo Botle, litšenyehelo li ntse li le bohlokoa ho bareki ha ba hlahloba lihlahisoa tsa phepo e nepahetseng. Tlaleho e ipapisitse le liphetho tsa boithuto ba 2021 ba khamphani ba IPSOS Nutiani Consumer Health Study le Consumer Segmentation e amang bareki ba lefats'e ba 5,000.

Empa litšenyehelo e ntse e le mokoallo ho ba bangata - 38% ea ba arabelitsoeng ba re ba tšoenyehile ka ho khoneha ha lihlahisoa tsa phepo e nepahetseng - kahoo lihlahisoa tsa lihlahisoa tse fanang ka melemo e mengata ea bophelo bo botle e ka ba mokhoa o atlehang bakeng sa bahlahisi.

Sena se ka finyelloa ka ho kenyelletsa metsoako e sebetsang e kang probiotics le phospholipids ka tharollo e sebetsanang le mathata a mangata a bophelo bo botle ka nako e le 'ngoe.

Ho ea ka Nutiani, ho khetha metsoako ea saense e sa sekisetseng tatso - eo 14% ea bareki ba e khethollang e le tšitiso - 'me e ka ekeletsoa ho mefuta e fapaneng ea likopo tsa lijo ke mokhoa oa ho bula lihlopha tse ncha tsa tharollo ea phepo e nepahetseng.

Bareki ba lilemo tsohle ba ka khahloa ke linyehelo tsena - ho tsoa ho litsebi tse phathahaneng tsa lilemo tse 25-44 tse batlang litharollo tse loketseng tsa bophelo bo botle ho batho ba lilemo tse 45-70 ba batlang litharollo tsa taolo ea bophelo bo botle. Ho ea ka tlaleho, bareki ba US ba na le pono e nepahetseng ea bophelo bo botle, hoo e ka bang 90% e behang bophelo bo botle ba kelello le ba kelello e le tsa bohlokoa joaloka bophelo bo botle ba 'mele.

Ka nako e ts'oanang, bareki ba Japane le China ba na le monyetla oa ho ela hloko lethathamo la metsoako ea sehlahisoa kapa hore na se na le tseko e tšehelitsoeng ke mahlale.

Leha ho le joalo, thuto ea bareki e ea hlokahala ho hohela karolo e nyane ea bareki (lilemo tse 16-24), bao hangata ba sa tsebeng letho ka kamano pakeng tsa bophelo bo botle le phepo e nepahetseng.

Charlotte Ortiz, Global Brand Marketing Manager Nutiani o itse: 'Phuputso ea rona e ts'ehetsa seo bareki ba rona le litsebi tsa indasteri ba se buang. Bareki ba na le kutloisiso e tsoetseng pele ea hore na litaba tsa bophelo bo botle li hokahane joang le hore na ho ameha ka karolo e le 'ngoe ea bophelo bo botle ba 'mele, ba kelello kapa ba kahare ho ka ba le phello e mpe bophelong ba bona ka kakaretso. ho haha boitšepo ba bareki, le ho aha bots'epehi.'

Ho latela Insight Partners, 'maraka oa lebese le matlafalitsoeng o lebelletsoe ho hola ho tloha ho $115 billion ka 2022 ho isa ho $170 billion ka 2028, ka sekhahla sa kholo ea selemo le selemo (CAGR) ea 6.5%. Tlhokahalo ea lihlahisoa tsa lebese tse matlafalitsoeng e lebelletsoe ho eketseha ka lebaka la tlhokomeliso e ntseng e hola mabapi le melemo ea bophelo bo botle ba lihlahisoa tsa lebese tse nang le liqhobosheane le ho tsepamisa maikutlo ho hola ho bophelo bo botle le boikoetliso.

Karolo ea lebese ho hakanngoa hore e tla ngolisa CAGR e phahameng ka ho fetisisa, e nang le lebese le matlafalitsoeng le yoghurt e khonang ho fa bareki khetho e felletseng ea ho fihlela lipehelo tse khothaletsoang tsa letsatsi le letsatsi tsa livithamini le liminerale tsa bohlokoa.

Indasteri ea Bophelo ea Jinzhou haufinyane e phatlalalitse lino tse khethehileng tsa bophelo bo botle, bakeng sa lihlopha tse fapaneng tsa batho ho etsa lino tse nang le vithamine le liminerale, mefuta eohle ea tlhokomelo ea bophelo bo botle. lino tse matla , re na le lilemo tse 19 tsa boiphihlelo ba tlhahiso ea seno, re na le lifeme tsa bona, re amohela barekisi ba tsoang linaheng tsohle ho tla tla buisana, ho tšehetsa OEM.

Ts'ebeletso ea tlhophiso ea ODM

-- Qetello --

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