Kɔst, teist na di men tin dɛn fɔ mek kɔstɔma dɛn ebul fɔ evalyu nyutrishɔn prɔdak dɛn
As kɔstɔma dɛn de luk fɔ valyu fɔ mɔni, risach we Nutiani, Fonterra in wɛlbɔdi B2B brand, dɔn du dɔn sho di wok we sayɛns bak fɔ wok ingridiɛnt dɛn de du as we fɔ ad valyu to nyutrishɔnal prɔdak dɛn.
Akɔdin to Nutiani in tɔd Stet ɔf di Wɔl Ɛlth Ripɔt, kɔst stil bi wan impɔtant tin fɔ tink bɔt fɔ kɔstɔma dɛn we dɛn de evalyu nyutrishɔnal prɔdak dɛm. Di ripɔt kɔmɔt frɔm di rizɔlt dɛn fɔ di kɔmni in 2021 IPSOS Nutiani Kɔnsuma Ɛlth Stɔdi ɛn Kɔnsuma Sɛgmɛnt stɔdi we involv 5,000 kɔshɔma dɛn na di wɔl.
Bɔt kɔst stil bi wan barɛri fɔ bɔku pipul dɛn - 38% pan di wan dɛn we ansa se dɛn de wɔri bɔt di afɔdabiliti fɔ nyutrishɔnal prɔdak dɛm - so prodak fɔmyulashɔn dɛm we de gi bɔku wɛlbɔdi bɛnifit kin bi fɔmula we win fɔ di manifakta dɛm.
dis kin bi bay we dεn inkכrpor fכnshכnal ingridiεnt dεm lεk probayotik εn fכsfolipid insay sכlushכn dεm we de adrεs mכltipכl hεlth ishu dεm wan tεm.
Akɔdin to Nutiani, fɔ pik sayɛns ingridiɛnt dɛn we nɔ de kɔmprɔmis flawa - we 14% pan di kɔstɔma dɛn no se na barɛri - ɛn dɛn kin ad am to difrɛn it aplikeshɔn dɛn na we fɔ ɔplɔk nyu kategori dɛn fɔ nyutrishɔn sɔlvishɔn.
Kɔnsuma dɛn we gɛt ɔl kayn ej kin drɔ to dɛn ɔfrin ya - frɔm bizi 25-44 ia ol pɔshɔnal dɛn we de luk fɔ kɔvinant ɔlistik wɛlbɔdi sɔlvishɔn to 45-70 ia ol pipul dɛn we de aktiv wan fɔ fɛn wɛlbɔdi mɛnejɛmɛnt sɔlvishɔn. Akɔdin to di ripɔt, di US kɔstɔma dɛn gɛt patikyula wɛl-raun we fɔ si wɛlbɔdi biznɛs, wit nia 90% we de put kɔgnitiv ɛn mental wɛlbɔdi impɔtant lɛk bɔdi wɛlbɔdi.
Na di sem tɛm, pipul dɛn we de bay tin dɛn na Jepan ɛn Chaina kin pe atɛnshɔn mɔ pan di tin dɛn we dɛn de yuz fɔ mek di prɔdak ɔ if i gɛt sɔntin we sayɛnsman dɛn sɔpɔt am.
Bɔt, dɛn nid fɔ tich di kɔstɔma dɛn fɔ mek dɛn atrak di yɔŋ kɔshɔma sɛgmɛnt (16-24 ia ol), we nɔ kin no bɛtɛ bɔt di link bitwin wɛlbɔdi ɛn it.
Charlotte Ortiz, Global Brand Marketing Manager na Nutiani, kɔmɛnt se: 'Wi risach de sɔpɔt wetin wi klaynt ɛn industri ɛkspɛkt dɛn de tɔk. Kɔnsuma dɛn gɛt mɔ ɛn mɔ sofistikieted ɔndastandin bɔt aw wɛlbɔdi prɔblɛm dɛn gɛt fɔ du wit dɛnsɛf ɛn aw fɔ wɔri bɔt wan eria pan bɔdi, maynd, ɔ insay wɛlbɔdi kin gɛt knock-on ifɛkt pan dɛn ɔl wɛlbɔdi. Fɔ bak ɛni wɛlbɔdi klem bɔt mɔltifunshɔnal bɛnifit wit strɔng klinik pruf go bak fɔ bi impɔtant fɔ win di skepticism, fɔ mek kɔstɔma dɛn gɛt kɔnfidɛns, ɛn fɔ bil kredibiliti.'
Akɔdin to Insight Partners, dɛn de op se di fɔtifayd dairy makit go gro frɔm $115 bilyan insay 2022 to $170 bilyan bay 2028, wit kɔmpawnd ɛni ia growth rit (CAGR) we na 6.5%. Dɛn tink se di dimand fɔ fɔtifayd dairy prodakt go bɔku bikɔs di pipul dɛn de ɔndastand mɔ bɔt di wɛlbɔdi bɛnifit dɛn we fɔtifayd dairy prodak gɛt ɛn di fɔs we dɛn de pe atɛnshɔn pan wɛlbɔdi ɛn fitnɛs.
Dɛn projɛkt di milk sɛgmɛnt fɔ rɛjista di ays CAGR, wit fɔtifayd milk ɛn yogɔt we ebul fɔ gi kɔstɔma dɛn wan kɔmprɛhɛnsif chuk fɔ mek i izi fɔ mit di rɛkɛmɔnded daily intake target fɔ di ki vaytamɛn ɛn minral dɛn.
Jinzhou Wɛlbɔdi Indastri nɔ tu te yet dɔn lanch wan spɛshal wɛlbɔdi drink, fɔ difrɛn grup dɛn fɔ pipul dɛn fɔ divɛlɔp vaytamɛn ɛn minral drink, ɔl kayn wɛlbɔdi biznɛs energy drinks , wi gɛt 19 ia drink prodakshɔn ɛkspiriɛns, gɛt dɛn yon faktri, wɛlkɔm biznɛsman dɛn frɔm ɔl di kɔntri dɛn fɔ kam fɔ kɔnsul, sɔpɔt OEM
ODM kɔstɔmayshɔn savis
-- Di ɛnd -- .
Disklɛmayshɔn: Dɛn de yuz di manuskrip ɛn pikchɔ dɛn we dɛn dɔn pablish na dis pɔblik akaun fɔ intanɛnt kɔmyunikeshɔn, ɛn dɛn fɔ sho usay di atikul kɔmɔt ɛn usay di atikul kɔmɔt na say we impɔtant. If kɔpirayt de insay, ɔ di pɔsin we gɛt kɔpirayt nɔ rɛdi fɔ pablish na dis pletfɔm, duya kɔntakt wi fɔ aks fɔ mek dɛn pul yu wok dɛn.
