Izindleko nokunambitha yizici ezibalulekile

Izindleko, ukunambitheka yizici ezibalulekile ukuze abathengi bahlole imikhiqizo enomsoco

Njengoba abathengi befuna inani lemali, ucwaningo olwenziwa yi-Nutiani, uhlobo lwe-B2B lwezempilo lwe-Fonterra, lugqamise indima yezithako ezisebenzayo ezisekelwa ngokwesayensi njengendlela yokwengeza inani lemikhiqizo yokudla okunomsoco.

Ngokusho kwe-Nutiani's State yesithathu yoMbiko Wezempilo Womhlaba, izindleko zihlala zibhekwa njengento ebalulekile kubathengi lapho behlola imikhiqizo yokudla okunempilo. Lo mbiko usekelwe emiphumeleni yocwaningo lwenkampani lwango-2021 lwe-IPSOS Nutiani Consumer Health Study kanye ne-Consumer Segmentation olubandakanya abathengi abangu-5,000 emhlabeni jikelele.

Kodwa izindleko zihlala ziyisithiyo kwabaningi - u-38% wabaphenduli uthe bakhathazekile ngokufinyeleleka kwemikhiqizo enomsoco - ngakho ukwakhiwa kwemikhiqizo enikeza izinzuzo eziningi zezempilo kungase kube ifomula ewinayo yabakhiqizi.

Lokhu kungafezwa ngokuhlanganisa izithako ezisebenzayo ezifana nama-probiotics nama-phospholipids ezixazululweni ezibhekana nezinkinga eziningi zezempilo ngesikhathi esisodwa.

Ngokusho kukaNutiani, ukukhetha izithako zesayensi ezingafaki ukunambitheka - okuyi-14% yabathengi abahlonza njengesithiyo - futhi kunganezelwa ezinhlobonhlobo zezicelo zokudla kuyindlela yokuvula izigaba ezintsha zezixazululo zokudla okunomsoco.

Abathengi bayo yonke iminyaka yobudala bangadonseka kule minikelo - kusukela kochwepheshe abamatasa abaneminyaka engu-25-44 abafuna izixazululo ezikahle zempilo yonke kubantu abaneminyaka engu-45-70 abafuna ngenkuthalo izixazululo zokuphatha ezempilo. Ngokombiko, abathengi baseMelika banombono ophelele wezempilo, cishe u-90% obeka impilo yomqondo nengqondo njengebaluleke njengempilo yomzimba.

Ngesikhathi esifanayo, abathengi e-Japan nase-China kungenzeka ukuthi banake kakhulu uhlu lwesithako somkhiqizo noma ukuthi unesimangalo esisekelwe ngokwesayensi.

Kodwa-ke, imfundo yabathengi iyadingeka ukuheha ingxenye yabathengi abasebasha (abaneminyaka engu-16-24 ubudala), abajwayele ukuntula ulwazi mayelana nokuxhumana phakathi kwezempilo nokudla.

U-Charlotte Ortiz, Umphathi Wezokumaketha Komkhiqizo Womhlaba wonke e-Nutiani, ubeke amazwana: 'Ucwaningo lwethu lusekela lokho okushiwo amakhasimende ethu kanye nochwepheshe bemboni. Abathengi banokuqonda okuyinkimbinkimbi kokuthi izindaba zezempilo zixhunyaniswa kanjani nokuthi ukukhathazeka ngendawo eyodwa yempilo engokomzimba, yengqondo, noma yangaphakathi kungaba nomthelela omubi empilweni yabo iyonke. Ukuxhasa noma yiziphi izimangalo zezempilo ezinobufakazi obungangabazi obuphathelene nemisebenzi eminingi yomtholampilo kuzophinde kube nobufakazi obungangabazeki bomtholampilo obungaba nomthelela ongemuhle empilweni yabo yonke. ukwakha ukuzethemba kwabathengi, nokwakha ukwethembeka.'

Ngokusho kwe-Insight Partners, imakethe yobisi enezivikelo eziqinile kulindeleke ukuthi ikhule isuka ku- $115 billion ngo-2022 iye ku- $170 billion ngo-2028, ngesilinganiso sokukhula sonyaka esihlanganisiwe (CAGR) esingu-6.5%. Isidingo semikhiqizo yobisi eqinile kulindeleke ukuthi sikhule ngenxa yokuqwashisa okukhulayo mayelana nezinzuzo zezempilo zemikhiqizo yobisi eqinisiwe kanye nokugxila okukhulayo kwezempilo nokuqina.

Ingxenye yobisi kulindeleke ukuthi ibhalise i-CAGR ephezulu kakhulu, enobisi oluqinile neyogathi ekwazi ukunikeza abathengi ukukhetha okuphelele ukuze bahlangabezane kalula nemigomo enconyiwe yokudla kwansuku zonke kwamavithamini namaminerali abalulekile.

Imboni Yezempilo yaseJinzhou isanda kwethula iziphuzo zezempilo ezikhethekile, ukuze amaqembu ahlukene abantu enze iziphuzo zamavithamini namaminerali, zonke izinhlobo zokunakekelwa kwezempilo. iziphuzo zamandla , sineminyaka engu-19 yesipiliyoni sokukhiqiza isiphuzo, sinezimboni zabo, abathengisi bamukelekile abavela kuwo wonke amazwe ukuthi beze bezobonisana, basekele i-OEM

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