Ebisale n’obuwoomi bye bintu ebikulu

Ebisale, obuwoomi bye bintu ebikulu abaguzi okwekenneenya ebintu ebirimu ebiriisa

Nga abaguzi banoonya omugaso ku ssente, okunoonyereza okukoleddwa aba Nutiani, Fonterra’s health B2B brand, kulaze omulimu gw’ebirungo ebikola ebiwagirwa ssaayansi ng’engeri y’okwongera omugaso mu bintu ebirimu ebiriisa.

Okusinziira ku lipoota ya Nutiani ey’okusatu ey’ebyobulamu mu mbeera y’ensi yonna, omuwendo gukyalina ekintu ekikulu abaguzi kye balina okulowoozaako nga beetegereza ebintu ebirimu ebiriisa. Lipoota eno yeesigamiziddwa ku bivudde mu kunoonyereza kwa kkampuni eno okwa 2021 okwa IPSOS Nutiani Consumer Health Study ne Consumer Segmentation nga kwetabiddwamu abaguzi 5,000 mu nsi yonna.

Naye omuwendo gukyaliyo ekiziyiza eri bangi - 38% ku baabuuziddwa baagambye nti beeraliikirivu olw’ebbeeyi y’ebintu ebirimu ebiriisa - kale ensengeka z’ebintu eziwa emigaso mingi eri obulamu ziyinza okuba enkola ewangudde eri abakola.

Kino kiyinza okutuukirira nga tuyingiza ebirungo ebikola nga probiotics ne phospholipids mu solutions ezikola ku nsonga z’ebyobulamu eziwera omulundi gumu.

Okusinziira ku Nutiani, okulonda ebirungo bya ssaayansi ebitakosa buwoomi - abaguzi 14% bye balaba ng’ekiziyiza - era nga bisobola okugattibwa ku mmere ey’enjawulo y’engeri y’okusumulula ebika ebipya eby’ebirungo ebiyamba ebiriisa.

Abaguzi ab‟emyaka gyonna basobola okusendebwasendebwa ebiweebwayo bino - okuva ku bakugu ab‟emyaka 25-44 abakola ennyo nga banoonya eby‟okugonjoola eby‟obulamu obulungi mu ngeri ennyangu okutuuka ku bantu ab‟emyaka 45-70 abajjumbira okunoonya eby‟okugonjoola eby‟okuddukanya ebyobulamu. Okusinziira ku alipoota eno, abaguzi mu Amerika balina endowooza ennungi naddala ku bulamu, nga kumpi ebitundu 90% bateeka obulamu bw’okutegeera n’obwongo nga bukulu ng’obulamu bw’omubiri.

Mu kiseera kye kimu, abaguzi mu Japan ne China batera okufaayo ennyo ku lukalala lw’ebirungo by’ekintu oba oba kirina kye kiwagirwa ssaayansi.

Wabula okusomesa abakozesa kyetaagisa okusikiriza ekitundu ky’abakozesa abato (emyaka 16-24), abatera obutamanyibwa nnyo ku kakwate akaliwo wakati w’ebyobulamu n’endya.

Charlotte Ortiz, Global Brand Marketing Manager mu Nutiani, commented: 'Okunoonyereza kwaffe kuwagira bakasitoma baffe n'abakugu mu makolero bye boogera. Abaguzi balina okutegeera okweyongera okusoosootodde ku ngeri ensonga z'ebyobulamu gye zikwataganamu n'engeri okweraliikirira ku kitundu ekimu eky'obulamu bw'omubiri, obw'omutwe, oba obw'omunda gye kuyinza okuba n'akakwate ku bulamu bwabwe okutwalira awamu. Okuwagira eby'obulamu byonna ebigambibwa ku migaso egy'emirimu mingi n'obujulizi obukakali obw'obujjanjabi kijja era kibeere kikulu nnyo mu kuvvuunuka okubuusabuusa, okuzimba obwesige bw'abaguzi, n'okuzimba obwesige.'

Okusinziira ku Insight Partners, akatale k’amata aganywevu kasuubirwa okukula okuva ku buwumbi bwa ddoola 115 mu 2022 okutuuka ku buwumbi bwa ddoola 170 mu mwaka gwa 2028, ku kigero ky’okukula kw’omwaka (CAGR) ekya bitundu 6.5%. Okwetaaga kw’amata aganywevu kusuubirwa okweyongera olw’okumanyisa abantu okweyongera ku migaso gy’amata aganywevu eri obulamu n’okussa essira ku bulamu n’okubeera omulamu obulungi.

Ekitundu ky’amata kisuubirwa okuwandiisa CAGR esinga obunene, ng’amata aganywevu ne yogati bisobola okuwa abaguzi okulonda okujjuvu okusobola okutuukiriza mu ngeri ennyangu ebiruubirirwa ebisemba okunywa buli lunaku eby’ebirungo ebikulu ebya vitamiini n’ebiriisa.

Jinzhou Health Industry gye buvuddeko yatongoza ebyokunywa eby’enjawulo eby’obulamu, eri ebibinja by’abantu eby’enjawulo okukola ebyokunywa ebya vitamiini n’eby’obutonde, eby’obulamu ebya buli ngeri energy drinks , tulina emyaka 19 egy'obumanyirivu mu kukola ebyokunywa, tulina amakolero gaabwe, okwaniriza abasuubuzi okuva mu mawanga gonna okujja okwebuuza, okuwagira OEM

Empeereza y'okulongoosa ODM

-- Enkomerero -- .

Okwewala: Ebiwandiiko n’ebifaananyi ebifulumiziddwa ku akawunti eno ey’olukale bikozesebwa mu mpuliziganya ey’omunda, era ensibuko n’ensibuko y’ekiwandiiko bijja kulagibwa mu kifo ekirabika obulungi. Singa eddembe ly’okukozesa likwatibwako, oba nnannyini ddembe ly’okukozesa tayagala kufulumya ku mukutu guno, tukusaba otuukirire okusaba okuggyibwawo kw’ebikolwa byo.