2025 Global Beverage Trends In-Depth Report: Customization, Healthiness leh Sustainability Industry inthlak danglamna hmahruaitu
Global consumer demand hrang hrangte diversification leh personalization a nih tak avangin beverage industry chuan a hmaa a la awm ngai loh inthlak danglamna a tawk mek a ni. Generation Z leh Millennial te chu consumer ber an nih tak avangin, health demands, environment awareness leh technological experiences te chuan beverage industry chu an siam thar leh ta a ni. Traditional standardized products hi thil phut tharte phuhruk a harsa hle. Customized beverage siamtute chuan, flexible supply chain leh rapid innovation capabilities-a innghatte chuan hmasawnna hun rangkachak an rawn thlen a ni.
A lan dan chuan a hnuhnung bera tihchhuah '2025 Global Beverage Market White Paper', Healthy Functional Beverages, Sustainable Packaging, Flavor Innovation, Technology Empowerment leh Emerging Markets lo chhuahna te chu kum hnih chhunga thil thleng bulpui ber a ni dawn a ni. He thuziak hian heng trend lian pangate hi ngun taka zirchianna a nei dawn a, beverage siamtute, brand neitu leh investor-te tan hmalam hun thlir thiam industry hriatna a pe ang.
I. Hriselna atana tha in tur: 'quenching thirst' atanga 'functionality' a inthlak danglamna.
Kum 2025-ah chuan khawvel puma functional beverage market size chu US dollar tluklehdingawn 125 a tling dawn a, kum khat chhunga a punna rate chu 8.3% a ni. Hetianga a thanlenna hi a hnuaia thilte hian a tichak ber a ni:
te puak theia an punna . Low/non-alcoholic beverages
'Sober Curious' campaign a lo chhuah tak avangin zu ruih lohna beer (<0.5% ABV) market-ah kum khatah 15% zetin a pung a ni. Zu tel lo beer te hian Heineken 0.0 hian industry landscape a ziak thar leh mek a ni. Custom manufacturer te chuan traditional beer brand te chu fermentation process siam that leh functional components te dah belhin zu awm lohna tur transformation an neih theih nan an pui thei a ni.
2. Intestinal health drinks chu duh ber thar a ni ta
Probiotics leh prebiotics awmna fermented beverages chuan market chu rang takin a rawn luah khat ta a ni. Tunlai khawvela fermented beverages traditional fermented version, Kefir leh Kombucha te hi khawpui chhunga mipa hring hnathawktute chuan an duh em em a ni. European contract siamtu pakhatin a tlangzarh atanga kum chanve chhungin yuan maktaduai 100 chuang hralhna a nei a, chu chu 'probiotics + dietary fiber' sparkling water series a ni.
3. Precision Nutrition hmanga chinfel dan tur .
Customized beverages with specific functional ingredients (Collagen, CBD, vitamins, etc.) te chuan market an segment a. Japan rama brand pakhat chuan 'ai nutritionist 'drink a tlangzarh. Algorithm hmanga users-te physical examination data a zirchianna hmangin personalized formula a pe a, repurchase rate mak tak tak 75% a hmu thei a ni.
II a ni. Sustainable Packaging: Cost Center atanga Value Creation thlengin
Environment humhalh hi consumer-te tan chuan in tur thlan hunah ngaihtuah tur pawimawh tak a ni ta a ni. Nielsen-a zirchiannaah chuan consumer 73% chuan eco-friendly packaging atan 10% zetin an pe tam zawk dawn tih a tarlang. Hei hian packaging innovation atan hun remchang thar a rawn keng tel a ni:
Material revolution chu a chak chho zel a ni.
Packaging material thar aluminum can (recycling rate 70% aia tam), paper bottle, leh ei theih seaweed film te chu a lar chho zel a ni. Anheuser-Busch InBev leh Paboco te thawhhonaa paper bottle project siam chu commercialization stage-ah a lut a, kum 2025-ah chuan mass production-ah a lut dawn a ni.
iii a ni. Flavor innovation: Nostalgia leh regional characteristics te inhnaih tawnna .
Flavor innovation hi kawng hnih ah a thang chak hle a, chungte chu:
Regional flavors te globalization a nih dan .
Southeast Asia atanga Lemongrass leh Ginger sparkling water te ang chi regional characteristic nei leh Middle East atanga jujube leh coconut milkshake te chuan regional restrictions an paltlang mek a ni. Brand thar chhuak pakhatin a tlangzarh 'Silk Road' series, he kawngpui dunga ram 12-a raw materials characteristic tak takte inzawmkhawm chu ramri kaltlanga e-commerce-a hralh chhuah tam ber a ni ta a ni.
2. Retro trend chungchanga tunlai hrilhfiahna .
Kum 1990 chhoa nostalgic beverages te hian hrisel zawkin comeback an nei mek a ni. Beibingyang-in a tlangzarh 'zero-sugar replica' soda hian classic taste a vawng reng mai bakah consumer-te ngaihven em em sugar content sang tak pawh a ti bo bawk. A hralhna thla hmasa berah hian a hralhna chu case 500,000 chuang a ni.
Carbon footprint a langtlang theih dan .
Brand lar tak takte chuan product packaging-a raw materials atanga shelf-a raw materials' thlenga full life cycle carbon emission data an chhinchhiah tan ta a ni. Heineken-a’n 'low-carbon brewing' series a tlangzarh thar chuan supply chain optimize hmangin a carbon footprint chu 30% zetin a tihhniam a ni.
iv. Technology Empowerment: Chain pumpuiah thil thar siam chhuah atanga consumption thlenga thil thar chhuah
Technological innovation hian beverage industry lam hawi zawng zawng a siam thar leh mek a ni:
AI-driven product siam chhuah dan .
Coca-Cola-in 'Y3000'ai co-creation product a tihchhuah thar, consumer maktaduai tam takte preference data thlirletna hmanga formula siamtu chu tun hnaiah a product thar hlawhtling ber pawl a ni ta a ni.
Intelligent packaging a lar chhoh zel dan .
NFC chip hmanga smart packaging hian anti-counterfeiting leh traceability a siam thei mai bakah AR interactive game ang chi value-added experience a pe bawk a, hei hian repurchase rate chu a vaiin 18% zetin a tisang a ni.
V. Emerging Markets: A hnuaia Growth Engine .
Africa leh Southeast Asia ang chi emerging market te chu industry thanna tichaktu thar an ni chho zel a:
African market a puak darh dan .
Middle class a zau zel avangin African ready-to-drink tea market kum khata an punna rate chu 12% a tling tawh a ni. Chinese brand pakhat chuan he blue ocean market hi hlawhtling takin a hawng a, 250ml small-sized packaging leh high-temperature resistant technology a tlangzarh a ni.
a . Asia khawmualpuiah hian energy drink craze a awm
Thailand atanga lo kal Carabao ang tualchhung brand te chuan Red Bull-in a thununna market pattern chu cost-performance strategies sang tak hmangin an thlak danglam mek a ni.
Middle East-a mamawh bikte .
Middle East market-ah hian halal-certified beverages leh non-alcoholic beverages te chu a pung chak hle a, kum khatah 15% aia sangin a pung zel a ni.
International Beverage Innovation Think Director Dr. Emma Li chuan heti hian a sawi thei ang: 'Nakin lawka beverage enterprise hlawhtling tak takte chuan theihna lian tham pathum an nei tur a ni: R&D theihna, sustainable supply chain capability, leh digital operation theihna te.' Heng enterprise te hian heng theihna lian pathumte hi 205-a market competition-a height sang tak tak an luah thei ang.
Kum 2025-a beverage industry hi a danglam bik a, a personalized leh a sustainable market a ni ang. Hriselna, boruak humhalh leh digitalization kalphung dik taka hre thei enterprise-te chuan he trillion-yuan market-ah hian hmahruaitu dinhmun luah theihna hun remchang an nei ang. Industry inthlak danglamna curtain pawh a sang chho hle. I inpeih tawh em?
