Lipoti lakuya la 2025 Global Beverage Trends

2025 Global Beverage Trends Lipoti Lakuya: Kusintha Mwamakonda, Thanzi ndi Kukhazikika Kutsogola Kusintha Kwamakampani

Ndi kusiyanasiyana komanso kutengera zofuna za ogula padziko lonse lapansi, bizinesi yazakumwa ikusintha zomwe sizinachitikepo. Pamene Generation Z ndi millennials akukhala ogula kwambiri, zofuna zaumoyo, chidziwitso cha chilengedwe ndi zochitika zamakono zikukonzanso makampani a zakumwa. Zogulitsa zachikhalidwe zokhazikika zimakhala zovuta kukwaniritsa zofuna zatsopano. Opanga zakumwa mwamakonda, kudalira maunyolo osinthika komanso luso lazopanga zatsopano, abweretsa nthawi yachitukuko.

Malinga ndi '2025 Global Beverage Market White Paper' yomwe yatulutsidwa posachedwapa, zakumwa zoziziritsa kukhosi, zosungiramo zokhazikika, luso lazokometsera, kulimbikitsa ukadaulo komanso kukwera kwamisika yomwe ikubwera kudzakhala zinthu zazikuluzikulu m'zaka ziwiri zikubwerazi. Nkhaniyi ifufuza mozama zochitika zazikuluzikulu zisanuzi, ndikupereka zidziwitso zamtsogolo zamakampani opanga zakumwa, eni eni ake komanso osunga ndalama.

I. Zakumwa Zogwira Ntchito Zathanzi: Kusintha kuchokera ku 'Kuthetsa ludzu' kupita ku 'Kachitidwe'

Mu 2025, kukula kwa msika wa chakumwa padziko lonse lapansi kukuyembekezeka kufika madola 125 biliyoni aku US, ndikukula kwapachaka kumatsalira 8.3%. Kukula uku kumayendetsedwa makamaka ndi zinthu zotsatirazi:

Kukula kwamphamvu kwa zakumwa zocheperako/zopanda moŵa

Kukwera kwa kampeni ya 'Sober Curious' kwapangitsa kuti pakhale chiwonjezeko chapachaka cha 15% pamsika wopanda mowa wopanda mowa (<0.5% ABV). Mowa wopanda mowa woimiridwa ndi Heineken 0.0 akulembanso mawonekedwe amakampani. Opanga mwamakonda atha kuthandiza mtundu wamowa wachikhalidwe kuti usinthe mopanda mowa mwa kukonza njira zowotchera ndikuwonjezera zida zogwirira ntchito.

2. Zakumwa zopatsa thanzi m'matumbo zakhala zokondedwa zatsopano

Zakumwa zoledzeretsa zomwe zili ndi ma probiotics ndi ma prebiotics zikutenga msika mwachangu. Zakumwa zamakono zamakono monga Kefir ndi kombucha zimakondedwa kwambiri ndi ogwira ntchito m'matauni. 'Probiotics + Dietary fiber' mndandanda wamadzi wonyezimira woyambitsidwa ndi wopanga makontrakitala wina waku Europe adagulitsa ma yuan opitilira 100 miliyoni mkati mwa theka la chaka kuchokera pomwe adakhazikitsidwa.

3. Njira zothetsera zakudya zoyenera

Zakumwa zosinthidwa makonda zomwe zimakhala ndi zinthu zina (monga kolajeni, CBD, mavitamini, ndi zina) zikugawa msika. Mtundu wina ku Japan wakhazikitsa chakumwa cha 'AI nutritionist'. Posanthula deta ya ogwiritsa ntchito pogwiritsa ntchito ma aligorivimu, imapereka mafomula makonda, kukwaniritsa chiwongola dzanja chodabwitsa cha 75%.

II. Kupaka Kukhazikika: Kuchokera ku Cost Center kupita ku Value Creation

Chitetezo cha chilengedwe chakhala chofunikira kwambiri kwa ogula posankha zakumwa. Kafukufuku wa Nielsen akuwonetsa kuti 73% ya ogula ali okonzeka kulipira 10% yochulukirapo pakuyika zinthu zachilengedwe. Izi zimabweretsa mipata yatsopano yopangira zinthu zatsopano:

Kusintha kwazinthu kukukulirakulira.

Zida zatsopano zoyikamo monga zitini za aluminiyamu (zowonjezeranso zopitirira 70%), mabotolo a mapepala, ndi mafilimu odyeka a m'nyanja zam'madzi akukhala otchuka kwambiri. Pulojekiti ya botolo la mapepala yopangidwa pamodzi ndi Anheuser-Busch InBev ndi Paboco yalowa mumsika wamalonda ndipo ikuyembekezeka kulowa mu 2025.

Iii. Flavour Innovation: The Collision of Nostalgia and Regional Characteristics

Flavour innovation ikukula mofulumira m'njira ziwiri:

Kudalirana kwa mayiko okonda madera

Zakumwa zokhala ndi madera monga lemongrass ndi ginger wonyezimira wamadzi ochokera ku Southeast Asia ndi jujube ndi coconut milkshake ochokera ku Middle East akuswa ziletso zachigawo. Mndandanda wa 'Silk Road' woyambitsidwa ndi mtundu wina womwe ukubwera, womwe umaphatikiza zida zopangira zamayiko 12 panjira, wakhala chinthu chogulitsidwa kwambiri pamalonda odutsa malire.

2. Kutanthauzira kwamakono kwa kachitidwe ka retro

Zakumwa zosautsa za m'ma 1990 zikubweranso mwathanzi. Soda ya 'zero-sugar replica' yomwe idayambitsidwa ndi Beibingyang sikuti imangokhala ndi kukoma kwanthawi zonse komanso imachotsa shuga wambiri yomwe ogula akuda nkhawa nayo. Kugulitsa kwake kudapitilira milandu 500,000 m'mwezi woyamba wa kukhazikitsidwa kwake.

Kuwonekera kwa kaboni mapazi

Otsogola ayamba kuzindikiritsa zonse zomwe zimachokera ku carbon 'kuchokera kuzinthu zopangira mashelufu' pamapaketi azinthu. Mndandanda wa 'Low-Carbon Brewing' wa Heineken womwe wangotulutsidwa kumene wachepetsa mpweya wake ndi 30% pokulitsa njira zogulitsira.

Iv. Kupititsa patsogolo Ukadaulo: Kupanga Zatsopano mu Unyolo Wonse kuchokera pa Kupanga mpaka Kugwiritsa Ntchito

Zaukadaulo zaukadaulo zikukonzanso gawo lililonse lazakumwa zakumwa:

Kukula kwazinthu zoyendetsedwa ndi Ai

Chogulitsa chatsopano cha Coca-Cola cha 'Y3000' AI chopanga zinthu limodzi, chomwe chimapanga ma fomu posanthula zomwe amakonda mamiliyoni a ogula, chakhala chimodzi mwazinthu zatsopano zomwe zapambana kwambiri m'zaka zaposachedwa.

The popularization wa ma CD wanzeru

Kupaka mwanzeru ndi tchipisi ta NFC sikumangopangitsa kuti anthu asamangopeka komanso kuti azitsatiridwa komanso kumaperekanso zokumana nazo zowonjezedwapo monga masewera olumikizana a AR, kukulitsa chiwongola dzanja ndi 18%.

V. Misika Yoyamba: Injini Yotsatira Yokula

Misika yomwe ikubwera monga Africa ndi Southeast Asia ikukhala mphamvu zatsopano pakukula kwamakampani:

Kuphulika kwa msika waku Africa

Ndikukula kwa gulu lapakati, kukula kwa msika wa tiyi wokonzeka kumwa ku Africa kwafika 12%. Mtundu wina waku China watsegula bwino msika wam'nyanja wa buluuwu pokhazikitsa 250ml yang'onoting'ono yolongedza ndi ukadaulo wosagwirizana ndi kutentha kwambiri.

Chakumwa chopatsa mphamvu chimakhala ku Southeast Asia

Mitundu yakomweko monga Carabao yaku Thailand ikusintha msika womwe umayang'aniridwa ndi Red Bull kudzera njira zotsika mtengo.

Zosowa zapadera ku Middle East

Zakumwa zovomerezeka za Halal ndi zakumwa zopanda mowa zakula kwambiri pamsika wa Middle East, ndikukula kwapachaka kumatsala 15%.

Dr. Emma Li, mkulu wa International Beverage Innovation Think can, anati: 'Mabizinesi ochita bwino chakumwa m'tsogolomu ayenera kukhala ndi maluso atatu akuluakulu: luso la R&D lopanga zatsopano mwachangu, luso lokhazikika lauthenga, komanso luso la digito.'

Makampani opanga zakumwa mu 2025 adzakhala msika wosiyanasiyana, wamunthu komanso wokhazikika. Mabizinesi omwe amatha kumvetsetsa bwino momwe thanzi, chitetezo cha chilengedwe ndi digito angakhalire ndi mwayi wotsogola pamsika wa thililiyoniyu. Chotchinga cha kusintha kwamakampani chakwera. Mwakonzeka?